Garage Wire - Media Pack 2020

2020

Media information

Audience Value

Opted-in Independent Garage Database

Digital Marketing Platform

Your digital route to the aftermarket By cultivating a large and engaged trade readership, Garage Wire offers invaluable penetration into the aftermarket industry by connecting advertisers and readers with a single click.

Since April 2013, Garage Wire has become the number one digital source of industry updates for independent garages.

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54%

OF VISI 2019 TS

Game changers Garage Wire content is proudly written with independent garages in mind but widely received and read by the UK’s most influential motor factors and suppliers.

With over 50,000 monthly readers, we are able to provide our advertisers a unique level of consistent on-demand exposure to communicate key messages.

8%

OF VISI 2019 TS 02

Content is King Garage Wire is an open meritocratic platform.

Advertisers pay an equal amount for equal access, worked on a ‘per brand’ basis.

We seed all your updates across the UK aftermarket as we receive them. What garages then read and react to is of course up to them.

It’s now no longer the biggest budgets that dominate but the clearest content that cuts through the clutter.

Proven popular themes include case study / testimonial, reader review, topical content, technical information and video.

We aim to be open and approachable to collaborate with you editorially to achieve best results.

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Who are we?

James Onions

Director

2017

Increased bulletin frequency to 3 per week

NOV

2017

Leon Thomas joined

JUL

New website

2017

MAY

2016

Reached 70 active advertisers

JUN

2015

Launched Views

SEP

2015

Editor Mike Ruff joined

MAR

APR

2013

Launched

JAMES MIKE KATE

James is the Director and commercial lead.

He’s held automotive aftermarket sales and marketing roles, providing him with extensive knowledge of the UK automotive aftermarket.

Mike Ruff

Editor

Often seen running about trade events with a camera in one hand, a notepad in the other, Mike has been leading the editorial output since 2015.

His firm interest in all things motoring has helped make him a well-known and respected figure within the aftermarket.

Kate Thompson

Account Manager

Kate holds extensive PR and content writing experience, having worked in the aftermarket for many years.

She provides the vital link between commercial and editorial activities, supporting everything from bulletin production to booking administration. The simple aim is to help advertisers get more from Garage Wire.

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Just a tap away Through our unrivalled digital presence, we generate exceptional return on your marketing budget investment by combining digital display advertising and engaging content.

By intelligently combining web, email and social media channels in modern media packages, we can offer around the clock brand exposure on high volume digital platforms.

Bulletins As the foundation of all that we do, our mixture of bulletins connect you with independent garages, delivering your messages and insightful industry news straight to the inbox.

With content that is one hundred per cent designed for digital, we deliver a vibrant mix of breaking stories, sharable content, videos, investigative journalism and peer content that garages can really relate to.

Adding value By analysing what works well, we can help advertisers to proactively develop activity plans and maximise the reach of their messages, making the most of their presence on Garage Wire.

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Email database & web traffic Web site Visitors per month 90,000 80,000 70,000

30,000 20,000

2019

2018

0

2017

Four month moving average

10,000

2016

opted-in business emails

MONTHLY 19 avge

40,000

2015

18,800

vs 2 years ago

50,000

2014

OVER

60,000

+38% 57,000

2013

Independent garages 86% motor factors 7% suppliers 4% accident repairers 2% others 1%

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TWITTER

SOCIAL MEDIA

6,833 180,000 FOLLOWERS

We combine the fun factor mixing quirky content with serious business messages to maximise reach and engagement across our platforms.

IMPRESSIONS PER MONTH

70% Male Audience Consistent 100% organic growth

Our aim is always to maintain and nurture reader interest through regular interaction and relevant activity. All of your on-site content is shared across our busy social channels to maximise reads, shares and likes.

Interests in car culture, luxury brands and general automotive industry news

FACEBOOK likes

4,730 39,540 96% Male Audience 54% AGED 25-44

MONTHLY REACH

High click thru rates on posts

Along with our email marketing, social media is a major means of attracting visitors to our site.

Rates: included with ‘on-site advertising packages’ POA for special campaigns 07

Banner advertising included with all on-site packages A typical on-site package runs for 12 months to include: Display adverts - banner & box ads featured on site Review: Free online turbocharger course covers the essentials Available to complete online, BTN Turbo’s turbocharger training course guides technicians through a series of modules and provides everything you need to know about turbochargers, GW’s Mike Ruff...

Display adverts targeted to all your content - your story, your banners ‘News’ – plan of content to ensure frequent presence on site and in weekly email news bulletins ‘Offers’ – in our monthly ‘offers’ bulletin if and when relevant Trade social media sharing of all content

Rates: from just £1,895 + VAT per annum 08

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02 R2 FO

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On-site Pop Up Adverts New for this year, pop up adverts are ideal for time-critical or urgent messages, often with an associated ‘call to action’. The adverts have the advantage of being shown site-wide rather than on the specific news posts you want to shout about.

A flexible format can incorporate an image, heading, text copy and an action button – linking to more information on a web page or booking form.

Just a week of advertising has been shown to generate 40,000 impressions, even with frequency capping applied.

So, next time there’s something you need to make everyone aware of – and fast - think Garage Wire Pop Ups.

Rate: £395 + VAT per week 09

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News Bulletin Sponsorship TRAFFIC SOURCES 2019

54% Email

19% Social

15% Search

11% Direct

1% Referral

0!

Place your brand advertising where our readers are with banners adverts at the top and bottom of the news list - a mention of your brand message will be included with thanks in our editorial forward too.

Our bulletins retain a clean uncluttered look and will only ever include one sponsor. Weekly sponsorship of our news includes both the Tuesday and Friday email bulletins.

This option reaches readers as they browse the latest stories. This is the ideal place for time-critical messages around product launches or events, as well as offering prime potential for simply building your brand awareness.

Rate: ÂŁ195 + VAT per week 10

Garage Wire Views With six issues in 2020, GW Views give lots of opportunities to build or reinforce your aftermarket brand presence.

The digital magazine has established a clear position as the go-to source for independent garage authored articles, reviews and opinions.

With ever-powerful case study testimonials the focus is on content ‘by garages, for garages’ – with the chance to get your display adverts and key brand messages out too.

Incorporating video media, we get out ‘on the road’ to get behindthe-scenes of leading aftermarket brands, revealing interesting quirks and essential technical know-how.

Independent garages rely on GW to get reliable answers and we rely upon our network of advertisers for comments and expert opinions on breaking news and investigative pieces.

Views has boosted total time spent on GW content by 30%

Views readers stay 4 x longer than web visitors 11

EDITORIAL CALENDAR

BANNER SPECS 300px wide x 250px high

File sizes below 50k Link to destination URL included All main file types (.png, .jpg, .gif) supported, including animated banners

728px wide x 90px high

Issue

Due out

Editorial deadline

Advert copy deadline

Issue 1

W/C 3 Feb

17 Jan

24 Jan

Issue 2

W/C 30 Mar

6 Mar

13 Mar

Issue 3

W/C 1 June

7 May

15 May

Issue 4

W/C 3 Aug

10 July

17 July

Issue 5

W/C 28 Sep

4 Sep

11 Sep

Issue 6

W/C 30 Nov

6 Nov

13 Nov

GW VIEWS Rates & data A4 proportioned aspect ratio, though we suggest scaling for 176mm x 250mm for best readability Hi res PDF artwork, with or without crops and bleeds We can link to any destination URL(s) and embed video Full page

176mm x 250mm

£400 +VAT

Half page

176mm x 125mm

£250 +VAT

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GWTV delivers our message to independent garages in a format that is impossible for other forms of media to replicate.

GWTV can help to bring your product or message to life through careful planning, scripting, filming and editing. The resulting footage can be branded with either Garage Wire or client logos, with all Garage Wire branded videos added to the GWTV YouTube page.

Coverage of the aftermarket’s biggest events Video reviews from independent garages for the latest products and services Keeping mechanics in the loop with the latest training information and innovations Provide the latest updates about the industry’s hottest topics

Rates: POA - talk to us about your ideas and see what we can do!

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PETROL & DIESEL BAN

POLLS & SURVEYS

26%

These are an exciting way to get real opinions and analysis right now from your target market.

DON'T THINK IT WILL HAPPEN

73%

CONNECTED CARS "SERIOUS THREAT"

What’s the toughest job in your workshop?

58% Dealing with customers

4%

Making a brew

They frequently generate insights that advertisers find useful – and often in ways that are quite unexpected...

We can offer everything from a poll on a hot topic, through to fully bespoke market surveys to capture more sophisticated data.

Rates: from just £200 + VAT 14

E-mail campaign management Garage Wire delivers exceptionally effective white-label email marketing campaigns.

Alternatively, communicate under Garage Wire’s brand with our valued ‘Tuned To’ emails – the advantage in both cases is you reach our audience with a message that’s one hundred per cent your own.

From a marketing return on investment perspective it really doesn’t get any better than a targeted email campaign. It really does tick all boxes for us; our first campaign with Garage Wire resulted in a record day for sign-ups and they were all trackable.

Alex Knight, Marketing Director, CarVue

Rates: from just £333 + VAT each 15

Garage Wire can help simplify the world of digital marketing.

Please contact us to discuss your plans anytime on

0330 555 0170

James Onions

Director

james.onions@garagewire.co.uk

Mike Ruff

Editor

michael.ruff@garagewire.co.uk

garagewire.co.uk

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