GCMTN_ Red Door Bash_Marketing & Media_Final_25

Gilda’s Club Middle Tennessee’s

RED Red DOOR Door Bash B SH Gilda’s Club Middle Tennessee’s

M a& r kMedia e t i n g Recap & M e d iReport a Marketing 2024 Recap 2025

Table of Contents Overview

3

Owned Media

4

Website

5

Social Media

6

Email

7

Paid Media

8-9

Collateral

10-13

Earned Media

14-18

Added Bonuses

19-23

Overview Data Window: June 1, 2025 - November 2, 2025

2.6 Million+

400+

Total Impressions

Attendees

140+

$377,000+

Silent & Live Auction Items

Raised-to-Date

Event Photography by Kenzie Leigh Photography Impressions: the number of times your content is displayed, no matter if it was clicked or not

3

Owned Media Website, Social Media, Email 4

Website Homepage (6/1-11/2) Views

20,733

Landing Page Views

9,911

Events Page Views

1,482

Red Door Bash | October 25, 2025 Now in its eigth year, the Red Door Bash is Gilda’s Club Middle Tennessee’s biggest fundraiser of the year.

5

Social Media 314k Impressions

2.6k

6.4k

Engagements

Reach

66

8.6%

Engagement Rate

Email

53k

Total Impressions

Gilda Gram & Program Calendar Newsletter 4 Inclusions

8%

54%

3.6% INTERNAL BENCHMARK

35% INTERNAL BENCHMARK

Average Click-Through-Rate

7

Average Open Rate

Event Emails 4 Sent

Paid Media Boosted Social Media 8

Boosted Socials 146k 100k Impressions

Reach

9

2,504 Engagements

Collateral

Gilda Gram, Signage, Table Favors 10

Invitation 1,300 Printed Print Gilda Gram X2 6,800 Printed

11

Table Favor Boxes 450 Assembled

Save the Date 3,800 Mailed

Sponsored by IBP/A Shamrock Company and Tito’s Handmade Vodka

9

12

Event Programs 450 Printed

Event Signage

Digital Screens

13

Bar Signs

Earned Media 14

Earned Media 1,152,413 Total Impressions Nashville Lifestyles: Gilda’s Club Red Door Bash NFocus - N Good Company | Episode 8 | October 27, 2025 NFocus - Gilda’s Club Red Door Bash Celebrates Courage and Community NFocus - Model Behavior: Rae Hirsch NASH Today - Gilda’s Club Red Door Bash Nashville Scene - Gilda’s Club Red Door Bash Tennessean - Gilda’s Club Red Door Bash

nFocus Post-Event | December 2025 Issue 11 15

Media Support

nFocus Model Behavior 1,040,880 Impressions

Nashville Post Web Banner Ads 150,000 Impressions

16

Media Support

Nashville Interiors Print Magazine Vol. 44 & 45 10,000 Circulation 1517

Added Bonuses

The Silent Auction This year’s Red Door Bash silent auction was an incredible success, featuring a beautifully curated collection of high-quality items that truly captivated our guests. With more than 140 offerings, there was something for everyone to enjoy.

19 11

The Live Auction The live auction was another unforgettable highlight of the night, featuring some truly incredible experiences that had the room buzzing with excitement. Guests eagerly bid on the Private Suite for 16 at a Predator’s Game, the unforgettable Whiskey House Nashville Ultimate Tasting Experience, and the exclusive “Saturday Night Live” New York Weekend. The enthusiasm and momentum in the room were truly contagious, making the live auction a standout moment that powerfully supported our mission 20

The Photo Experience Stylized Portraits captured by Anthony Ramano created an elevated photo op experience for Red Door Bash Guests.

Sponsored by Nashville Interiors.

21

Thank You for Supporting Red Door Bash!

Questions? or Want to Reserve Your Sponsorship for 2026?

Meghan Lamb Director of Development & Marketing meghanlamb@gildasclubmiddletn.org