D E S T I N AT I O N
2022
Garden S p ot V il lage Magazine
MEDIA KIT Explore the abundant opportunities people experience as they live with purpose in community at Garden Spot Village.
For more information, contact Kristy Newborg, Sales Representative, at 717.355.6057. View our media kit online by visiting destination.gardenspotvillage.org/mediakit
2022 CIRCULATION & DEMOGRAPHICS Distribution • 12,750 copies • 11,000 direct mailed to subscribers in south central and eastern Pennsylvania as well as New York, New Jersey, Maryland, Delaware, Virginia and Florida. Remaining copies are distributed to local businesses and are available for pick up at Garden Spot Village. • Digital edition at destination.gardenspotvillage.org
Reader Profile • Age 55+ • Homeowners • Retirees • Current and Former Business Owners and Leaders • Middle to upper income
The Statistics
62%
More than
of readers take action after seeing a print magazine advertisement
60%
of print magazine readers spend at least 30 minutes reading each issue
(info.zimmercommunications.com)
77%
of consumers say print advertising drives higher levels of recall (financesonline.com)
(info.zimmercommunications.com)
82%
of consumers trust print ads when making a purchasing decision Print ads require less cognitive effort to process (financesonline.com)
On average, readers spend 20 minutes with printed publications (financesonline.com)
Destination readers are loyal They regularly self-report that they read every issue cover-to-cover Destination Magazine is a trusted resource for our readers
RESERVE YOUR SPACE, contact Kristy Newborg, Sales Representative, at 717.355.6057 or destination@gardenspotvillage.org
2022 ADVERTISING SPECIFICATIONS 2022 Advertising Deadlines
Photography Fees
SPRING/SUMMER JANUARY 21, 2022
Photography taken by Garden Spot Village • $100 per photo used
FALL/WINTER
AUGUST 5, 2022
Professional photography capture session • Estimate per ad
Display Sizes & Rates 1. BACK COVER 9” x 8 1/2” + bleed
$1,199
Value Adds
2. FULL SPREAD 10 3/4” x 18” + bleed
$1,499
ALL ADVERTISERS will receive a direct online link from their ad to their website.
3. FULL PAGE 9” x 10 3/4 + bleed
$899
FULL PAGE advertisers will receive:
4. HALF PAGE 5 1/8 “ x 9” + bleed
$599
5. 1/3 LARGE SQUARE 5 1/4” x 5 1/4”
$349
• Blog Stories
6. 1/3 VERTICAL BANNER 2 7/8 x 10 3/4” + bleed
$349
• Mention in the weekly events email, which goes to 500+ residents and future residents
• Social Media promotional posts FULL SPREAD advertisers will receive: • Social media promotional posts
Specifications
• Endeavor mentions • “Expert status” in Destination (as appropriate)
TRIM SIZE
9” x 10.75”
BLEED
0.125” on all sides, outside of trim (Full Page/Spread with bleed only)
MATERIALS
Adobe PDF created with press-quality settings, Adobe InDesign packaged with fonts and links
COLOR
Full color ads only; convert colors to CMYK.
• Jubilee
ARTWORK
All artwork should be 300 dpi at the size it is placed in the file.
• Time with Family
2022 Editorial Themes SPRING/SUMMER GARDENING ISSUE FALL/WINTER
ADVENTURE ISSUE
Columns • People of the Community • On the Move • Nearby & Beyond • In Every Issue
RESERVE YOUR SPACE, contact Kristy Newborg, Sales Representative, at 717.355.6057 or destination@gardenspotvillage.org