Jackson Ferguson, Spring 24

Education BDes Grand Canyon University, Phoenix Arizona Bachelor of Graphic Design and Advertising (2020-2024)

Work Experience Digital Designer Freelance - Crafted logos, products, and advertisements - Content for social media - Dealt with clients as a freelance contractor

Project Assistant

Bio I am currently a digital design and

References

- Spoke with clients about

Sean Melmer

prouducts, sales, and questions

Canyon University. I have experience

Head of Sales

- Maintained and ordered

Persona

marketing campaigns, and more. I

605.882.2244

am excited to engage and learn in

smelmer@personasigns.com

a new atmosphere.

Steve Webster President & CEO CMPR (510) 844 7988 stevewebster@cmpr.net

the digital filing OS - Completed tasks concerning customer relations

Service Attendant The Country Club at DC Ranch/ The Wigwam Resort/ CMPR - Aided with any customer problems or inquires - Worked in teams to provide excellent service - Provided customer service in

6136 N Bottom Rd Quincy, IL 605.237.4273 contact@jf-mediamarketing.com @jacksonrferguson

(Apr 2022 - Sept 2022)

PERSONA

advertising graduate of Grand

working in digital media, branding,

(Sept 2022 - Present)

an array of different settings

(Aug 2021 - 2024)

T.O.C. 01

TRUCARE CLINIC SOCIAL MEDIA CAMPAIGN

04

PACKAGE LABEL REBRAND

02

NBA GUERRILLA ADVERTISING CAMPAIGN

05

RIDLEY’S ROASTER COFFEE BAGS

03

HOOP DREAMS EVENT IDENTITY

06

SUNNYSIDE BREAKFAST BRANDING

(Austrian National Library/US)

01 TRUCARE CLINIC SOCIAL MEDIA CAMPAIGN

FOR THIS PROJECT, I was asked to craft a social media campaign for TruCare Clinic based out of Kansas City, MO. They are focused on serving families within their community with the highest level of care at a comparable price. They wanted to grow their presence online, especially on the platforms Instagram and Facebook. After taking a look at the branding characteristics of TruCare, I was able to begin crafting an idea of what I wanted these advertisments to look like when released. Once I brought them to Illustator, the ads really started to come together, utlizing shapes, branding colors, and quality photography. I believe these advertisments showcase the personality of TruCare, and will work brilliantly to attract more clients.

PORTFOLIO

2024

INSPIRATION HEALTH & SAFETY CLEANLINESS MODERN & FRESH

FINAL LOGO SKETCHING

PORTFOLIO

2024

PORTFOLIO

2024

(Ed Ford/AP)

02 FOR THIS PROJECT, I was tasked with creating a full fledged campaign for a brand of my choice. With my passion for sports and interest in working in that field, I decided to revolve my campaign around the NBA. I more specifically wanted to created a campaign for the 2024 NBA All-Star Game. This tradition is long-standing in the NBA, but recently has seen some push back from fans due to a lack of competitiveness. In order to get more potential eyes on this event, I have crafted new and exciting designs for the games. This campaign will include graphic elements created for print, as well as a special guerrilla-style advertisement.

NBA PRINT & GUERRILLA MARKETING CAMPAIGN

PORTFOLIO

2024

INSPIRATION ALL STAR TEAMS BRUTALISM POP ART PASTELLE PLAYER STORY

SKETCHING

PORTFOLIO

FINALS

2024

03 EVENT EMBLEM & PRODUCT DESIGN

(QI XNA/US)

FOR THIS PROJECT, I was asked to select from a number of different, social events. For whichever event picked, I was to craft an identity emblem, as well as several products to go along with it. I was lucky enough to select the Hoop Dreams Basketball Tournament. This basketball tournament was created to help under-privileged youth in hopes to inspire them with the game of basketball. After learning about the basis of the event, I began research on popular basketball tournament emblems. Pulling from these inspirations, I crafted an emblem for the tournament that incorporates both the location Chicago, as well as the patriotic color scheme. Once finishing touches were added to the emblem, I crafted a t-shirt, watter bottle, and drawstring bag that players would receive for playing.

PORTFOLIO

2024

SKETCHING

FINAL LOGO

04

PORTFOLIO

2024

PACKAGE LABEL REBRAND FOR THIS PROJECT, I was tasked with rebranding a hot sauce named “Dark Heat”. I decided to craft a brand with three different, distinct flavors. The style I wanted to emulate was dark, gothic, and photographic. This sauce would be especially hot, meaning the average person would probably not enjoy its intensity. Due to this, I wanted the imagery to stand out, and really tell a story about the brand. I spent a lot of time working through logos, some that utilized graphics, as well a some that only utilized typography. In the end, I went with a typography based logo, due to the fact that the label designs would be heavily graphic, and I did not want to overpopulate. The final label designs perfectly represent the brand’s image.

PROJECT:

CLASS:

PORTFOLIO

2024

INSPIRATION HORROR AESTHETIC REALISM DARK THEMES HYPER HEAT NICHE PHOTOREALISIM

SKETCHING

(Jocelyn Morales/US)

05 FOR THIS PROJECT, I was given the opportunity to design bag packaging for a major grocery brand in the Idaho region, known as Ridley’s Roaster. This coffee would be sold across a number of different grociers throughout the area, meaning the visual identity was imparitive for this design. I began work with my main point of contact, and quickly began formulating ideas for the packaging design. I was able to work with a premade logo, which helped aid in the creation. There were a total of eight (8) bag designs created, with each being its own unique flavor and flare. After the design, the bags will be sent off to be manufactured, including a special gloss finish.

RIDLEY’S ROASTER COFFEE BAGS

PORTFOLIO

2024

SECOND Second Iterations ITERATION

SKETCHING Original Drawings

12 oz

FRESH G ROUND SMALL BATCH AIR RO ASTED

THIRD ITERATION

FIRST First Iterations ITERATION

12 oz

Central America Caramel, Chocolate

FRESH GROUND SMALL BATCH AIR ROASTED

ORIGIN FLAVORS

Jerry and Connie Ridley opened their first Ridley’s Family Market in

1984

The Ridley’s Family is proud to say that they’re

“Small enough to serve you.

Large enough to save you money.”

ORIGIN FLAVORS

Jerry and Connie Ridley opened their first Ridley’s Family Market in

Jerry and Connie Ridley opened their first Ridley’s Family Market in

1984

in Payson, Utah.

BREW TIPS This premium coffee is carefully chosen, delicately roasted, and hand packaged with you in mind.

As a coffee lover, we know you will appreciate the small batch, air roasted, artisian craftsmanship of this blend. Start with fresh clean water, use 2 TBSP per 6 oz of water.

Adjust this ratio for your flavor preference. Thank you and enjoy!

Roasted In Partnership With Cafe 208 8600 Birch Lane #300 Nampa, Idaho 83687

Central America, Indonesia Herbal, Tobacco, Dark Chocolate, Citrus Fruit, Caramel, Honey

Feel the Flow

1984

in Payson, Utah.

Their company has grown across the west and prides themselves on being a hometown food and drug store that employs it’s local community and serves their neighbors. Their focus has remained the same, exceptional customer service, quality products and low prices.

Central America Caramel, Cocoa, Herbal, Sweet Fruit, Citrus

The Only Way To Get “Roasted” In The Morning

LIGHT ROAST

ORIGIN FLAVORS

Keepin’ it Reel

FRESH GROUND SMALL BATCH AIR ROASTED

12 oz

MEDIUM ROAST (DECAF)

12 oz FRESH GROUND SMALL BATCH AIR ROASTED

Their company has grown across the west and prides themselves on being a hometown food and drug store that employs it’s local community and serves their neighbors. Their focus has remained the same, exceptional customer service, quality products and low prices.

The Ridley’s Family is proud to say that they’re

“Small enough to serve you.

Large enough to save you money.”

MEDIUM ROAST

Third Iterations

in Payson, Utah.

BREW TIPS This premium coffee is carefully chosen, delicately roasted, and hand packaged with you in mind.

As a coffee lover, we know you will appreciate the small batch, air roasted, artisian craftsmanship of this blend. Start with fresh clean water, use 2 TBSP per 6 oz of water.

Adjust this ratio for your flavor preference. Thank you and enjoy!

Roasted In Partnership With Cafe 208 8600 Birch Lane #300 Nampa, Idaho 83687

Their company has grown across the west and prides themselves on being a hometown food and drug store that employs it’s local community and serves their neighbors. Their focus has remained the same, exceptional customer service, quality products and low prices.

The Ridley’s Family is proud to say that they’re

“Small enough to serve you.

Large enough to save you money.”

BREW TIPS This premium coffee is carefully chosen, delicately roasted, and hand packaged with you in mind.

As a coffee lover, we know you will appreciate the small batch, air roasted, artisian craftsmanship of this blend. Start with fresh clean water, use 2 TBSP per 6 oz of water.

Adjust this ratio for your flavor preference. Thank you and enjoy!

Roasted In Partnership With Cafe 208 8600 Birch Lane #300 Nampa, Idaho 83687

PORTFOLIO

06 2024

SUNNYSIDE BREAKFAST BRANDING FOR THIS PROJECT, I was tasked with the creation of a food truck brand, including the logo, packaging, and truck design. For my brand, I wanted to explore breakfast food and the type of imagery that goes with it. I took inspiriaton from Sunnyside Farms, the farm that my mom grew up on in western Illinois. That farm reminded me of raw and organice food, healthy living, and most of all, the chickens that were raised there. Adding all of this up, I worked on creating the logo, which I knew I wanted to include a chicken mascot. Developing further, I wanted the brand to represent my memory of farm living: organic, raw, and fresh. This was also reflected in the sunrise color scheme. In the end, the truck, icon, and packaging successfully represented everything Sunnyside is known for.

SEMESTER:

PORTFOLIO

2024

SKETCHING

FINAL LOGO

FINALS

THANK YOU.