Keila Ramirez, Spring 24

01.

Sam’s Sweet Chili Sauce Co. Packaging Design Sam’s Sweet Chili Sauce Co., a prominent chili sauce company in Phoenix, Arizona, was looking to rebrand to appeal to younger audiences without losing its current audience for its hot sauce bottles. The design packaging needed to communicate that its ingredients are 100% organic, its heat level, and American-made.

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Above

Hot Sauce Bottle Cap

Hot Sauce Bottle Close-up

Below All Three Logos

Above Hot Sauce Packaging Labels

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Above Hot Sauce Bottle Posters

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02.

Vinyl Record Cover Art Ink Illustration Deborah Ellsworth is a Jazz singer from Philadelphia, Pennsylvania.

Her music encompasses themes of love, heartbreak, addiction, and dysfunctional relationships. The vinyl record cover for her debut album, Kiss Me, references Andy Warhol’s blotted art technique and includes traces of watercolor throughout the final design.

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Record Sleeve

Vinyl Record

Above Vinyl Record

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03.

Dolly’s Saloon Event Poster Typography Dolly Saloon, located in Goldmine, California, was looking to announce its service for two consecutive midnight shows for the group the Fitzgeralds on February 23rd and 24th and encourages customers to grab a drink. The poster overall takes an approach to the American wood type, capturing the feeling of Wild West posters.

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Poster Close-up

Poster Close-up

Above Poster

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04.

Prismacolor Pencils Ad Layout Design For this project, the client Prismacolor wanted a magazine ad with handmade typography, all originality composed from head to toe. The concepts explored include working with colored pencil shavings, colored pencil dust, and glue. To give the ad a more joyful and creative feeling, a sharpener and colored pencil were added into the mix.

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Magazine Ad

Pencil Shavings Close-up

Above Print Ad Displayed

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05.

Nice Ice Rebrand Packaging Design Nice Ice, an American drink brand, is looking to rebrand its logo, and it’s typically looking for an American-style logo along with its merchandise, such as paper cups, cup holders, and napkins. The final approach incorporates a retro logo and multiple snowflake designs to evoke the icy feeling of the drinks.

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Paper Cup Close-up

Paper Cup Close-up

Above Paper Cup Holder

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Napkin

Paper Cup

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06.

The Stranger Book Design Book Design The objective of this project was to create a book cover design for the classic novel The Stranger. Often, the color red signifies danger, and in the book, the main character, Meursault, is perceived as a threat to society. The four figures in black are overanalyzing the figure in red, considering him the stranger or the one detached from life.

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Back Cover

Front Cover

Above Back Cover / Spine / Front Cover

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07.

Creative Boom Web Design The Creative Boom is an online platform that shields light on art and design and delivers news, inspiration, insight, and advice to seven million creative professionals each year. The goal of redesigning the website was to update the design while preserving a few existing elements. The new design includes a modern, sleek design while reflecting the brand’s image.

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Desktop Home Page

Moblie Article Page

Above Homepage / Article Page Layout

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08.

Winnie The Pooh Book Cover Book Cover Design The publishing company Ursine Books was looking for a book cover design cover for a children’s book based on the real-life story of Winnie the Pooh.

The book cover had to include a gold foil treatment in the final process and a nature-themed cover. So, to combat this, the cover includes an array of flowers and leaves to fit the theme of nature.

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Front Cover Design Artwork

Front Cover Gold Foil Close-up

Above Front Cover

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09.

Artsy Paw Event Emblem Merch Design Packaging The event emblem project centers around a cat-themed fine arts festival, the Artsy Paw, in Phoenix, Arizona. The event emblem needed to express the bright, vibrant tone of the festival while expressing that the arts festival is cat-themed as well. In doing so, vibrant colors were included on a spiral notebook, water bottle, and tote bag with organic shape designs.

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Water Bottle Close-up

Banner

Above Notepad

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Tote Bag

Water Bottle

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010.

Ca-cao Chocolate Bar + Merch Packaging Design The famous, Italian-based chocolate company Ferro is looking to exhibit a newly revamped chocolate bar Ca-cao, and merch at the 2024 NGA Show. The design aims to encompass art nouveau but with a modern twist with an approach to nature. The final deliverables included chocolate bar packaging, a mug, a tote bag, and a pen.

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Logo

Chocolate Bar Artwork

Above Packaging Flat Art

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Bird Pattern

Chocolate Bar

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Above Pen / Tote Bag / Mug

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