INTRODUCTION

Welcome to the first ever Spring edition of the GIMA New Product Digest. Back by popular demand, our product digest will now be published twice a year to support our members innovation and their commitment to new products. 2020 saw the well documented heightened demand for garden products challenge everyone across the whole supply chain to keep things moving. With so many obstacles along the way, I’m proud of how we all kept delivering stock against all odds.

GIMA President Simon McArdle of Westland Horticulture

As the Government’s road map presents us with the way out of the pandemnic, 2021 looks all set to be another incredibly busy year, with continued interest in the home and garden sector. But as suppliers, we still have challenges to deal with such as new import procedures and costs, social distancing cost price inflation, product and packaging shortages,

rising container and shipping costs, personnel issues to name just a few! Despite these difficulties, our members will continue to rise to the challenge. I’m confident that they will keep the stock flowing, whilst looking ahead and investing in growth by developing new products, packaging and merchandising solutions for the garden retail channel. Please take some time to flick through this digest which is, dedicated to everything that’s new for the year ahead. On behalf of GIMA and all its members may I thank you for your continued support in another very challenging year, and together let’s make 2021 a gardening year to remember. Simon McArdle GIMA President 2020/2021

gtn Adviice & infformattion for garden centre professsionals

The 2021 issue of the GIMA Digest, published last Autumn, has been viewed on-line over 5,200 times by readers in 71 countries around the world with an average read time of over 9 minutes. This, combined with the 5,107 openings of the e-newsletter version, means the GIMA Digest 2021 has already helped over 10,000 potential buying opportunities.

2

gardentradenews.co.uk

GIMA NEW PRODUCT DIGEST

SPRING 2021