2026 SALES & MARKETING CALENDAR
MAY
3-6 Simpleview Summit nnn
3-9 National Travel & Tourism Week (NTTW) n
5-7 Destinations International Business Events Industry Week n 17-21 US Travel Association IPW nn
17-21 ConferenceDirect Annual Partners Meeting n
24-28 Spor tAccord World Sport & Business Summit n
27-29 Fraternity Executives Association Conference n
27-29 Georgia Society of Association Executives Annual Convention n
TBD Alabama Council of Association Executives Golf Tournament n
TBD Leaders Spor ts Conference n
JUNE
1-5 Meeting Professionals International World Education Congress n
7-10 Travel Alliance Partners TAP Dance Conference n
12-14 Alabama State Games n
16 Six in the City- Chicago n
16-19 Society for Human Resource Management Conference n
20-24 Intl. Association of Golf Tour Operators North American Conference n
22-25 Pennsylvania Bus Association Annual Meeting n
29-Jul 1 Hosts and Federations Summit nn
TBD Customer Advisor y Board (CAB) Meeting n
TBD Von Maur Client Event - Nashville n
JULY
6-10 National Academies Foundation n
12-15 Alabama Governor’s Conference on Tourism n
13-15 Southeast USA Spotlight n
13-16 Cvent Connect n
21-23 Destinations International Annual Convention nnnnn
21-23 Destinations International Visitor Services Summit n
21-24 ConferenceDirect D26 n
TBD Alabama / Georgia / South Central Regional Meeting n
AUGUST
5-7 Hotel Data Conference n
9-12 Nor th Carolina / Virginia Motorcoach Regional Meeting n
15-18 American Society of Association Executives Annual Meeting & Expo nnn
16-19 National Association of Motorcoach Operators Conference n 21-24 Student and Youth Travel Association Annual Conference n
24-26 Connect Spor ts Marketplace n
25-27 US Travel Association ESTO Conference nn
TBD Alabama Governor’s Conference on Tourism nnn
TBD Black Sports Business Symposium n
SEPTEMBER
1-4 ConferenceDirect CDX n
8-11 Southeast Tourism Society Domestic Showcase n 10-12 Professional Fraternity Association n 21-24 S.P.O.R.T.S. - The Relationship Conference n 23 American Bus Association Foundation Board Meetings n 27-29 Mar yland Motorcoach Association Annual Showcase n 28-Oct 1 Brand USA Travel Week UK & Europe nn
TBD State of Black Tourism n
TBD Von Maur Client Event - Atlanta n
OCTOBER
1-3 Great Day! Tours n 6-11 IMEX America Hosted Buyer Program n 12-14 Spor ts Events & Tourism Association 4S Summit n 13-15 IMEX America Hosted Buyer Program n 18-20 Welcome Center Retreat n
26-28 Mississippi Society of Association Executives Annual Convention nn
26-29 TEAMS Conference & Exhibition n
28-30 Alabama Council of Association Executives Annual Meeting n
TBD Six in the City - Washington DC n
TBD BBA Leadership Exchange n
TBD Amateur Athletic Union Conference National Convention n
NOVEMBER
2-4 Ontario Motorcoach Association Marketplace n 7-11 Accent Travel Network East n 9-10 Alabama Association of DMOs n 29-Dec 3 Travel South International Showcase n
TBD Tennessee Society of Association Executives Annual Convention n
DECEMBER
2-3 Association Forum of Chicagoland Holiday Showcase n
8 Spor ts Business Journal Intercollegiate Athletics Forum nn 9-12 National Coalition of Black Meeting Professionals Annual Conference nn
MEMBERSHIPS
Alabama Association of Destination
Marketing Organizations
Alabama Council of Association Executives
Alabama Hospitality and Restaurant Association
Alabama Motorcoach Association
Alabama Recreation & Park Association
Alabama Travel Council
American Bus Association
American Marketing Association
American Society of Association Executives
Association of Meeting Professionals
Association Forum of Chicagoland
Birmingham Botanical Gardens
Birmingham Historical Society
Boomers in Groups
Enterprise License
Central Alabama Hospitality, Attractions and Business Association
Christian Meetings & Convention Association
Compete Sports Diversity
CVBReps
City Club
Destinations International
Digital Marketing Institute
Educational Travel Consortium
Event Service Professionals Association
Georgia Motorcoach Operators Association
Georgia Society of Association Executives
Homewood Chamber of Commerce
Hoover Chamber of Commerce
International Association of Administrative Professionals
International Food, Wine and Travel Writers Association
International Association of Golf Tour Operators
International Inbound Travel Association
International LGBTQ+ Travel Association
Maryland Motorcoach Association
Meeting Professionals International
Meeting Professionals International, Chicago Chapter
Meeting Professionals International, Georgia Chapter
Mississippi Society of Association
Executives
Motorcoach Association of South Carolina
Mountain Brook Chamber of Commerce
National Association of Black Journalists
National Association of Motorcoach Operators
National Coalition of Black Meeting Professionals
National Tour Association
National Recreation and Parks Association
North American Travel Journalists
North Carolina Motorcoach Association
Ontario Motorcoach Association
Outdoor Writers Association of America
Pennsylvania Bus Association
Professional Convention Management Association, Midwest and Southeast
Professional Fraternity Association
Public Relations Society of America
Religious Conference Management Association
Select Traveler
Society of American Travel Writers
Society of Government Meeting Professionals
Society of Human Resource Management
South Central Motorcoach Association
Southeast Tourism Society
Sports Alabama
Sports Events & Tourism Association
Sports Marketing Association
Student Youth Travel Association
Tennessee Motorcoach Association
Tennessee Society of Association Executives
The Women’s Network
Travel Unity
The Lede
Travel and Tourism Research Association
United Motorcoach Association
US Travel Association
Vestavia Chamber of Commerce
Virginia Motorcoach Association
Visit USA
MARKETING & COMMUNICATIONS
The GBCVB advances the reputation of the Greater Birmingham Region as a premier destination through a robust paid, owned and earned media program.
OWNED MEDIA
The GBCVB’s owned media platforms are utilized to promote the Greater Birmingham Region. Through strategic content planning and development, the GBCVB’s channels (@inbirmingham) and website (inbirmingham.com) provide ongoing news, updates and resources for all audiences. A marketing editorial calendar is developed annually, supplemented by a monthly social media content calendar.
Follow and tag us on these channels for a chance to be featured: • @inbirmingham
EARNED MEDIA
The GBCVB generates positive media coverage for the Greater Birmingham Region in the local, regional, national and trade markets through hosting travel writers and ongoing story pitching and outreach. Earned media is generated throughout the year, with media relations strategy determined annually and as media opportunities arise.
PAID MEDIA
The GBCVB utilizes a strategic paid advertising media mix, targeting key demographics across the organization’s business verticals. Digital advertising tactics include paid search, paid social, digital display and online video; traditional/print media is heavily focused on industry trade publications. Paid media runs throughout the year, with placement strategy determined quarterly. 950 22nd Street North, Suite 550, Birmingham, Alabama 35203 800.458.8085 | 205.458.8000 inbirmingham.com • info@inbirmingham.com @inbirmingham