Rob Williamson

Rob Williamson Brand Development & Style Guide Spring 2015 Gavin MacPherson

Gavin MacPherson | Rob Williamson | Index

Creative Summary Competitive Analysis Inspiration Sketches Comparables Final Style Guide Mock-ups Letterhead Set Collateral

1 2 6 10 20 28 34 36 38 40

Gavin MacPherson | Rob Williamson | Creative Summary

Rob Williamson is a connoisseur of life.

For thirty years he has been expanding his knowledge of the restaurant industry and his appreciation of fine wines and spirits to educate and share with the world. His mission is to bring his knowledge to people of similar interests in a fun, relaxing, and effective way.

Name of the class series?

Target Audience?

Rob Williamson, Gastronomy Specialist and Consultant

The target audience is any person who would like to be more knowledgeable and any organization that wishes to improve its quality of service.

Type of classes?

Wine and Spirit Tastings Cuisine Lessons Restaurant Consultation

Experience?

Thirty years in the frontend and backend restaurant service industry.

How would you like your classes to be perceived?

I would like my services to be professional, approachable, and memorable.

I want an indelible style that isn’t snobbish or elitist.

Description and purpose of classes?

Wine & Spirit Tastings – Customized tasting catered to the need of the client; ranging from fine wines to all types of spirits from both professional and amateur backgrounds.

Cuisine Lessons – Full range of lesson plans from children and parents to professionals looking to further their kitchen’s prowess.

Lessons are customized to the client’s needs based on the style of cooking, level of culinary background, and ingredients.

Restaurant Consultation – Specialized lessons to streamline restaurant service and menu efficiency, and improve wait staff knowledge base.

1

2

Gavin MacPherson | Rob Williamson | Competitive Analysis

3

4

Gavin MacPherson | Rob Williamson | Competitive Analysis

5

6

Gavin MacPherson | Rob Williamson | Inspiration

7

8

Gavin MacPherson | Rob Williamson | Inspiration

9

10

Gavin MacPherson | Rob Williamson | Sketches

11

12

Gavin MacPherson | Rob Williamson | Sketches

13

14

Gavin MacPherson | Rob Williamson | Sketches

15

16

Gavin MacPherson | Rob Williamson | Sketches

17

18

Gavin MacPherson | Rob Williamson | Sketches

19

20

Gavin MacPherson | Rob Williamson | Comparable 1

21

22

Gavin MacPherson | Rob Williamson | Comparable 2

23

24

Gavin MacPherson | Rob Williamson | Comparable 3

25

26

Gavin MacPherson | Rob Williamson | Comparables

27

28

Gavin MacPherson | Rob Williamson | Final

29

30

Gavin MacPherson | VDBF Rob Williamson | Logo Process | Final Section | Comparable 2

31

32

Gavin MacPherson | VDBF Rob Williamson | Logo Process | Final Section | Comparable 3

33

Minimum Logo size 1 inch x .41 inch 300 px x 123 px

Clear Zone

123 px .41 inch

300 px 1 inch

The clear zone indicates the area in which no other image or text is to appear. The clear zone is determined by the height of the “o”.

Wine

Font Styles

hex: #BB3F3F”

websafe: #cc3333 Clear Zone

rgb: r: 187 g: 63 b: 63 hsl: h: 0 s: 50 l: 49 hsb: h: 0 s: 66 b: 73 cmyk: c: 0 m: 66 y: 66 k: 27

34

Gavin MacPherson | Rob Williamson | Style Guide

Logo Black

Logo Color

Logo White on Color

Logo White on Black

Logo Color on Black

Logo Black on Color

Header: Source Sans Pro - Bold - 20 pt Subheader: Source Sans Pro - Bold - 15 pt Body: Source Sans Pro - Regular - 9 pt Caption: Source Sans Pro - Italic - 9 pt Source Sans Pro Bold

Source Sans Pro Semibold

Source Sans Pro Regular

Source Sans Pro Light

abcdefghijklmno pqrstuvwxyz

abcdefghijklmnopq rstuvwxyz

abcdefghijklmnop qrstuvwxyz

abcdefghijklmnop qrstuvwxyz

ABCDEFGHIJKLM NOPQRSTUVWXYZ

ABCDEFGHIJKLMNO PQRSTUVWXYZ

ABCDEFGHIJKLMN OPQRSTUVWXYZ

ABCDEFGHIJKLMN OPQRSTUVWXYZ

1234567890!@#$ %^&*()_+=-{}[]|\: ;“‘<>,.?/~`

1234567890!@#$%^ &*()_+=-{}[]|\:;“‘<> ,.?/~`

1234567890!@#$ %^&*()_+=-{}[]|\:; “‘<>,.?/~`

1234567890!@#$% ^&*()_+=-{}[]|\:;“‘ <>,.?/~` 35

36

Gavin MacPherson | Rob Williamson | Comparable Mock-ups

37

38

Gavin MacPherson | Rob Williamson | Letterhead Set

39

Rob Williamson 206.384.2735 info@drinkwelllivewell.net drinkwelllivewell.net

Consultant Wine â&#x20AC;˘ Spirits â&#x20AC;˘ Fine Food Connoiseur Classes

40

Gavin MacPherson | Rob Williamson | Collateral

ce

Lavender Carnation Geran ium Hone ysuc kle Apr icot Plu m Pea c Ap h ple Pe ar

in Qu

it

Fru it

Fr u

Sto ne

Blosso m

Pi p

us

tr Ci

te

mica l

Dried

Wheat Barley

Ginger

Ve ge ta ble

d Fla vour s Roa ste Vanilla

ts

e

Corn Whea t Bran Oat B ran

Hay

Gra

He rba l Pe a P Fo ot ato re st So il

ss

ast Ye r da Ce in R es Oak tnut Ches r Peppe

Nutmeg Anise

Coriander

Al m Wa ond lnu t Ch oc ol Ca ram ate el Coff ee Fatt y Smo key Licorice

bl

Oat

Rye

at Pe m oo hr us

ody Wo

Gre en

M

Spicy

y

rth

Ma lty

Ve ge ta

od Wo

Ro as ted

Husk

Ea

s e irit in Sp tW ee Sw Nu

Fruit Grain

gical biolo

Spices

ry er ut Sh ln ze Ha

Hop in Rais Fig

tic Exo

Technological o Micr

on m Le nge a Or uit efr ap ana r G n Ba i K iw

Cereal

Off-flavours

Ta s

Fr

ty ui

sic

al

Rum y nd Bra rt Po

C he

ne Wi

y Wax Oily

Stinging

t Head / Solven ehyde Acetald c Acid Aceti

Ba

Floral emin Trig

Tail / Fusel

gent Astrin

Burnt

Burning

y Dr

Consultant Wine • Spirits • Fine Food Connoiseur Classes

ste Ta

Pu ng en Eff t erv Soa esce nce py Med icin al Oxid ized Rubbe ry Sulfurous

t ou

Rob Williamson 206.384.2735 info@drinkwelllivewell.net drinkwelllivewell.net

Bo dy oo th

r Bitte r Sou eet Sw ty i Sal am Um h

M

Sm

41

Gavin MacPherson | Rob Williamson | Section