CMAA’S 2023 WORLD CONFERENCE & CLUB BUSINESS EXPO Shines On

BY CHAIRMAN MITCHELL PLATT, MCM, CCE, AND PRESIDENT & CEO JEFF MORGAN, FASAE, CAE

face-to-face to discuss potential purchases. Nearly every product and service that a club management professional could purchase for his or her club is showcased in the Expo.

It’s 2023 and it’s time to get inspired and gain new insights as the Club Management Association of America (CMAA) World Conference and Club Business Expo heads back to Orlando, FL, February 24-28. Club management professionals from around the world are invited to bask in the Florida sun on a break from day-to-day responsibilities to think strategically and stock up on vitamins C, M, A, & A, at the Gaylord Palms Resort. It’s time to shine as a club management professional and a leader.

Held annually, CMAA's World Conference offers club management professionals an unparalleled educational experience at the only event focused on the business of running a club. From access to stellar business and industry experts, networking opportunities in interactive forums, and the latest innovations at the Club Business Expo, the event provides inspiration for the leadership journey and insights for club management challenges.

The two-day Club Business Expo, Sunday, February 26 and Monday, February 27, provides an opportunity to explore products and services offered by more than 200 companies showcasing industry leading trends and innovations. Attendees can research and secure solutions for their biggest challenges and meet

Six General Sessions will be offered daily and highlight inspiring professionals including baseball legend, “Iron Man” Cal Ripken, Jr.; “Warrior Storyteller” retired Lieutenant Colonel Scott Mann; diversity, equity, and inclusion strategist and employee engagement leader Heather Younger; and Michelin-starred chef Dominique Crenn.

Industry and business experts will present more than 65 concurrent sessions featuring new solutions for the complex challenges facing today’s club management professionals – recruiting and hiring talent in a competitive market; using technology to improve member service; meeting and exceeding unprecedented member interest and demand; and more.

Beyond the education sessions, club management professionals will have the opportunity to connect formally and informally during a full slate of activities in Orlando. The Networking Event will be an exclusive party filling the various clubs and spilling onto the streets of Universal CityWalk at Universal Orlando Resort. Start the week with The Club Foundation Golf Tournament and stay fit with the Wellness Challenge. Attendees will wrap up the week at CMAA After Dark.

The connections made at the World Conference and other CMAA events are invaluable. After more than two years of pandemic-related challenges, our professional networks have become instrumental in our ability to adapt and thrive. The CMAA World Conference and Club Business Expo presents an opportunity to sow new connections, source and secure solutions to club challenges, and seek new talent and mentor future industry leaders.

For the latest information and full schedule of events, please visit cmaa.org/conference/.

About CMAA

Founded in 1927, the Club Management Association of America (CMAA) is the largest professional association for managers of membership clubs with 6,800 members throughout the US and internationally. Our members contribute to the success of more than 2,500 country, golf, athletic, city, faculty, military, town, and yacht clubs. The objectives of the Association are to promote relationships between club management professionals and other similar professions; to encourage the education and advancement of members; and to provide the resources needed for efficient and successful club operations. Under the covenants of professionalism, education, leadership, and community, CMAA continues to extend its reach as the leader in the club management practice. CMAA is headquartered in Alexandria, VA, with more than 40 professional chapters and more than 40 student chapters and colonies. Learn more at cmaa.org.