Matelyn McCabe, Fall 2023

My journey in the world of creativity began with a camera in hand, capturing the beauty of the world through the lens. Over the years, I’ve honed my skills to not only seize moments but to also create visual stories. Whether it’s a crisp portrait, a captivating presentation, or a meticulously designed graphic, I pride myself on delivering nothing but the best through my attention to detail. I go the extra mile to bring my clients’ visions to life; explore my portfolio and let’s create something extraordinary together and make your vision a reality.

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MATELYN HOPE MCCABE

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Using focused ad targeting on Instagram, we will reach out to the younger middle class, males and females, with emotional, interactive, trendy, and humorous content to convince them to adopt an animal to add to their growing families.

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I created this nonprofit brand from scratch and designed an entire campaign for it called #savealifetoday. The strategy statement is what guided and inspired my creation of all of the brand components, such as the web banner, email marketing, blog, website, social media presense, and merch.

CUE CAMPAIGN WET NOSES RESCUE

Featured for you this week…

What’s goin’ on this week at Wet Noses?

Partnership with PetSmart We’re partnering with PetSmart! Become a dog mom or dad this month and receive a complimentary care package full of goodies such as toys, treats, a leash, and more! This special offer starts today through May 31st, so check it out and don’t miss it!

Wet Noses Rescue

WET NOSES RESCUE In the Spotlight

Featured for you this week…

Meet Brad Sit, Charles Barkley, and A-Leash-A Keys, just a few of our favorite furry friends here at Wet Noses Rescue! Each of them has their own personality, so read more to see if any of them could be your perfect match!

Partnership with PetSmart We’re partnering with PetSmart! Become a dog mom or dad this month and receive a complimentary care package full of goodies such as toys, treats, a leash, and more! This special offer starts today through May 31st, so check it out and don’t miss it!

5 Ways You will Benefit from Adopting a Pet From Wet Noses Rescue Welcome to Wet Noses Rescue, where we create “happily ever afters” for our furry friends, as well as yourself! An adoption does not only help an animal find their “furever” home; it also will be life changing for you as their new owner! Find out why…

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In the Spotlight Meet Brad Sit, Charles Barkley, and A-Leash-A Keys, just a few of our favorite furry friends here at Wet Noses Rescue! Each of them has their own personality, so read more to see if any of them could be your perfect match!

Save a life today!

ADOPT ME NOW

5 Ways You will Benefit from Adopting a Pet From Wet Noses Rescue Welcome to Wet Noses Rescue, where we create “happily ever

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5 WAYS YOU WILL BENEFIT FROM ADOPTING A PET FROM WET NOSES RESCUE MARCH 3, 2023 | MASON MCCABE

Welcome to Wet Noses Rescue, where we create “happily ever afters” for our furry friends, as well as yourself! An adoption does not only help an animal find their “furever” home; it also will be life changing for you as their new owner! Find out why below…

1. Endless amounts of love and cuddles!

Our shelter dogs have so much love to give, they just need someone to give it to. That’s what you’re here for! You get to be on the receiving end of love, cuddles, kisses, and companionship from your new furry friend. Who wouldn’t want that?

2. You have a reason to take up an active lifestyle.

A four-legged friend will give you a reason to get outside and get active! Your newfound motivation comes from a wagging tail and excited dog. Make their day and your own; nothing is better than a walk with your dog on a sunny day. Plus, walking a dog is like a magnet when it comes to making new friends!

3. Built in BFF!

Life can be stressful, but life with a rescue animal can alleviate some of that stress. Your furry friend will always be by your side to listen. They won’t let you down. They won’t judge you. They won’t hurt you. When people disappoint you, your furry friend will always be by your side to comfort you.

Cuddles are free therapy we all need in our lives, and you can make that happen by welcoming one of our animals into your home with open arms.

4. You are saving more than one life!

When you rescue a pet here at Wet Noses Rescue, you actually save more lives than one. Helping even just one animal find a home makes such a difference; you help make more space for other animals in the shelter, giving them the chance to also find a home and loving owner like yourself.

You also are helping to put a stop to commercial breeding, which are puppy mills that keep their animals in cages and mistreat them. These puppy mills exist because of demand, so if you adopt a furry friend from us instead of buy a purebred one and encourage others to do the same, the world is one step closer to one without puppy mills and the harsh treatment of animals. By adopting an animal, you are making a huge difference in the world.

5. You will become part of a support system.

Rescue shelters like our own are there to support you along the way, while breeders and pet stores are not. We regularly check in with you to make sure that the animal you adopted is in good hands and offer to help in any way that you need. We do everything that we can to ensure that you and your new pet are happy!

Adding a new member to your family will benefit you in a multitude of ways, so don’t pass up that pup staring at you hopefully through its cage, save a life today.

HOW TO: Support Wet Noses Rescue Wet Noses Rescue is always in need of help and support from people like YOU! Don’t know where to start? Follow this HOW TO guide to make a difference, and save a life today!

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7453 likes wetnosesrescue Charles Barkley checkin’ in. I’m so honored to have been selected for this month’s celebrity here at Wet Noses. Come visit me and let’s play ball! #savealifetoday

7453 likes wetnosesrescue Like and share this post of our friend Pitbull, let’s help him become Mr. Worldwide! For each repost, we will take $5 off of his adoption fee. #savealifetoday

7453 likes wetnosesrescue Christie left Wet Noses today with the biggest smile on her face because she found her new furever friend! #savealifetoday

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Adopt a dog during the first 3 months of our #savealifetoday campaign, receive a personalized tote bag full of treats and goodies for your new furry friend!

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Fairways of Woodside Golf Course

Fairways of Woodside Golf Course needed an entire rebrand, including social media, logo design, menu design, and print design. I recreated their Instagram presence to fit the lively and trendy vibe of the course. The tagline I created for the course, “Where golf meets happy hour” portrays that this golf course is super laid back and all about creating good times and good memories out on the course.

The photography used is all my own from being a cart girl there, so it gives viewers a realistic and genuine view into what the experience at Fairways of Woodside Golf Course looks like.

Where golf meets happy hour, you’ll find us! Swing in to the clubhouse after your round for food, drinks, and good vibes.

Cheers to the ultimate golfing experience!

FAIRWAYS OF WO

@fairwaysofwoodside Sussex, WI

Liked by badbirdiegolf, golfdigest and others @fairwaysofwoodside Saturdays are for the boys!

See the 13 comments 1 hours ago

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OODSIDE REBRAND

FAIRWAYS OF WOODSIDE REBRAND

where golf meets happy hour

book your tee time at fairways.com

HANDHELDS

APPS

Bogey Burger 12

Onion Rings 5

1/3-pound beef patty, double the cheese with pickles on a brioche bun, served with fries

Bacon Cheese Burger 13

1/3-pound beef patty, smokey bacon, double the cheese, served with fries

Cowboy Burger 15

1/3-pound beef patty, smokey bacon, double the cheese, topped with onion rings & smokey BBQ sauce, served with fries

Bang Bang Crispy Chicken Sandwich 12 Served with fries, shredded lettuce, pickles, topped with Bang Bang Sauce

Nashville Hot Sandwich 12

Sweet Nashville Hot Sauce with coleslaw, topped with pickles on a brioche bun, served with fries

Chicken Wings 15

Smoked juicy chicken wings tossed in your choice of Gochujang, Franks Red Hot, Sweet BBQ, Sriracha Bourbon, mango habanero, or garlic parmesan, topped with green onion, served with Ranch

Boneless Crispy Chicken Wings 15

Crispy tender boneless chicken wings tossed in your choice of Gochujang, Nashville Hot, Franks Red Hot, Sweet BBQ, Sriracha Bourbon, Mango Habanero, or Garlic Parmesan, topped with green onion, served with Ranch & fries

Adobo Chicken Quesadilla 12

Flour tortilla loaded with shredded cheese, onion, and adobo chicken, served with a side of salsa & sour cream

Grilled Chicken Sandwich 12

Juicy grilled chicken topped with cheddar cheese with your choice of sauce on the side, Sriracha Bourbon, Mango Habanero, Garlic Parmesan, Chipotle Ranch, Nashville Hot, Gochujang, or Sweet BBQ, served with a side of fries

Smoked Pulled Pork BBQ Sandwich 12

Smoked Pulled Pork served on a soft brioche bun topped with Sweet BBQ, served with a side of coleslaw and fries

Served with Chipotle Ranch

Chips & Salsa 5

Served with fresh lime tortilla chips

Mexican Street Corn Dip 6 Served with fresh lime tortilla chips

Spinach Artichoke Dip 6 Served with fresh lime tortilla chips

Wisconsin Cheese Curds 10 Tossed in Parmesan Cheese, Served with Ranch & Gochujang

Bangin’ Fries 12

Tossed with spicy chicken, coleslaw & pickles

Fairways Nachos 10

Your choice of adobo chicken or smoked pulled pork. Served on Mojito Lime Chips loaded with shredded cheese, topped with onions. Side of salsa and sour cream

PIZZA Classic Cheese 18 Pepperoni 19 Sausage 19 Sausage & Pepperoni 20 Meat Lovers 21

(Pepperoni, Sausage & Canadian Bacon)

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The task was to create a secondary logo for Chapman Basketball Academy that was funky, bright, colorful, and different. The only parameter the client gave me was that the word “culture” needed to be included in the design. To accomplish this while maintaining some of their existing branding, I incorporated their “C” logo with multiple other typefaces and colors.

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BIG SMILES

I created the brand “Lazy Liquor Co.” from scratch. What makes this tequila brand stand out from other competitors is its enthusiasm for wildlife. With every purchase of any awesome Lazy Liquor Co. product, 5% is donated directly to saving the sloths, as they have become an endangered species.

40% ALC. BY VOL. | 750ML

LAZY LIQUOR BR

RAND CREATION

PHX 32 SUMM I was tasked with creating a website with the goal of convincing viewers that it is a good idea to hold the Summer Olympics in Phoenix, Arizona in 2032. I worked with responsive web design for 3 different sizes, a phone, a tablet, and a computer. I additionally created all of the components that went into the website, such as the event’s logo, branding, imagery, typography, icons, and graphics.

PHX 32

TIME MER OLYMPICS LET THE TO GET GAMES EVENTS

CAREERS

LOCATIONS

TRANSPORTATION

Centrally located in Downtown Phoenix, just minutes away from the Roosevelt Row Arts District, the Cambria offers free wifi, a full restaurant and bar, and a fitness center. Their rooftop lounge is the perfect spot to get drinks with a skyline view.

Book now

Royal Palms Resort and Spa $504 a night This luxury resort and spa located in Scottsdale has a world-class cuisine, extensive spa services, and beautiful desert landscapes at the base of Camelback Mountain.

This is the perfect location for adults, with the bars and events from Old Town Scottsdale within walking distance.

COMFY

BEGIN

ABOUT

Cambria Hotel Phoenix $129 a night

Book now

Chandler Airbnb $163 a night In the perfect family-friendly area, this home for 7 guests includes a heated private pool, 4 bedrooms, and 2 baths.

This cozy home is only about 20 minutes from Scottsdale and has all the amenities you need and more!

Book now

ON THE MOVE

HOUSING

TAKE A LOOK COMPETE AROUND AS ONE YOUR CITY

Phoenix Transit Bus

With the option of 15 different transit centers and experience from hosting the Super Bowl in 2015 and 2023, the Phoenix Transit Bus system is prepared to ensure that visitors are able to have convenient and affordable rides to the Olympic Games and other events during that time. Park-and-rides are available in Phoenix, Tempe, and Mesa, and stops include major venues such as State Farm Stadium.

Valley Metro Rail Links Phoenix to communities such as Tempe and Mesa, stops at Chase Field, The Footprint Center, and Mill Avenue in Tempe

HOME OF THE PHOENIX SUNS

-Number of miles: 28 -Number of stations: 38 -Number of parking spaces: 4,488 -Total travel time: 90 minutes

Phoenix, Arizona is the hub for all of your entertainment needs. Whether it’s the sunshine

-Passenger capacity: 175

and lounging at the pool, the beautiful desert and mountains, exhilarating nightlife, award-

-Cost to ride: $2.00 per ride, $4.00 1-Day Pass

winning dining, championship-winning sports teams, or outdoor activities, there is something here for everyone. Aside from being the ideal vacation spot, Phoenix has the resources to become the ideal location for the 2032 Summer Olympics.

What benefit will the Summer Games bring to Phoenix?

FAQS

Why is Phoenix the perfect place to host the Summer Games?

How can I get involved?

LET THE GAMES BEGIN

Where will there be room to house all of the athletes and fans?

TIME TO GET COMFY

Cambria Hotel Phoenix $129 a night Centrally located in Downtown Phoenix, just minutes away from the Roosevelt Row Arts District, the Cambria offers free wifi, a full restaurant and bar, and a fitness center. Their rooftop lounge is the perfect spot to get drinks with a skyline view.

Book now

Royal Palms Resort and Spa $504 a night

Customer Service Representative

Data Analyst

Media Director

Do you want to be a involved in the next big thing for the city of Phoenix?

This luxury resort and spa located in Scottsdale has a world-class cuisine, extensive spa services, and beautiful desert landscapes at the base of Camelback Mountain.

This is the perfect location for adults, with the bars and events from Old Town Scottsdale within walking distance.

Book now

Chandler Airbnb $163 a night In the perfect family-friendly area, this home for 7 guests includes a heated private pool, 4 bedrooms, and 2 baths.

This cozy home is only about 20 minutes from Scottsdale and has all the amenities you need and more!

Book now

ON THE MOVE

STAY IN THE KNOW

Are you interested in Phoenix hosting the 2032 Summer Olympics?

Yes!

No

Sign up to receive updates about the PHX ’32 games.

I’m not sure

Phoenix Transit Bus With the option of 15 different transit centers and experience from

Name

hosting the Super Bowl in 2015 and 2023, the Phoenix Transit Bus system is prepared to ensure that visitors are able to have convenient

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and affordable rides to the Olympic Games and other events during that time. Park-and-rides are available in Phoenix, Tempe, and Mesa, and

Sign Up Now

stops include major venues such as State Farm Stadium.

Valley Metro Rail Links Phoenix to communities such as Tempe and Mesa, stops at Chase Field, The Footprint Center, and Mill Avenue in Tempe

WHY PHOENIX

-Number of miles: 28 -Number of stations: 38 -Number of parking spaces: 4,488 -Total travel time: 90 minutes -Passenger capacity: 175 -Cost to ride: $2.00 per ride, $4.00 1-Day Pass

TAKE A LOOK AROUND

BE A PART OF IT ALL

Organizing Committee

Organizing Committee

COMPETE AS ONE

CAREERS

FAQ’S

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ILLUSTRATI

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MARLEY

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For any project, my first step is to create a mood board full of visual inspiration, fonts, textures, and color palettes. From there, I get into sketching thumbnails. I typically like to do 10-20 of them depending on the project. The next and last step I do before creating a final is design colored roughs, usually 3. From there I pick one and tighten it up to become the final logo.

ckity split

T BRANDING split

where every moment is sweet

414.614.3818 matelyn.hope@gmail.com