Maddy Dahm, Spring 24

Sloth Serve BRAND IDENTITY, AD CAMPAIGN

Ps

Ai

Formally known as Nice Ice, Sloth Serve is an ice cream and drink spot that was in need of a rebrand following a cease and desist order from another company. To help with the launch of their new brand identity, they also requested a social media campaign that would be presented across their Facebook and Instagram accounts.

IC

E

SLOTH SERVE ICE CREAM & DRINKS

CR

KS

TH SERVE O L S

E A M & D RI

N

SLOTH SERVE ICE CREAM & DRINKS

Epiphany Chocolate BRAND IDENTITY, TRADE SHOW DESIGN

Ps

Ai

Id

Formally known as Wonka, Epiphany requested a rebrand because they decided to market toward a more affluent target audience.

They also had purchased a booth in the 2023 National Grocer’s Association (NGA) trade show, so they requested additional assets including a trade show booth, exterior signage, display case, sample-sized chocolate bar, and various items they were planning to give away to potential customers.

2032 Phoenix Summer Olympics WEB DESIGN, UI DESIGN

Ps The city of Phoenix had reached out requesting an Olympic Website for the 2032 Phoenix Summer Olympics. The website had to include a custom logo, map of the Olympic village, merchandise, a sign up form, and various tourist spots for visitors.

PHX 2032

PHX 2032

PHX 2032

AZFamily WEB DESIGN, UI DESIGN

AZFamily is a popular local news outlet that is based in Phoenix, Arizona. I was given the task of redesigning several pages of their website, including the home page, account sign up process, alternate homepage, and articles.

Uber

AD CAMPAIGN, OOH DESIGN, SOCIAL MEDIA DESIGN, PRINT DESIGN

Ps

Ai

Id

Due to various ride share incidents, Uber has received backlash regarding how trustworthy their drivers actually are. In hopes of remedying the situation, Uber has requested a brand repair campaign to regain the trust of its customers. The campaign’s deliverables include a billboard, bus shelter ad, magazine ad, car topper ad, Instagram post, and Twitter meme.

Proud Partners With Proud Partners With

Green Tea Ice Cream ONE PINT (473 mL)

Ben & Jerry’s

AD CAMPAIGN, OOH DESIGN, PRINT DESIGN, APPAREL DESIGN

Ps

Ai

Id

Ben and Jerry’s is well known for their progressive values and activist mindset. They requested an advertising campaign to promote their women’s march, “I Scream For Women’s Rights.” The required assets included an event logo, promotional ice cream flavor, billboard, poster, Instagram carousel, Twitter post, and swag for the event.

Green Tea Ice Cream