Sam Daly, Spring 23

Graphic Designer + Hand-Poke Tattoo Artist

@salmondaly + @salmonstabs

Hey there!

Interested in working together?

Find me @salmondaly on most platforms.

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Rumble Root Beer

Rumble Root Beer is a theoretical root beer company that was looking for a package label rebrand to maintain its competitive edge.

The goal was to develop a unique package design that would help their products stand out on grocery store shelves and effectively communicate their commitment towards fighting climate change.

Brand Identity

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Illustration

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Packaging Design

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Simplr Icon Set Landing Page

The goal of this assignment was to design a landing page encouraging users to sign up to download a set of icons from the conceptual tech company Simplr. I designed 25 icons, a logo, and a landing page that matched the company’s value of clean design.

Icon Design

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Brand Identity

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UI / UX Design

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Waste in the Fashion Industry Info Graphic

This infographic was designed to raise awareness of the amounts of waste created in the fashion industry. In order to communicate the vast amount of waste produced by the fashion industry, I included a variety of textile textures, as well as, oversized graphics to further communicate the amount of waste created.

Large Scale Production

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Creative Typography

The goal of this design was to create a conceptual advertisement for the game We’re Not Really Strangers with only hand generated creative typography. The final design was inspired by the phrase “don’t grow up too fast”. To communicate the idea of “the inner child” I incorporated a variety of art supplies scattered around the composition and varying type styles to create a youthful look.

Brand Tone

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Visual Metaphor

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Mixed Media

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Compartés ReDesign

This is a conceptual project for Compartés Chocolate. The company was looking to update their branding and packaging to appeal to consumers interested in modern design and luxury brands. The goal was to create an eye-catching design with a UV varnish that would help the packaging stand out on shelves while drawing in the target audience. The packaging was updated with sleek typography and bold color choices that maintained he premium look of the brand.

Page Layout

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Type Anatomy

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Grid Systems

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Cultered Magazine Media Site Redesign

This is a redesign of the Cultured Magazine website. The goal of this redesign was to create a more user focused website flow. I updated the sign up and log in pages and created an alternate homepage catered to new users personal preferences.

Article Page

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Category Page

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Brand Identity

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07

Buzzed Goat Print Campaign

The Buzzed Goat is a coffee shop and bar located in the east valley of Arizona. This is a theoretical four series print campaign that would promote the new location. The goal of this campaign was to emphasize the fact that The Buzzed Goat has a drink for everyone.

Brand Identity

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Copy Writing

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08

(TRD) Typographic Resource Directory

The Typographic Resource Directory (TRD) is a comprehensive guide to understanding the foundational elements of typography. It also includes some of the resources that I use to explore and discover typographic inspiration.

Page Layout

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Type Anatomy

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Grid Systems

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09

Cookie’s Confections Food Truck Branding

Cookie’s Confections is a conceptual sweet shop. The owner of this brand wanted a visual identity that would promote their presence in their community while emphasizing the brand’s unique selling point (the deliciousness of their three favorite products) and an extensive variety of potential logo concepts to choose from. In order to cater to a niche target audience within the community, I created with a strong brand voice and attention-grabbing graphics.

Copy writing

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Typography

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Brand Identity

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10

Event Identity Branding

The Gas Works Music Festival is a conceptual indie music festival hosted at Gas Works Park in Seattle, WA. The goal of the logo development was to create a design that would appeal to a college students living within the city of Seattle that reflected the unique character of the park venue. The final design incorporated a bold and playful typography inspired by the colorful environment of the PNW during the spring time styled with the iconic gasification forms.

Logo Variations

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Brand Identity

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The Hobbit Book Cover

The goal of this design was to display an updated version of the book The Hobbit. The first cover symbolizes the themes of good and evil, while the second design is a photographic composite focusing on the display of the universe that the story takes place.

Visual Metaphor

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Category Page

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Brand Identity

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@salmondaly + @salmonstabs