Primeur

Primeur is not letting anything stand in its way when it comes to creating sustainable, yet highly functional garden products and its recent GIMA Award win is testament to this fact.

This year, Primeur was crowned winners of the GIMA Decorative Pots & Planters category for its all-new 55.5cm Flamenco planter launched exclusively ahead of the 2022/23 season. The latest addition to Primeur’s Tierra Verde selfwatering planter collection, the Flamenco – like all Tierra Verde designs - is made from recycled rubber tyres, helping to divert this material from landfill where it could take upwards of 80 years to decompose.

Not only were the 2022 GIMA judging panel impressed by the Flamenco’s eco-credentials but the unique user benefits that is afforded by using recycled rubber crumb were a key part of why the planter was selected as winner in its category. Packed full of superior durability, recycled rubber can withstand extreme temperatures, is mildew and mould resistant and plant-safe. It is also ultra-lightweight, making it a flexible solution in the garden, whilst also helping retailers to minimise breakage costs in transit and on the shopfloor.

Not content with just one award, Primeur was also crowned “GIMA Sustainability Champions” within the Garden Landscaping category, with its Maryland Border from the EZ Border collection.

What else is new? Primeur’s multi-award-winning product offering is designed to tackle a host of common gardening projects. In addition to the Tierra Verde self-watering planter collection, Primeur also offers the EZ Border range, the Eco Way anti-slip steppingstone collection, as well as the MultyDeck™ innovative decking solutions plus Easy Tile flexible flooring solutions. No matter the collection the material and unique benefits remain the same, all the while ensuring that style and functionality is never compromised.

Another fabulous product joining the line-up in 2023 is the Mower Edge. Available in contemporary grey and natural brown tones, the Mower Edge – part of the EZ Border range –benefits from a truly unique L-shaped design. Created to make grass cutting easier than ever, the L-shape creates a raised border edge with an additional ‘ledge’ which enables mowers to effortlessly glide along the border of the lawn, in doing so eliminating the need to use a strimmer. Like all EZ Border products, the Mower Edge is extremely flexible which allows it to fit the curves and undulations of any garden design and can be quickly installed with the handy installation spikes.

Find out more To find more about how you can join Primeur’s recycled rubber revolution, please contact the team on 01274 518800, email sales@primeur.ltd.uk or visit www.primeur.co.uk