Chloe Marshall, Spring 24

PAPAGO HIVE HONEY Branding + Package Design Papago Hive Honey, a honey company based in Phoenix, sought a rebranding initiative to highlight their distinctive local honey flavors. The new logo, color scheme, and supplementary brand elements were carefully crafted to embody the essence of Arizona pride.

CAMPING & OUTDOOR ICON SET Icon Design + Design Fundamentals Skills Simplr, a technology company, wanted to create an icon set as an incentive to get customers to sign up for their email list.

These 25 icons represent a love for all things outdoors and camping!

SWEET TREATS ICE CREAM Brand Development + Package Design Sweet Treats Ice Cream is a family-owned ice cream shop that specializes in unique flavors and over-the-top desserts. This project required extensive logo ideation and research, providing the client with a variety of logo options to choose from.

PURE FLIX ENTERTAINMENT Social Media Content Creation As a former Associate Graphic Designer at Pure Flix Entertainment (now Great American Pure Flix), one of my key roles was crafting social media posts to showcase the platform’s faith-and-family content and spotlight various actors.

GHIRARDELLI REBRAND Branding + Package Design The objective of this project was to revamp a chocolate bar brand and I chose Ghirardelli. My aim was to update the packaging, creating a contemporary feel while preserving the brand’s inherent luxury. By incorporating a modern illustration alongside a subdued color palette, the packaging achieves a heightened level of sophistication while staying true to Ghirardelli’s elegant brand.

PHX OLYMPICS 2032 WEBSITE Web Design + Brand Development The Olympics are coming to Phoenix! (Not really, but wouldn’t that be cool?) This web page promotes the 2032 Olympics through the use of the iconic Olympic colors while simultaneously highlighting what makes Arizona such a special place.

JOHN LENNON’S GREATEST HITS Group Collaboration + Campaign Design The goal of this project was to highlight a deceased musician and make them popular again with a new generation. My partner and I chose John Lennon, with the mission of reaching Gen-Z. The campaign features an album compiled of Lennon’s biggest hits. Additional promotional materials include a poster, tote bag, and social media posts.