Ethan Prather, Spring 23

Food Truck Redesign Owner of Hot Diggity Dog food truck, Matt Rover, wanted a new logo for his food truck. He requested a typographic solution that better portrayed his menu. He felt the current branding did not convey all the items he offered as he had recently added the Javelina Burger and the Road Runner Ice Cream Sundae.

Event Logo & Brand Merchandise I designed a logo for a fictional event, the Phoenix Animation Film Festival. I used the play button and the idea of paint dripping to convey digital art. I then used the branding to design a series of items that could be given out or used at the event.

Package Rebrand & Trade Show A local honey brand needed a new logo, branding, and packaging.

Variations of the logo for flavors were also designed. I used honey drips and cactus imagery to convey a local honey business. I designed a set of branded merchandise and a trade booth so that the brand could attend a trade show and raise brand awareness.

Loyalty App Rebrand During my time as a creative intern at O.H. Partners, the intern team was tasked with rebrand the Players Club app for the Arizona Lottery. Another creative intern and I were responsible for creating and presenting two new logo options for the brand.

App icons designed by Pearl Stockwell

Slides designed with Pearl Stockwell

THE HOBBIT J.R.R. TOLKIEN

Book Cover Design The assignment was to design a book cover for the classic tale “The Hobbit”. It was requested I take inspiration from the original cover, a drawing done by Tolkien himself. I produced a photographic, illustrated, and typographic version. I moved forward with the illustrated option, revising it to give it more depth and detail.

Package Redesign & Rebrand I was tasked with choosing an existing chocolate brand to rebrand and update the packaging. I chose Gatsby, one of the first low calorie chocolate options. I blended the Art Deco style of the name with the soft colors to portray a more clean & organic brand identity.

Billboard Campaign Voyce Threads is a sock company that partners with local nonprofits to create socks designed around the nonprofit’s brand that spread awareness of the cause that business is supporting. I created a series of billboards to spread awareness of the company and its mission in order to share the unique idea with a wider audience.

ethanpratherdesigns.com ethanlprather@gmail.com 480.306.4192