Morgan Breer, Spring 24

MORGAN

GOOD LUCK GRAPHIC Nike Girls Elite Youth Basketball League, a client of Position Sports, is one of the most prestigious high school basketball leagues in the nation. Before the start of the High School season I created this graphic featuring the top Nike Girls EYBL players wishing them good luck for their season.

BRAND DESIGN For this school assignment I was tasked with developing the design and branding elements for a brand called Nice Ice. Nice Ice is a food truck brand that sells cold beverages and ice cream. The design elements created for this was colors, fonts, and a logo with different variations for print, social, and large format design. The branding elements created for this was a food truck, napkin, ice cream cup, and drink cup design.

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Logo Font

Kaoly Demo, Regular

Headline

Abril Fatface, Regular

SUBHEADING Century Gothic Pro, Regular, All Caps

Body Copy Century Gothic Pro, Regular

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GCU CLUB SOFTBALL

Photography done for the GCU Club Softball team for the 2023 Fall Ball Season and 2024 Spring Season, through practices and games.

METAPHORIC BOOK COVER Fahrenheit 451 is a dystopian novel written by Ray Bradbury in 1953 illustrating an American society where books are outlawed and are to be burnt upon discovery. For this assignment I was tasked with reading that book and then creating an illustrative cover that represents the book through a visual metaphor. In our society butterfly are typically something that represents life; however, in Fahrenheit 451 butterfly’s represent the death of books, reading, and furthering our knowledge.

“Light the first page, light the second page. Each becomes like a black butterfly.” -Ray Bradbury

TYPE POSTER Type can be used to simply communicate a message to a reader, however the shape of letter-formes can create something beautiful. Tasked with honoring Herb Lubalin -a man who expressed himself through his designs and specifically through type- only using type.

TIDAL NIGHTS After being assigned two random letters, I was tasked to create a hotel brand name that would be appropriate with my letter combination.

From there we had to use the two letter forms together to create a monogram logo. My assigned letters were T and N, and my created hotel brand was Tidal Nights, a contemporary hotel on the coasts of California.

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COLLEGE AWARD GRAPHICS Each year following the end of the college basketball season the Naismith Basketball Hall of Fame awards the best mens and womens players of each position with an award named after Hall of Famers. Prior to the award there are watch-lists, top 10’s, and top 5’s graphics posted on social media utilized to get votes in for each award. The Basketball Hall of Fame also hosted a college basketball series, so posts featuring athletes that competed in the event followed each step of the award posting process in order to further promote fan voting.

I was in charge of creating 100+ graphics from templates to post across HoopHallU and HOFSeries social media accounts (Instagram & X). All of which created hundreds of reposts and thousands of likes, and ultimately achieved the goal of creating traction and gaining more votes for each award.

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FORE TRACK BRANDING Losing your golf balls while trying to enjoy a sport you love can be an extreme frustration for many players, but now that doesn’t even have to cross players minds. The fictional brand I created is called Fore Track and it is the industry’s first tracking golf ball. With Fore Track you can play with your mind at ease, always know where your ball is, and even track how well you are playing.

For this assignment I was tasked with creating a brand along with a logo and colors, and then make a video advertisement for the product.

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MODERN MAGAZINE Arizona LUXE brings a new magazine to the luxury lifestyle world. Bringing readers information on how they can level up their lives in all ways. The purpose of AZ LUXE is to provide women with ideas to live for lavishly. The idea is to live your life to the fullest no matter how old you are. With a minimalistic style and simple yet luxurious ideas Arizona LUXE promotes all lings lifestyle: fashion, interior design, exercise, hygiene, and more For this project me and a partner* were tasked with creating a magazine brand and its Fall 2022 issue.

We collaboratively came up with the Arizona LUXE concept and designed the magazine in entirety from grid systems to writing.

EVENT WEBSITE The Grand Collective is a project and mission by Grand Canyon University to bring together the college of Theology and the college of Arts and Media to create an worship album and event to promote it. This website is a hub designed to learn more about the artists, the mission, the album, and the event.

SPONSORSHIP & STUDENT GRAPHICS

The DREAM Foundation strives to create an inclusive and diverse work environment in which staff members will feel safe, respected, and valued. As part of this initiative, the DREAM Foundation was established as a way to support under-served college students from Historically Black Colleges and Universities in the Sports Business industry. I created 50+ graphics to honor the students chosen for the program for the Fall ‘23 and Spring ‘24 terms.

MISCELLANEOUS SPORTS GRAPHICS Through my internship and part time position with Position Sports, a sports marketing and events agency, has offered me with the opportunity to work with a wide variety of clients in the sports industry. Some of these clients include Hoophall U, Las Vegas Bowl, Naismith Basketball Hall of Fame, Hall of Fame College Series, and many more. Displayed here is a showcase of the hundreds of graphics I’ve created while working with Position Sports.

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EVENT MERCH & BRANDING The Electric Sunset Festival is a fictional event created to learn about branding and merchandise creation. ESF is an electric music festival located in Las Vegas, Nevada and has Dutch Bros as their primary sponsor. This project included creating the event from the bottom up including the branding, logo creation, icon creation, and merchandise design.

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WEBSITE CAMPAIGN The Olympics are where the best of the best athletes compete to go for gold. This site and the branding to go with it are to promote that competition if they were held in Phoenix, Arizona in 2032. This assignment entailed creating the event of the PHX Olympics 2032 from branding, to a map with planned venues, to the entire site design.

NFL COMBINE GRAPHICS The Las Vegas Bowl is a college football bowl game held in Las Vegas, Nevada in the middle of December.

As an effort to keep the social media active while out of college football season I was tasked with creating a set of graphics that feature Las Vegas Bowl alum that are participating in the NFL Scouting Combine.

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E HELLO@MORGANBREER.COM