insights consumer

Redefined Shopping Preferences

With the end of pandemic isolation came a return to shopping in-person, which is preferred by nearly 50% of pet owners, led by Gen X and Boomers. E-comm pet product purchasing rose dramatically in 2020 but 2022 data shows slower growth heading into 2023.

Subscription-based online purchasing has declined slightly for all pet supply categories; however technology native generations lead the way with subscription-based shopping at 60%. Fifty-four percent of Gen Z and Millennial pet owners increased the number of online pet product purchases that they made in the last year. While more pet owners are shopping in person, the percentage that shop online is not far behind, indicating that omni-channel shopping experiences are here to stay.

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APPA’s Data Portal is the newest companion to The Survey and is a fantastic tool for companies that wish to collaborate around the data, particularly in the remote work environment.

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Order Your Copy

For more information and to order your copy of the APPA National Pet Owners Survey, go to americanpetproducts.org/survey or call (203) 532-0000 ext. 521.