Savannah Gardner, Fall 2021

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PACKAGE LABEL RE-BRAND For this project we were to re-brand the logo of Papago Hive Whipped Honey, as well as the product package label and print advertisements.

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ORIGINAL DIN ALTERNATIVE BOLD

ORANGE BLOSSOM

#ca9d69

#e2cdb5

#db7d00

#665035

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FLAVOR PACKAGING

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ADVERTISEMENTS

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TRADE SHOW BOOTH AND MERCHANDISE

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DIGITAL MARKETING CAMPAIGN The purpose of this project was to brand and market a made up company.

Each asset was to have consistent branding and work cohesively in order to create an engaging and successful digital marketing campaign.

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$ (REGULAR) ATTEN NEW (BOOK)

#38240e

#57191e

#fdf2e9

#403c21

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WEBSITE

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WEB BANNER

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SOCIAL MEDIA ASSETS

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BLOGS

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NEWSLETTER AND EMAIL BLASTS

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VOTING CAMPAIGN This voting campaign was targeted towards college students and young adults, designed to grab their attention, encouraging them to vote and understand the importance of participating in the election process.

Alternate Gothic No1 D Synthemesc Almaq (Refined) Century Gothic Pro

#38240e

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#57191e

#fdf2e9

#403c21

INSTAGRAM STORY

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FACEBOOK BANNER AND POST

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TRADE SHOW BOOTH

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BROCHURE

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BILLBOARD AND TRANSIT SHELTER AD

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CHOCOLATE BAR DESIGN For this project, we were to choose a chocolate bar from the store to redesign the packaging. Our re-design was to include die cutting, and a special process such as embossing, varnish, and gold foil, etc.

For my final packaging design, the words “Dark Cocoa” and the cocoa beans were to be printed with a spot gloss varnish.

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SUB ZERO TREATS RE-BRAND Using hand generated typography, we were to create a logo for Sub Zero Treats, along with packaging and a food truck design.

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PACKAGING

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FOOD TRUCK

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Senior Portfolio | 2021