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Pattern Motif Museum.

Content

Design Strategy Mission Museum Values Brand Characteristics Location Audience Competitors Visual Matrix

5 6 6 7 9 11 12

Visual Identity Rationale Logo Colour Typography Elements Photography Tone of Voice

15 17 21 23 29 31 37

Application Collateral References

41 47

Design Strategy

Mission

Our mission is to create an accessible and inclusive space, to educate, inform, and enlighten a diverse audience. We aim to celebrate cultural identity, history, pattern, motif, and symbology by sharing the cultural siginificance of form, colour and symbols and theif communicative meaning and function. By presenting a safe space for open discussion we hope to provide the effectiveness of cultural connotation and appropriation of visual langauges and forms of visual communication before and beyond the written word.

Values INNOVATION OPTIMISM COMMUNITY RESPECT

Characteristics CREATIVITY CURIOUSITY ENTHUSIASTIC

Location

Christchurch Pattern Motif Museum is located in the heart of the city of Chirstchurch at the Hagley Park located in the South End of the Park. To identify a location for the Museum we wanted to choose a place that had a good amount of people and well established community so that the museum would have a supportive outreach. Christchurch, felt like a good place to introduce life and a vibrant space, with a new Museum.

Audience

Persona 1.

The Jochi Family is an adventurous bunch who are from a very mixed cultural background. As the Mother, Maria is from New Zealand, she has come with her own family for a renunion and a to also have little adventure around her hometown of Christchurch.

Persona 2.

Maya is a very vibrant and eccentric person. She has moved temporarily from the United States to study Art History at the University of Canterbury.

Moodboard This mood board here illustrates overall personas of both the Jochi Family and Maya Wilson. Maya has a colourful and exuberant personality. This is shown through her style, and her interests. Being a creative Maya enjoys more artist hobbies. The Jochi Family however, have a multitude of hobbies and interests. Elijah, the eldest son, spends his time looking into history, and is fascinated by Science and Palaeontology. Maria loves exploring in nature. She also spends time studying arts and literature with her daughter. Isabella has a very animated personality. She loves creative pursuits and exploring ancient artefacts. Atlan, also loves Nature, this makes him very passionate about the treatment mankind does to the earth. Overall these drawn collection of images is a summary of the personas interests and hobbies.

Competitors

Here is a collection of Competitors that share either similar values or characteristics as the Pattern Motif Museum, and The Matrix System of where they stand on each catergory.

Matrix

Connection / Relevance

Playful / Expressive

Sophisticated / Formal

Diverse / Unity

Visual Identity

Rationale

The Pattern Motif Museum’s looks to promote the values of Innovation, Integrity, Creativity, and Unity. Pattern Motif aims to bring relevance, by making sure it values the cultural and ethical value from around the world. Located in Christchurch, the Pattern Motif Museum wants to brings an elevated place for the community to join in on the educational and imaginatory environment. By emphasizing the broader themes and larger questions that art has posed throughout the centuries, the Museum seeks to draw connections between our collections and the public. We must remain alert to the needs of our audiences and work harder to meet people where they are rather than assume that they will be drawn to the Museum regardless of what is on view and how it is presented. In so doing, the Museum will identify opportunities to

present important and unfamiliar narratives and cross-cultural perspectives and foster a more diverse and expanded canon of art history.

Logo

Logo Variations

Missuse

Colour

Russley Green

Hagley Green

C 83 R 24 M 57 G 49 Y 67 B 45 K 63

C 65 R 95 M 37 G 123 Y 60 B 106 K 14

Papanui Green

Blue

Cream

Aranui White

C 42 R 150 M 8 G 195 Y 39 B 169 K0

C 87 R 44 M 59 G 94 Y 33 B 125 K 13

C 0 R 255 M 3 G 242 Y 17 B 213 K0

C0 M0 Y4 K0

R 253 G 252 B 244

Typography

Primary

Aa Aa

Barlow is a slightly rounded, low-contrast, grotesk type family. Drawing from the visual style of the California public, Barlow shares qualities with the state’s car plates, highway signs, busses, and trains. Barlow is the primary typeface for the pattern motif museum, and it is used for the wordmark logo.

Aa Bb Cc Dd Ee Ff Gg Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Barlow 50pt.

Regular

Typography

Secondary

Bb Bb

Signika variable font is a sans-serif with a gentle character, developed for wayfinding, signage, and other media where clarity of information is required. It has a low contrast and tall x-height to improve readability of texts in small sizes as well as in large distances from the reader. Signika is the perfect fit for being the Secondary as it compliments barlow with its softer signiture.

BGKOQTVW Signika 70pt.

Bold

24679013 Signika 60pt.

Medium

Elements

Wayfinder / Iconography

Pattern

Photography

A tentative event rundown is attached for your reference, including other happenings on the day you are most welcome to join us beforehand for a light lunch we would also like to invite you to other activities on the day, including the interim and closing panel discussions on the intersection of businesses and social innovation, and on building a stronger social innovation eco-system respectively show grit, for product market fit let’s prioritize the low-hanging fruit, or this proposal is a win-win situation which will cause a stellar paradigm shift, and produce a multi-fold increase in deliverables, for staff engagement. Let’s not solutionize this right now parking lot it eat our own dog food, but let’s see if we can dovetail these two projects face time a loss a day will keep you focus. Knowledge is power big data bells and whistles. Exposing new ways to evolve our design language we have to leverage up the messaging sacred cow, nor horsehead offer. Beef up were all in this together,

even if our businesses function differently pull in ten extra bodies to help roll the tortoise. Peel the onion product market fit. Touch base get six alpha pups in here for a focus group on your plate, or feature creep, or

Tone of Voice

Authoritative

Creative

Serious

Curious

Enthusiastic

Formal

Quirky

Caring

Provocative

Respectful

Humerous

Informative

Application

Collateral

Banner

Posters

Wayfinding

Membership Card

References

Szaman. (2023, October 24). Free Metal Sign on Wall Mockup — Mr.Mockup. Szaman. (2023b, October 24). Free Square Sign Mockup — Mr.Mockup Andrew. (2023, April 27). Four posters in metal frame mockup - Instant Download. Mockups Design Szaman. (2023a, October 20). Banner Free Mockup — Mr.Mockup | Graphic Design Freebies. Mr.Mockup. Andrew. (2023b, April 27). Stacked business cards mockup - Mockups Design. Mockups Design. Modi, K. (2021, October 16). a baseball field with a large white building in the background. Unsplash. Li, W. (2020, March 8). gray concrete building under white clouds during daytime. Unsplash. Cardoso, M. (2020, May 5). people walking on green grass field near green trees under blue sky during daytime. Unsplash. Modi, K. (2021b, October 16). a view of a city from a mountain top. Unsplash.