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Ask Clive
IS THERE ANOTHER OPTION?
You may want a fully bespoke clothing range, but lack the budget or time frame to get it. It’s time to think smarter, says Clive Allcott
Marketing results are often calibrated on the impressions and impacts that the brand will incur from the activity that has been planned. With current attention drawn to promotional items that have minimal handling in use, branded clothing has become the ideal solution, hence the realisation that fashionable well-branded clothing will deliver ideal results.
This deliberate choice of promoting a brand or message means companies are now looking to create a range of garments that represent their brand whether it be in the branding, the colour or the detail on the clothing.
The current marketplace in the promotional clothing sector has bridged the gap of standard form into being very close to following retail trends and fashions.
With this trend towards retail quality clothing and branding, a new customised sector is gaining traction. This fits between the off-the-shelf branded garment and the fully bespoke product.
So, what are the main differences?
Your selected clothing decorator takes a blank, off-the-shelf stock garment and makes retail style changes to it in-house rather than at source. These can take the form of a neck label change, adding a hem label, changing the zip pull toggles, stitching on rubber or leather badges to name but a few.
These changes along with general branding techniques in non-standard positions such as left shoulder ‘Superdry style’ or down the arm, are turning standard promotional clothing items into bespoke retail like products.
This can be a great alternative to the fully bespoke item as it offers benefits such as shorter delivery times, manageable quantities and easier reordering. Ask your decorator to help you think outside the box with creative designs and garment choices. Why not put together a complete clothing range from head to foot of matching customised products that identify with the brand but offer retail style.
Offering these branding solutions will help you in the sales of promotional and branded clothing.
