Cameron Scarlett, Spring 24

DESIGN PORTFOLIO CAMERON SCARLETT

HUCKIT BIKE CO CYCLING APPAREL BRANDING Huckit Bike Co is an online cycling apparel and equipment brand. Huckit sees significant purchases of t-shirts and general casual wear not only by avid cyclists, but also by many who do not bike or who have limited cycling experience or familiarity.

DANG GOOD MUSIC FEST MUSIC FESTIVAL BRANDING & MERCH Dang Good Music Fest (DGMF) is a festival hosted each summer in Bull Run Regional Park. DGMF features alternative rock as well as indie and pop artists. In addition to various apparel items, concertgoers can also purchase posters, beanies, stickers and guitar picks from the merch booth.

FULLY KNOWN ALBUM CYCLE ALBUM COVER & MERCH DESIGN The Grand Collective is GCU’s student-run music project. Each year a new album is produced featuring select songs submitted by students. The album for 2023 titled Fully Known speaks of the many ways we are known, loved, and pursued by God.

RACE FOR PINKS AUTO DETAILING SHOP BRANDING Race for Pinks (RFP) is a car wash and detailing shop based out of Phoenix.

RFP gets its name from the 1950’s term, “Race for Pinks,” referring to a car race in which the loser gives the title of their vehicle (typically a pink slip) to the winner. RFP has a large social media presence where they post numerous ads, discounts, and car-related posts.

THE ROOTS OF ROCK ‘N’ ROLL ELVIS PRESLEY GRAPHIC NOVEL & MERCH “The Roots of Rock ‘N’ Roll” is a biography of Elvis in a graphic novel format.

The novel traces Elvis’ rise to fame and captures the pivotal moments that transformed his career. During the book signing, people will have access to a merch table that includes the book itself, as well as a selection of various Elvis-themed items.

RUMBLE ROOTBEER BRANDING & PACKAGE DESIGN Rumble Root Beer is a reputable soda brand manufactured in the southwestern portion of the US. Their product is sold all over the region in unique and enticing packaging that stands out among its competitors.

The simplicity and bold colors of the brand are essential in drawing the shopper’s eye to the product.

Thank you to my friends and family for all your support, and thank you, Jesus, for guiding me along the way.