Danny Pleckham, Spring 23

I’M DANNY PLECKHAM

WHO IS DANNY PLECKHAM? I’m Danny Pleckham! I am a multimedia artist from the city of Chicago, IL. I graduated Grand Canyon University with a Bachelor’s degree in Advertising & Graphic Design in 2023. I have almost 10 years of experience since beginning this journey of art and I’ve worked with many large companies and clients. I find joy in creating eye-catching, creative pieces to convey a specific message. I am skilled at photography, videography, and graphic design and am capable of creating stunning visuals for both small and complex projects.

Outside of design, I have a deep love and understanding of music and love to play sports like basketball and baseball. I focus on spreading a message of positivity in everything I do and enjoy both connecting and maintaining relationships.

FOLLOW MY WORK! @pleckham @pleckham @pleckham www.pleckham.net dannypleckham@gmail.com

TREEHOUSE STUDIOS SUMMER COLLECTION TreeHouse Studios is an independent platform that serves independent artists. They are based in Phoenix, Arizona and have created a community of graphic designers, photographers, videographers, digital marketers, artists, musicians, and more. For this project, they came to me asking for my help to design a summer clothing collection. With this, they also needed help with rebranding their company. The work you’ll see here consists of clothing design, photography, and graphic design entirely done by myself.

FULL COLLECTION GRAPHIC

COLLECTION LOOKBOOK

This project was a great success. TreeHouse Studios was able to sell out their entire collection and had created quite a buzz. Our strategy was to curate to college students and artists that wanted to be in a supportive community and have fun. The goal was to help create a space that anybody within the target audience could be a part of. We achieved this by photographing men and women of different ethnicities as well as people with different talents like skateboarding or unicycling. When we did our photoshoot, we wanted to pick locations and activities that fit into our target audience while also focusing on the nature aesthetic of the brand as well.

The clothing itself was designed with a focus to “Support Local Artists”. This has become the motto of TreeHouse Studios while also becoming a cause that other people can get behind and support themselves. When creating it was imperative to focus on the details such as color palette, the campaign’s message, and other brand style guidelines.

CONCEPT LOGO This concept project was created to showcase my logo and product design skills. The client for this hypothetical would be the Phoenix 500 Racing Event. They would need a new event logo, branding, and promotional products. Since the event is established in Phoenix, Arizona, it would be important to make sure to create a design that would fit the aesthetic and culture of the city. Each design and promotional product would need to fit the target audience. This consisted of men and women, primarily men, aged 18-35 that have a passion for racing as well as a love for the culture of their community. Our target audience would also love a good adrenaline rush and would take risks often.

Mockups were also essential to show how the designs or products could be seen in the real world.

INITIAL LOGO SKETCHES

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PHOENIX, AZ • JUNE 18 , 2023

FINAL LOGO DESIGN

LOGO MOCKUP

SPONSORED T-SHIRT DESIGN & MOCKUP

KEYCHAIN DESIGN & MOCKUP

DRAWSTRING BAG DESIGN & MOCKUP

WATERBOTTLE DESIGN & MOCKUP

TEEZO TOUCHDOWN SPOTIFY BILLBOARD While photographing at Lollapalooza 2022, I had the opportunity to photograph for an artist named Teezo Touchdown. He is an alternative artist that pushes the creative boundaries of his genre with his music and image. After his show, I was able to connect with him and develop a relationship with both him and his team. Months later, his management reached out and requested to use one of the images that I had taken that day for a Spotify campaign. The campaign was run though both Spotify and their secondary company OurFrequency to showcase some of the best artists within Texas. The image was seen digitally on social media, on bus shelters, and on billboards in Houston, Texas.

RAW IMAGE

FINAL IMAGE

PHOENIX

SUNS PROGRAM COVERS

Sport design is a category of art that I thoroughly enjoy and have done since I was 12 years old. I was approached by the Phoenix Suns during their 2014-2015 basketball season and was asked if it would be possible to use my artwork for their game programs. These programs were handed out to every fan before their home games. While a bit of time has passed since, this project was one of the first major opportunities in my career and propelled me into the art industry at such a young age.

SUMMER OLYMPICS CONCEPT This concept project was a challenge for myself to create an entire proposal for an event and present it in a professional, complete manner. The client for this hypothetical would be the Olympics and my task was to pitch which Phoenix, Arizona would be an ideal spot to host the 2032 Summer Olympics. I was required to create the entire branding, website prototypes, and presentation to showcase my overall work. In this process, you will see the final results of the branding itself and some of the key pages on the website prototype.

Headline Copy - GoOdDOg CoOl Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Body Copy - Poppins thin thin italic extralight extralight italic light light italic regular italic medium medium italic

#422819

#9E2402

#D75701

#006478

semibold semibold italic bold bold italic extrabold extrabold italic black black italic

#00BED2

#FFF7E9

VISUAL INSPIRATION

SPORTS PICTOGRAMS

SLOWLY MUSIC VIDEO This project was created for music artist Carter Shimp and his song Slowly. Carter reached out and asked me to direct, film, and edit this video for him. In the song, our goal was to develop a concept that could be interpreted in different ways. For the video, he begins in a pond, escapes, runs to freedom, has a hard time dealing with being in such a new space, and returns to where he was most comfortable. We ran with this concept and were successful in creating something that many viewed and related to in different ways. Here you can see the graphic we created for the video, as well as various stills within the video itself. Scan the QR code below to see how the video unfolded.

SCAN TO VIEW THE FULL VIDEO!

CLOTHING DESIGN I was contacted by the music label GenerationNow to help with concepting and creating the clothing designs for their artist DJ Drama and his album “I’m Really Like That”. Our goal was to create artwork to match DJ Drama’s persona and the cocky, in-your-face aesthetic of the album itself.

Coming off of a “Rap Album of the Year” Grammy award with Tyler the Creator, DJ Drama has been on a hot streak, and we wanted to showcase that he is “Really Like That”. In this project, you can view my process of ideation, as well as mockups of the designs I created, and the album’s cover art and tracklist that I helped on as well.

VISUAL INSPIRATION

STICK TO THE PLAN

MOVIE POSTER I was approached by Round 3, a video production company, and was asked to create a poster for a music video that they had directed for their client lemonxde80s. Our goal was to make a movie poster that fit the aesthetic of the video using various still frames that were exported from the video itself. In the video, lemonxde80s is an undercover spy and is working to perform a heist to steal back important information from his enemy. We wanted to create a poster that would resemble the style of other popular spy movies such as “Mission Impossible” or the “007” movies. Here, you can see stills that I was provided, a QR that links to the video itself, and the final result of the movie poster.

PROVIDED IMAGES

SCAN TO VIEW THE FULL VIDEO!

Over the past few years, I have been able to create concept artwork of various sports athletes.

These pieces were created to help myself get better as an artist and experiment with new techniques and styles. On the left of each piece, you will see a rough composition of the assets and images I began with and the final artwork I was able to create on the right.

STARTING COMPOSITION

FINAL ARTWORK

STARTING COMPOSITION

FINAL ARTWORK

STARTING COMPOSITION

FINAL ARTWORK

STARTING COMPOSITION

FINAL ARTWORK

STARTING COMPOSITION

FINAL ARTWORK

STARTING COMPOSITION

FINAL ARTWORK

STARTING COMPOSITION

FINAL ARTWORK