Jake Gutman, Spring 24

PERSONAL BRANDING Creating a logo, thank-you cards, business cards, résumé, and more was all part of building my personal brand. Every component was painstakingly designed to showcase my distinct personality and work ethic. Every little thing was carefully thought out, from the business cards that made a lasting impression to the logo that perfectly encapsulated who I am. Thank-you notes brought a human touch to my encounters, and my résumé effectively highlighted my experiences and skills. The goal of this project was to consistently portray myself in all branding materials while also being true to myself.

THANK YOU CARD

BUSINESS CARD

PEN

RESUME AND COVER LETTER

THUMBNAILS

MOBY DICK REBRAND I directed a thorough rebranding campaign that brought the wellknown fish and chip restaurant Moby Dick back to life. The goal was to preserve the brand’s core qualities while giving it a modern, new look. A key component of this project was redesigning a landing page, food truck, packaging, and logo. Every component was painstakingly designed to give a consistent visual identity throughout all touchpoints and to mirror Moby Dick’s dedication to premium seafood. With the rebranding, Moby Dick hopes to entice both new and returning consumers with an exciting and intriguing invitation to enjoy their delectable goods.

FOODTRUCK

SODA CUP

NAPKINS

FRY BOX

SIGNBOARD

TO GO BAG

LANDIN

NG PAGE

MUVIC MUVIC represents a visionary concept that I’ve envisioned and brought to life.

This innovative mobile app scans music to identify songs and provides users with a comprehensive list of every movie featuring that song. From the creation of the logo to the development of out-of-home and social media ads, I’ve meticulously crafted MUVIC’s branding to resonate with its audience. With aspirations to further develop and refine this groundbreaking concept, MUVIC has the potential to revolutionize the way people explore and connect with cinematic experiences.

BILLBOARD AD

SOCIAL POSTS

MULTI PAGE DOCUMENT

EVERY VOTE EVERY VOICE CAMPAIGN

STICKERS

Every Vote Every Voice was a vibrant voting campaign that aimed to inspire and involve young voters. In order to ensure a consistent visual identity throughout all materials, I started the campaign by designing the logo and stickers. Furthermore, I created an extensive multi-page voting guide that provides crucial details and tools to encourage young people to participate in the political process. With the help of powerful out-of-home advertisements and captivating social media posts, the campaign attempted to raise young people’s understanding of the value of voting.

BILLBOARD AD

SOCIAL

L POSTS

OSPREY AD CAMPAIGN Entrusted with highlighting the durability and comfort of Osprey backpacks, I created an impactful advertising campaign that included magazine placements, billboards, and bus shelter ads. Each advertisement highlighted the Osprey backpacks’ ergonomic form and tough durability, luring outdoor enthusiasts with the prospect of unparalleled comfort. Through eye-catching billboard graphics and well-placed magazine ads, the campaign presented Osprey as the best option for anyone looking for equipment that can tackle any task and guarantee comfort at every turn.

MAGAZINE AD

BILLBOARD ADS

BUS SHELTER AD

SAUCE FACTORY I set out to remodel the packaging for Sauce Factory’s hot sauce and produce appealing labels for three different varieties. I created visually appealing and informative labels with the goal of encapsulating each flavor while preserving consistency in the brand.

These labels expressed the personality and uniqueness of the company in addition to showcasing the robust flavors. In addition, to promote Sauce Factory’s redesigned hot sauce assortment, I created a multi-channel advertising campaign that included magazine placements, bus shelter ads, and in-store displays. Sauce Factory’s spicy sauces are known for their captivating taste and quality, and each of their eye-catching advertisements aims to entice viewers to add some flavor to their meals.

PROCESS

Ghost Pepper Fury Prepare your taste buds for a fiery adventure with our Ghost Pepper Fury hot sauce. This bold blend combines the intense heat of ghost peppers with a tangy twist, creating a flavor explosion that will leave you craving more. Not for the faint of heart – only the bravest can withstand the heat!

Jalapeño Heatwave Ride the wave of flavor with our Jalapeno Heatwave hot sauce. This lively blend of jalapeno peppers delivers a perfect balance of heat and flavor.

Whether you're a spice enthusiast or a mild heat lover, this sauce guarantees a delicious heatwave on your palate.

Tangy Habanero Zest

HOT SAUCE LABELS

Indulge in the vibrant and zesty goodness of our Tangy Habanero Zest hot sauce. This flavorful concoction blends the tropical heat of habanero peppers with a tangy burst, creating a sauce that elevates any dish. Get ready for a tantalizing dance of heat and citrusy delight!

IN STORE ADS

LOGO EVOLUTION

PHOENIX FILM FESTIVAL VIP PACKAGE I completed a thorough branding project for the Phoenix Film Festival, which includes an updated logo and several promotional items. The new logo sought to convey the spirit of the event while keeping a contemporary and eye-catching appearance.

Furthermore, I produced captivating out-of-home (OOH) ads to draw interest and build a buzz about the festival. Strategically designed social media advertisements were used to promote event highlights and ticket sales to a larger audience. I designed special content for the VIP package to improve the festival-goers’ experience and help them feel important and fully involved in the film industry. This project demonstrated my capacity to develop powerful branding for a significant cultural event such as the Phoenix Film Festival across a variety of media.

EVENT PROGRAM

EXCLUSIVE PASS

EXCLUSIVE BOX

FLASH DRIVE

POPCORN BOX

T-SHIRT

TOTE

BILLBOARD ADS

THUMBN

NAIL

SOCIAL POSTS

SOURCE IMAGE

TRACED IMAGE

FINAL POSTER

2024 jake gutman 509 499 7630 jakegutmandesign@gmail.com