N Bar | Branding Guidelines

N BA R R A N C H S I G N AT U R E ST E A K S BrainWaves

Content page The following visuals represent an example of typographic and color usage for branded materials

Branding Guidelines

Branding Guidelines Version- 1.01

October 2023

Content page The following visuals represent an example of typographic and color usage for branded materials

3

Logo N Bar Brand Color Typography Graphic elements Application 10

14

11

19

15

N BA R R A N C H S I G N AT U R E ST E A K S BrainWaves

BRANDING GUIDELINES -3 Branding Guidelines -

PRIMARY LOGO Our logo is constructed with SA Woodland Hills, Copperplate Light and JaneAusten.

LOGO SIZE Do not reproduce the logo below the specified sizes.

Print

Digital

1 inch

75 pixels

3

N BA R R A N C H S I G N AT U R E ST E A K S BrainWaves

SECONDARY LOGO & ICON Secondary logos that are to be used.

BRANDING GUIDELINES -4 Branding Guidelines -

4

N BA R R A N C H S I G N AT U R E ST E A K S BrainWaves

LOGO SAFE ZONE This is the safe zone of the logo. The safe zone is a space around the logo that must always be used as clear space so that the logo always has room for good readability.

BRANDING GUIDELINES -5 Branding Guidelines -

5

N BA R R A N C H S I G N AT U R E ST E A K S BrainWaves

LOGO USAGE It is permissible to use the logo in our specified color palette.

BRANDING GUIDELINES -6 Branding Guidelines -

6

N BA R R A N C H S I G N AT U R E ST E A K S BrainWaves

BRANDING GUIDELINES -7 Branding Guidelines -

SOCIAL MEDIA ICONS Our profile pictures are used in the color profiles below, on social media the company name is always next to or below the icon, hence the N Bar brand is sufficient to show here.

Facebook 400 x 400 pixels

Pinterest 400 x 300 pixels

YouTube 250 x 250 pixels

Twitter 1080 x 1080 pixels

Instagram 180 x 180 pixels

TikTok 110 x 110 pixels

Application Grid 36 field grid

7

Content page The following visuals represent an example of typographic and color usage for branded materials

3

Logo N Bar Brand Color Typography Graphic elements Application 8

14

11

19

15

N BA R R A N C H S I G N AT U R E ST E A K S BrainWaves

N BAR BRAND Our N Bar icon is the primary graphic element of our brand.

BRANDING GUIDELINES -9 Branding Guidelines -

9

3

Logo N Bar Brand Color Typography Graphic elements Merchandise 8

10

11

19

15

N BA R R A N C H S I G N AT U R E ST E A K S BrainWaves

COLOR - ColorPALETTE Palette

BRANDING GUIDELINES - 11 Branding Guidelines - 11

Color is a foundational element of the N Bar Brainbrand, and cues natural ingredients Wave brand, andthe cues the natural ingre-in our products. dients in our products.

Do not alter these colors.

Black Bull

Western Pine

Sage Bush

Rattler

Shed Horn

Hex

#d9edf2

Hex

#2f3323

Hex

#736e59

Hex

#aa815b

Hex

#F8F5F3

R G B

217 237 242

R G B

47 51 35

R G B

115 110 89

R G B

170 129 91

R G B

248 245 243

C M Y K

18 0 6 0

C M Y K

70 55 76 68

C M Y K

50 42 58 31

C M Y K

27 45 63 19

C M Y K

2 2 2 0

3

Logo N Bar Brand Color Typography Graphic Elements Merchandise 8

10

11

19

15

N BA R R A N C H S I G N AT U R E ST E A K S BrainWaves

TYPOGRAPHY Color Palette -

BRANDING GUIDELINES - 12 Branding Guidelines - 13

Our consist of a combination of the Colorfonts is a foundational element of the Brainfollowing: Aviano Bold, Open Sans Regular, Wave brand, and cues the natural ingreAddington CFproducts.

Light Italic and Grold Medium. dients in our All modern fonts that are timeless, but still embody a high-end western feel.

Do not alter these colors.

Aviano - Bold

Open Sans - Regular

Addington CF - Italic Light

Grold - Medium

ABCDEFGHIJKLMNOPQRSTUWVXYZ abcdefghijklmnopqrstuwvxyz 0123456789

ABCDEFGHIJKLMNOPQRSTUWVXYZ abcdefghijklmnopqrstuwvxyz 0123456789 ABCDEFGHIJKLMNOPQRSTUWVXYZ abcdefghijklmnopqrstuwvxyz 0123456789 ABCDEFGHIJKLMNOPQRSTUWVXYZ abcdefghijklmnopqrstuwvxyz 0123456789

N BA R R A N C H S I G N AT U R E ST E A K S BrainWaves

TYPOGRAPHIC HIERARCHY Color PHette -

BRANDING GUIDELINES - 13 Branding Guidelines - 14

The represents an example Colorfollowing is a foundational element of theofBraintypographic style usage for Wave brand,hierarchy and cues and the natural ingreuse onin branded materials. dients our products.

Do not alter these colors.

Aviano - Bold 44pt

“A STEAK WITH HISTORY”

Open sans - Regular 14pt

In the heart of Montana’s sweeping vistas, N Bar Ranch Steaks thrives as a symbol of authenticity and respect for the land. Here, our cattle thrive on sprawling landscapes, where they roam freely, grazing on pristine pastures nourished by nature itself. This connection to the land, coupled with our unwavering commitment to sustainable practices, ensures that every bite you savor is not just a testament to quality but also to the preservation of our precious environment.

Addington - Light Italic 14pt

In the heart of Montana’s sweeping vistas, N Bar Ranch Steaks thrives as a symbol of authenticity and respect for the land. Here, our cattle thrive on sprawling landscapes, where they roam freely, grazing on pristine pastures nourished by nature itself. This connection to the land, coupled with our unwavering commitment to sustainable practices, ensures that every bite you savor is not just a testament to quality but also to the preservation of our precious environment.

Grold - Medium 12pt | Tracking: 50

LEARN MORE

N BA R R A N C H S I G N AT U R E ST E A K S BrainWaves

TYPOGRAPHY & COLOR Color PHette - -

BRANDING GUIDELINES - 14 Branding Guidelines - 15

The visuals represent example Colorfollowing is a foundational elementan of the Brainof typographic and color usage for branded Wave brand, and cues the natural ingrematerials. dients in our products.

Do not alter these colors.

N BA R R A N C H S I G N AT U R E ST E A KS

N B A R R A N C H S I G N AT U R E ST E A K S

N B A R R A N C H S I G N AT U R E ST E A K S

10% 10% 10% Enjoy

Enjoy

Enjoy

your first order

your first order

your first order

Sign up for special offers and product updates.

Sign up for special offers and product updates.

Sign up for special offers and product updates.

Email

Email

Email

UNLOCK OFFER

UNLOCK OFFER

UNLOCK OFFER

3

Logo N Bar Brand Color Typography Graphic elements Merchandise 8

10

11

19

15

N BA R R A N C H S I G N AT U R E ST E A K S BrainWaves

ICON SET These icons are a reflection of our nostalgic style. These icons will mainly be used on branded materials such as our website, mobile application and N Bar Signature Steaks apparel.

BRANDING GUIDELINES - 16 Branding Guidelines - 17

N BA R R A N C H S I G N AT U R E ST E A K S BrainWaves

PHOTOGRAPHY - Photography Our photography style isstyle, one the thatgoal tellsisa to this is our photography story. essense the producer, alwaysCapturing place ourthe target groupofcentrally in the the product the consumer. portrait with and a spontaneous appearance, and it is desirable to always have color tones in our house style.

BRANDING GUIDELINES - 17 Branding Guidelines - 18

N BA R R A N C H S I G N AT U R E ST E A K S

SOCIAL MEDIA TEMPLATE The following visuals show our social media style. The style is a combination of warm, western + raw. Authenticy is key when promoting our product.

BRANDING GUIDELINES - 18

3

Logo N Bar Brand Color Typography Graphic elements Merchandise 8

10

11

19

15

N BA R R A N C H S I G N AT U R E ST E A K S BrainWaves

MERCHANDISE N Bar Signature Steaks is more than just steaks. Here is a glimpse into the the N Bar Signature Steaks merchandise, starting with a cooler bag to ensure our customers are able to get their purchases home without jeopardizing the quality of the culinary experience.

BRANDING GUIDELINES - 20 Branding Guidelines - 21

N BA R R A N C H S I G N AT U R E ST E A K S BrainWaves

MERCHANDISE Mobile Application Customized butcher paperthe thaticon canwill also On our mobile application bebe doubled use asicons tissue in apparel used justto like the ofpaper the social media purchase bags. avatars. This ensures recognition.

BRANDING GUIDELINES - 21 Branding Guidelines - 22

N BA R R A N C H S I G N AT U R E ST E A K S BrainWaves

MERCHANDISE - Hoody BrainWaves T-shirts, sweatshirts, cups, knife“W” sets... and Our hoody features the playful script. more! and is accessible in all suggested color combinations on page 8.

BRANDING GUIDELINES - 22 Branding Guidelines - 23