Issuu

BRAND

GUIDELINES

GAINESVILLE CIT Y SCHOOL SYSTEM

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GCSS

BRAND

GUIDELINES

TABLE OF CONTENTS

4-7

INTRODUCTION

28-29

TYPOGRAPHY

8-9

CORE ELEMENTS

30-31

LETTERHEAD

10-25

LOGO

32-35

ATHLETICS

26-27

COLOR

36-43

ELEMENTARY SCHOOLS

GCSS BR AND GUIDELINES / PAGE 3

GAINESVILLE

CITY

Gainesville City School System has a rich history and deep tradition which began in 1892 when Gainesville High School was founded. Gainesville City Schools is known for its success in academics, athletics, the arts and its strong relationship with the community.

We exist as ONE Gainesville to inspire, nurture, challenge and prepare our diverse youth. With today’s crowded landscape, an organization’s brand is critical—it drives awareness and recognition and evokes feelings. Gainesville City Schools has a rich history of excellence and a well-known and respected brand. Gainesville officially adopted the Red Elephant as its mascot in the mid 30’s, years after the football team was first referred to as looking like “a herd of Red Elephants.” We are the only high school in the country with the Red Elephant as its mascot. We are the stewards of that brand, and the way that we present Gainesville Red Elephants through visual, digital and written communications helps strengthen our connection with all audiences and promotes our values and vision. Style guides are an important tool and a best practice to ensure that a consistent tone, look and feel are conveyed. The style guide for Gainesville City Schools includes standards for the use of the logo, Gainesville Red and other identifying marks, as well as the expanded visual identity that supports the core brand. It also incorporates examples of good work and recommendations for visual design, photography, videography and writing for the Gainesville brand. This is a living document and will change as our brand evolves. It takes many people to maintain, promote and protect a brand, and everyone associated with the Gainesville City School System has a responsibility to uphold these guidelines. We must all work together to guarantee we present a consistent Gainesville brand image. We encourage and empower you to do this each day by using this guide. Our brand reflects the Gainesville spirit and upholds our longstanding reputation of excellence. It includes such elements as the Classic G and Athletic Elephant. Together as creators and storytellers— and as faculty, staff, students, alumni and community members—we use these tools to strengthen the Gainesville City Schools brand as we share our story.

SCHOOL

SYSTEM

GCSS BRAND GUIDELINES

Gainesville High School 1932 Football Team. The first team known as the Red Elephants.

GCSS BRAND

GUIDELINES

INTRODUCTION The Gainesville City School System brand identity is much more than a logo. It’s a full program of elements that work together to help us tell our story and convey the pride of the Red Elephants. The reference guide outlines these brand elements in order to inspire and direct those who will create any assets or materials on our behalf.

GCSS BR AND GUIDELINES / PAGE 7

GAINESVILLE

CITY

SCHOOL

SYSTEM

CORE BRAND ELEMENTS BRAND

GUIDELINES

LOGO

PR I M ARY

SEC ONDARY

G EOR G I A R EGUL AR

NIMB U S SA N S B OL D

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789!@£$%^&*()_+

0123456789!@£$%^&*()_+ C OLOR

PR I M A RY

S E C O N DA RY

GCSS BR AND GUIDELINES / PAGE 9

LOGO The Classic G logo is the foundation of our visual identity. This is the primary mark for Gainesville City School System, Gainesville High School and Gainesville Middle School East and West Campus. The Classic G should be used on all communications materials and all exterior signage. Using the logo consistently will enhance the recognition of the System by all audiences.

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CLEAR SPACE To ensure visual clarity, allow for ample space around the logo. This exclusion zone should remain free from any other elements. At the minimum, the clear space should be equal to the width of the G.

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WORDMARK LOCKUPS The Gainesville City School System, High School and Middle Schools are to use the Classic G mark with their respective name. The primary logo is centered in a vertical format and the secondary logo uses a horizontal layout. The primary logo should be the first choice. When appropriate, it may be substituted with the secondary logo.

GAINESVILLE CITY SCHOOL SYSTEM

GAINESVILLE CIT Y SCHOOL SYSTEM

GCSS BR AND GUIDELINES / PAGE 14

GAINESVILLE HIGH SCHOOL

GCSS BR AND GUIDELINES / PAGE 15

GAINESVILLE MIDDLE SCHOOL East Campus

GCSS BR AND GUIDELINES / PAGE 16

GAINESVILLE MIDDLE SCHOOL West Campus

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LOGO - FLEXIBILITY S U B -B R A ND S

A sub-brand is more than a logo. It is a complete identity system that fits within the main System brand, but has its own key design elements for a consistent and unique visual style. Any approved System department or extracurricular may create a sub-brand. Effective sub-brands often include elements such as color, patterns, typography and overall aesthetic. Creating a sub-brand is a way to customize communications and marketing efforts for both internal and external audiences, while also leaning on the parent Gainesville City Schools brand for external recognition. Sub-brands can contain some or all of the following elements: A. C lassic G To be used as the primary logo in most communications. B. B lock G Can be used to reference tradition and the classic Letterman’s jacket. Should be accompanied with the Gainesville name when possible. C. G ainesville Elephant Can be used by extracurriculars as a mark to identify your club, team or classroom. D. E lephant Head To be used primarily for social media profile picture but may also be used for extracurricular activities and identity. E. Full Body Elephant The full body elephant is to be used as a mascot emblem to represent spirit and communicate forward motion of the Classic G Elephant. It is not to be used in place of the Classic G as a logo or brand mark. GCSS BR AND GUIDELINES / PAGE 18

A . CL AS S I C G

B . BLO C K G

F. Stomp To be used as a fun and playful accent for school activities, classroom newsletters, etc. G. G HS Crest The 1892 crest usage is limited to Gainesville High School. It can be used for official certificates, graduation announcements, etc. It may also be used by the athletic department for select sports and clubs. H. G O BIG RED When necessary this mark can be used to brand our “rally call” and the isolation area can be disrupted. I. E lementary School Logos Each elementary school is represented by the Elementary Elephant with its own unique flag and background. The Elementary School logo is to be used as the primary logo in place of the Classic G for all elementary schools. All other brand elements remain the same including typography and color. Refer to page 36 for additional details.

BASKETBALL C . G AI N ESV I L L E E L E PH AN T

D. E L E PH A N T H E A D

E. F ULL B ODY E LE PH AN T

F. STO MP

O BIG RED FAIR STREET I N T E R N AT I O N A L AC A D E M Y

G . C R EST

H . GO B I G R E D

I . ELEMEN TARY SC HO O L LO G OS

GCSS BR AND GUIDELINES / PAGE 19

APPLICATIONS

LOGO - MISUSE Consistent use of the logo is essential to our identity being recognizable. The next page is not an exhaustive list, but a few examples of things you should not do to the logo.

Never outline the G in red

Never add styles or effects to the logo

GCSS BR AND GUIDELINES / PAGE 22

Never rotate the logo

Never change the colors of the logo beyond the files provided

Never add additional artwork to the logo

Never manipulate or stretch the logo to fit a space

Never turn the logo into outlines

GCSS BR AND GUIDELINES / PAGE 23

LOGO - COLOR USAGE The logo can be used in a number of preset color combinations. It should never be altered or presented in any other color(s) except for those outlined below.

FULL C OLO R

GCSS BR AND GUIDELINES / PAGE 24

N O SH ADIN G

B L AC K

R ED

WHITE

GCSS BR AND GUIDELINES / PAGE 25

COLOR The Gainesville brand uses both a primary and secondary color palette. The primary color palette should be used predominantly on materials, while the secondary color palette should be used sparingly as accents to complement the primary palette. Gainesville Red is the main color of the system and should be used at least 10% on all designs. Adhering to the following color reproduction guidelines will help to create a consistent image and maintain the visual impact of the identity

PRIMARY

Re d PAN TONE 186C C :12 M :100 Y:91 K :3 HE X : #c e0e2d

W hite C :0 M :0 Y:0 K :0 HE X : #f f f f f f

G U I D EL INES FOR U SAGE DO : •U se at least 10% Gainesville Red on all designs. • Make sure to use proper color breakdowns for specific uses. • Use colors from the primary color palette as the main colors in a design. • Use colors from the secondary color palette for accents only.

D O N ’T: • Omit Gainesville Red on any design. • Eyeball or guess at a specific color. • Use colors from the secondary color palette as primary colors.

GCSS BR AND GUIDELINES / PAGE 26

COLORS

SECONDARY

COLORS

Blac k C :0 M : 0 Y: 0 K : 100 HE X : #231f 20

D e e p G ray PAN TO N E C ool G ray 11C C :66 M : 57 Y: 51 K : 29 HE X : #54565a

G ray PAN TO N E 427C C :18 M : 12 Y: 13 K : 0 HE X : #c fd2d3

D e e p R ed PAN TO N E 187C C :23 M : 100 Y: 88 K : 15 HE X : #a a 182c

GCSS BR AND GUIDELINES / PAGE 27

TYPOGRAPHY Typefaces help visually transfer our voice when communicating with our audiences. The official Gainesville City Schools typefaces are Georgia Regular and Nimbus Sans Bold. These fonts are licensed and are available as an Adobe font or must be purchased. In the event that a unit does not have access to these fonts or does not want to invest in a license, the recommended substitute font is Arial. Commitment to these typefaces across all mediums will create a consistent and strong identity.

Supplemental Font Brayles is the approved cursive typeface. Brayles is to be used sparingly and as an accent to our official typeface.

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890!@#$%^&*()

Gainesville GCSS BR AND GUIDELINES / PAGE 28

Licensing Information Georgia Regular https://www.fonts.com/font/microsoft-corporation/georgia Nimbus Sans Bold https://fonts.adobe.com/fonts/nimbus-sans

PR I M A RY

G eorgia Regular

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890!@#$%^&*() S E C O N DA RY

Nimb us S ans Bold

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890!@#$%^&*()

GCSS BR AND GUIDELINES / PAGE 29

LETTERHEAD AND BUSINESS CARD These digital templates are available to use when ordering letterhead or business cards. Should you need assistance creating personal letterhead for your school or department please contact the Marketing Director for assistance.

ATHLETICS The Athletic Elephant and Athletic Emblem are to be used by the Athletic Department to promote school sports teams, events, uniforms, videos, signage and apparel. To use the Athletic Elephant or Athletic Emblem, consult the Athletic Director for clearance before proceeding. The Marketing Director can also provide information and instructions on proper use.

GCSS BR AND GUIDELINES / PAGE 32

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AT H LE T I C E LEPH AN T BLACK

PUPILS

AT HL E T I C E M B L E M BLACK

PUPILS

GAINESVILLE RED ELEPHANTS

RED

PUPILS

RED

PUPILS

GAINESVILLE RED ELEPHANTS

GCSS BR AND GUIDELINES / PAGE 34

N or w ill

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890!@#$%^&*()

O BIG RED GCSS BR AND GUIDELINES / PAGE 35

ELEMENTARY SCHOOLS The elementary school logo usage is limited to GCSS Elementary Schools. Each elementary school is represented by the “elementary elephant” holding a flag accompanied by a background image. Each elementary school flag and background image is a unique representation of the school’s charter curriculum. In addition to the full logo lockup, there are 2 sub-brands available for use at the discretion of each school’s leadership. The elementary school logo may be used for exterior signage when appropriate but must be approved by GCSS Chief Operations Officer.

S U B -B R A ND S Elementary Elephant with Flag The “elementary elephant” can be used isolated without the background image however, it is not to be used without the flag identifying its unique school.

Elementary Elephant Head To be used primarily for social media profile picture but may also be used for extracurricular activities and identity.

GCSS BR AND GUIDELINES / PAGE 36

GCSS BR AND GUIDELINES / PAGE 37

C E N T EN N I A L A R T S ACAD EM Y

CENTENNIAL ARTS ACADEMY

GCSS BR AND GUIDELINES / PAGE 38

CENTENNIAL ARTS ACADEMY

E N OTA MULT I PLE I N T ELLIGEN CES ACAD EM Y

ENOTA

M U LT I P L E I N T E L L I G E N C E S A C A D E M Y

ENOTA

M U LT I P L E I N T E L L I G E N C E S A C A D E M Y

ENOTA

M U LT I P L E I N T E L L I G E N C E S A C A D E M Y

GCSS BR AND GUIDELINES / PAGE 39

FAIR ST R E E T I N T ER N AT ION AL ACAD EM Y

FAIR STREET I N T E R N AT I O N A L AC A D E M Y

GCSS BR AND GUIDELINES / PAGE 40

FAIR STREET I N T E R N AT I O N A L AC A D E M Y

G AINESV I LLE E XPLOR AT ION ACAD EM Y

GAINESVILLE E X P LO R AT I O N AC A D E M Y

GCSS BR AND GUIDELINES / PAGE 41

M U N DY MI LL A R T S ACAD EM Y

MUNDY MILL ARTS ACADEMY

GCSS BR AND GUIDELINES / PAGE 42

MUNDY MILL ARTS ACADEMY

NE W HOLL A N D LE A D ER S H IP ACAD EM Y

NEW HOLLAND LEADERSHIP ACADEMY

GCSS BR AND GUIDELINES / PAGE 43

QUESTIONS? CONTACT Joy Griffin, Director of Marketing, Communications and Public Relations joy.griffin@gcssk12.net

NEED DIGITAL DOWNLOAD? www.gcssk12.net/brand GCSS BR AND GUIDELINES / PAGE 44

O BIG RED GCSS BR AND GUIDELINES / PAGE 45

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