Jayda Hindbo, Spring 23

DEAR READER, Thank you for being here and for taking the time to look through my portfolio. This book showcases a selection of my work, but it’s more than just a collection of projects. It’s evidence of my connection to design and the passion I have for creating.

I hope that as you flip through these pages, you will see that I use design as a form of communication. It is a language that I love to speak and continue to learn. It allows me to express myself and share my thoughts with the world in a unique way.

Design is a part of my life, my identity, and my purpose. I’m very proud to share my work with you and hope that you find something that resonates with you.

Sincerely,

EASE SKINCARE Ease Skincare was designed to simplify lives. Based in Los Angeles, they understand how chaotic and stressful life can be, so they created simple skincare products that contain clean ingredients, are quick to apply, and work wonders on all skin types. Their goal is to encourage women to do something for themselves everyday, even if just for a minute or two. After hitting a wall in sales, the brand now desires to expand into larger beauty product stores such as Ulta and Sephora. With fun branding, effective products, and intentional advertising assets, these goals can be met at ease.

JT PRIME SCOTTSDALE Located in the center of Old Town Scottsdale, JT Prime is an upscale restaurant with delicious dishes and cocktails that won them the Best of Our Valley 2023 “Best New Restaurant” category. The menu design was to demonstrate the exclusive, masculine ambiance of the restaurant. Today, this menu is used by guests every evening as the five-star restaurant continues gain popularity.

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BLOOM & BEHOLD Bloom & Behold is a premium flower shop specializing in creative, cheerful, and unique arrangements for any occasion. With a focus on high-quality customer service, Bloom & Behold has been providing beautiful floral arrangements to customers for over 14 years. The brand identity for Bloom & Behold reflects the core mission of the brand: to provide their customers with the highest quality arrangements and the best customer service.

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VOGUE WEBSITE REDESIGN Inspired by sharp photography and a classic color palette, this website for Vogue designed with intentional layout and page flow.

The redesign was carefully thought out so that beauty and fashion lovers across the world could find articles on their favorite topics in just a few clicks. Several artboards were used to create a full redesign for the Vogue website while sticking to brand standards.

RUMBLE ROOT BEER Rumble Root Beer is a soda company located in the Southwest region of the United States. Their products are sold in grocery stores and supermarkets across the country. Environmentally concious, their company promises to donate 20% of their proceedstowards fighting climate change. The abstract, bubbly tone of this rebrand brings forth a fresh look and persuades potential customers to reach for a bottle of Rumble among other brands on the shelf.

SPORT ILLUSTRATIONS These eye-catching vector graphics were designed to represent the different Summer Olympic sports. Taking it back to basics, several elements of design are utilized in each of these illustrations including leading lines, vibrant colors, and the rule of thirds. The unique calendar designs highlight the dates for the 2024 Summer Olympics that will be held in Paris, France.

HVH SOCIAL MEDIA FEED HVH Media and Marketing is a full-service modern marketing agency located in Scottsdale, Arizona. After landing an intern position at the company in June of 2022, managing their main social media page with over 7,000 followers was one of the first tasks I was assigned to. The engaging content and aesthetically pleasing feed that I created and scheduled out resulted in positive analytics and an increase in followers across the account.

NICE ICE Nice Ice is a food truck that serves quality homemade ice cream and cold drinks. Their unique flavors and fresh ingredients is what truly sets them apart from their competitors. To release their full potential, Nice Ice needed a creative rebrand that would represent the fun, bright personality of their desserts. With youthful graphics, a fresh brand tone, and unique stationary products, the line to get a sweet treat is sure to double in size!

TECHNOLOGY ICON SET Pear Technologies is a modern tech company who asked for a custom set of icons to be designed for their customers to download for free in exchange for contact information. This cohesive icon set is perfect for the modern tech-lover. With 25 icons available to work with, the possibilities are endless.

JAYDA HINDBO 602-738-1567 hello@jaydahindbo.com jaydahindbo.com

MAY THIS BE THE SEASON WHERE YOU CREATE THINGS THAT REFLECT WHAT YOUR HEART HAS BEEN LONGING TO SAY. MORGAN HARPER NICHOLS