Abigail Flesher, Spring 24

FLESHER PHOTO + DESIGN

SWEET SAM'S CHILI SAUCE Sweet Sam’s Chili Sauce is a chili sauce company that is looking for a new logo and bottle design for their three styles of sauce. I was directed to create an American rooted logo and bottle design that would stand off the shelfs and be eye catching for consumers. My creative direction from this direction was to incorporate a classic farm animal with a fiery element to make an appealing and timeless logo.

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VOTING CAMPAIGN Through this project, the mission was to create a voting campaign that promoted and encouraged young adults to vote. I was directed to create a tradeshow booth that would display the voting campaign, along with giveaway items to be distributed to those that visited and got information. My creative direction was to incorporate emotional and timeless pieces of my photography to inspire and stir young adults to vote for their future.

FULLY KNOWN TOUR WEBSITE The Grand Collective is launching a tour for their new album release. For this project, I was directed to create a website for their Fully Known Tour. The goals were to make an easy navigation website that showcases the band and tour, while making an easy process for consumers to purchase tickets and get information.

BAND POSTERS AND MERCH RUFF STUFF and Bummer Girl are bands located in Arizona.I produced freelance photography work for their local Phoenix shows. Through my multimedia skills, I designed promotional concert posters and merch to promote their upcoming shows. Through being able to combine my photography and graphic design, I am able to use various assets to my creative freelance work.

CREATIVE TYPOGRAPHY POSTER Wash The City is a clothing company that distributes and helps the lives of those living on the street in Phoenix Arizona. For this project, I was directed to pick a company and create a creative form of typography for a promotional poster. The goal was for the typography to reflect and showcase the brand, while gaining interest and curiosity through the unique design.

I created the photography for this project, and designed the graffiti to fit alongside Wash The City’s brand aesthetics.

FERRERO CHOCOLATE REBRAND Ferrero Chocolate is looking for a rebrand for their luxurious style Wonka Select Chocolate. I was directed to create a new brand name and package design for the wrapper.

My creative direction was to highlight a royal color, while creating a sophisticated and clean logo and design.

BRAND REPAIR CAMPAIGN For this project, the goal was to create a brand repair campaign for BlackBerry. Through partnering with artist Charles Bittinger, BlackBerry wanted to revolutionize a futuristic phone and bring back the brand. The new design models of BlackBerry would be unique pieces of art from Charles Bittinger. My creative direction was to give a futuristic and new age look to the brand, while incorporating the artwork of Bittinger.

BACK TO BLACK ALBUM DESIGN Through this project, the mission was to create a redesigned album cover for Amy Winehouse. I was directed to use my own photography and design to create the album.

The redesign was aimed to highlight the legacy of Amy Winehouse, and peak the interest of the younger generation.

My creative direction was to use lipstick writing on a mirror and have the redesigned album have more of a photographic approach.

BOOK DESIGN For this assignment, the client instructed a redesigned look for the book “A Soldier, A Bear, And A Boy”. The deliverables were a dust jacket layout, alongside an embossed design for the hardcover. My creative direction was to incorporate real life photography of the true story, alongside simple, clean, and recognizable design for the hardcover.

Christopher Milne, like the rest of us, grew up with Winnie-the-Pooh.

But in his case, the bear was more of an uncle than a fictional character.

Christopher Milne is the son of Christopher Robin and grandson of A.A. Milne, the creator of the original Winnie-the-Pooh stories.

A Soldier, A Bear and A Boy. The Real Life Story of Winnie The Pooh.

In this personal, non-fiction account, he details the real-life events that unfolded between a soldier, a bear and a boy to become his grandfather’s most famous creation.

Winnie-The-Pooh... the lovable, fictional teddy is based on a real-life bear who lived at the London Zoo. Winnie-the-Pooh would never have been a household name if it were not for chance meeting between a trapper and a Canadian soldier on his way to the battlefields of the first World War.

A Soldier, A Bear And A Boy, The Real-Life Story Of Winnie-the-Pooh, tells the tale of how one man’s compassion for an orphaned bear cub led to the creation of one of the most beloved literary characters in history.

Christopher is the author of several books for children.

He lives in London, England with his wife Anna and their three children.

Christopher Milne

FLESHER PHOTO + DESIGN 419-357-9593 abigailflesher.com