Destination Media Kit - Spring 2022

D E S T I N AT I O N

2022

Garden S p ot V il lage Magazine

MEDIA KIT Explore the abundant opportunities people experience as they live with purpose in community at Garden Spot Village.

For more information, contact Kristy Newborg, Sales Representative, at 717.355.6057.

View our media kit online by visiting destination.gardenspotvillage.org/mediakit

2022 CIRCULATION & DEMOGRAPHICS Distribution • 12,750 copies • 11,000 direct mailed to subscribers in south central and eastern Pennsylvania as well as New York, New Jersey, Maryland, Delaware, Virginia and Florida. Remaining copies are distributed to local businesses and are available for pick up at Garden Spot Village.

• Digital edition at destination.gardenspotvillage.org

Reader Profile • Age 55+ • Homeowners • Retirees • Current and Former Business Owners and Leaders • Middle to upper income

The Statistics

62%

More than

of readers take action after seeing a print magazine advertisement

60%

of print magazine readers spend at least 30 minutes reading each issue

(info.zimmercommunications.com)

77%

of consumers say print advertising drives higher levels of recall (financesonline.com)

(info.zimmercommunications.com)

82%

of consumers trust print ads when making a purchasing decision Print ads require less cognitive effort to process (financesonline.com)

On average, readers spend 20 minutes with printed publications (financesonline.com)

Destination readers are loyal They regularly self-report that they read every issue cover-to-cover Destination Magazine is a trusted resource for our readers

RESERVE YOUR SPACE, contact Kristy Newborg, Sales Representative, at 717.355.6057 or destination@gardenspotvillage.org

2022 ADVERTISING SPECIFICATIONS 2022 Advertising Deadlines

Photography Fees

SPRING/SUMMER JANUARY 21, 2022

Photography taken by Garden Spot Village • $100 per photo used

FALL/WINTER

AUGUST 5, 2022

Professional photography capture session • Estimate per ad

Display Sizes & Rates 1. BACK COVER 9” x 8 1/2” + bleed

$1,199

Value Adds

2. FULL SPREAD 10 3/4” x 18” + bleed

$1,499

ALL ADVERTISERS will receive a direct online link from their ad to their website.

3. FULL PAGE 9” x 10 3/4 + bleed

$899

FULL PAGE advertisers will receive:

4. HALF PAGE 5 1/8 “ x 9” + bleed

$599

5. 1/3 LARGE SQUARE 5 1/4” x 5 1/4”

$349

• Blog Stories

6. 1/3 VERTICAL BANNER 2 7/8 x 10 3/4” + bleed

$349

• Mention in the weekly events email, which goes to 500+ residents and future residents

• Social Media promotional posts FULL SPREAD advertisers will receive: • Social media promotional posts

Specifications

• Endeavor mentions • “Expert status” in Destination (as appropriate)

TRIM SIZE

9” x 10.75”

BLEED

0.125” on all sides, outside of trim (Full Page/Spread with bleed only)

MATERIALS

Adobe PDF created with press-quality settings, Adobe InDesign packaged with fonts and links

COLOR

Full color ads only; convert colors to CMYK.

• Jubilee

ARTWORK

All artwork should be 300 dpi at the size it is placed in the file.

• Time with Family

2022 Editorial Themes SPRING/SUMMER GARDENING ISSUE FALL/WINTER

ADVENTURE ISSUE

Columns • People of the Community • On the Move • Nearby & Beyond • In Every Issue

RESERVE YOUR SPACE, contact Kristy Newborg, Sales Representative, at 717.355.6057 or destination@gardenspotvillage.org