Haley Stoltz, Spring 23

Asian Art Museum T h e A s i a n A r t M u s e u m , l o c a te d i n S a n the religious architecture of the Taj Majal and Francisco, California, is one of the world’s

understood it as both a place of refuge and

finest collections of Asian art. The objective solace. The contrast of black and white is of this out-of-home campaign is to draw visitors crucial to the artist and the meaning behind to the new exhibit, “My House, My Tomb,” by

her work. With this in mind, I designed the

Afruz Amighi. The creator was inspired by

advertisements utilizing only black & white.

30 Sheet Board (10.4’ x 22.6’)

Bulletin Board (14’ x 48’)

The Hobbit A book publisher has requested a redesign I experimented with typographic, photographic, of the book, The Hobbit, by J.R.R. Tolkien.

and illustrative approaches before I finalized

T h e H o b b i t i s a p o p u l a r fa n ta s y n o ve l

the design. The final design represents the

that was originally published in 1937. The Hobbit’s point of view while on his journey requested design was to be based on the through the forest. Through my multiple rounds a u t h o r ’s ex i s t i n g b o o k c ove r c o n c e pt , of ideation, I found this imagery to be the most followed by my interpretation of the story. enticing to potential readers.

Final Book Jacket Design (Illustrative Concept)

My process of ideation included experimentation with different styles and layouts. I used forestry, dragons, and mountains to display the imagery I felt was most influential to the story.

Photographic Book Jacket Composite

Illustrative Book Jacket Composite

Papago Hive Honey A Phoenix-based brand, Papago Hive Honey,

The identity included a new logo, packaging

requested a complete re-brand for their jarred design, and print advertisements. To follow, honey. The company sells their products Papago Hive Honey hosted a booth at a foodacross Arizona and proudly sources all their based trade show. I pitched the booth design ingredients from local farmers. The new and branded products in a presentation to the design reinforces the Arizona pride element client that displayed the pricing and production a n d is e a s ily a d a pta b le to n ew fla vo rs . specifications of the proposed booth.

Orange Blossom, Plain, and Cinnamon Roll Honey Package Labels

The print advertisements were created to promote the launch of the three newest flavors. Each ad features creative typography that resembles the flavors of the unique flavors. The design is supported with elements from the packaging itself.

ANNIKA

Small business owner located in Flagstaff, AZ.

PAPAGO HIVE HONEY | Buyer Persona

EXPENSIVE

OUR STORY

LOW QUALITY

HIGH QUALITY

AFFORDABLE

PAPAGO HIVE HONEY | About

PAPAGO HIVE HONEY | Competitive Market

PAPAGO HIVE HONEY | Products

TORY

PAPAGO HIVE HONEY | Products

Trade Show Booth Presentation Graphics

The Handmaid's Tale I redesigned the cover of The Handmaid’s The futuristic society faces dangerously Tale by Margaret Atwood. The objective of

low reproduction rates and Handmaids are

this redesign was to utilize a visual metaphor

assigned to bear children for high-ranking

that represents the story. The Handmaid’s citizens of Gilead. The vases displayed on the Ta l e fo l l ows t h e sto r y of a wo m a n w h o cover represent the Handmaids of Gilead and lives in a totalitarian government that has how they are viewed as nothing more than a replaced the U nited States of A merica .

vessel to carry children.

Final Dust Jacket Design

To create the final cover, I used many different materials to give the book a dimensional look.

The materials used are oil pastels, acrylic paints, and watercolors. To the right you can see the initial comps in which I developed into the final book jacket design.

Big Easy Festival Big Easy Festival is one of the largest events

brand identity for the event was needed. The

in Louisiana. Each year, thousands of visitors

playful culture of New Orleans is represented

attend the festival to experience the vibrant throughout the geometric and colorful designs. culture of New Orleans. At the event, you will Water bottles, backpacks, sunscreen, and find cultural foods, local artists, and, of course,

t-shirts will be handed out as commemorative

jazz music. For this upcoming year, a new

items for visitors to take home.

Promotional Poster

Atento Healthcare Based in the Phoenix Metro Area, Atento be distributed amongst social media channels Healthcare is an organization dedicated to to help achieve their goal. I developed a serving the community. They are an affordable website that is easily accessible for patients h e a l t h c a r e s o l u t i o n f o r u n d e r- s e r v e d

to schedule an appointment. Atento Healthcare

communities, and their goal is to serve a larger

also wanted to promote their company through

population of Hispanics in Phoenix. I executed a social media campaign that displays their a complete re-brand and created graphics to

values and who they are.

Blog Article on Website

Atento Healthcare Website Homepage

Social Media Campaign Utilizing Facebook, Instagram, and Twitter

Vanity Fair Website Vanity Fair is a monthly magazine subscription following the existing bra nd guidelines . that first began in 1913. Along with their printed

Included in this re-design are the homepage,

publications, they host a widely used website

user log-in, category pages, and articles. This

where many go for the latest news on culture, project displays my grasp of typography, sense entertainment, politics, fashion, etc. I was

of layout design, also my understanding of user

tasked with re-designing the media website

experience in web design.

Vanity Fair Account Creation and Homepage View

Haley Stoltz hello@haleystoltz.com haleystoltz.com 414-722-9764