The Gaptuvalnya brand celebrates the uniqueness of authentic Ukrainian embroidery.
Gaptuvalnya is a method of embroidery using gold and silver threads. Gaptuvaty means to tread, to lay one's path.
These two uses of the word - literal and metaphorical - became the base of the brand's philosophy.
Traditional patterns created many generations ago contain much more than just an aesthetic component - they are a manifestation of love for Ukrainian traditions and values.
Right now, this energy is needed by Ukrainians more than ever: connection with ancestors and awareness of one's own identity can provide confidence in the future, give hope and faith.
By combining modern silhouettes and embroidery, the brand demonstrates that folk culture exists beyond time - it develops before our eyes and transforms along with society.
Clothing from Gaptuvalnya doesn't require special occasions - it is created to accompany you every day, at work and during leisure time.
brand founder
"I inherited a passion for embroidered clothing in my own family, being inspired since childhood by the aesthetics and power of traditional Ukrainian ornaments.
For us, ethnic clothing was considered formal and was worn very rarely. And when it was taken out of the closet, it meant there was a big celebration in the house.
I want to feel celebration every day, that's why our embroidered shirts can be worn without any special occasion."
Find the full catalog on our website gaptuvalnya.com
