Garage Wire Media Pack 2026

Media PACK 2026/2027 www.garagewire.co.uk

The digital home for independent garages

THE digital route to independent garages By cultivating a large and engaged trade readership, Garage Wire offers invaluable access to the UK’s independent garages by connecting advertisers and readers with a tap of the screen or click of a button.

As a purely digital media service, the publication is widely respected and is the trusted go-to source for industry developments, breaking news, practical tips and advice.

www.garagewire.co.uk

01

The digital home for independent garages

digital innovators Garage Wire is the original digital publication for the UK’s aftermarket and we’re proud to be game changers.

Content is carefully crafted with independent garages in mind but it’s also widely consumed by the UK’s most influential motor factors and suppliers.

With Garage Wire you’ll have access to more than 300,000 monthly readers [source: cloudflare] and we’ll work with you to develop an editorial plan which provides consistent on-demand exposure.

www.garagewire.co.uk

02

The digital home for independent garages

CONTENT IS KING Garage Wire is an open meritocratic platform.

Advertisers pay an equal amount for equal access, worked on a ‘per brand’ basis.

We send all your messages to our readers as we receive them - what garages then read and react to is of course up to them.

It’s now no longer the biggest budgets that dominate. The secret to engaging with Garage Wire readers is providing clear, relevant content. We can advise you on how to best achieve this. Proven methods include case studies, reader reviews, industry news reaction and technical information.

www.garagewire.co.uk

03

The digital home for independent garages

APR

THE TEAM

Garage Wire launch

2013 MAR

GW surpassed 100,000 monthly page views for first time

2020 NOV

Stuart Woolley joins GW as Commercial Manager

2020 APR

Adam Lane Editor

Motoring writer Adam Tudor-Lane joined the team as Editor in May 2024. With over a decade of experience in automotive journalism, Adam adds to the wealth of knowledge and expertise already held by the Garage Wire team.

He has written for brands such as Audi, VW, Nissan, Skoda, CUPRA, and Volkswagen Financial Services in all manner of B2B comms, as well as previously being the Content and Editorial Manager at Motorway and the Editor of Carwitter. He also has a background in the aftermarket, having worked as a parts advisor many moons ago.

GW launches new website

2021 APR

2023 MAY

2024 JUN

2024 www.garagewire.co.uk

10-year anniversary

Stuart Woolley

Commercial Manager

Adam Tudor-Lane joins Garage Wire as the new Editor

Another familiar name within our sector, Stuart’s passion for the industry and friendly nature is helping us to maintain close relationships with our advertisers and ensure Garage Wire works for them.

We launched our new site in Europe - Garage Wire Europe

04

The digital home for independent garages

HOW IT WORKS Our unrivalled digital presence means GW generates exceptional return on your marketing budget investment by combining digital display advertising and engaging content.

By intelligently blending web, email and social media channels into a digital media package, we can offer around-the-clock brand exposure on high volume digital platforms.

What’s more, GW’s valuable market insight means we can help you develop activity plans to maximise the reach of your messages and ensure you make the most of your presence on GW.

Bulletins As the foundation of all that we do, GW bulletins connect you with independent garages, delivering your messages and insightful industry news straight to their inbox.

www.garagewire.co.uk

05

The digital home for independent garages

THE STATS Independent garages 86% motor factors 7% suppliers 4% accident repairers 2% others 1%

OVER

30,000

opted-in business emails

www.garagewire.co.uk

2024 MONTHLY AVERAGE

300,000

UNIQUE Visitors per month 06

The digital home for independent garages

THE SOCIALS

YOUTUBE 1,700 SUBSCRIBERS

Social media support is included with the standard GW package.

We combine fun quirky content with serious business messages to maximise reach and engagement across our platforms.

7,200

TWITTER FOLLOWERS

All on-site content is shared across GW’s social channels to maximise reads, shares and likes.

Consistent 100% organic growth

FACEBOOK 6,000 FOLLOWERS

The aim is to maintain and nurture reader interest with relevant content and regular interaction.

High click-thru rates 94% Male Audience

www.garagewire.co.uk

59% AGED 25-44 07

The digital home for independent garages

GARAGE WIRE PACKAGE RATE: £2700 + VAT annually A typical GW package runs for 12 months and includes:

Unlimited website coverage of all news releases

We can advise you on how to ensure a frequent presence on GW.

Coverage in GW’s news and offers bulletins

All your content is featured in our bulletins, the main driver of traffic to GW.

On-site banner adverts

Banner and box ads featured on all your content and elsewhere, including homepage, where no other advertiser has additionally booked.

Garage Wire social media support

We’ll share all your content on our socials and support your own campaigns where requested.

www.garagewire.co.uk

08

The digital home for independent garages

ADDITIONAL opportunities Above and beyond the standard GW package, we have a number of additional opportunities for you to reach independent garages.

We can advise on what will work best for your campaign and tailor a bespoke package according to your requirements.

Homepage banners News bulletin sponsorship Garage Wire Aftermarket magazine News Bulletin Takeovers White Label E-Mail Industry podcasts Bespoke surveys Offers bulletin Sponsorship www.garagewire.co.uk

09

The digital home for independent garages

HOMEPAGE BANNERS RATE: £500 + VAT per month Homepage banners are a popular option among advertisers who want to capture the attention of our readers. Your banners will be exclusively hosted on the homepage of the UK’s digital home for independent garages.

GW banner specs Top banner: 728x90px Box banner: 300x250px File sizes should be below 50k All main file types supported, including .png, .jpg, and .gif.

URL link of your choice www.garagewire.co.uk

10

The digital home for independent garages

News bulletin sponsorship RATE: £250 + VAT per WEEK Full bulletin takeover £1,000.00 + vat only 4 available per year Want to place your brand exactly where our readers are? You’ll definitely want to consider news bulletin sponsorship which includes banner adverts at the top and bottom of the news list and a mention of your brand message in the editorial forward too.

Most of the Garage Wire traffic is driven through our bulletins, making them the perfect place to build brand awareness and also for time-critical messages such as product launches or events. Weekly sponsorship includes both the Tuesday and Friday email bulletins.

To ensure our bulletins retain the clean simplistic look our readers love, we’ll only ever feature one sponsor per bulletin – so be sure to get your bookings in early!

www.garagewire.co.uk

11

The digital home for independent garages

Garage Wire Aftermarket Magazine RATE: £350 + VAT Garage Wire Aftermarket Magazine is Garage Wire’s digital magazine and, with more opportunities to build and reinforce aftermarket brands, is another favourite among advertisers.

Garage Wire Aftermarket Magazine readers stay 4x longer than web visitors

2026 Garage Wire Aftermarket Magazine calendar

Our readers love to engage with our online content, sharing experiences and opinions in the comments on the website. Garage Wire Aftermarket Magazine is a celebration of this and the platform where we first publish independent garage authored articles.

www.garagewire.co.uk

12

Issue

Due out

Editorial and ad copy deadline

1

2 MAR

26 FEB

2

1 JUN

28 MAY

3

3 AUG

29 JUL

4

1 NOV

28 OCT

The digital home for independent garages

WHITE LABEL E-MAIL RATE: £520 + VAT If you really want to understand what a white label e-mail can do for your brand, you’re in the right place.

Garage Wire delivers exceptionally effective white-label e-mail campaigns giving you the opportunity to reach our audience with a message specific to your brand.

Alternatively, communicate under Garage Wires brand with our ‘Tuned To’ offering.

www.garagewire.co.uk

13

The digital home for independent garages

Reach a rapidly growing and fully engaged audience

Stuart Woolley

Commercial Manager

07593 453 794

Garage Wire is the trusted go-to source for industry developments and breaking news, practical tips and advice as well as analysis and opinion from key figures in the industry.

stuart.woolley@garagewire.co.uk

Adam Lane

Our readers rely on us to find the answers to their questions and support their business through this extremely challenging time.

Editor

07584 501501

We rely on our network of advertisers for comments, analysis and expertise on industry news.

adam.tudor-lane@garagewire.co.uk

We’re here to simply the bridge the gap between aftermarket brands and independent garages.

www.garagewire.co.uk

14

The digital home for independent garages