02
03
1.
Born
2.
Father of Lego
3.
Mind Map
4.
Innovation
5.
Introduction
6.
Development Process
7.
Attributes
8.
Facts
9.
Conclusion / Review
10.
Source.
04 05 06 08 09 10 12 14 15 16
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Lego has got the interlocking toy brick market locked down, and in the half-century since launching their signature product, they've gone from mere toy maker to outright cultural force. We tend to think of them as the toy brick company. So I was surprised to learn that they were not the first to market interlocking bricks for children, nor the second, nor the third. They were the seventh.
Source- https://www.thoughtco.com/lego-toy-bricks-first-introduced-1779349
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FAT H E R O F I N T E R L O C K I N G TO Y B R I C K S O L E K I R K C H R I S TA N S E N
Ole Kirk Christiansen was born on April 7 1891 in the village of Filskov, Denmark. He was one of 10 children of Jens Niels Christiansen and Kirstine (Andersen) Christiansen. Later, he trained under his older brother, Kristian Bonde Christiansen, to become a carpenter. Around 1916, he bought the Billund Woodworking and Carpentry Shop, and had several profitable years as a local home builder in the village of Billund, also in Jutland; during the slower winter months he made custom furniture. Along the way, he married and became the father to four sons.
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Lego starts in workshop. Making of Wooden Toys.
1891 Leg Godt “Play Well” Automatic binding bricks
Christiansen begins manufacturing toys for kids to play with.
1932
Company name LEGO translates to “play well” in danish.
1934
Toy of the century. (Twice)
Openended play
I Put together
Industrial Design
Cultural Force
Combination of creativity, fun and money value
Making plastic toys with interlocking blocks – automatic binding bricks.
Christiansen’s son took over the company.
Interlocking bricks for children 1947 Each brick is an astounding feat of engineering that would make the masters of the Egyptian pyramids envious.
1954
Source- https://medium.com/@bus407legos/history-of-lego-group-f80280f7c5cd
Inspiration, Education, Connection
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1968
Open 1st Legoland in Denmark and 1999 in California..
1968
First set of Minifigures
2011
Astronaut brought 13 lego set to the ISS, testing Microgravity.
2013
Largest model ever created. 5 millions bricks.
2015
The world’s most powerful brand.
Bricks are seemingly indestructible Never Replaced – Virtual experiences Child learning through play
Only the best is good enough. Solve complex problems.
Good quality play. Structured system Plenty of things to play .
multiple combination.. Innovation around the box with multiple combination.. Emphasizing, Approach, Builder of tomorrow
No limited constraints. More thank 10k combination.. .
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Niche Based Market – The niche can be defined in two ways: • Brick based construction toy within the larger toy industry • Construction toys based learning systems for education
We mostly listen or communicate about the word INNOVATION all around us. The invention is marketed as an innovation or a new prod, and different ventures claim to be creative.
The aspiration of doing this case study is to explore the process of innovation by glancing at the evolution and distribution of innovating bricks of Lego.
Imaginati on Lego with people Creativity
Quality Learning Fun
PLAY
TRADITIONAL – WESTERN GAME CHANGER
This has seen so much used on a large scale in many cases, and the meaning has become weak. After reading about and understanding team innovation, I have come to drop down my own potted meaning of innovation. Innovation is the answer to that problematic question, which lies in the preceding of the solution.
I N N O VAT I O N Source- https://www2.slideshare.net/yunnieminnie/lego-presentation-11886432
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INTRODUCTION In today's scenario, fast-moving world, hyperambitious wealth, innovation is a decisive part of the recipe for long-running success. An ineffectual venture invents or creates new shows an edge end that causes them a hard time under pressure from market changes. However, any innovation can be both good or bad. The forceful unchecked innovation that we often hold to persuade so comes with a lesser focus that can impact the out and out a business to collapse before our very eyes. This was the initial case with the prominent Danish toy company—the Lego company's unstable long-term success.
RAPID DIFFUSION
END
Lego is Made of PLASTIC and RUBBER
INNOVATION
TIME
The lesson can be used as any business model that aims to produce controlled and noticeable innovation. You can call it innovation or a change or invention as one of the planet’s tiniest blocks or bricks salutes the multiple years of its innovation journey. This company initiated the idea of Ole Kirk Christiansen in 1932, located in the small town of Billund, Denmark. The founder picks up the two words, “LEG GODT, “which means play well in danish. The combination of these words means “I put together” in Latin The core of LEGO Innovation around the box. The key that sendup successful.
USERS
Production process of Lego Design and development
Molding
Paint and decoration
Packaging
Distribution
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A Problem or need may rise high on the adoption rate for the product.
The innovation of Lego is an idea, practice, or object that is perceived as new to an individual or to anyone who is adopting. This process consists of all the decisions, activities, and impacts that occur from recognizing a need or a problem with their impact as a whole.
INNOVATION DEVELOPMENT PROCESS (ROGER’S THEORY)
NEEDS / PROBLEMS
COMMERCI ALIZATION.
Since, the innovation is created by LEAD USER. Innovation Package.
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Technology used, result in the down fall of the innovation plan. Idea’s are invented within the box.
Up and downs R&D goes hand in hand. Meets the adopter’s need and also give an extra help.
DISCOVERED
RESEARCH DEVELOPMENT DESIGN / RENOVATE
DEVELOP
DEPLOY
CONSEQUE NCES DIFFUSION & ADOPTION
Up and downs R&D goes hand in hand. Meets the adopter’s needs.
DETERMINE
Rapid changes occurred as an individual and social system as a result of adoption or rejection of the innovation.
TIME
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RATE OF ADOPTION
As an innovation, the rate of adoption was As an innovation, incredibly high. the rate of adoption was incredibly high. In initial years the rate of adoption is high before the disaster. This attempt to alter the unit of decision. Individuals are involved. The communication channels used to diffuse an innovation that has an impact on the rate of adoption.
RATE OF ADOPTION
COMPATIBITY
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80%
RELATIVE ADVANTAGE
60%
70%
TRIALABILITY
COMPLEXITY
RATE OF ADOPTION
OBSERVABILITY
40%
20%
OBSERVABILITY
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TYPE OF INNOVATION
OPTIONAL
COLLECTIVE
Social media 10% Mass media 60%
Interperso nal 30% COMMU NICATIO N CHANN EL
FACTS
o Lego products are on sale in more than 140 countries. o Lego club has 5 million members worldwide. o Every person on earth owns 102 Lego Brick. o If you built a column of about 40 billion Lego bricks, it would reach the moon. o Global Production 60 Billion elements. 117000 elements every minute, 1960 elements every second. o There are more LEGO people ‘minifigures’ than there are real people.
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o
o
o o o
Enable design model innovation and transformation with innovation development process optimization and innovation—the rapid change concerning the opportunities. This innovation's history shows us that, sometimes, innovation is not only about thinking out of the box. In fact, Lego's journey brief brush with the near bankruptcy and quick turnaround shows how incremental, planned, and disciplined innovation can be created for profits just as radical, paradigmshifting ideas. Highly managed open innovation Remarkable Track Records. Finding success in the right incentive.
CONCLUSION
o Innovation without direction is risky. o Innovate close-to-the-core first. o To experiment and test ideas in a safe way, without damaging your brand reputation, start with small projects and small budgets, then test, learn, and prove. o Disrupt yourself – build the next big thing before a competitor does. o Foster open innovation and listen to the wisdom of your customers. o Build an innovation culture that gives people the freedom to be creative and the direction and focus needed to deliver profitable innovation
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▪ https://www.core77.com/posts/47438/The-History-of-InterlockingToy-Bricks#
▪ https://theleadershipnetwork.com/article/lego-sustainableinnovation ▪ https://www.icmrindia.org/casestudies/catalogue/Business%20St rategy/Lego%20%E2%80%93%20Turnaround%20through%20D isciplined%20Innovation-Case.htm ▪ https://digital.hbs.edu/platform-rctom/submission/everything-isawesome-product-innovation-at-lego/ ▪ https://www.scribd.com/doc/179359403/90098796-Lego-CaseQuestions-and-Answers-pdf ▪ https://www.history.com/news/the-disastrous-backstory-behindthe-invention-of-lego-bricks
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