Abbie Chalmers, Spring 24

ABBIE CHALMERS

BURGERVILLE Burgerville is a 50’s inspired diner offering classic American meals at affordable prices. The old-style color palate and font evoke the sense of nostalgia associated with retro dining, while the design style of the mascot adds a modern twist.

BURGE

LLE I V R

Secondary Logo

I RV

LLE BURGE

LLE I V R

Alternates

BURGE

BURGE

Primary Logo

I RV

LLE

Glodok

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Anth Bold

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Anth

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Maximum Yellow Red Hex: #f4b747 RGB: 244, 183, 71 CMYK: 3% 3% 83% 0% Pantone: 1235 C

Parchment Hex: #f1ead2 RGB: 241, 234, 210 CMYK: 5% 5% 18% 0% Pantone: 7401 C

Dark Pastel Red Hex: #c83e2a RGB: 200, 62, 42 CMYK: 0% 68% 71% 21% Pantone: 1665 C

Sunset Hex: #f3d49e RGB: 243, 212, 158 CMYK: 0% 12% 35% 4% Pantone: 155 C

Kobe Hex: #952b09 RGB: 149, 43, 9 CMYK: 0% 71% 94% 41% Pantone: 174 C

CHALK ART FESTIVAL

The Phoenix Chalk Art Festival is an annual event celebrating the city’s creatives through street chalk art.

The friendly mascot and playful font exude a welcoming atmosphere and invite families to participate in the event, while the pastel color pallet represents the colors often found in boxes of chalk.

CHA L

2 0

3

P

HX

VAL TI

T F R ES A K

2

Primary Logo

Alternates

CHA L

2 0

3

P

HX

VAL TI

T FES R A K

2

CHA L

2 0

3

P

HX

VAL TI

T F R ES A K

2

Secondary Logo

CHALK ART

FESTI TIV VAL PHX

2023

Modak

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Obviously Super

Classic Rose Hex: #f8c1d9 RGB: 248, 194, 218 CMYK: 0% 30% 0% 0% Pantone: 2365 Macaroni and Cheese Hex: #fcb973 RGB: 252, 185, 115 CMYK: 0% 30% 61% 0% Pantone: 1485

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Obviously

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Drover Hex: #fceb9c RGB: 252, 235, 156 CMYK: 2% 4% 47% 0% Pantone: 2001 C

Polo Blue Hex: #8bacc8 RGB: 139, 172, 200 CMYK: 46% 23% 10% 0% Pantone: 2205 C

ALK A

S E F T R

852 BREWING CO. 852 Brewing Company is a local distillery specializing in wheat beer. The peacock represents nobility and confidence, while the number 852 signifies bravery and passion. The colors mirror those found on peacock feathers, and the serif font aligns with the brand’s air of sophistication and elegance.

EIG

O W

T FIFTY-T H

est

EWI

O

B

R

.

2024

NG

C

Primary

est

est

2024

2024

RE

.

B

GC

O

WIN

G

EI

.

RE

O

EI B

H

T FIFTY-T

O W

T FIFTY-T H

O W

G

Secondary

WING C

est

2024

Meno Display Bold Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Yale Blue Hex: #094c87 RGB: 9, 76, 135 CMYK: 93% 44% 0% 47v% Pantone: 294

Dark Purple Hex: #3d1538 RGB: 61, 21, 56 CMYK: 69% 93% 34% 54% Pantone: 5815

Meno Display

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Phthalo Green Hex: #273c29 RGB: 38, 60, 41 CMYK: 76% 50% 79% 57% Pantone: 5605

Meno Display Light

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Timberwolf Hex: #d6d2ce RGB: 38, 60, 41 CMYK: 76% 50% 79% 57% Pantone: 2330

SaM’s SIstEr cHILI sAUCE Sam’s Sister Chili Sauce was created as a way to inspire women to pursue grilling and BBQ, a largely male dominated industry. The pink and purple color palate along with fun font embrace femininity and boldness in the face of adversity.

Primary

Flavor Alternates

Badtyp

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Aktiv Grotesk Bold

Rose Hex: #ee2c71 RGB: 238, 44, 113 CMYK: 0% 81% 52% 6% Pantone: 205

Pearly Purple Hex: #a461a7 RGB: 164, 97, 167 CMYK: 1% 41% 0% 34% Pantone: 2583

Pastel Magenta Hex: #f49ec4 RGB: 244, 158, 196 CMYK: 0% 35% 19% 4% Pantone: 210

Russian Violet Hex: #451b54 RGB: 68, 28, 84 CMYK: 81% 100% 34% 30% Pantone: 2627

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Aktiv Grotesk

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Spanish Carmine Hex: #cf1f48 RGB: 207, 31, 72 CMYK: 0% 85% 65% 18% Pantone: 1925

Hunter Green Hex: #275529 RGB: 39, 85, 41 CMYK: 54%, 0%, 51%, 66% Pantone: 357

SNOW BIRD An environmentally friendly lip balm company supporting the protection and rehabilitation efforts of endangered species of birds. Each lip balm flavor represents a different endangered species, the silhouette of which is featured on the packaging. The bright colors and high contrast help Snow Bird better seen on store shelves, and represent the bright colors seen on exotic birds.

chapstick

lip balm

Primary

Secondary

eco-friendly

SB

SB

lip balm eco-friendly

Alternate

lip balm

8 Heavy

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Indigo Dye Hex: #074870 RGB: 7, 72, 112 CMYK: 94% 36% 0% 56% Pantone: 7693

Terracotta Hex: #b84826 RGB: 184, 72, 138 CMYK: 0% 60% 79% 27% Pantone: 7598

Futura PT Bold Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Futura PT Light

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Uranian Blue Hex: #c5e8fa RGB: 197, 232, 250 CMYK: 21% 7% 0% 2% Pantone: 9441