Katie Davison, Spring 24

BRANDING AND ASSETS COWLICK

For this local dairy brand, I designed a comprehensive campaign to meet the client’s goals of fostering a dynamic two-way dialogue between the brand and its consumers. The marketing strategy included a vibrant and playful logo and branding, a responsive website rebrand, and an engaging email campaign. The punchy messaging throughout fosters genuine connections with the target market.

WELLNESS CAMPAIGN WILLIAMS SONOMA

For this wellness campaign, I curated a minimalist yet impactful approach to address the mental health well-being of the client’s employees. Through simple imagery and graphics, I designed a cohesive set of elements. Each piece encapsulates a mindful narrative aimed at fostering a healthier and more harmonious workplace environment.

BOOK COVER URSINE BOOKS

In my design for Ursine Books, I crafted an eye-catching book cover and dust jacket for a tactile and visually rich experience. The book cover features silhouettes of a boy within a soldier within a bear, symbolizing the intricate layers of the narrative. In the dust jacket design, I opted for a more rugged aesthetic, incorporating evocative photo imagery and textured overlapping elements.

LANDING PAGE & ICONS OPERATION UNDERGROUND RAILROAD

In alignment with O.U.R.’s distinctive brand ethos, I developed a set of 24 cohesive, uniform icons and a purpose-driven landing page. The page is strategically designed with a singular focus – to inspire users to join the Abolitionist Club. This unified design approach not only strengthens the client’s visual presence but also serves as a compelling call to action, inviting individuals to actively contribute.

SLIDE GRAPHICS CALVARY FELLOWSHIP CHURCH

During my internship at Calvary Fellowship Church, I played a pivotal role in crafting a variety of compelling slide graphics. From event visuals to sermon series presentations and Bible study kick-offs, each graphic enhanced the overall worship experience and contributed to a cohesive visual narrative that enriched the church community’s engagement and connection.

SOCIAL STORIES CALVARY FELLOWSHIP CHURCH

Within the scope of my internship at Calvary Fellowship Church, I also developed captivating social stories that were strategically posted midweek, Saturday nights, and Sunday mornings. Infused with a warm and inviting tone, each post was crafted to resonate with the congregation, bringing hope and encouragement to every member of the church community.

LOGO & PACKAGING SAM’S SWEET CHILI SAUCE CO.

For Sam’s Sweet Chili Sauce Co., I conceptualized a bold wordmark logo and dynamic packaging designs for both their tortilla chips and sauce bottles. The branding exudes vibrancy and energy, with a punchy and poppy aesthetic that captures attention. Embracing an in-your-face approach, the design reflects the brand’s confident and lively personality.

MEDIA WEBSITE REDESIGN THE DAILY WIRE

I conducted a website redesign for The Daily Wire which encompassed crafting new layouts for the homepage, topic page, and article page. Emphasizing clear column structures and distinct sections, I aimed to enhance user navigation and readability. Additionally, I prototyped interactive and moving elements to elevate user engagement and modernize the platform’s user experience.

MAGAZINE LAYOUT THRILL SEEKER

In curating the magazine layout for Thrill Seeker, an outdoor adventure publication, my emphasis was on creating a dynamic yet cohesive visual experience. Employing a structured column format for text, I ensured consistency with recurring elements such as page numbers and titles along the bottom. The design blends powerful imagery with bold typography to invoke excitement.

EVENT IDENTITY IMPACT CONFERENCES

In crafting a compelling brand identity for Impact Church’s annual Christian conference, my design approach was centered on distinctiveness. The comprehensive promotional materials, including a logo, handout, flier, t-shirt, tote bag, and sticker pack form a cohesive and dynamic representation of the conference and help the brand to stand out in a competitive landscape.

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