LIFE INSURANCE LIFE INSURANCE FACTS FACTS

to keep in your back pocket

69%

Sixty-nine percent of life insurance owners say they feel financially secure compared to 49 percent of nonowners.

People say money is the top reason for not getting life insurance, but more than half overestimate its cost by 3x or more.

Half of Millennials and Gen Z adults say they need life insurance —or more of it.

Twenty-three percent of consumers say they haven't purchased life insurance because they are unsure of how much to buy or what type to get.

23%

Source: 2023 Insurance Barometer Study, Life Happens and LIMRA