Olivia Johnson, Spring 24

Instagram

Social Media

Digital Camapigns + Branding As a passionate social media major, I’ve curated a vibrant world right here on this digital canvas. I’m the curator of captivating captions, the architect of eyecatching visuals, and the conductor of community engagement. From hashtags to heart emojis, I thrive on turning digital interactions into meaningful conversations.

Whether you’re a brand seeking authenticity or a fellow social enthusiast, consider this your backstage pass.

TikTok

TechForce Foundation

Digital Email Campaign + Branding TechForce Foundations, a nonprofit 501©(3) organization based in Phoenix, AZ, is dedicated to career exploration and workforce development for technician professionals across various industry sectors. As part of an email marketing campaign, I successfully executed four promotional emails for TechForce. These emails aimed to inspire individuals to explore technician professions, support students in obtaining technical education, and connect techs with resources, mentors, and employers to thrive in their careers.

Comfort Crafted

Digital Advertising + Branding As the creative force behind the Comfort Crafted brand, I meticulously curated every aspect of its identity. Crafting engaging email marketing campaigns, I invited audiences into a world of snug indulgence. On social platforms, I wove narratives that resonated with our community, celebrating life’s simple pleasures. And finally, the website—my canvas for weaving together aesthetics and functionality—became a haven where visitors could explore, shop, and immerse themselves in the art of comfort.

Instagram Story https://www.instagram.com/liv.sandbox/

Main Event

Content Coverage + Brand Voice The Sonoran Desert, bathed in moonlight, pulsating with spine-tingling beats.

Super Unnatural Festival, Arizona’s first annual Halloween music extravaganza, materializes like a spectral dream. As the emissary of the festival’s brand voice, I conjured enchantment and intrigue. Armed with a spellbinding lineup: Fisher, Dom Dolla, Four Tet, and more—I wove incantations across social channels.

Overall it is was a bewitching symphony of awareness that echoed far beyond the desert sands.

Facebook Story

The Last Movie Ever Made Content Coverage + Brand Voice

TechForce Foundations, a nonprofit 501©(3) organization based in Phoenix, AZ, is dedicated to career exploration and workforce development for technician professionals across various industry sectors. As part of an email marketing campaign, I successfully executed four promotional emails for TechForce. These emails aimed to inspire individuals to explore technician professions, support students in obtaining technical education, and connect techs with resources, mentors, and employers to thrive in their careers. The campaign highlighted the fulfilling lifestyles and economic potential of tech careers.

Pickers Playground

Content Coverage + Brand Persona For this project, I immersed myself in the vibrant world of Picker’s Playground, a charming vintage thrifting mart teeming with unique finds. Armed with curiosity and a recorder, I engaged in lively conversations with the market’s diverse vendors. Their eyes sparkled as they unveiled cherished pieces. Through these interviews, I captured not just the tangible artifacts but also the intangible stories woven into each item. My mission? To breathe life into Picker’s Playground’s brand voice, celebrating nostalgia, authenticity, and the thrill of discovery.

Pickers Playground

Content Coverage + Brand Persona For this project, I immersed myself in the vibrant world of Picker’s Playground, a charming vintage thrifting mart teeming with unique finds. Armed with curiosity and a recorder, I engaged in lively conversations with the market’s diverse vendors.

Their eyes sparkled as they unveiled cherished pieces. Through these interviews, I captured not just the tangible artifacts but also the intangible stories woven into each item. My mission? To breathe life into Picker’s Playground’s brand voice, celebrating nostalgia, authenticity, and the thrill of discovery.

Unleashing Horror Harkins Targeted Social Media Advertising

In the dimly lit corridors of Harkins Theaters, a spine-chilling transformation awaits. As the architect of our paid social ads, I conjured a macabre spectacle: iconic horror characters— leather-clad Freddy, ethereal Samara, and the enigmatic Slender Man—materializing in the aisles. Their presence, both thrilling and unsettling, lured audiences into our sinister cinematic realm.

Midnight Buzz Festival Gig Poster + Advertising

For the “Midnight Buzz Festival”, I conceptualized and designed an electrifying gig poster that pulses with energy. Combining my skills in Illustrator, Photoshop, and InDesign, I crafted a visual symphony. The centerpiece? A cut-up CD, fragmented and refracted, symbolizing the fusion of sound-waves and nocturnal vibes. The poster beckons music enthusiasts to a fictional night of pulsating beats, neon hues, and a buzz that transcends time.

AZ Modern Foods

Layouts + Editorial Publication In this assignment, I didn’t merely design a magazine; I wove a tapestry of Arizona’s past, present, and future. The pages whispered tales of ancestral kitchens, bustling markets, and sun-kissed harvests. “AZ Modern Foods” became a love letter to the desert—a vibrant mosaic of taste, tradition, and creativity.

Storyboa Storybo Storyboa Storyboards

Storyboards

Videos That Captivate

Storyboarding + Visual Storytelling In this dynamic project, I embarked on a visual journey, meticulously crafting five compelling videos that artfully peeled back the curtain on my daily life as a Grand Canyon University social media major. These videos, far more than mere documentation, transcended the ordinary—they immersed viewers in the heartbeat of creativity, collaboration, and the captivating world of digital storytelling.

Walkthrou

Walkthrough of All Video Assets

hrough of All Video Assets

My 10-15 second vid specific fashion nich

The first part of my 1 may be positively int

es is dedicated to reach acknolwedging specific fashion be stylized for content creation. I curated the chic transition ond series n thevideo lookbook outfitsis to dedicated give a personato of the on-the-go aid to change it up. specific fashion niches acknowledging

The spinning transiti feminine to try to en to identify a commu more likely to desire

can be stylized for content creation.

es attacks the conflict of our target market (age 18-24) art of my 10-15 series takes and a casual. medium between thevideo aesthetics of business oach to audiences by catering directly I’ve repeatedly heard my peers question what this stylistic dress forlooking the occasion; This video professional, gives a visual aid for how dents for a more e the style while with ease and simplicity.

One marketing objec individuals who are s content or to join a c

darker tone.

es to the marketing objective of increasing the brands lized GCU student because this video can be useful walking in and out frame transition is to s; We’d become an informative source to our audiences efully to show the on-the-go yalty if users coming back to the page to see the different

https://www.instagra utm_source=ig_web

f the dark academic aesthetic. I'm the viewer that they don’t have to selves for this career, but rather be /reel/CqzzjG7rD8d/?utm_source=ig_web_copy_link gh to customize it for them and their

hieves the marketing objective of current followers by styling outfits they educational opportunities while still nable.

gh of et

Walkthrough of Video Asset https://www.instagram.com/reel/CqzzCovLDYE/?utm_source=ig_web_copy_link

We are giving insiders the excl to create that engagemen what the major consists of. the desire to know what in o

The video supports the m brands' presence among GC behind closed doors. Another trying to explore in

m/t/ZTR3RcR2Y/

es on the campus resources within the GCU landscape. In DSM215 we are taught early on to quickly curate short time. I wanted this video to provide an aid to the Social Media Major as well as other GCU students who all-to-Action is to push people to create in public without the fear of judgment as we will most likely be in the

choose my stylistic choices to embody the warmth of the brands' presence across their social channels. With ideo, I am striving to engage and entertain the viewers. ing face-to-face with the viewer and so by keeping the dialogue short and sweet it was crafted in the hopes

Our group's 90-second video all individuals who are invo and how they have most like the CAM building. As a group information that individu within the conversation came how many departments a

https://www.tiktok.com/t/ZTR3R3yjc/

Monogram Logo

Visual Composites + Branding Strategy During this visual alchemy, I intended to breath life into monogram logos.

Armed with creativity and pixel precision, I conjured over 20 tantalizing thumbnails, each a tiny universe of form and meaning. These miniature masterpieces danced across my screen, whispering secrets of elegance, identity, and brand resonance. But I didn’t stop there. These embryonic designs metamorphosed into marketable marvels. I refined, tweaked, and polished until they gleamed like rare gems.

CONTENT #7

light the artists with

Initial strategy: Capture the point of purchase from the small business and highlight the businesses UVP

e image captured my lighting and how it that this point of

How expectations measure up to the reality: The lighting for this specific area was darker in comparison and the owner took a break so I was unable to capture my initial shot.

ow is all about great ough their art.

CONTENT #4#3 CONTENT

s a media, I wanted to e an exclusive

eality: The parking for admission. Because of this, y line.

5 Collective and

xt event, I know I w #showcase vent

https://www.instagram.com/p/Cxho9QcuVPb/

The direction is given by the point person: Capture the pieces that garner the most attention from the audience.

Initial strategy: Capturing the wall art that is void of the individuals who are gathered around to give the viewers a first-person pov.

How expectations measure up to reality: Due to the proximity of the crowd, I was unable to capture the entire panoramic of the south side wall and had to readjust the angle of the shot.

Caption:

Caption:

liv.sandbox From @midgechocolatebusiness to being in awe of the artwork and the live body art!

liv.sandbox Featured pieces by @tysbydesign, stop by to look around and be ready to be amazed!

The atmosphere of the @chocolateandartshow, is one you won’t want to miss! #facepainting #artwork #chocolate#chocolatelover #bodyart#chocolateandartshow #phx #az

https://www.instagram.com/p/CxhXlIROAqT/?utm_source=ig_web_copy_link //www.instagram.com/p/CxhskCcOZlc/?utm_source=ig_web_copy_link&igshid=MzRlODBiNWFlZA==

on: Shoot the entry line

CONTENT #6

https://www.instagram.com/p/CxhLBpcuTzb/ The direction given by the point person: Feature the chocolatier experience and expose the audience to the small businesses in attendance

s via their socials to s the people who truly

ork and some of the tured! rtshow#phx #artist

CONTENT #2

#artistry #artgalley#chocolateandartshow

https://www.instagram.com/p/CxhPixPOmrz/?img_index=1

The direction given by the point person: Highlight the artists with them standing/interacting with their work Initial strategy: Seize moments of artists with their work to gauge an artist profile and the characteristics of their work How expectations measure up to reality: Certain artists didn’t want their picture taken and trying to get cooperation became an unexpected difficulty

Caption: liv.sandbox Flowing our way through some textured pieces, thanks to @kiki_meonce for sharing her passion !! @chocolateandartshow #artshow #artist #artstyle #creativity#phoenix

https://www.instagram.com/p/CxhJawOOs_C/

CONTENT #1 The direction given by the point person: major focal point on artist and audience gazing at their art.

Initial strategy: Give a focal point specifically to the artist's work away from the audience, to give it its own space to attract the viewer's attention.

How expectations measure up to reality: This piece of content was the ideal execution from my shot list, but the inclusion of the artist setting it up could have elevated it.

Captions: liv.sandbox Taking in the artistry at the Chocolate and Art Show event. Stay tuned for artist interviews! @chocolateandartshow @mobyartsla#artshow #chocolate #artist #artwork

Chocolate and Art Show Interviewing + Event Promotion

In this delectable project, I stepped into a world where creativity melted like fine chocolate. As the event’s media coverage, my lens captured more than just brushstrokes—it immortalized passion, vulnerability, and soul. The Chocolate and Art Show unfolded before me, a sensory feast where cocoa met canvas. My camera clicked, my pen danced. These interviews weren’t mere soundbites; they were brushstrokes on the canvas of awareness. Through articles, social posts, and heartfelt captions, I wove their stories into the digital fabric. The event’s heartbeat pulsed through pixels, reaching art lovers, fellow creators, and potential collaborators.

Vinyl Vogue

Styling + Audience Engagement In this rhythmic project, I wove together two passions: music and fashion. Vinyl Vogue—my brainchild—was more than an account; it was a symphony of style notes and beat drops. Each day, I curated harmonious ensembles, pairing vintage vinyl records with runway-inspired looks. The needle touched vinyl, and the fabric whispered melodies. But it wasn’t just about numbers; it was about connection. I listened to their comments, their emoji applause, their silent nods. They wanted more ‘70s funk, more indie rock edge