Adelei Nykamp, Spring 24

The College Years

2019-2024

TABLE OF CONTENTS Who Am I?

6

Mission House Media

8

AADELEII

14

Bundle Baby Co.

21

Futura Poster

27

Whering

28

Personal Branding

32

Ethical Behavior for Creative Professionals

40

A Goodbye

43

You can handle anything when you know there is an end in sight.

I say goodbye to the end of beginning...

6

Who Am I? The Six Must-Know Facts About Adelei Hello, I’m Adelei!

For those wondering how exactly that’s announced, it’s “add-uhlay,” definitely not “uh-deli.” I may have worked in food service, but I have never worked at a deli.

But who am I? I would like to think that I do more than just being someone who does social media, creation, and whatever I might need to do. Since there are six letters in my name, I’ll tell you the six things to know about me.

1 2

I’ll make you one hell of a latte. I’ve been a barista for nearly four years now and it has cemented my love of coffee as well as beng a barista. It allows me to be creative with making the drinks and I enjoy it. More importantly, I love the community aspect of the coffee shop.

One of my favorite snacks is M&Ms with goldfish. I enjoy the salt-to-sweet ratio, and it shows that when you can find a balance between seemingly opposite things, cool things happen.

3 4 5 6

I listen to a LOT of music. I racked up about 64,169 minutes in 2023, so if someone wants to know about that cool song you found, it’s me your looking for. Music is just one of those cool things that can bring anyone together.

Nature and being in nature are things that I don’t take for granted. One of my life goals is to visit all U.S. National Parks. My favorite park I’ve visted is Rocky Mountain National Park in Colorado. When John Denver wrote his famous "Rocky Mountain High" and sang, “He was born in the summer of his 27th year,” I finally understood what he meant when I saw the mountains myself.

I value truth and accuracy. In 4th grade, a girl told me I was wrong for thinking that the Vikings made it to North America because she was a 5th grader. She was insistent that Columbus was the first European to make it. So I walked home, printed an article stating that the Vikings were first, and gave it to her. She wasn’t happy, but the truth is the truth.

Movies and TV are also an essential part of my life. I love how these stories can shape who we are and how we view our world. Speaking of which, watch Haunting of Hill House on Netflix. Not only does that show have a good story, but it’s also a great example of how to tell a good story.

8

Mission House Media Photography, Content Creation, Video, Events In March 2023, I was presented with the opportunity to be a Social Media Assistant for DisneyLists.com where I showcased and built excitement through exclusive insights and moments during an Walt Disney World media event. Through strategic storytelling, I highlighted the grand opening of The Magic Kingdom’s TRON Lightcycle / Run and Hollywood Studios’ Roundup Rodeo BBQ. This project demonstrated my ability to engage audiences and amplify brand presence through social media platforms.

During my time as a Social Media Assistant for DisneyLists.com, I had a dynamic and multifaceted role that involved capturing and conveying the magic of Disney to our audience. My responsibilities included gathering captivating pictures and videos, updating the Instagram story in real-time, conducting interviews with Cast Members, and creating visually stunning reels. By curating authentic and compelling content, I helped DisneyLists.com maintain a vibrant online presence, resonating with Disney enthusiasts.

9

View Profile Here

10

Ride Locker Rundown

An Interview with Greg from Disney Imagineering

TRON Ride Locker Rundown on What You Need to Know

11

A Special Preview of Roundup Rodeo BBQ

An Interview With Chef Bobby Rivera for Roundup Rodeo BBQ

On-site photography at Disney World’s Magic Kingdom.

On-site photography at Disney World’s Hollywood Studio’s.

14

AADELEII Personal Social Brand, Content Creation I have always expressed myslef through clothes, experimenting with different styles to find my true self. To challenge society's pressure to conform, I created my personal platform aadeleii on Instagram and TikTok. Through my posts, I hope to inspire others to confidently express themselves through fashion and bring authenticity to my followers.

WEAR WHAT YOU WEAR

Core Tenets Wear What You Wear: The belief that everyone is unique and what we wear can empower and inspire those around us.

Curiosity: The belief that our style preferences are constantly changing and evolving.

We are always looking for new ways to express ourselves through fashion and looking to others to see why they wear what they wear so we may find inspiration for ourselves and others.

Flexibility: The belief that there is no “it” style or aesthetic. One day, you might feel a particular aesthetic or style; the next, you might feel differently.

To be flexible is to allow yourself to change your style or aesthetic if you so choose.

Authenticity: The belief that clothes can showcase who we are and what we love. Wear clothes that YOU want to wear because you should want to wear them, not because others tell you SHOULD wear something.

Take A Look Here!

18

Organize my Closet With Me

Get Ready with Me

19

Yet Another Outfit

Glow Up Guidelines

Creative photography for aadeleii socials.

Apperal photography for aadeleii socials.

22

Bundle Baby Co. Content Creation, Campaign Implementation, Strategy, Data Analytics I am excited to share my work on creating a social media campaign for Bundle Baby Collective, utilizing my digital marketing and brand development expertise. I conducted research, developed personas, made a strategic plan, crafted engaging content, and designed brand assets. This project showcases my ability to drive brand awareness and engagement through impactful social media campaigns.

23

Brand Background

Campaign Description

Baby Bundle Collective was founded in Phoenix, Arizona, by Sophia Zaft to fill a gap in the market for thoughtful and practical gift boxes for parents-to-be. Sophia's mission is to offer quality products that meet the highest safety, functionality, and durability standards. The company offers a diverse range of curated packages tailored to meet the needs of every parent and child, reflecting Sophia's commitment to supporting high-quality sources. Baby Bundle Collective's bundles are crafted to provide parents with essential solutions that align with the latest infant and toddler care recommendations.

Our objective is to establish Baby Bundle Co. as a trusted source for safe, high-quality baby products and provide parents with education and resources. We showcase a wide range of products, share advice from experienced parents and the company’s founder, and educate parents on product use and the science behind them. By implementing a comprehensive social media campaign, we created a strong foundation for Baby Bundle Co. to grow as the preferred choice for baby bundle boxes and products.

24

Noleo 3-IN-1 Product Rundown

Rico Baby Wipe Review

25

Why We Use Diaper Cream

How to Get Baby to Sleep Better

26

27

Insights and Recommendations Insight and Recommendation One Utilize TikTok for Reach: Regarding organic content, TikTok has a higher reach than Instagram. In a recent campaign, Instagram reached only 430 people, while TikTok reached 1,092. To take advantage of TikTok's reach potential, it is essential to create engaging content. One way to do this is by providing honest reviews that spark conversations. For example, a post mentioning that Coterie diapers are not great could generate engagement.

Insight and Recommendation Two Attracting more followers: Creating relatable content is crucial to gaining more followers despite steady follower growth. This requires producing authentic content that feels like talking to a friend. You should identify a problem and link it to a bundle or product to do so. For instance, if your child has a diaper rash,

you could recommend an excellent product to solve the issue. It's essential to be aware of the purchasing behavior of new parents.

Convenience, price, and quality drive their decisions, with online shopping (61%), low prices (61%), having everything in one place (59%), a vast selection of products (54%), and quality products (53%) being their primary concerns.

Insight and Recommendation Three Paid Advertising: Instagram and Facebook ads can help you extend your reach. Analyze the content that has performed well in the past and create similar content to improve your chances of success. The benefits of using social media ads include reaching a wider audience, gaining new followers, increasing brand awareness, and targeting specific groups of people. Even a small budget can make a significant difference in expanding your reach.

28

Type Poster Font Exploration and Graphic Design This poster is an exploration of the type face Futura. I admire Paul Renner’s work because of his ability to create dynamic works of art with simple shapes and angles. This was one of my first projects as a student and one of my first inspirations as a new creative.

30

Whering Print Ads, Graphic Design, Campaign Implementation, Copywriting Whering is an innovative app that digitizes wardrobes to promote fashion sustainability. I crafted a compelling campaign to encourage people to download the app, which included two captivating print ads. The campaign aimed to inspire people to adopt a more conscious approach to fashion through engaging messaging and dynamic visuals. This project exemplifies my ability to promote sustainability in the fashion industry using creativity and strategic messaging.

31

Creative Brief Brand Background Whering, the app designed to digitize your wardrobe, was founded in 2020 by Bianca. She created Whering with the goal of ending to the “buyuse-dispose” model.

Unique Selling Proposition Whering is designed to be an easy to use fun platform that empowers conscious consumers to make the most of what they have in their wardrobe and cure “I have nothing to wear” syndrome.

Advertising Objective Create a campaign that encourages people to download the whering app and showcase the app.

Target Audience Women ranging from the ages of 20-35. These women like fashion and expressing themselves through their clothing. They also want an easy way to see and pick out their outfits without having to destroy their closet. In addition, these women are interesting in living a more sustainable lifestyle.

Advertising Tone Fun, Bold, Colorful, Uplifting, Encouraging, Informative, Authentic

Advertising Medium 2 8.5 x 11 ads

AD One

AD Two

34

a

Personal Branding Brand Creation, Logos, Icons

With my personal branding project, I wanted to capture my youthful, bold, and fun personality through logo design, color palette selection, typography, and icon creation. The logo reflects my vibrant character and unique identity, using colors that evoke energy and positivity, and typography that blends boldness and simplicity. Icon designs complement my brand, adding visual interest and enhancing recognition. The designs extend across various mediums, creating a consistent and captivating brand presence.

35

Mockup of potentional swag.

37

EVERYONE IS A FRIEND This icon symbolizes that within my work I will share love and kindness to those around me.

GARY THE SILLY GOOSE Social media should be fun! Your company's socials don’t have to be serious ALL the time. Trust me!

LETS CHIT CHAT We once used pigeons to send messages, now we use social media. While a pink pigeon would be an awesome way to send a message, using socials is way more fun.

STAY CURIOUS In my work and in my life I will stay curious.

There is always something new to learn and new ways to grow.

38

HEX = #F498C0

HEX = 52A447

CMYC = 0, 38, 21, 4

CMYC = 50, 0, 57, 36

RGB = 244, 152, 192

RGB = 82, 164, 71

HEX = #6FCFF0 CMYC = 54, 14, 0, 6 HEX = #332312

RGB = 111, 207, 240

CMYC = 0, 31, 65, 80 RGB = 51, 35, 18

HEX = #F1E1B9 CMYC = 0, 7, 23, 5 RGB = 241, 225, 185

Headings Komet Black

Subheadings Komet Black Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ

ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789@#$%^(){}[]/|

0123456789@#$%^(){}[]/|

Body Copy

Logo

ABCDEFGHIJKLMNOPQRSTUVWXYZ

ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789@#$%^(){}[]/|

0123456789@#$%^(){}[]/|

Vollkorn Regular

Mudstone Sans

42

Ethical Behavior For Creative Professionals Being a creative professional is as easy as saying your ABCS...

G is for “Garnish” Don’t forget the small details that pull everything together.

A stands for “Accountability” Even when people aren’t watching, hold yourself to the highest possible standards.

H stands for “Honesty” No one has time for people who aren't saying it like it is.

B stands for “Be yourself” No use trying to copy others. That’ll get you in trouble, and besides, being a copycat is boring.

I stands for “Integrity” Give credit for work and ideas that are not your own.

Stealing work isn’t cool.

C stands for “Cat” Cats have nine lives; you, however, have one. Live it to the fullest. #noregrets

J stands for “Justice” Uphold truth and fairness in all endeavors, no matter how small.

D stands for “Diversity” Embrace including others because they probably know something you don’t.

K stands for “Kindness” Like Harry Styles said, “Treat People With Kindness.”

E stands for “Empathy” Don’t be an jerk. Consider other’s perspectives and feelings.

F stands for “Fail” Failing just means you’re one step closer to the real deal. Get up and try again.

L stands for “Leadership” Whether you like it or not, you have eyes on you. Act and present yourself in a way you would want to follow.

M stands for “Mindfulness” A professor once told me that we have the power to influence others through our work, for good or bad; that’s a choice. Be mindful of that.

43

N stands for “Needle Noodle” Don’t be a “needle noodle,” aka don’t waste people’s time and work at the pace of a worm. Time is of the essence!

T is for “Transparency” The truth always comes out, so it’s best to be transparent in your work as a creative. No funny business!

O stands for “Overcome” Challenges and problems are guaranteed. The question is, how will you overcome them?

U stands for “Understand the Law” Courtrooms are cold, so it’s best to avoid them by understanding the law and not breaking it. Easy peasy.

P stands for “Poker Talk” It means gossiping. You should avoid this unless you want the person you’re talking about to know what you’re saying.

V stands for “Valor” Have the courage to stand up when you know it’s the right thing to do.

Q is for “Quality” Do it right the first time.

R stands for “Responsible” Like my dad said, “You want to be the person people know the can count on, every single time.” So, as it’s been said before, know the work and do it well.

S stands for “Sharing” Sharing is caring. Share what you know with other creatives. We’re here to uplift each other, not compete with each other.

W stands for “Well-Being” No creative endeavor is ever worth compromising someone’s quality of well-being. Look out for each other.

X stands for “X” An example of what not to do to a well-loved brand. If something works, it works!

Y stands for “Yammerer” To be a “yammerer” is to be someone who whines and complains. Not a good nickname to have.

Z stands for “Zealous” Enthusiasm in the job puts perfection in the work.

I say goodbye to the end of beginning.

Thank you to those who have helped me, supported me, and loved me throughout my journey to where I am today. I couldn’t have done it without your love and support.

So, I say goodbye to the end of the beginning and hello to MY big bright, beautiful future.

Photo taken by Hayden Nykamp.

Adelei Nykamp 2024