Gardener News July 2018

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TAKE ONE

Gardener News Serving the Agricultural, Gardening and Landscaping Communities

July 2018

GARDENERNEWS.COM

TAKE ONE No. 183

Finding Jersey Fresh Just Got Easier

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By Tom Beaver NJDA Director of Marketing Find Jersey Fresh. Since the program’s inception 34 years ago, this is what it has been all about. Connecting discerning consumers to the more than 100 varieties of fresh fruits and vegetables grown on family farms across the state. The iconic Jersey Fresh emblem signals that they’ve reached their destination wherever they buy produce. With this in mind, when it came time to decide on a web address for our new Jersey Fresh website, www. FindJerseyFresh.com just made sense. The site, which went live on May 23, is truly the hub for all things Jersey Fresh, directing consumers

to farms and retailers that promote the brand, showcasing unique recipe videos and other creative content, and highlighting the diverse men and women that grow some of the best produce in the world. Over the years, Jersey Fresh has evolved into a lifestyle brand of sorts for “foodies” throughout the state, whether they want to recreate a restaurant meal at home using the freshest local ingredients, share their experiences visiting a local farm or offer a shout-out to their favorite retailer for the fantastic Jersey Fresh display occupying prime real estate in the produce section. What better way to pull this all together than with a

website that truly has it all? Looking for a roadside farm market en route to your Jersey shore beach vacation? The mapping feature on the new site will get you there, whether you want to toggle by product or pick your own assortment of fresh fruits and vegetables. What about that spectacular glass of Jersey Fresh wine to complement the locally sourced scallops on the grill? You can find that, too. Racking your brain for a recipe that features the Jersey Fresh zucchini in your fridge? Check out the recipe page on the new website. And it’s not just food. Looking for the perfect assortment of cut flowers for that (Cont. on Page 26)

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