Abby Ostlie, Spring 24

T.J. Maxx Campaign To promote mental health awareness for the employees at T.J. Maxx I was tasked with creating a series of different ads that would aid in the awareness. These ads included a Spotify promotion, Instagram story, Instagram post collaboration with an influencer who also has a great interest in and concern for mental health, poster and billboard designs, and interactive in store display. All of these designs were created on brand with T.J. Maxx using big bold typography to create these designs.

Spotify Ad Written Copy “Looking for a place to work that will care about your mental health? T.J. Maxx is here for you! Working at T.J. Maxx you will receive amazing employee benefits including free access to our mental health therapists and a Spotify premium membership to access all of their mental health podcasts. Listen to The Squeeze today hosted by husband and wife duo Tay and Taylor Lautner as they discuss with new celebrities every episode different mental health issues and the best way to combat them. Apply online or in store to work at T.J. Maxx today!”

Magazine Design Working with a magazine called Outdoor Eating I was tasked with designing the entire magazine. My tasks for this project included creating all written copy, all food photography, and all ad design. The magazine layout included an editor’s letter, table of contents, stories about different cooks, seven recipes to make, and three advertisements. In addition to all of the things within the magazine I also created the cover design for the magazine along with a new logo for the company.

Photography Advertising for GCBC To get students excited about GCU I worked on putting together photography based advertising showing off the most popular beverage here on campus. Doing this photography I took multiple photos of GCBC’s best summer beverages. The most popular being the Stampede and the next best summer beverage being a nice cold lemonade. These were all photos taken in a studio where I created the set up of the different drinks with the fruit that gave them their flavor.

The Daily Wire Website Design

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This website redesign project was done for the Daily Wire.

With this project I was tasked with going through and setting up the user flow for this website as those who visit it would be logging in or signing up. Although I was given the copy the entire layout, design, and user flow was created by me.

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David Weekley Homes Interning with the company David Weekley Homes I was in charge of creating many different designs for them. These included a trifold brochure to be given out to promote one of the communities and their final opportunities. In addition to this I also created a digital ad to be put up in different locations around the area. Flyer and website pop up ads were another part of the designs that I created.

Kick Off Company Kick Off was a company that asked for a logo creation. After the logo creation I was then asked to apply the design to t-shirts, shoe boxes, sign for outside the company store, along with applying it to the app for their company.

Labordeson Tree Care Campaign Labordeson Tree Care was a new to the market tree care company that asked me to create their logo along with some marketing material. The marketing material that was created included a trifold brochure to hand out to potential customers, business cards, a printed flyer, and company merchandise.

Olaplex Campaign For this campaign Olaplex asked that two different advertisements be designed showing off their buy one get one free promotion. Along with this I was also asked to design an in store give away item for Olaplex to hand out in stores where their products can be purchased. This in store give away includes an Olaplex bath towel that is designed with their company logo. The billboard and magazine advertisements that were created to show off the high quality level of hair care products Olaplex offers.

Decadent Chocolate Campaign Decadent Chocolate asked for a new logo and package design to be done for their company. This logo design then transfered over to products as well to be given out to customers. This included coffee mugs, a cutting board, t-shirt and tote bag design.

Psalm 23