Rob Williamson Brand Development & Style Guide Spring 2015 Gavin MacPherson
Gavin MacPherson | Rob Williamson | Index
Creative Summary Competitive Analysis Inspiration Sketches Comparables Final Style Guide Mock-ups Letterhead Set Collateral
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Gavin MacPherson | Rob Williamson | Creative Summary
Rob Williamson is a connoisseur of life. For thirty years he has been expanding his knowledge of the restaurant industry and his appreciation of fine wines and spirits to educate and share with the world. His mission is to bring his knowledge to people of similar interests in a fun, relaxing, and effective way.
Name of the class series?
Target Audience?
Rob Williamson, Gastronomy Specialist and Consultant
The target audience is any person who would like to be more knowledgeable and any organization that wishes to improve its quality of service.
Type of classes? Wine and Spirit Tastings Cuisine Lessons Restaurant Consultation
Experience? Thirty years in the frontend and backend restaurant service industry.
How would you like your classes to be perceived? I would like my services to be professional, approachable, and memorable. I want an indelible style that isn’t snobbish or elitist.
Description and purpose of classes? Wine & Spirit Tastings – Customized tasting catered to the need of the client; ranging from fine wines to all types of spirits from both professional and amateur backgrounds. Cuisine Lessons – Full range of lesson plans from children and parents to professionals looking to further their kitchen’s prowess. Lessons are customized to the client’s needs based on the style of cooking, level of culinary background, and ingredients. Restaurant Consultation – Specialized lessons to streamline restaurant service and menu efficiency, and improve wait staff knowledge base.
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Gavin MacPherson | Rob Williamson | Competitive Analysis
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Gavin MacPherson | Rob Williamson | Competitive Analysis
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Gavin MacPherson | Rob Williamson | Inspiration
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Gavin MacPherson | Rob Williamson | Inspiration
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Gavin MacPherson | Rob Williamson | Sketches
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Gavin MacPherson | Rob Williamson | Sketches
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Gavin MacPherson | Rob Williamson | Sketches
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Gavin MacPherson | Rob Williamson | Sketches
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Gavin MacPherson | Rob Williamson | Sketches
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Gavin MacPherson | Rob Williamson | Comparable 1
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Gavin MacPherson | Rob Williamson | Comparables
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Gavin MacPherson | Rob Williamson | Final
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Gavin MacPherson | VDBF Rob Williamson | Logo Process | Final Section | Comparable 2
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Gavin MacPherson | VDBF Rob Williamson | Logo Process | Final Section | Comparable 3
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Minimum Logo size 1 inch x .41 inch 300 px x 123 px
Clear Zone
123 px .41 inch
300 px 1 inch
The clear zone indicates the area in which no other image or text is to appear. The clear zone is determined by the height of the “o”.
Wine
Font Styles
hex: #BB3F3F”
websafe: #cc3333 Clear Zone
rgb: r: 187 g: 63 b: 63 hsl: h: 0 s: 50 l: 49 hsb: h: 0 s: 66 b: 73 cmyk: c: 0 m: 66 y: 66 k: 27
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Gavin MacPherson | Rob Williamson | Style Guide
Logo Black
Logo Color
Logo White on Color
Logo White on Black
Logo Color on Black
Logo Black on Color
Header: Source Sans Pro - Bold - 20 pt Subheader: Source Sans Pro - Bold - 15 pt Body: Source Sans Pro - Regular - 9 pt Caption: Source Sans Pro - Italic - 9 pt Source Sans Pro Bold
Source Sans Pro Semibold
Source Sans Pro Regular
Source Sans Pro Light
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Gavin MacPherson | Rob Williamson | Comparable Mock-ups
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Gavin MacPherson | Rob Williamson | Letterhead Set
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Rob Williamson 206.384.2735 info@drinkwelllivewell.net drinkwelllivewell.net
Consultant Wine â&#x20AC;˘ Spirits â&#x20AC;˘ Fine Food Connoiseur Classes
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Gavin MacPherson | Rob Williamson | Collateral
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Gavin MacPherson | Rob Williamson | Section