GAMA Expo 2020 Site Book

March 9-12 Reno, NV PRESENTED BY

2020

©1996 KAZUKI TAKAHASHI ©2017 N A S • T V T O K Y O

BUSINESS CENTER

POOL AREA

SPA TOSCANA

2020

TUSCANY TOWER

POOLSIDE TERRACE LOUNGE

TUSCANY FOYER/ GAMA REGISTRATION

TUSCANY BALLROOM

EDGE NIGHTCLUB

BIMINI STEAKHOUSE FITNESS CENTER

PEPPERMILL NORTH WING

PISA

FLORENCE

BISCOTTI’S RESTAURANT

NAPLES

ELEVATOR TO 17TH FLOOR.

ROMA

ARCADE EXTREME

PARKING GARAGE

1

6

2

2 1

3

7

1

4

2

5

3

SORRENTO

4

CAPRI BALLROOM

1 2 3 4

EXHIBITOR HALL

TUSCANY BALLROOM

RETAILER & INDUSTRY TRACKS

NAPLES/ROMA/SORRENTO

PUBLISHER & DESIGNER TRACKS

PEPPERMILL TOWER 17TH FLOOR

MEALS & GAME NIGHTS

ESCALATOR

ELEVATOR

RESTAURANT

RESTROOM

TELEPHONE

CAPRI BALLROOM

BEVERAGES

TABLE OF CONTENTS GENERAL INFO Peppermill Map Executive Director Welcome President Welcome Distributor Welcome Retailer Welcome Board of Directors Retail Division Officers Show Information Dining Options Mobile App Download Attendee Advice Sunday Schedule Monday Schedule Tuesday Schedule Wednesday Schedule Thursday Schedule

INDUSTRY TRACK

PAGE

ADVERTISEMENTS PAGE

2 7 7 9 9 10 11 17 19 21 24 25 26-27 28-29 30-31 33

ACD Distribution 56 Alderac Entertainment Group 104, 106 Anvil Eight Games 100 Argent Saga 109 Asmodee 4-5 AWEBase 108 Bandai 38 Bezier Games 44 BinderPOS 112 Bushiroad 36 Card Maxxx 112 CMON 114-115 Cubicle 7 122-123 Czech Games Edition 86-87 Elf Creek Games 21 Flying Frog Productions 78 Game Brewer 25 Game Trade Magazine 54 GamerMats 90 Games Workshop 22-23 Golden Distribution 70 Goodman Games 50 Green Ronin Publishing 48 GTS Distribution 64 IELLO 14-15 Impressions 96-97 Japanime Games 18 Konami C1, 46 Lucky Duck Games 80 Luma Imports 52 Magazine Exchange 60 Modiphius Entertainment 102 Paizo Publishing 62-63 Pandasaurus Games 6 Para Bellum Wargames 72 Peachstate Hobby Distribution 58 Pegasus Spiele 20 Pokémon Company International 82-83 Portal Games 84 Privateer Press 74 Publisher Services Inc 34-35 Rainbow Starlight 66 Reaper Miniatures 98-99 Renegade Game Studios 118-119 Southern Hobby Supply 68 Starry Game Manufacturer 131 Steamforged Games 128-129 Steve Jackson Games C2, 8 Strange Machine Games 95 TCGplayer 16 Ultra PRO 42-43 Upper Deck 110-111 usaopoly (The Op) 92-93 Warcradle Studios 113 Warlord Games 76 White Wizard Games 32 Wizards of the Coast 40-41 WizKids 12-13 Wyrd Miniatures 126-127

PAGE

Seminar Descriptions

37-39

RETAILER TRACK

PAGE

Seminar Descriptions Retailer Appreciation Box Premier Presentation Descriptions Power Retail Awards Direct-to-Retail Show Specials Distribution Show Specials

PUBLISHER & DESIGNER TRACK Seminar Descriptions

45-61 65 67-81 85 88-91 94-95

PAGE 101-109

PROGRAMMING PAGE Informal Events Exhibitor List Exhibit Hall Map Game Nights

THANK YOU List of Sponsors 2021 Save the Date

113 116 117 120-125

PAGE 130 131

GAMA STAFF & TEAM John Stacy Executive Director Chris Materni Deputy Director Danni Loe Communications Manager Melissa Jacobs Education Manager Jim Godin Meetings Manager Paul McGraw Event Coordinator Billie MacFarlane Project Coordinator Jessica Davidson Membership Administrator Tina Remington Bookkeeper/Office Administrator Liesbeth Bos European Representative Matt Paquette (Matt Paquette Co.) Graphic Designer Brittanie “Bebo” Boe (Be Bold Games) Show Photographer

3

O RACE T OL CONTR

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THE SPACE RACE WAS A LIE.

EXECUTIVE DIRECTOR WELCOME Welcome to GAMA Expo 2020! I want to begin by thanking our Board of Directors, GRD Officers, sponsors, presenters, and volunteers for all their hard work to bring this conference to fruition. Each of them has joined with the GAMA staff to make sure our attendees have the best trade show yet.

You will notice several changes this year. After consultation with members and key volunteers, we wanted to freshen up the GAMA brand to be relevant to our members. Along with that came a decision to rename the show to GAMA Expo with a new logo and increased opportunities for members to interact and network. Some new features include a Kick-Off Luncheon (p.

19) when we will honor Rick Loomis and his contributions to our industry with the presentation of the first Rick Loomis Service Award. This award will be presented to an individual who has strived to live up to his sense of service for the hobby games industry. The luncheon will also feature a keynote presentation by Bob Phibbs, The Retail Doctor®, sponsored by Wizards of the Coast.

Other additions include a new Kick-Off Party on Sunday (p. 25), moving the GRD dinner/elections to Monday (p. 85) to allow us to better accommodate our growing number of exhibitors, an increase of Exhibit Hall hours (p. 116-117) to provide more time to meet with exhibitors, the International Members breakfast on Thursday (p. 33), and the Origins Awards Showcase (p. 125) when we will announce and demo the 2020 nominees so our retailer members can better promote and sell them in their stores.

On behalf of the GAMA team, I welcome you to Reno and hope you have a great week at the show!

John Stacy GAMA Executive Director

PRESIDENT WELCOME Welcome to the 2020 edition of GAMA Expo, formerly known as the “GAMA Trade Show.”

This year’s show will be the biggest and the best we have seen, with a new name, a new trade dress, a new website, etc. This is the same old formula you came to love over the years, but better and stronger, adapting to an everchanging marketplace.

We are pushing the walls of the Peppermill with more than 150 exhibitors and are running four game nights based on popular demand. Some of the new features of this show include the opening Kick-Off Luncheon (p. 19) and the Origins Awards Showcase (p. 125).

Don’t hesitate to talk to the members of our Board to let us know what you like (and maybe what you don’t like, if you really have to) about the new format. We are always looking for feedback.

I am looking forward to seeing all of you during the show. Be excellent to each other.

Stephan Brissaud GAMA President IELLO 7

Coming Summer 2020

munchkin.game

DISTRIBUTOR WELCOME Greetings fellow distributors, 2019 was a very exciting year for GAMA, and 2020 is off to an amazing start.

The Board has been hard at work to improve every facet of the gaming community. Last year, as a newcomer to the GAMA Board, I honestly had no idea what to expect. I can truly say it has been an amazing experience and a lot of hard work. I believe that publishers as well as retailers are beginning to grasp all the hurdles we distributors leap every day. It is times like these that demand our extra effort to facilitate the flow of product information from publisher to retailer, and for the most part, I believe the distribution tier has done a fantastic job.

There are still many challenges to conquer as the landscape of the industry continues to evolve. Even though we are competitors, we tread on common ground to ensure all parties are satisfied with our efforts. To share your vision for distribution, be sure to attend the Annual Distribution Meeting (p. 29).

Welcome to Gama EXPO 2020, Sito Sanchez GAMA Distributor Chair Peachstate Hobby Distribution

RETAILER WELCOME We are so excited to have you join us at GAMA Expo! This year should once again be filled with education, networking, team building, and more.

If this is your first time attending, make sure you take time to look over the site book. There is so much packed in this book to help make your stay as easy and educational as possible. Retail-specific seminars (p. 45-61) start on Monday and are one of the most talked about benefits of attending GAMA Expo. Pick out seminars that you feel will take your business to the next level.

Don’t miss out on game nights (p. 120-125). Use them like a speed gaming service. You will get so much more out of these events if you sample the game, take notes about ordering, and move on. Don’t get hung up on a game for a long time. Having games in front of you makes purchasing choices so much easier.

Remember to network. Find out what other retailers are finding successful. Introduce yourself to publishers and distributors that you would like to get to know better. This is the best time to learn how various brands can grow and flourish in your store. Publishers want to hear from you and want to make meaningful connections. This is your time to be in front of partners without other distractions.

As always, feel free to check in with myself or any of the GAMA Retail Division officers. You can find us outside of the Seminar Rooms milling about or perched at a table available to help (p. 11). Have a great and productive week!

Dawn Studebaker GAMA Retailer Chair The Game Annex 9

BOARD OF DIRECTORS

STEPHAN BRISSAUD PRESIDENT IELLO

ANNE-MARIE DE WITT VICE PRESIDENT

MARIE POOLE TREASURER

JEFF TIDBALL SECRETARY

ÆON LAW

ATLAS GAMES & GAMEPLAYWRIGHT

FIRESIDE GAMES

SITO SANCHEZ DISTRIBUTION CHAIR

DAWN STUDEBAKER RETAIL CHAIR

ANDREW CHESNEY DIRECTOR

ALAN HOCHMAN DIRECTOR

PEACHSTATE HOBBY DISTRIBUTION

THE GAME ANNEX

CHIP THEORY GAMES

GAMERMATS

NICOLE LINDROOS DIRECTOR

JEFF PINSKER DIRECTOR

WILL NIEBLING EMERITUS

GREEN RONIN PUBLISHING

AMIGO GAMES

10

RETAIL DIVISION (GRD) OFFICERS

DAWN STUDEBAKER RETAIL CHAIR

ERIK BIGGLESTONE VICE CHAIR

JENNIFER WARD SECRETARY

DAVE SALISBURY OFFICER

THE GAME ANNEX

GAMES OF BERKELEY

CRAZY SQUIRREL GAME STORE

FAN BOY THREE

JOHN COVIELLO OFFICER

JOHN STEPHENS OFFICER

JOSH FOHRMAN OFFICER

LITTLE SHOP OF MAGIC

TOTAL ESCAPE GAMES

GAME ON!

Don’t hesitate to approach any of the GAMA Staff, Board members, and GRD officers during their “Ask a GAMA Officer” hours, Mon. to Weds. from 2-5pm at a table in the Tuscany Foyer. They are happy to answer your questions, talk about how the association can better serve you, or discuss the industry in general.

The GAMA Board of Directors is comprised of representatives from all segments of the hobby games industry. The Board meets monthly to discuss strategies for continual improvement of the association.

During the show each year, the Distribution Chair is elected during the Distributor Meeting (p. 29) and the Retail Division Officers are elected during the GRD Dinner (p. 26). Board members are elected during the GAMA Annual Meeting during Origins Game Fair.

The GAMA Retail Division (GRD) is responsible for organizing the slate of retailer-focused educational programming at GAMA Expo (p. 45-61) and Origins Game Fair, in addition to promoting retailer interests throughout the year.

11

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MSRP: $34.99 SKU: 73962

PRE-ORDER TODAY!

© MARVEL

© 2020 WIZKIDS/NECA, LLC. All rights reserved. HeroClix, WizKids, and Combat Dial are trademarks of WIZKIDS/NECA, LLC.

COMING JUNE 2020!

Versatile and modular design!

High utility double-sided floors!

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DUNGEON TILES PERFECTED.

PRE-ORDER TODAY! Dungeon Tiles I

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Stairs & Ladders

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Dungeon Dressings Doors & Archways

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TILES TM & © 2020 WIZKIDS/NECA, LLC. WIZKIDS, WarLock, and 4D logos are trademarks of WizKids. All Rights Reserved.

MORE INFO: Wizkids.com/WarLock WizKids.com/4D

PATENT PENDING

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GAME STORE

Seller Gathering EDGE NIGHTCLUB

MARCH 10TH | 8:30–11PM

FREE COCKTAILS

NETWORK

ROADMAP

Gain insights from fellow sellers and industry leaders over complimentary cocktails.

Find out how to grow your business with tips and strategies from other industry members.

Be the first to hear exciting news that will help you grow your sales in-store and online.

MEET T HE T E A M • VISIT BOOTH 315!

SHOW INFORMATION POLICIES 1. Badge Required Badges are labeled and color-coded by type and are required to be worn visibly for admittance to all show functions. If you misplace your badge, request a reprint and show your ID at the On-Site Registration desk in the Tuscany Foyer.

2. Photography/Videography Please ask before taking photos or video recording during educational sessions or in the Exhibit Hall, as some information shared at GAMA Expo may be sensitive.

All attendees agree to be photographed or recorded during the event by GAMA staff and official partners (identified by their black badges). By attending the event, you grant GAMA the right - but not the obligation - to reproduce, display, distribute, and otherwise use any GAMA Expo recordings of you in any media.

3. Anti-Harassment GAMA Expo is dedicated to a harassment-free trade show experience for everyone. We do not tolerate harassment of attendees in any form. If you ever feel unsafe or unwelcome, please find the nearest GAMA staff member (identified by their black badges) in the Tuscany Foyer or Naples Seminar HQ. Participants asked to cease harassing behavior are expected to comply immediately. GAMA staff retains the right to take action to ensure a welcoming environment for participants, including issuing warnings or expulsion from the show and Peppermill with no refund.

IMPORTANT NUMBERS Emergency: (775) 689-7911 / on-site 77911 Non-emergency: (775) 689-7355 / on-site 77355 Lost and Found: (775) 689-8847 / on-site 7738

LOGISTICS Customer Service Questions or comments regarding your GAMA Expo experience can be directed to any GAMA staff member (identified by their black badges) in the Tuscany Foyer or Naples Seminar HQ. Lost and Found If you have lost an item during the show, please go to the Peppermill front desk or call the number above.

If you have found an unattended item during the show, please return the item to a GAMA staff member in the Tuscany Foyer or Naples Seminar HQ. All unclaimed items will be turned into the Peppermill Lost & Found at the end of the night.

Health & Safety Should the need arise, all Peppermill security personnel are trained in first aid, CPR, and AED use. The secuirty department is operational 24 hours a day and becomes the communications center and command post in the event of an emergency. In the event of a serious medical emergency, please call the emergency number above.

Please be conscientious of others and make frequent use of the hand santizer we have available throughout the venue.

Transportation Complimentary hotel shuttles are available for travel between the Peppermill Hotel Lobby and the Reno-Tahoe airport Baggage Claim area. The shuttle is on a first-come-first-served basis and runs every half-hour from 4am to 11:30pm.

17

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Go up against Vicious to win the game!

Includes: 5 unpainted miniatures 6 game boards 4 player boards

184 cards

77 markers and tokens

1 criminal stand

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Bishamon Nezha Temple Guardian

Standard and

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Oversized Playmats

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Morrigan

DINING OPTIONS GAMA-PROVIDED MEALS A list of common allergy-triggering ingredients, if included in a dish, will be displayed in front of each buffet menu item for the convenience of attendees with food allergies and/or restrictions.

MONDAY KICK-OFF LUNCHEON

12-2pm @ Tuscany Ballroom Bob Phibbs, the Retail Doctor® What if you could get more from customers you already have coming in your doors? The flawed assumption nearly every retailer makes is that they’ll edge out their online competitors by beating them on price. But with rising costs, this just isn’t sustainable. Bob outlines the startlingly simple but mostly overlooked insight that will help you to not just grow your profitability but reinvent your business as a whole. In this presentation, you’ll discover how to engage your customers, make bigger sales, and sell more often.

GRD DINNER, ELECTION & POWER RETAIL AWARDS

WEDNESDAY

TUESDAY

7:30-9am @ Capri Ballroom

RETAILER BREAKFAST*

RETAILER LUNCH*

6-8:30pm @ Tuscany Ballroom

7:30-9am @ Capri Ballroom

RETAILER LUNCH*

12-2pm @ Capri Ballroom

PUBLISHER & DESIGNER COCKTAILS & DINNER

7-8pm @ Naples 6-7

RETAILER BREAKFAST*

12-2pm @ Capri Ballroom

THURSDAY RETAILER BREAKFAST*

7:30-9am @ Capri Ballroom

RETAILER LUNCH*

12-2pm @ Capri Ballroom

* These are Grab & Go meals. Retailers are welcome to come at their convenience during the hours listed. Seats are on a first come first served basis. There may be a wait for a seat during peak times.

ON-SITE DINING Attendees receive 10% off food and drink when you show your Expo badge in these locations (excludes alcoholic beverages, in-room dining, casino bars, and Terrace Lounge).

QUICK

FINE

Back Bar 3pm - 1am Biscotti’s Cafe 7am - 9:30pm Cafe Espresso 24 hours Sports Deli 11am - 10pm

Bimini Steakhouse 5:30 - 9:30pm CHI 5 - 9:30pm (closed Weds & Thurs) Romanza 5:30 - 9:30pm (closed Mon & Tues)

BAR Terrace Lounge Noon - 11:30pm

CASUAL Biscotti’s 7am - 9:30pm Cafe Milano 24 hours Island Buffet 8am - 2pm / 4:30 - 9pm Oceano 11:30am - 9:30pm 19

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Visit us at booth 219 and get a FREE

COPY

of The Dwarves – The Duel!* *While stock lasts.

MOBILE APP DOWNLOAD

Download the official GAMA Expo mobile app to get the most from your show experience! https://www.core-apps.com/dl/gamaexpo Customize and view your schedule at-a-glance.

Invite other attendees to meetings on-the-fly.

Take notes during every event and email them to yourself instantly.

Get reminders of upcoming events.

Keep track of must-see exhibitors.

Provide feedback on seminars and events.

21

ATTENDEE ADVICE We asked experienced GAMA Expo attendees for their valuable advice for those who are new to the show. We think you’ll agree with all of these useful tidbits by the close of the show!

“

Make sure to sit down with different people at lunch every day and say hi and talk about how things are different and the same at each of your stores/companies.

“ “

Andrew Zorowitz (Foam Brain Games)

Be open minded on new products and don’t limit yourself on what you like.

Beau Heath (Southern Hobby Supply)

Budget with the assumption that you may want to spend money on product for your store. With that in mind, look for one new product/line to introduce to your store. This is a great way to explore diversifying.

“

Bryan Winter (I’m Board! Games & Family Fun)

Bring business cards and talk to everyone you can.

Think of it like you are mining for gold and you will walk away with riches.

“

Dan DiLorenzo (R&R Games)

Make sure you put your notes somewhere you’ll remember them, and follow up on them! Don’t just write stuff down, make some changes when you get back to your shop. You just learned something new implement it!

“

Dan Hoffman (Canton Games)

“ “ “ “

Introduce yourself to the GAMA Retail Division.

Dave Salisbury (Fan Boy Three)

Talk to everybody. Engage in conversation.

David Finn (Giga-Bites Café)

Try to pick seminars that are outside of your wheelhouse.

Dee Connell (Main Street Fun & Games)

Go to every evening event.

Learning games for free at the game nights before they come out WITH either creators of the games or just people who are passionate about them is so powerful.

“

Disney Court (Game Haven)

Listen to what others have to say, and NEVER be afraid of asking a question, no matter how basic or dumb you might think it is. EVERYONE was a newbie at some point, and there’s nothing to be embarrassed or ashamed about not knowing.

“

Erik Bigglestone (Games of Berkeley)

Go to the events you feel comfortable with and push yourself to one or two you feel a bit uncomfortable with. Not everyone excels at a giant room full of loud voices, if that’s not you try finding a friend to tackle the game nights with.

Jennifer Ward (Crazy Squirrel Game Store)

Meaningful follow-up matters more than even the initial convo.

Daniel Zayas (LongPack Games)

24

“

Take pictures of slides at presentations when a copy isn’t provided. It’s a ton of info to digest later, and it makes it easy to revisit, even years later.

“ “ “ “

Kyle Fehr (The Game Hub)

“ “

Rhonda Becker (The Gamers Den)

Create a must see booth list so as to not be overwhelmed. Same for the Premier Presentations.

Mark Owen (Sundance Cards)

You get out of the show, what you put in. Go to seminars. Spend as much time as you can at EVERY booth.

Mike Paschal (Peachstate Hobby Distribution)

Create a list of your known priorities for viewing product while keeping a chunk of time free to explore and find new things.

Mike Richie (Rather Dashing Games)

Don’t book every minute of every day - have some down time in your room for making notes, taking care of things back home and simply catching your breath.

Take pictures when you can of the things you want to remember.

Sandra Howard (The Gaming Goat)

Create a follow-up list of action items, as you go, for when you get home.

Scott Gaeta (Renegade Game Studios)

SUNDAY SCHEDULE INDUSTRY

TUSCANY FOYER

RETAILER

CAPRI BALLROOM

PUBLISHER/DESIGNER

THE GLASS DIE GAME CAFE

IMPRESSIONS OUTING

GENERAL

TIME NOON–1PM 1PM–2PM 2PM–3PM 3PM–4PM

Registration Open

Pre-Expo Party 675 Holcomb Ave Reno, NV 89502 (775) 384-1456

Pre-Expo Fun with Impressions Tahoe City Winter Sports Park 251 N. Lake Blvd Tahoe City, CA 96145

4PM–5PM 5PM–6PM 6PM–7PM 7PM–8PM 8PM-9PM

Expo Kick-Off Party p. 113

9PM-10PM 10PM-11PM 11PM-MID

COME SEE US AT BOOTH 546 AVAILABLE TO ORDER WHOLESALE AT GAMEBREWER.COM

MONDAY SCHEDULE INDUSTRY

TIME

TUSCANY FOYER

RETAILER

TUSCANY BALLROOM

PUBLISHER/DESIGNER

NAPLES 1

GENERAL

NAPLES 2

NAPLES 3

NAPLES 4-5

NAPLES 6

Capitalizing on the New Gamer Demographic of 2020 p. 45

Getting the Most Out of Interviews p. 45

Selling Used Games with (Almost) Zero Risk p. 45

Buying Another Store or Preparing to Sell Yours p. 45

Brain Health Through Game Play p. 47

Store Security: Thwart Fraud & Theft p. 47

Complicated Calendars: Planning Events & Premium Experiences p. 47

Buying Better: Strategies for Secondary Market Goods p. 47

Accounting & Quickbooks Primer p. 49

Creating a Gaming Community of Continuous Growth p. 49

LGBTQ, & other ABCs of Inclusion p. 49

Road to Premium: A Journey, Not a Destination p. 49

Are You Missing Out on the Boom in eSports? p. 49

Letting Your Managers Manage You p. 51

Great Ideas for Entertaining Kids p. 51

It’s Your Store, or “How I Learned How to Stop Taking Bad Advice” p. 51

Social Media Madness: A Guide to Cutting Through the Noise p. 51

Buying Better: Strategies for Secondary Market Goods p. 51

Perceived Value & Your Store p. 53

Capitalizing on the New Gamer Demographic of 2020 p. 53

Getting the Most Out of Interviews p. 53

Kickstarter for Retailers p. 53

Road to Premium: A Journey, Not a Destination p. 55

Roll Through It: Mental Health First Aid & the Local Game Store p. 55

Managing Your Absentee Owner p. 55

It’s Your Store, or “How I Learned How to Stop Taking Bad Advice” p. 57

Marketing 101 p. 57

Accounting & Quickbooks Primer p. 57

8AM-9AM 9AM-10AM 10AM-11AM

11AMNOON

New Retailer Orientation p. 45

Registration Open (until 6pm)

NOON– 1PM

Kick-Off Luncheon: You Can Compete Bob Phibbs, the Retail Doctor® p. 19

1PM–2PM

2PM–3PM

3PM–4PM

Ask a GAMA Officer p. 11

4PM–5PM

5PM–6PM

6PM–7PM

7PM-8PM

Registration Open

GRD Dinner, Election, & Power Retail Awards p. 85

8PM-9PM 9PM-10PM 10PM-11PM 11PM-MID

26

MONDAY SCHEDULE INDUSTRY

NAPLES 7

SORRENTO 1-2

RETAILER

SORRENTO 3

PUBLISHER/DESIGNER

SORRENTO 4

LAKE VIEW

GENERAL

VALLEY VIEW

CAPRI BALLROOM

TIME 8AM-9AM 9AM-10AM

Managing Your Absentee Owner p. 45

Keeping Events from Helping You Fail Faster p. 47

Finance 201 p. 37

Modiphius: An Introduction to the Elder Scrolls Miniatures Game p. 47

Small Business Finance Part 1: Counting Your Cards p. 47

Building a Miniature (Gaming) Community p. 49

Selling Your Business Panel p. 37

MunchieTM: Stop Alphabetizing Your Cards p. 49

Trademark Master Class p. 101

Toy & Game Compliance p. 101

10AM-11AM

Teamwork Makes the Dream Work p. 101

From Design to Delivery p. 101

11AMNOON

NOON– 1PM

1PM–2PM

Employment Law Dos & Don’ts p. 51

Roll Through It: Mental Health First Aid & the Local Game Store p. 51

GAMA 101 p. 37

Financing Your Store p. 53

Keeping Events from Helping You Fail Faster p. 53

Distribution: Past, Present, & Future Panel p. 37

Buying Another Store or Preparing to Sell Yours p. 55

Creating a Gaming Community of Continuous Growth p. 55

Growth Planning for Success p. 57

Great Ideas for Entertaining Kids p. 57

The Dos & Don’ts of Mixing Mobile Games with Board Games p. 101

Licensing 101 p. 101

2PM–3PM

Judge Academy, Magic: The Gathering Events, & More p. 53

Intellectual Property for Game Designers & Licensors/ Licensees p. 103

Risks & Rewards for Manufacturing in China p. 103

3PM–4PM

How Retailers & Small Publishers Can Work Together p. 37

Improving Dice Sales with Sirius Dice p. 55

Optimizing Your Playtesting p. 103

Do Your Tabletop Products Need a Companion Mobile App? p. 103

4PM–5PM

Optimizing Social Media Marketing for Everyone p. 37

ICv2 White Paper: Hobby Games Market p. 37

Game Development In & Out of the Studio Setting Panel p. 103

How to Sell to Game Distributors p. 103

5PM–6PM

6PM–7PM

7PM–8PM 8PM-9PM 9PM-10PM Game Night p. 120

10PM-11PM 11PM-MID

27

TUESDAY SCHEDULE INDUSTRY

PUBLISHER/DESIGNER

GENERAL

NAPLES 1

NAPLES 2

NAPLES 3

NAPLES 4-5

NAPLES 6

NAPLES 7

9AM-10AM

Brain Health Through Game Play p. 57

Letting Your Managers Manage You p. 57

Growth Planning for Success p. 59

Financing Your Store p. 59

Kickstarter for Retailers p. 59

Employment Law Dos & Don’ts p. 59

10AM-11AM

Complicated Calendars: Planning Events & Premium Experiences p. 61

Perceived Value & Your Store p. 61

Marketing 101 p. 61

Building a Miniature (Gaming) Community p. 61

Are You Missing Out on the Boom in eSports? p. 61

Small Business Finance Part 2: Keeping Your Cards p. 61

How to “IELLO” p. 67

CMON New & Upcoming p. 67

Upper Deck p. 67

Behind the Scenes with WizKids’s RPG Line 2020 & Beyond p. 67

Paizo Publishing p. 67

Wizards of the Coast Upcoming Products p. 67

Pokémon p. 69

Steve Jackson Games p. 69

Upper Deck p. 69

Increase Foot Traffic, Revenue, & More with HeroClix & WizKids Board Games p. 69

Renegade Game Studios p. 69

Wizards Play Network: Bigger, Better, Brighter p. 69

AEG’s P3 & 2020 p. 69

Goodman Games: Using Pre-D&D Inspirations to Double RPG Sales p. 71

Game Brewer: Brewing Up New Board Games in 2020 p. 71

Getting Started With & Optimizing WizKids’ RPG Product Sales In Your Store p. 71

Paizo Publishing p. 71

An Introduction to Super Fantasy Brawl from Mythic Games p. 71

IELLO 2020 p. 73

CMON’s A Song of Ice & Fire p. 73

Pandasaurus Games: Big News & 2020 Sneak Peek p. 73

Ultra PRO p. 73

AEG’s P3 & 2020 p. 73

Steve Jackson Games p. 73

Game Brewer: Brewing Up New Board Games in 2020 p. 75

Behind the Scenes with WizKids’ RPG Line 2020 & Beyond p. 75

TIME

TUSCANY FOYER

RETAILER

7:30AM-9AM

11AM-NOON

Registration Open (until 6pm)

NOON–1PM

1PM–2PM

2PM–3PM

3PM–4PM

Ask a GAMA Officer p. 11

4PM–5PM

5PM–6PM

6PM–7PM

Registration Open

How to “IELLO” p. 75

PSi 2020 Season of Games p. 75

Publisher/Designer Cocktail Hour p. 19

Publisher/Designer Dinner p. 19

7PM-8PM 8PM-9PM 9PM-10PM 10PM-11PM 11PM-MID

28

TUESDAY SCHEDULE INDUSTRY

SORRENTO 1-2

SORRENTO 3

RETAILER

SORRENTO 4

PUBLISHER/DESIGNER

EXECUTIVE BOARD ROOM

LAKE VIEW

Getting Profitable on Your Game Accessories p. 59

Lifecycle of a Board Game Panel p. 39

Meet Corvus Belli p. 59

So You Want to be a Gaming Mogul? p. 105

ICv2 White Paper: Hobby Games Market p. 39

The Why, How, & What Regarding Healthcare Coverage p. 39

Intro to AWEbase: Freelancer Management Software p. 105

How to Get Into Retail p. 105

Wyrd Miniatures p. 67

Bandai Co: Product Overview 2020 p. 67

Games Workshop New Retailers: Develop a GW Community p. 67

SIERRA

CAPRI BALLROOM

TIME

Retailer Break. p. 19

7:30AM-9AM 9AM-10AM

New Publisher & Designer Orientation p. 105

10AM-11AM

Annual Distributor Meeting & Election p. 11

11AM-NOON Designing With Constraints p. 105 Running a Kickstarter p. 107

NOON–1PM Manufacturing 101 p. 105

Retailer Lunch p. 19

1PM–2PM

PSi Upcoming Titles p. 69

Reaper Miniatures 101 p. 69

2020 Products from usaopoly (The Op) p. 69

Pitching Your Game to Publishers Panel p. 107

What Publishers Can (and Should) Expect from Graphic Designers p. 107

Wyrd Miniatures p. 71

Modiphius, Thunderworks, 9th Level, Rock Manor, Level99, Goodman p. 71

Games Workshop New Retailers: Develop a GW Community p. 71

Wearing All the Hats p. 107

Domestic Production Presentations p. 107

Steamforged Games p. 73

Czech Games 2020 Public Forum p. 73

2020 Products from usaopoly (The Op) p. 73

Reaper Miniatures 101 p. 75 Modiphius, Thunderworks, 9th Level, Rock Manor, Level99, Goodman p. 77

Steamforged Games p. 75

GENERAL

2PM–3PM

Asmodee p. 71

3PM–4PM

Asmodee p. 73

4PM–5PM

Cubicle 7 p. 75

Asmodee p. 75

5PM–6PM

New Products, Programs, & Strategies for Growth in 2020 p. 77

Asmodee p. 77

6PM–7PM

Cost-Effective Combating of Counterfeit Games p. 107

How to Make Games that Last: Lessons From 10 Years of Ascension p. 109

7PM–8PM 8PM-9PM 9PM-10PM Game Nights p. 121

10PM-11PM 11PM-MID

29

WEDNESDAY SCHEDULE INDUSTRY

PUBLISHER/DESIGNER

TUSCANY BALLROOM

GENERAL

NAPLES 2

NAPLES 3

NAPLES 4-5

9AM-10AM

CMON New & Upcoming p. 77

Gate Keeper Games: Dice, Dice, Dice! p. 77

Pokémon p. 77

10AM-11AM

Goodman Games: Using PreD&D Inspirations to Double RPG Sales p. 79

Czech Games 2020 Public Forum p. 79

IELLO 2020 p. 79

CMON Play & Retail Kickstarter Program p. 81

Cubicle 7 p. 81

Pandasaurus Games: Big News & 2020 Sneak Peek p. 81

TIME

TUSCANY FOYER

RETAILER

7:30AM-9AM

11AM-NOON

Registration Open (until 6pm)

NOON–1PM

1PM–2PM

2PM–3PM Exhibit Hall Open p. 116-117

3PM–4PM

Ask a GAMA Officer p. 11

4PM–5PM

5PM–6PM

Registration Open

6PM–7PM

7PM-8PM

Open GAMA Board Meeting p. 39

8PM-9PM 9PM-10PM 10PM-11PM 11PM-MID NAPLES

30

WEDNESDAY SCHEDULE INDUSTRY

NAPLES 6

RETAILER

NAPLES 7

PUBLISHER/DESIGNER

SORRENTO 3

SORRENTO 4

GENERAL

CAPRI BALLROOM

TIME

Retailer Breakfast p. 19

7:30AM-9AM

Wizards of the Coast Upcoming Products p. 77

Bandai Co: What’s New forOrganized Play p. 77

Games Workshop New Retailers: Develop a GW Community p. 79

9AM-10AM

Wizards Play Network: Bigger, Better, Brighter p. 79

Asmodee p. 79

An Introduction to Enchanters from Mythic Games p. 79

10AM-11AM

Asmodee p. 81

Games Workshop New Retailers: Develop a GW Community p. 81

11AM-NOON

Renegade Game Studios p. 81

Ultra PRO p. 81

NOON–1PM Retailer Lunch p. 19

1PM–2PM

2PM–3PM

3PM–4PM

4PM–5PM

5PM–6PM

6PM–7PM Asmodee Tournament p. 113

7PM–8PM 8PM-9PM Game Nights p. 124

9PM-10PM 10PM-11PM 11PM-MID

31

Pre-Order Now! 6 New Expansions for Hero Realms

Pre-Order Now! 4 New Expansions for Star Realms

FREE Casual Tournament

Free Demo Copy. Tons of free stuff !

Tuesday March 10th, 9-11 PM at Capri #2

THURSDAY SCHEDULE INDUSTRY

TUSCANY FOYER

TUSCANY BALLROOM

RETAILER

NAPLES 2

PUBLISHER/DESIGNER

NAPLES 6

ARCADE GAME LAB

International Break. p. 19

GENERAL

CAPRI BALLROOM

TIME

Retailer Breakfast p. 19

7:30AM-9AM 9AM-10AM

Registration Open

10AM-11AM

11AM-NOON

NOON–1PM

Exhibit Hall Open p. 116-117

Retailer Lunch p. 19

1PM–2PM

2PM–3PM

3PM–4PM

4PM–5PM

5PM–6PM

6PM–7PM

7PM–8PM

Award Focus Group p. 125

PSi Game Night p. 125

Asmodee Party p. 113

8PM-9PM Origins Awards Showcase & Thursday Game Night p. 125

9PM-10PM 10PM-11PM 11PM-MID

33

INDUSTRY SEMINARS The following educational programming covers a wide variety of topics suited to all members of the hobby games industry.

MONDAY FINANCE 201 MON, 10-11AM @ SORRENTO 3

DISTRIBUTION: PAST, PRESENT, & FUTURE PANEL

Aaron Witten (Witten Financial Services)

MON, 3-4PM @ SORRENTO 3

A continuation of our core Finance 101 training seminar.

This seminar will mainly focus on Cash Flow Analysis and Inventory Management, building on the Finance 101 themes. Inventory and cash flow management are two of the most commonly mismanaged things we see in the industry, and our tips and tricks will be sure to be of help to those in attendance.

Sito Sanchez (Peachstate Hobby Distribution) Panel discussion about the history of distribution, origins, where it is, and where it is headed. Panel consists of distributors that have a vast knowledge of how distribution has evolved through the years and the intricacies of day to day distribution. Q&A to follow.

HOW RETAILERS AND SMALL PUBLISHERS CAN WORK TOGETHER

SELLING YOUR BUSINESS IN THE GAME INDUSTRY PANEL MON, 11-12PM @ SORRENTO 3

MON, 4-5PM @ SORRENTO 3

Aldo Ghiozzi (Impressions), Travis Chance (Kolossal Games), Steve Ellis (Gaming Days), Angel May (Guardian Games), Japji Khalsa (KublaCon)

Frank West (The City of Games) In a world of Kickstarter and independents, there is an ever-growing list of new publishers and sometimes wouldn’t it be nice to be able to get one of their games without hassle? In this session, a small publisher will share their experiences of working with retailers and discuss how they believe we can all work better together.

Have you ever had dreams of sitting on a beach earning 20% from the sale of your business? Well, that’s not reality. If you want to know what it takes to sell your business in the game industry, come hear the real details of how to sell your business and what your business is truly worth. Find out why it’s not just getting a check and walking away into the sunset. Ask questions and hear details from industry professionals who have sold businesses like game stores, game conventions, game publishers and game distributors.

OPTIMIZING SOCIAL MEDIA MARKETING FOR EVERYONE MON, 5-6M @ SORRENTO 3 Rick Ankney (Rick Rollz America)

GAMA 101

With all the content being created in the tabletop arena it can be tough to navigate the oceans of information. We will provide marketing strategies that can help everyone!

Everyone will walk away with more in their toolbox and a better social marketing plan for success.

MON, 2-3PM @ SORRENTO 3 John Stacy, Melissa Jacobs, Jessica Davidson (GAMA) Join GAMA Staff members as they welcome members who are new to the association and those who want to know the latest and upcoming programs GAMA has planned through 2020 and beyond. They will also go over educational opportunities available to members and present an overview of the membership portal.

37

I N D U S T R Y

S E M I N A R S

ICV2 WHITE PAPER: HOBBY GAMES MARKET

ICV2 WHITE PAPER: HOBBY GAMES MARKET

MON, 5-6M @ SORRENTO 4

TUE, 10-11AM @ SORRENTO 4

Milton Griepp (ICv2)

Milton Griepp (ICv2)

In this presentation, Milton Griepp, CEO of ICv2, the leading authority on market information for the hobby games business, will share the latest data on the hobby games market in the U.S. and Canada, looking at short and long-term trends. In addition to analysis of the overall market, this presentation will include size and trend information for individual hobby game categories, including Collectible Games, Miniatures, Hobby Board Games, Hobby Card and Dice Games, and Roleplaying Games.

In this presentation, Milton Griepp, CEO of ICv2, the leading authority on market information for the hobby games business, will share the latest data on the hobby games market in the U.S. and Canada, looking at short and long-term trends. In addition to analysis of the overall market, this presentation will include size and trend information for individual hobby game categories, including Collectible Games, Miniatures, Hobby Board Games, Hobby Card and Dice Games, and Roleplaying Games.

TUESDAY

WEDNESDAY

LIFECYCLE OF A BOARD GAME PANEL

OPEN BOARD MEETING

TUE, 9-10AM @ SORRENTO 3

GAMA Board of Directors

Anne-Marie De Witt (Fireside Games), Nathan McNair (Pandasaurus Games), Molly Wardlaw (Pandasaurus Games), Sara Erickson (Renegade Game Studios)

Attend the open board meeting with the GAMA Board of Directors. Sit in on the process our leadership follows to steer the association towards constant improvement and increased benefits for its members.

WED, 7-8PM @ NAPLES 1-2

Panel will be presenting the entire arc of a new board game. Starting with an eye-catching pitch, to finding and dissecting theme, creating lookbooks with inspiration to share with artists, to overseeing a project and jumping into production, panel will explain how a game goes from an idea to something gamers pick-up on a shelf and connect with.

Thank you to all the presenters for participating in this programming! If you would like to get involved in next year’s programming, please email GAMA Education Manager Melissa Jacobs at melissa.jacobs@gama.org.

THE WHY, HOW, & WHAT REGARDING HEALTHCARE COVERAGE FOR THE HOBBY GAMES INDUSTRY TUE, 10-11AM @ SORRENTO 3 Richard Reiman (Game Manufacturers Healthcare) GAMA has partnered with MJM Global Brokerage to enable us to offer the benefit of access to improved healthcare coverage options for our members and families through a GAMA sponsored Private Health Exchange, GameManufacturersHealthCare.com. This seminar will overview the advantages of enrolling in this program and allow for Q & A. 39

MEET US IN OUR BOOTH! Location 601

Wednesday, March 11 and Thursday, March 12 Stop by to chat with Community Manager Nelson Brown and our Retail Development Specialists, check out new packaging designs, and get some best practices for tournaments.

Wednesday, March 11 2:00 p.m. to 4:00 p.m.

Special Guests: Magic Tabletop Design Team Share how Magic is performing in your store with the people who design and make the game!

TM & Š 2020 Wizards of the Coast LLC.

Find Out What’s Happening at Wizards of the Coast in 2020 and Beyond!

THE PEPPERMILL TOWER Naples 7

Wizards of the Coast: Upcoming Products Tuesday, March 10 11:00 a.m. to 11:50 a.m.

Wednesday, March 11 (Repeat) 9:00 a.m. to 9:50 a.m.

Get information on the latest and upcoming products from Magic: The Gathering®, Dungeons & Dragons®, and more.

Wizards Play Network: Bigger, Better, Brighter Tuesday, March 10 2:00 p.m. to 2:50 p.m.

Wednesday, March 11 (Repeat) 10:00 a.m. to 10:50 a.m.

Find out how Wizards of the Coast is turning the spotlight on great in-store experiences with Community Manager Nelson Brown.

TM & © 2020 Wizards of the Coast LLC.

Join the PRO STORE Program today!

Ask how to become a PRO Store and get accesss to exclusive deals, social media marketing, promotional opporutunities, store visits from the Ultra PRO team, and more!

Retail Display Racks • Made with a durable powder coated steel • Locking wheels • Flexible display works with all standard slatwall accessories • Includes hooks and shelves no additional accessories needed to get started!

Single sided rack comes with 2 shelves and 30 hooks Double sided rack comes with 4 shelves and 60 hooks

RETAILER SEMINARS The following educational programming is hosted by retailers for retailers. Each seminar was selected by the GAMA Retail Division (p. 11) with the goal of providing the highest quality track for its members.

MONDAY, 10am NEW RETAILER ORIENTATION

SELLING USED GAMES WITH (ALMOST) ZERO RISK

MON, 10-12PM @ NAPLES 1

MON, 10-11AM @ NAPLES 4-5

ACD Distribution, Alliance Game Distributors, Games Workshop, Golden Distribution, GTS Distribution, Magazine Exchange, Peachstate Hobby Distribution, Southern Hobby Supply

Bryan Winter (I’m Board! Games & Family Fun) Want to get into used games, but are concerned about acquisition, overhead, pricing, missing components, staff time, and profitability? The presenter will demonstrate a program that removed all of those concerns and turned a dead area of their store into a significant profit center. Additionally, they will give you all the tools and templates you need to start your own program.

This two-hour presentation is designed for Introductory Retailer members who are new to the industry or any retailer who would like a refresher on the partnership opportunities available to them.

CAPITALIZING ON THE NEW GAMER DEMOGRAPHIC MON, 10-11AM @ NAPLES 2

BUYING ANOTHER STORE OR PREPARING TO SELL YOURS

Brenda & Paraic Mulgrew (Knight Watch Games)

MON, 10-11AM @ NAPLES 6

With the massive influx of new customers, spurred on by mainstream media, game stores have an unprecedented opportunity to groom the future generation and rectify lopsided demographics, representations, and antiquated stereotypes. We show how converting non-gamers into gamers is easier than ever before. Strategies include using ambiance, community, service, and quality products to build the future demographic.

Stephen Smith (Big Easy Comics) What’s important when trying to determine whether or not you should buy another store? What should you be prepared to present to get the most for your store?

Learn about how to get the information necessary to make the best decisions and maximize your return.

MANAGING YOUR ABSENTEE OWNER

GETTING THE MOST OUT OF INTERVIEWS

MON, 10-11AM @ NAPLES 7

MON, 10-11AM @ NAPLES 3

John Stephens (Total Escape Games)

Jason Clark (Geek City Games and Comics)

Managing downward is a skill everyone needs, but understanding the concept of managing upward is equally important to a successful small business. In this seminar, learn best practices and strategies for both managing up the company structure and allowing yourself to be better managed by your employees in leadership roles.

The presenter will briefly go over the different types of interviews to tell you about their pro and cons. Then, they will take a deeper dive into situational based interviews that in their humble opinion net the best results. Additionally, they will share examples and provide different questions to ask based on the position you’re hiring. The examples will be focused on hiring the right manager the first time. These strategies can be applied to other positions as needed.

45

COME VISIT US AT ROMA #1

LEARN ABOUT OUR UPCOMING PRODUCTS

FIND OUT WHAT’S NEW FOR OFFICIAL TOURNAMENT STORES IN 2020 DURING OUR SEMINAR ON MARCH 11TH AT 9:00AM AND JOIN THE PROGRAM OFFICIALYUGIOHTCG *Product names, packaging and configuration subject to change.

www.yugioh-card.com

©1996 KAZUKI TAKAHASHI ©2017 N A S • T V T O K Y O

@YUGIOH_TCG OFFICIALYUGIOHTCG

R E T A I L E R

S E M I N A R S

KEEPING EVENTS FROM HELPING YOU FAIL FASTER MON, 10-11AM @ SORRENTO 1-2

AN INTRODUCTION TO THE ELDER SCROLLS: CALL TO ARMS MINIATURES GAME

Jamison Sacks (Common Ground Games)

MON, 10-11AM @ SORRENTO 4

Seeing a store full with your events might look good, but are you actually harming your business? The presenter will take a look at some of the true costs of holding events, and talk about whether or not you’re actually turning a profit.

(Modiphius Entertainment) Pick up a sample hard plastic sprue and learn about our release plans for the year ahead. Also the Enclave and new narrative boxed sets plus big news for the Fallout: Wasteland Warfare miniatures game!

MONDAY, 11am BRAIN HEALTH THROUGH GAME PLAY MON, 11-12PM @ NAPLES 2

BUYING BETTER: STRATEGIES FOR NEGOTIATING & ACQUIRING SECONDARY MARKET GOODS

Lynn Potyen (The Game Board)

MON, 11-12PM @ NAPLES 6

Play is for everyone; it can be a way to develop a faster brain, teach relaxation and engage people in creative brain health. Learn about the play approach to cognitive health.

Michael Caffrey (Tales of Adventure)

STORE SECURITY: THWART FRAUD & THEFT

SMALL BUSINESS FINANCE PART 1: COUNTING YOUR CARDS

Delve deeper into how people assign value to items, personalities and localities and learn how to create value for your own unique brand.

MON, 11-12PM @ NAPLES 3

MON, 11-12PM @ NAPLES 7

Don & Kelly Allen (Comic Quest)

Keith Darby, CAE, CMA, CSCA, CFE (Financial Expert)

Stores lose a lot of money from theft and fraud. The presenters will discuss the pros and cons of security devices (general costs, issues to consider, etc.), reduction of customer ‘shrinkage,’ and also how to minimize your risk from employee fraud.

This session will conduct a cursory review of basic financial statements, providing an overview of financial position vs. periodic activity. We will then discuss how to use budgets as a strategic tool to help manage and forecast future performance. Finally, we will look at establishing statistical reporting metrics to help run your business and track non-financial performance over time.

COMPLICATED CALENDARS: PLANNING EVENTS & PREMIUM EXPERIENCES MON, 11-12PM @ NAPLES 4-5 Jay Mason-Grant (Black Knight Games) As our industry grows, and we grow with it, we stretch to accommodate. Managing event calendars can be complex. Gain insight on ways to organize, schedule, promote, and deliver a premium experience for a large variety of events. Avoid nightmarish overlaps, misinformed staff, and embarrassing conflicts while making the most of your gaming space.

47

COMING SUMMER 2020

A ROLEPLAYING GAME OF POST-APOCALYPTIC FANTASY WWW.LOSTCITADELRPG.COM

R E T A I L E R

S E M I N A R S

BUILDING A MINIATURE (GAMING) COMMUNITY

MUNCHIE™: STOP ALPHABETIZING YOUR CARDS!

MON, 11-12PM @ SORRENTO 1-2

MON, 11-12PM @ SORRENTO 4

David Finn & Jon Galvin (Giga-Bites Tabletop Cafe)

Christopher Orellana (Access Granted Online)

Join us as we discuss our methods for starting, growing, and maintaining a thriving and profitable community based on miniature gaming. We will discuss the methods that have worked (and some that haven’t) to grown our community into one of the largest in the country.

No matter how efficient and good you may be at alphabetizing your trading card inventory, you are well aware that this tedious process could be improved.

Come visit us and see a new option for organizing your trading cards. Munchie is 100 times faster than alphabetizing and is 100 times cheaper than a robot.

MONDAY, 2pm ACCOUNTING & QUICKBOOKS PRIMER MON, 2-3PM @ NAPLES 1

ROAD TO PREMIUM: A JOURNEY, NOT A DESTINATION

Josh Fohrman (Game On!)

MON, 2-3PM @ NAPLES 4-5

Keeping and maintaining your books is not only a good routine to get into - it gives you the best insight into your business! Join Josh for an overview of accounting and tracking your resources through proper use of Quickbooks.

John Coviello (Little Shop of Magic) John takes you on a highlight tour of the journey his store took toward becoming one of the first to be awarded the WPN Premium title, along with helping you find the answer to the question: “Is Premium right for your store and for you?”

CREATING A GAMING COMMUNITY OF CONTINUOUS GROWTH

ARE YOU MISSING OUT ON THE BOOM IN E-SPORTS?

MON, 2-3PM @ NAPLES 2

MON, 2-3PM @ NAPLES 6

Albert & Mickela Cupkie (Nerd Geek U)

Mark Carter (Guf Games)

Growing a tabletop community is often more difficult than simply doing one thing well. This requires the formulation of understand your resources, giving incentives to the tabletop players to come and be part of the community, and getting the information out.

These factors will be discussed to help new and existing retailers build a unique community of their own.

Creating an organized play program is a core part of many game store business plans. Can we leverage our experience to create profitable e-sports communities?

Join Australian game store owner and esports industry veteran Mark Carter while he outlines the pros and cons of creating an organized play program around PC and console games.

LGBT, AND OTHER ABCs OF INCLUSION MON, 2-3PM @ NAPLES 3 Mikaela Wingard-Philips (Math ‘n’ Stuff) LGBTQQIA+, POC, etc. When I first saw these acronyms, I was lost wondering what all those letters could mean. Learning new language to understand and interact with more diverse populations can only help us serve people better. This is a meant to be a safe space to learn and ask questions.

49

Retailers, Double Your RPG Sales with DCC Day and Module Madness!

Visit Goodman Games at booth 431 to sign up for DCC Day and your free kit.

Add on some modules at the special Module Madness discount!

NEW RETAILERS: ASK ABOUT OUR NEW STORE STARTER KITS! Goodman Games brings you a promotional event to drive huge RPG sales in your store. You get a free kit with exclusive all-new adventure modules, core rulebooks, giveaways, and swag, plus the extra margin to run a sale on the DCC line. We promote your participation to our dedicated fan base. It’s a win for everyone!

Get your DCC Day kit for free at booth 431 when you make a wholesale purchase of $250 MSRP of DCC products here at the show. (Kit is $50 if purchased separately.) What’s in the DCC Day kit? $150 MSRP of EXCLUSIVE salable DCC Day product, PLUS 20 free promotional giveaway DCC Day modules, as well as swag and posters to help promote the event.

Module Madness gives you extra margin when you pick up the complete DCC line, including all the staple-bound adventure modules not always stocked by distributors. Here at the show, we offer these at 60% off MSRP. That allows you to sell them to consumers at 20% off MSRP and still keystone your markup. For DCC Day we include special in-store flyers you can use to advertise a sale on the day the most consumers are in your store!

x10!

0 ay 202 DCC D re Pack tu Adven

x10!

x5!

WHAT’S IN THE DCC DAY KIT? Here’s what you get: • DCC Day 2020 Adventure Pack x10. A new adventure module that is free to consumers! Three all-new adventure modules bound into one volume: Dungeon Crawl Classics: Expedition to Algol, Mutant Crawl Classics: Ruins of Futures Past, DCC Lankhmar: The Heist • DCC Quick Start Rules x10. Free to consumers! DCC quick start rules with an adventure in the back.

• DCC Day #1: Shadow of the Beakmen x5. $10 MSRP, exclusive to this event. An all-new level 1 adventure by Harley Stroh!

• DCC RPG Core Rulebook, “Angry Hugh” edition x2. $50 MSRP, exclusive to this event. A limited edition variant cover only available on DCC Day! • Swag! Free to consumers. Fleeting luck tokens, a special patch for judges, bookmarks, and more!

x2!

R E T A I L E R

S E M I N A R S

EMPLOYMENT LAW DOS & DON’TS

MON, 2-3PM @ SORRENTO 1-2 Dave Salisbury (Fan Boy Three) We talk a lot about how game stores are third spaces, but what does that mean in a society where depression, anxiety and loneliness are endemic? Can boardgaming help alleviate the crisis, and what role can your game store play? This seminar covers the basics of mental health first aid. But more than that it’s about practical things you can do, ways you can engage with your customer base and your local media to stress the benefits of social gaming to promote good mental health through gaming in your store. Roll Through It is an off the peg initiative you can implement as soon as you get home.

MON, 2-3PM @ NAPLES 7 Julia Smith (HR Consultant/Risk Management) Please join this dynamic presentation which will include: updates to minimum wage laws; independent contractors; required leave laws for small employers; sexual harassment; and disability accommodation.

Presentation will review frequent problem areas as well as best practices for handling employee workplace issues.

ROLL THROUGH IT: MENTAL HEALTH FIRST AID & THE LOCAL GAME STORE

MONDAY, 3pm LETTING YOUR MANAGERS MANAGE YOU

making your store the best store, by figuring out what will uniquely works for you. We will then look at the various channels of information, and the options they provide and learn when things work for you and when information may be misleading.

MON, 3-4PM @ NAPLES 1 Erik Bigglestone (Games of Berkeley)

SOCIAL MEDIA MADNESS: A GUIDE TO CUTTING THROUGH THE NOISE

Letting go of the reins is hard, especially in a small business — ESPECIALLY the nitty gritty, day to day stuff.

Don’t waste that money, time, and trust! You hired and/ or promoted your supervisory team for a reason, and they can be your greatest resource for success.

MON, 3-4PM @ NAPLES 4-5

GREAT IDEAS FOR ENTERTAINING KIDS

Dawn Studebaker (The Game Annex) Do you want to know how to cut through the noise of the World Wide Web? Engaged customers are much more likely to buy. However, It seems more and more difficult to manage what works. Platforms like Facebook are constantly changing what they consider meaningful content. Don’t be behind your competition in figuring this out. We will break down exactly how to get more engagement on your channels with the new metrics for 2020.

MON, 3-4PM @ NAPLES 2 Rob Gruber (Good Times Games & Electronics) Guidelines and a format for hosting D&D Birthday Parties and sessions for kids, as well as the structure to putting together Summer Camp Programs and products that are proven to cater to kids and families.

IT’S YOUR STORE, OR “HOW I LEARNED TO STOP TAKING BAD ADVICE & LOVE MY STORE”

BUYING BETTER: STRATEGIES FOR NEGOTIATING & ACQUIRING SECONDARY MARKET GOODS MON, 3-4PM @ NAPLES 6

MON, 3-4PM @ NAPLES 3

Michael Caffrey (Tales of Adventure)

Travis Parry (The Nerd Store)

Delve deeper into how people assign value to items, personalities and localities and learn how to create value

We will explore some of the different avenues for 51

VISIT AT BOOTH 624!

R E T A I L E R

S E M I N A R S

for your own unique brand.

are you actually harming your business? The presenter will take a look at some of the true costs of holding events, and talk about whether or not you’re actually turning a profit.

FINANCING YOUR STORE MON, 3-4PM @ NAPLES 7

JUDGE ACADEMY, MAGIC: THE GATHERING EVENTS, & MORE

Josh Wilhelmi (Game Goblins) Whether you are just getting your business off the ground, expanding your existing store, or opening the next one in your chain: You need capital. This seminar examines a myriad of traditional and alternative financing options and how each of these will impact your cash flow. We discuss conventional loans, SBA, Square, Kabbage, merchant cash advances, and more.

MON, 3-4PM @ SORRENTO 4 (Judge Academy) If you want to increase the quality and attendance of your TCG events we have the tools to help you. Judge Academy has digital tools to help you staff your events with qualified judges and scorekeepers. We also have a rapidly growing series of online training to improve the judges you already work with. We manage the community of thousands of Magic Judges and are here to talk to you about how we can also help your events.

KEEPING EVENTS FROM HELPING YOU FAIL FASTER MON, 3-4PM @ SORRENTO 1-2 Jamison Sacks (Common Ground Games) Seeing a store full with your events might look good, but

MONDAY, 4pm PERCEIVED VALUE & YOUR STORE

Jason Clark (Geek City Games and Comics) The presenter will briefly go over the different types of interviews to tell you about their pro and cons. Then, they will take a deeper dive into situational based interviews that in their humble opinion net the best results. Additionally, they will share examples and provide different questions to ask based on the position you’re hiring. The examples will be focused on hiring the right manager the first time. These strategies can be applied to other positions as needed.

MON, 4-5PM @ NAPLES 1 Brooke Rutledge (Little Shop of Magic) What is perceived value? Delve deeper into how people assign value to items, personalities, and businesses; and the role it plays in their decision making process. Learn how you can work with customers’ values to increase sales; and what steps you can take to build and alter such perceptions to your favor.

CAPITALIZING ON THE NEW GAMER DEMOGRAPHIC

KICKSTARTER FOR RETAILERS

MON, 4-5PM @ NAPLES 2

Dan Kaplan & Michael Piacsek (The Game Steward), Dave Salisbury (Fan Boy Three)

MON, 4-5PM @ NAPLES 4-5

Brenda & Paraic Mulgrew (Knight Watch Games)

Kickstarter has been the go to method of funding new games for much of the last decade, and increasingly projects are offering retail pledges to stores like us.

Why should we support Kickstarter projects? When should we support Kickstarter projects? How should we support Kickstarter projects? (And when shouldn’t we?)

All your questions about retailers who back Kickstarters answered - by the folks from the Retailers Who Back Kickstarters Facebook Group! If we can’t change your mind for fun and profit, nobody can.

With the massive influx of new customers, spurred on by mainstream media, game stores have an unprecedented opportunity to groom the future generation and rectify lopsided demographics, representations, and antiquated stereotypes. We show how converting non-gamers into gamers is easier than ever before. Strategies include using ambiance, community, service, and quality products to build the future demographic.

GETTING THE MOST OUT OF INTERVIEWS MON, 4-5PM @ NAPLES 3 53

R E T A I L E R

S E M I N A R S

ROAD TO PREMIUM: A JOURNEY, NOT A DESTINATION

CREATING A GAMING COMMUNITY OF CONTINUOUS GROWTH

MON, 4-5PM @ NAPLES 6

MON, 4-5PM @ SORRENTO 1-2

John Coviello (Little Shop of Magic)

Albert & Mickela Cupkie (Nerd Geek U)

John takes you on a highlight tour of the journey his store took toward becoming one of the first to be awarded the WPN Premium title, along with helping you find the answer to the question: “Is Premium right for your store and for you?”

Growing a tabletop community is often more difficult than simply doing one thing well. This requires the formulation of understand your resources, giving incentives to the tabletop players to come and be part of the community, and getting the information out.

These factors will be discussed to help new and existing retailers build a unique community of their own.

BUYING ANOTHER STORE OR PREPARING TO SELL YOURS

IMPROVING DICE SALES WITH SIRIUS DICE

MON, 4-5PM @ NAPLES 7 Stephen Smith (Big Easy Comics)

MON, 4-5PM @ SORRENTO 4

What’s important when trying to determine whether or not you should buy another store? What should you be prepared to present to get the most for your store?

(Sirius Dice) A little bit about Sirius Dice and a two-way conversation on how merchandising can improve dice sales in your store. Each participating store will receive a small gift.

Learn about how to get the information necessary to make the best decisions and maximize your return.

MONDAY, 5pm ROLL THROUGH IT: MENTAL HEALTH FIRST AID & THE LOCAL GAME STORE

John Stephens (Total Escape Games) Managing downward is a skill everyone needs, but understanding the concept of managing upward is equally important to a successful small business. In this seminar, learn best practices and strategies for both managing up the company structure, and allowing yourself to be better managed by your employees in leadership roles.

MON, 5-6PM @ NAPLES 1 Dave Salisbury (Fan Boy Three) We talk a lot about how game stores are third spaces, but what does that mean in a society where depression, anxiety and loneliness are endemic? Can boardgaming help alleviate the crisis, and what role can your game store play? This seminar covers the basics of mental health first aid. But more than that it’s about practical things you can do, ways you can engage with your customer base and your local media to stress the benefits of social gaming to promote good mental health through gaming in your store. Roll Through It is an off the peg initiative you can implement as soon as you get home.

IT’S YOUR STORE, OR “HOW I LEARNED TO STOP TAKING BAD ADVICE & LOVE MY STORE” MON, 5-6PM @ NAPLES 3 Travis Parry (The Nerd Store) We will explore some of the different avenues for making your store the best store, by figuring out what will uniquely works for you. We will then look at the various channels of information, and the options they provide and learn when things work for you and when information may be misleading.

MANAGING YOUR ABSENTEE OWNER MON, 5-6PM @ NAPLES 2 55

Simply the

BEST Visit us at

BOOTH #515 for all your gaming + toy needs!

1-800-767-4263 sales@acdd.com www.acdd.com

R E T A I L E R

S E M I N A R S

MARKETING 101

SUCCESS

MON, 5-6PM @ NAPLES 4-5

MON, 5-6PM @ NAPLES 7

Dawn Studebaker (The Game Annex), Bryan Winter (I’m Board! Games & Family Fun)

Jennifer Ward (Crazy Squirrel Game Store) Planning for the future is always important. Properly prepared growth plans help you take a look at trends and analyze opportunities as you break down the big tasks into small tasks. Once you can view the small tasks, you can take a look at the resources need — including your time, staff time and money. A good growth plan can help you keep on target in a constantly changing industry. An outline of a final growth plan for a hobby store will be deconstructed and discussed.

This seminar will cover the basics of high-level Marketing concepts and strategies, introduce tools to help you think about your store from an outsider’s point of view, and build an effective marketing plan based around your store’s Strengths, Weaknesses, Opportunities, and Threats. Who are your target audiences? They probably are not who you think.

ACCOUNTING & QUICKBOOKS PRIMER

GREAT IDEAS FOR ENTERTAINING KIDS

MON, 5-6PM @ NAPLES 6

MON, 5-6PM @ SORRENTO 1-2

Josh Fohrman (Game On!)

Rob Gruber (Good Times Games & Electronics)

Keeping and maintaining your books is not only a good routine to get into - it gives you the best insight into your business! Join Josh for an overview of accounting and tracking your resources through proper use of Quickbooks.

Guidelines and a format for hosting D&D Birthday Parties and sessions for kids, as well as the structure to putting together Summer Camp Programs and products that are proven to cater to kids and families.

GROWTH PLANNING FOR

TUESDAY, 9am BRAIN HEALTH THROUGH GAME PLAY TUE, 9-10AM @ NAPLES 1

GROWTH PLANNING FOR SUCCESS

Lynn Potyen (The Game Board)

TUE, 9-10AM @ NAPLES 3

Play is for everyone; it can be a way to develop a faster brain, teach relaxation and engage people in creative brain health. Learn about the play approach to cognitive health.

Jennifer Ward (Crazy Squirrel Game Store) Planning for the future is always important. Properly prepared growth plans help you take a look at trends and analyze opportunities as you break down the big tasks into small tasks. Once you can view the small tasks, you can take a look at the resources need — including your time, staff time and money. A good growth plan can help you keep on target in a constantly changing industry. An outline of a final growth plan for a hobby store will be deconstructed and discussed.

LETTING YOUR MANAGERS MANAGE YOU TUE, 9-10AM @ NAPLES 2 Erik Bigglestone (Games of Berkeley) Letting go of the reins is hard, especially in a small business — ESPECIALLY the nitty gritty, day to day stuff.

Don’t waste that money, time, and trust! You hired and/ or promoted your supervisory team for a reason, and they can be your greatest resource for success.

FINANCING YOUR STORE TUE, 9-10AM @ NAPLES 4-5 Josh Wilhelmi (Game Goblins) Whether you are just getting your business off the ground, expanding your existing store, or opening the 57

PHDGAMES.COM

Booth #415 Stop by the booth to take advantage of our show specials!

PHD Celebrates 15 Years Now with over 15 years of experience, PHD has become a leader in U.S. game and hobby distribution and we want to extend a heartfelt thank you to all the publishers and stores that made it possible. PHD will continue to provide a full line of TCGs, Miniatures, Board Games, Card Games, Sports Cards, and RPGs, as well as Comic, Gaming, and Hobby Supplies.

With experienced staff and personalized organized-play support, we willl do what it takes to help you grow your business.

THE PULSE OF THE GAME INDUSTRY FOR 15 YEARS

1.877.743.4263 info@phdgames.com

R E T A I L E R

S E M I N A R S

next one in your chain: You need capital. This seminar examines a myriad of traditional and alternative financing options and how each of these will impact your cash flow. We discuss conventional loans, SBA, Square, Kabbage, merchant cash advances, and more.

Please join this dynamic presentation which will include: updates to minimum wage laws; independent contractors; required leave laws for small employers; sexual harassment; and disability accommodation.

Presentation will review frequent problem areas as well as best practices for handling employee workplace issues.

KICKSTARTER FOR RETAILERS TUE, 9-10AM @ NAPLES 6

GETTING PROFITABLE ON YOUR GAME ACCESSORIES

Dan Kaplan & Michael Piacsek (The Game Steward), Dave Salisbury (Fan Boy Three)

TUE, 9-10AM @ SORRENTO 1-2

Kickstarter has been the go to method of funding new games for much of the last decade, and increasingly projects are offering retail pledges to stores like us.

Why should we support Kickstarter projects? When should we support Kickstarter projects? How should we support Kickstarter projects? (And when shouldn’t we?)

All your questions about retailers who back Kickstarters answered - by the folks from the Retailers Who Back Kickstarters Facebook Group! If we can’t change your mind for fun and profit, nobody can.

Ted Litvan (BCW Supplies) The BCW Supplies team will discuss ideas to make better profit margins on card storage boxes, deck cases, sleeves, and other game accessories. The information is intended for retail game stores that are open to learning about how to get their best value on game accessories.

MEET CORVUS BELLI TUE, 9-10AM @ SORRENTO 4

EMPLOYMENT LAW DOs & DON’Ts

Mar Larrea (Corvus Belli) This seminar will explain who Corvus Belli is, our strategy in a scenario dominated by big companies, and why we believe that FLGS have a fundamental role and have to be the differentiating element of the strategy.

TUE, 9-10AM @ NAPLES 7 Julia Smith (HR Consultant/Risk Management)

TUESDAY, 10am COMPLICATED CALENDARS: PLANNING EVENTS & PREMIUM EXPERIENCES

the role it plays in their decision making process. Learn how you can work with customers’ values to increase sales; and what steps you can take to build and alter such perceptions to your favor.

TUE, 10-11AM @ NAPLES 1

MARKETING 101

Jay Mason-Grant (Black Knight Games)

TUE, 10-11AM @ NAPLES 3

As our industry grows, and we grow with it, we stretch to accommodate. Managing event calendars can be complex. Gain insight on ways to organize, schedule, promote, and deliver a premium experience for a large variety of events. Avoid nightmarish overlaps, misinformed staff, and embarrassing conflicts while making the most of your gaming space.

Dawn Studebaker (The Game Annex), Bryan Winter (I’m Board! Games & Family Fun) This seminar will cover the basics of high-level Marketing concepts and strategies, introduce tools to help you think about your store from an outsider’s point of view, and build an effective marketing plan based around your store’s Strengths, Weaknesses, Opportunities, and Threats. Who are your target audiences? They probably are not who you think.

PERCEIVED VALUE & YOUR STORE TUE, 10-11AM @ NAPLES 2 Brooke Rutledge (Little Shop of Magic) What is perceived value? Delve deeper into how people assign value to items, personalities, and businesses; and 59

R E T A I L E R

S E M I N A R S

BUILDING A MINIATURE (GAMING) COMMUNITY

owner and esports industry veteran Mark Carter while he outlines the pros and cons of creating an organized play program around PC and console games.

TUE, 10-11AM @ NAPLES 4-5

SMALL BUSINESS FINANCE PART 2: KEEPING YOUR CARDS

David Finn & Jon Galvin (Giga-Bites Tabletop Cafe) Join us as we discuss our methods for starting, growing and maintaining a thriving and profitable community based on miniature gaming. We discuss the methods that have worked (and some that haven’t) & have grown our community to one of the largest in the country.

TUE, 10-11AM @ NAPLES 7 Keith Darby, CAE, CMA, CSCA, CFE (Financial Expert) This session will explore some practical methods to help protect your assets by establishing internal controls to mitigate the risk of fraud or asset misappropriation. We will also discuss utilizing budgets and variance analysis to help identify questionable activity. Finally, we will look at cash safeguards and liquidity using financial figures and ratios with a dash of common sense.

ARE YOU MISSING OUT ON THE BOOM IN E-SPORTS? TUE, 10-11AM @ NAPLES 6 Mark Carter (Guf Games) Creating an organized play program is a core part of many game store business plans. Can we leverage our experience to create profitable e-sports communities?

Join Australian game store

Thank you to all the presenters for participating in this programming! If you would like to get involved in next year’s programming, please email GAMA Education Manager Melissa Jacobs at melissa.jacobs@gama.org.

@beziergames Peeking, Spying, and Swapping at #GAMA2019 to find #CABO!!!

@geekgirlbookwrm When a work colleague goes to #GAMA2019 and brings you back a present...

@sorcerergame We are demoing Sorcerer at Game Night at #GAMA2019

Use the official show hashtag #GAMA2020 to have your post featured during and after Expo!

61

Second Edition

GAMEMASTERY GUIDE Learn to build adventures, campaigns, and the denizens and treasures that lurk within.

Make the game your own with variant rules like dual-class characters and free archetypes.

Explore new types of magic items like artifacts, cursed items, and relics that scale with your character.

Experience exciting subsystems like chases, duels, and infiltrations.

Find more than 80 new NPCs to use in your game, from guards to assassins.

Available Now! HARDCOVER $49.99 and Deluxe Hardcover $69.99 Š 2020, Paizo Inc. Paizo, the Paizo golem logo, Pathfinder, and the Pathfinder logo are registered trademarks of Paizo Inc.; the Pathfinder P logo, Pathfinder Adventure Path, Pathfinder Roleplaying Game, and Pathfinder Lost Omens are trademarks of Paizo Inc.

Booth #207

paizo.com/pathfinder

Direct-to-Retail

PAIZO SEMINAR SCHEDULE Paizo 2020 and Beyond Tuesday from 11:00 a.m. - Noon in Naples 6 Join Publisher Erik Mona as he reveals the road ahead for Pathfinder and Starfinder. From major releases, like the Advanced Player’s Guide and Starship Operations Manual, to core accessories suitable for any RPG game system, Erik gives you a detailed look at the road ahead, answers your questions, and previews products, details, and imagery that has never been seen before!

Paizo Retail Store Programs Tuesday from 3:00 - 4:00 p.m. in Naples 6 Pierce Watters and Cosmo Eisele reveal Paizo’s new Direct-to-Retail program and custom rack option and take your questions about how it can help your store be more successful. Organized Play Manager Tonya Woldridge discusses attracting loyal players via organized play with the Pathfinder Society, Starfinder Society, and Adventure Card Society, including how to get started and updates to the programs.

ur Order Yo * t Display a Booth #207

*Rack contents subject to change. For illustrative purposes only. © 2020, Paizo Inc. Paizo, the Paizo golem logo, Pathfinder, the Pathfinder logo, Starfinder, and the Starfinder logo are trademarks or registered trademarks of Paizo Inc. All Rights Reserved.

RETAILER APPRECIATION BOX Bring the best of GAMA Expo back to your store by participating in the Retailer Appreciation Box! This shipment of products worth nearly $1,400 MSRP is complimentary for retailers who engage with exhibitors throughout the show.

WHO IS ELIGIBLE?

Retail members, excluding Introductory Retailers, are eligible for the box granted they complete the actions listed below. For stores with multiple locations, each store must be a registered member and have pre-registered for the show.

To receive the box, retailers must, at a minimum: • Have pre-registered for GAMA Expo by February 14, 2020.

• Attend nine premier presentations during the show.

ATTENDING PREMIER PRESENTATIONS

These presentations are given by the companies contributing product to the box, meaning they’re a great way to learn how best to use the almost $1,400 value of product you’ll receive.

You can view the full schedule of Premier Presentations on the following pages (p. 67-81). Note: Premier Presentations are scheduled Tuesday, 11am-7pm and Wednesday, 9am-Noon.

To track attendance in these presentations, retailers will no longer have their badge scanned. Instead, they’ll be asked to complete a survey at the end of the presentation and enter a code unique to that specific presentation through the official GAMA Expo mobile app (see download instructions on p. 21).

Analog alternatives will be available for any retailers without a smart phone. Please visit the Naples Seminar HQ desk for more information on this option.

WHAT IS INCLUDED?

There will be a display of all box contents available to view in the Exhibit Hall (p. 116-117).

Participating publishers and their booth number: AEG (607) CMON (211) Goodman (431) Paizo (207) Steamforged (106) usaopoly (407)

Asmodee (307) CGE (519) IELLO (301) Pokémon (507) TMG (132) WizKids (401)

Bandai (427) Game Brewer (546) Impressions (107) Reaper (325) Ultra PRO (501)

WHEN WILL IT ARRIVE?

BCW Supplies (745) Games Workshop (201) Pandasaurus (135) Renegade (511) Upper Deck (115)

Boxes will be shipped out to qualifying stores within 30 days after the close of the show, allowing stores to make use of the lessons learned from interactions with publishers. Please allow for additional shipping time if your store is located outside of the United States.

65

rainbowstarlight.com

PREMIER PRESENTATIONS These are sponsored presentations hosted by a wide variety of our exhibitors. Retailers wanting to qualify for the Retailer Appreciation Box (p. 65) will need to attend nine of the following presentations during the show per store location.

TUESDAY, 11am HOW TO “IELLO”

PAIZO PUBLISHING

TUE, 11-12PM @ NAPLES 1

TUES, 11-12PM @ NAPLES 6

Stephan Brissaud (IELLO) & John Stephens (Total Escape Games)

(Paizo Publishing)

Join Stephan and John as they take you through the Essentials of the IELLO product line and explain how the Retailer’s Guild will help you sell more IELLO games.

Whether you are a new IELLO retailer or a seasoned IELLO Guild Member, there will be something for you to learn or refresh your skills on.

WIZARDS OF THE COAST: UPCOMING PRODUCTS

CMON NEW & UPCOMING

Get information on the latest and upcoming products from Magic: The Gathering®, Dungeons & Dragons®, and more.

TUES, 11-12PM @ NAPLES 7 Mark Price (Wizards of the Coast)

TUES, 11-12PM @ NAPLES 2 (CMON)

WYRD MINIATURES

All of CMON’s grand plans for 2020 will be revealed!

You’ll learn about our newest games as well as our slate of planned releases. After this seminar, you’ll be ready to take advantage of all we have to offer in the year to come!

TUES, 11-12PM @ NAPLES 7 (Wyrd Miniatures)

BANDAI CO: PRODUCT OVERVIEW 2020

UPPER DECK TUES, 11-12PM @ NAPLES 3

TUES, 11-12PM @ SORRENTO 3

(Upper Deck)

(BANDAI) Join the Bandai Japan team for an exciting preview of 2020 releases for the Dragon Ball Super Card Game, where we’ll cover some exciting new additions, including Unison Warriors and other fan-favorite characters! Be ready to take advantage of our new retailer support program and build your DBSCG player community.

BEHIND THE SCENES WITH WIZKIDS’ RPG LINE 2020 AND BEYOND TUES, 11-12PM @ NAPLES 4-5

GAMES WORKSHOP NEW RETAILERS: DEVELOP A GAMES WORKSHOP COMMUNITY

Patrick O’Hagan (WizKids) Learn about one of WizKids’ fastest growing categories, featuring discussions on unpainted and painted miniatures, WarLock Tiles™, and more! Expect an in-depth review showcasing upcoming releases, and discover more about the behind the scenes decision making processes. Questions during this seminar are encouraged and welcome! Free gift: Dungeons & Dragons Nolzur’s Marvelous Miniatures: Owlbear

TUES, 11-12PM @ SORRENTO 4 (Games Workshop)

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P R E S E N T A T I O N S

TUESDAY, 2pm POKÉMON

a chance to win a case of each game we release for the rest of 2020! We will randomly pick one lucky store per seminar. Learn about our upcoming games & programs!

TUES, 2-3PM @ NAPLES 1 (Pokémon Company International)

WIZARDS PLAY NETWORK: BIGGER, BETTER, BRIGHTER

STEVE JACKSON GAMES

TUE, 2-3PM @ NAPLES 7

TUE, 2-3PM @ NAPLES 2

Nelson Brown (Wizards of the Coast)

(Steve Jackson Games)

Find out how Wizards of the Coast is turning the spotlight on great in-store experiences, with Community Manager Nelson Brown.

UPPER DECK

PSI UPCOMING TITLES

TUE, 2-3PM @ NAPLES 3

TUE, 2-3PM @ SORRENTO 1-2

(Upper Deck)

(Publisher Services Inc) PSi presents upcoming titles featuring Fireside Games, Stronghold Games, and Indie Boards & Cards. Join us as we review the upcoming games and new programs for the 2020 year!

INCREASE YOUR STORE’S FOOT TRAFFIC, REVENUE, AND MORE WITH HEROCLIX AND WIZKIDS BOARD GAMES

REAPER MINIATURES 101

TUE, 2-3PM @ NAPLES 4-5

TUE, 2-3PM @ SORRENTO 3

Scott d’Agostino & Eric Meyers (WizKids)

(Reaper Miniatures) Casual overview of all new products coming up this year with plenty of chances to ask questions. New models, paints sets, dice and even a new airbrush and air brush paint line are heading your way. Handouts will be available. See you there!

Discover what innovations WizKids is planning that will help you grow your HeroClix business in 2020.

That’s not all! Get the inside scoop on standout hits from WizKids’ growing board game category. Free Gift: HeroClix Convention Limited Edition Figure

2020 PRODUCTS FROM USAOPOLY (THE OP)

RENEGADE GAME STUDIOS TUE, 2-3PM @ NAPLES 6

TUE, 2-3PM @ SORRENTO 4

Sara Erickson (Renegade Game Studios)

(usaopoly - The Op)

Want to Win Free Games for the Year?! Bring your GAMA coupon book to a Renegade Premier Presentation for

TUESDAY, 3pm AEG’S P3 AND 2020

early announcing and pre-ordering we will ensure stockouts don’t keep you from the games you want to sell. We will also talk about our upcoming 2020 releases, several of which will be a part of the P3 program.

TUE, 3-4PM @ NAPLES 1 (Alderac Entertainment Group) Join AEG for a discussion of our new Priority Pre-Order Program and how it will benefit your store. Through 69

P R E M I E R

P R E S E N T A T I O N S

USING PRE-D&D INSPIRATIONS TO DOUBLE RPG SALES TUE, 3-4PM @ NAPLES 2

AN INTRODUCTION TO SUPER FANTASY BRAWL, FROM MYTHIC GAMES

Joseph Goodman (Goodman Games)

TUE, 3-4PM @ NAPLES 7

Join Joseph Goodman of Goodman Games to use pre-D&D pulp history to drive RPG sales! Parent/child gaming groups are booming, and Goodman Games connects those gamers with authentic inspirations from the same well that fueled Gary Gygax to create D&D. Appendix N can also inspire your customers, and we’ll tell you how.

Sam Healy (Mythic Games)

GAME BREWER: BREWING UP NEW BOARD GAMES IN 2020

WYRD MINIATURES

Super Fantasy Brawl is a fun, fast-paced competitive miniatures board game. Players select a team of three champions and combine their unique action cards to create a synergistic action deck. The game is factionfree, so players have their choice of any combination of champions they wish.

TUE, 3-4PM @ SORRENTO 1-2

TUE, 3-4PM @ NAPLES 3

(Wyrd Miniatures)

(Game Brewer) Goeiedag! Meet the US Game Brewer team & learn all about the new Game Brewer Games coming to US retail in 2020, as well as a whole new line of family games from our new imprint: Amuza!

MODIPHIUS, THUNDERWORKS, 9THLEVEL, ROCK MANOR, LEVEL99, GOODMAN UPDATE

GETTING STARTED WITH AND OPTIMIZING WIZKIDS’S RPG PRODUCT SALES IN YOUR STORE!

TUE, 3-4PM @ SORRENTO 3 (Impressions)

TUE, 3-4PM @ NAPLES 4-5

GAMES WORKSHOP NEW RETAILERS: DEVELOP A GAMES WORKSHOP COMMUNITY

Patrick O’Hagan (WizKids) Interested in carrying WizKids’ RPG products for the first time? Currently carrying WizKids’ RPGs and wanting to effectively stock your store with SKUs that will sell quickly? Come to this presentation and learn how to lean into the success of our RPG products to increase your store’s revenue! Free Gift: Dungeons & Dragons Nolzur’s Marvelous Miniatures: Beholder.

TUE, 3-4PM @ SORRENTO 4 (Games Workshop)

ASMODEE

PAIZO PUBLISHING

TUE, 3-4PM @ CAPRI BALLROOM

TUE, 3-4PM @ NAPLES 6

(Asmodee)

(Paizo Publishing)

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P R E S E N T A T I O N S

TUESDAY, 4pm IELLO 2020

STEAMFORGED GAMES

TUE, 4-5PM @ NAPLES 1

TUE, 4-5PM @ SORRENTO 1-2

Stephan Brissaud (IELLO) & John Stephens (Total Escape Games)

(Steamforged Games) Come along to hear from the designer and developer of immersive tabletop experiences like Godtear, Dark Souls™: The Board Game, and Ni no Kuni 2™: The Board Game. We’ll let you know the latest developments at the company, and will share exclusive updates on our forthcoming pipeline of original and best in class video game IP. What’s more, those who come along can enter our sweepstake to win $500 of retail stock.

Join John and Stephan to learn how IELLO is adapting its marketing and sales strategy to a constantly evolving market. We will review the schedule of releases for the year, as well as our strategy shifts, and the marketing tools that we are putting in place to maximize your investment in our line.

CMON’S A SONG OF ICE & FIRE

CZECH GAMES 2020 PUBLIC FORUM

TUE, 4-5PM @ NAPLES 2 (CMON)

TUE, 4-5PM @ SORRENTO 3

At this seminar, you’ll learn about our 2020 releases for A Song of Ice and Fire: Tabletop Miniatures Game. We’ll also take you through an overview of the Organized Play Program to help you plan for in-store competition.

(Czech Games Edition) Hear about the new and upcoming games from CGE, and be heard in the 2020 Czech Games Public Forum. Learn tips and be introduced to the tools we have available to help with sales of our games, and let us know what would better help your store succeed.

PANDASAURUS GAMES: BIG NEWS AND 2020 SNEAK PEAK TUE, 4-5PM @ NAPLES 3

2020 PRODUCTS FROM USAOPOLY (THE OP)

(Pandasaurus Games)

TUE, 4-5PM @ SORRENTO 4

ULTRA PRO

(usaopoly - The Op)

TUE, 4-5PM @ NAPLES 4-5 (Ultra PRO)

ASMODEE TUE, 4-5PM @ CAPRI BALROOM (Asmodee)

TUESDAY, 5pm AEG’S P3 AND 2020

sell. We will also talk about our upcoming 2020 releases, several of which will be a part of the P3 program.

TUE, 5-6PM @ NAPLES 1

STEVE JACKSON GAMES

(Alderac Entertainment Group)

TUE, 5-6PM @ NAPLES 2

Join AEG for a discussion of our new Priority Pre-Order Program and how it will benefit your store. Through early announcing and pre-ordering we will ensure stockouts don’t keep you from the games you want to

(Steve Jackson Games)

73

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PAINT ‘EM WITH P3 PAINTS!

Learn more at riotquest.com! ©2001-2019 Privateer Press, Inc. All Rights Reserved. Trademarks are property of Privateer Press and registered in the United States and other countries.

P R E M I E R

P R E S E N T A T I O N S

GAME BREWER: BREWING UP NEW BOARD GAMES IN 2020

Dragons Nolzur’s Marvelous Miniatures: Young Silver Dragon.

REAPER MINIATURES 101

TUE, 5-6PM @ NAPLES 3

TUE, 5-6PM @ SORRENTO 3

(Game Brewer)

(Reaper Miniatures)

Goeiedag! Meet the US Game Brewer team & learn all about the new Game Brewer Games coming to US retail in 2020, as well as a whole new line of family games from our new imprint: Amuza!

Casual overview of all new products coming up this year with plenty of chances to ask questions. New models, paints sets, dice and even a new airbrush and air brush paint line are heading your way. Handouts will be available. See you there!

BEHIND THE SCENES WITH WIZKIDS’S RPG LINE 2020 AND BEYOND

CUBICLE 7 TUE, 5-6PM @ SORRENTO 4

TUE, 5-6PM @ NAPLES 4-5

(Cubicle 7 Entertainment)

Patrick O’Hagan (WizKids) Learn about one of WizKids’ fastest growing categories, featuring discussions on unpainted and painted miniatures, WarLock Tiles™, and more! Expect an in-depth review showcasing upcoming releases, and discover more about the behind the scenes decision making processes. Questions during this seminar are encouraged and welcome! Free gift: Dungeons &

ASMODEE TUE, 5-6PM @ CAPRI BALLROOM (Asmodee)

TUESDAY, 6pm HOW TO “IELLO”

(Steamforged Games) Come along to hear from the designer and developer of immersive tabletop experiences like Godtear, Dark Souls™: The Board Game, and Ni no Kuni 2™: The Board Game. We’ll let you know the latest developments at the company, and will share exclusive updates on our forthcoming pipeline of original and best in class video game IP. What’s more, those who come along can enter our sweepstake to win $500 of retail stock.

TUE, 6-7PM @ NAPLES 1 Stephan Brissaud (IELLO) & John Stephens (Total Escape Games) Join Stephan and John as they take you through the Essentials of the IELLO product line and explain how the Retailer’s Guild will help you sell more IELLO games.

Whether you are a new IELLO retailer or a seasoned IELLO Guild Member, there will be something for you to learn or refresh your skills on.

MODIPHIUS, THUNDERWORKS, 9TH LEVEL, ROCK MANOR, LEVEL99, GOODMAN UPDATE

PSI 2020 SEASON OF GAMES TUE, 6-7PM @ NAPLES 3

TUE, 6-7PM @ SORRENTO 3

(Publisher Services Inc)

(Impressions)

PSi presents the 2020 season of games featuring Steve Jackson Games, Smirk & Dagger, and Dice Throne! We’ll present our upcoming titles and introduce some new marketing programs.

NEW PRODUCTS, PROGRAMS & STRATEGIES FOR GROWTH IN 2020

STEAMFORGED GAMES TUE, 6-7PM @ SORRENTO 1-2

TUE, 6-7PM @ SORRENTO 4 75

DO YOU NEED ANOTHER SUPPLIER? OR A PARTNER IN YOUR SUCCESS? AT WARLORD GAMES YOUR SUCCESS IS PERSONAL

No Shipping Costs

MAPP Pricing

No Minimums

Event Support

Amazing Offers for Non-Mini Shops

Up to 60% Margin

Global Campaigns

BOOTH 539

Free Demo Sets

P R E M I E R

P R E S E N T A T I O N S We’ll demonstrate how partnership with Jake Rigdon and Brybelly could be the best thing you can do for your store this year. 3,700+ imaginative products at exceptional prices and personalized service will help you focus on who’s really important— your customers!

(Brybelly Holdings) Developing outstanding vendor-client partnerships is one of the most fundamental methods of growing your business. Getting the most from your vendors can be easy, profitable and fun— no matter your goals. Want to expand your offerings? Looking for the newest products and programs with the best margins around? What would it mean to your business to grow your gross by 10% or more?

ASMODEE TUE, 6-7PM @ CAPRI BALLROOM (Asmodee)

WEDNESDAY, 9am CMON NEW & UPCOMING WED, 9-10AM @ NAPLES 2

WIZARDS OF THE COAST: UPCOMING PRODUCTS

(CMON)

WED, 9-10AM @ NAPLES 7

All of CMON’s grand plans for 2020 will be revealed!

You’ll learn about our newest games as well as our slate of planned releases. After this seminar, you’ll be ready to take advantage of all we have to offer in the year to come!

Mark Price (Wizards of the Coast) Get information on the latest and upcoming products from Magic: The Gathering®, Dungeons & Dragons®, and more.

BANDAI CO: WHAT’S NEW FOR ORGANIZED PLAY

DICE, DICE, DICE! WED, 9-10AM @ NAPLES 3

WED, 9-10AM @ SORRENTO 3

John Wrot (Gate Keeper Games & Dice)

(Bandai)

One of GAMA’s top presenters shares about 45 new releases, how retail dice sales are being leveled up for you, and how to sell even more dice. With a free set for all in attendance, this is one of GAMA 2020’s mustattend events.

Join the Bandai Japan team for an exciting preview of 2020 releases for the Dragon Ball Super Card Game, where we’ll cover some exciting new additions, including Unison Warriors and other fan-favorite characters! Be ready to take advantage of our new retailer support

POKÉMON

program and build your DBSCG player community.

WED, 9-10AM @ NAPLES 4-5

GAMES WORKSHOP NEW RETAILERS: DEVELOP A GAMES WORKSHOP COMMUNITY

(Pokémon Company International)

RENEGADE GAME STUDIOS WED, 9-10AM @ NAPLES 6

WED, 9-10AM @ SORRENTO 4

Sara Erickson (Renegade Game Studios)

(Games Workshop)

Want to Win Free Games for the Year?! Bring your GAMA coupon book to a Renegade Premier Presentation for a chance to win a case of each game we release for the rest of 2020! We will randomly pick one lucky store per seminar. Learn about our upcoming games & programs!

77

P R E M I E R

P R E S E N T A T I O N S

WEDNESDAY, 10am USING PRE-D&D INSPIRATIONS TO DOUBLE RPG SALES

WIZARDS PLAY NETWORK: BIGGER, BETTER, BRIGHTER

WED, 10-11AM @ NAPLES 2

WED, 10-11AM @ NAPLES 7

Joseph Goodman (Goodman Games)

Nelson Brown (Wizards of the Coast)

Join Joseph Goodman of Goodman Games to use pre-D&D pulp history to drive RPG sales! Parent/child gaming groups are booming, and Goodman Games connects those gamers with authentic inspirations from the same well that fueled Gary Gygax to create D&D. Appendix N can also inspire your customers, and we’ll tell you how.

Find out how Wizards of the Coast is turning the spotlight on great in-store experiences, with Community Manager Nelson Brown.

ASMODEE WED, 10-11AM @ SORRENTO 3 (Asmodee)

CZECH GAMES 2020 PUBLIC FORUM

AN INTRODUCTION TO ENCHANTERS, FROM MYTHIC GAMES

WED, 10-11AM @ NAPLES 3 (Czech Games Edition) Hear about the new and upcoming games from CGE, and be heard in the 2020 Czech Games Public Forum. Learn tips and be introduced to the tools we have available to help with sales of our games, and let us know what would better help your store succeed.

WED, 10-11AM @ SORRENTO 4 Sam Healey (Mythic Games) Enchanters is a tableau building game for 2-4 players in which kingdoms are numerous and fraught with danger! Protect your village against hordes of monsters, and their Overlord. Create and use magical artifacts to defeat them! Defend your village and THE HERO!

IELLO 2020 WED, 10-11AM @ NAPLES 4-5 Stephan Brissaud (IELLO) & John Stephens (Total Escape Games) Join John and Stephan to learn how IELLO is adapting its marketing and sales strategy to a constantly evolving market. We will review the schedule of releases for the year, as well as our strategy shifts, and the marketing tools that we are putting in place to maximize your investment in our line.

79

Available Summer 2020

P R E M I E R

P R E S E N T A T I O N S

WEDNESDAY, 11am CMON PLAY & RETAIL KICKSTARTER PROGRAM

ULTRA PRO

WED, 11-12PM @ NAPLES 2

(Ultra PRO)

(CMON)

ASMODEE

WED, 11-12PM @ NAPLES 6

CMON Play is our Premier Retailer Program for North American brick-and-mortar retail stores. Learn about the benefits to which you gain access by joining the program, including demo copies of games, Game Night Kits, limited product access, and more. Additionally, we’ll discuss the campaigns we have available to retailers through our CMON Play Retail Kickstarter Program.

WED, 11-12PM @ NAPLES 7 (Asmodee)

GAMES WORKSHOP NEW RETAILERS: DEVELOP A GAMES WORKSHOP COMMUNITY

CUBICLE 7 WED, 11-12PM @ NAPLES 3

WED, 11-12PM @ SORRENTO 4

(Cubicle 7)

(Games Workshop)

PANDASAURUS GAMES: BIG NEWS AND 2020 SNEAK PEAK WED, 11-12PM @ NAPLES 4-5 (Pandasaurus Games)

Use the official show hashtag #GAMA2020 to have your post featured during and after Expo!

@mainstreetfunandgames GAMA Game nights are so fun! We are learning a ton of new games to bring back to you!

@blugee Day three at #gama2019 had a great presentation by @asmodee_games looking forward to all the great games coming soon!

81

@teamcovenant It’s one thing to understand how incredible tabletop games are at connecting people, but it’s really been amazing to see so many publishers, distributors, and retailers connecting through games at GAMA 2019!

THE ESSENTIAL

POWER RETAIL AWARDS WINNERS ANNOUNCED @ GRD DINNER MON, 6-8:30PM @ TUSCANY BALLROOM GAMA and the Retail Division (p. 11) take great pride in honoring the best in retail innovation and creativity with the Power Retail Awards. Each year, these awards recognize the most innovative retailers in a variety of categories.

Each winner will receive a $500 credit memo from one GAMA Distributor member, be photographed during the awards ceremony, and be officially recognized on the GAMA website and in the Spring issue of Around the Table.

Nominations were open Fall 2019 through January 2020. All industry professionals were able to nominate a retailer whose efforts they wanted to recognize, as long as the nominated store was an active GAMA member and was in operation for at least one year. From the nominees, the GAMA Retail Division (GRD) reviewed the submissions and voted on the most deserving nominees for each award category: Outstanding Store, Outstanding Marketing, Outstanding Organized Play, and Outstanding Store Design.

Make sure to congratulate the winners if you attend their seminars or see them around the show!

If you would like to get involved in the 2021 Power Retail Awards, please visit this page for more information: gama.org/page/power-retail-awards

LAST YEAR’S POWER RETAIL AWARD WINNERS OUTSTANDING STORE

OUTSTANDING

KNIGHT WATCH GAMES

GOOD TIMES GAMES & ELECTRONICS

ORGANIZED PLAY

SAN ANTONIO, TX

PRINCE RUPERT, BC

OUTSTANDING MARKETING

OUTSTANDING STORE DESIGN

GIGA-BITES CAFÉ

THE GAME CHEST

MARIETTA, GA

TORRANCE, CA

85

N U DEMO

at Game Night Monday & Wednesday

Presentations:

Tuesday 4 PM, Wednesday 10 AM Sorrento 3

COMING

SOON

NOW AVAILABLE

DIRECT-TO-RETAIL SPECIALS ANVIL 8 GAMES

CAPSTONE GAMES

BOOTH 535

BOOTH 227

Brian Niro (brian@anvil-eight.com)

Clay Ross (clay@capstone-games.com)

Every order of $150 will receive an additional $30 MSRP in product of your choice. Every order of the “Retail Starter Kit” will receive an additional $45 MSRP in product and free store copies of each game ordered.

Free Shipping on all orders at show. 55% off MSRP. Free Demo copies. Net 45 Terms.

CARDCASTLE BOOTH N/A

ARGENT SAGA

Seb Harrison (seb@cardcastle.co)

BOOTH 139

Over 35% off CardBot purchase order.

Damien Hardy (info@argentsaga.com)

CHRONICLE BOOKS

Place an order at GAMA for a Booster Case of our third Argent Saga set: Ascension and receive 1 Box of Intros, 1 Booster box of Set 1: Betrayal and one Booster Box of Set 2: Revelations and receive free shipping. Visit Booth 139 for a demo and more information.

BOOTH 439 Lisa Bach (frontdesk@chroniclebooks.com) •

Order 40 - 99 units and receive +2 discount AND Net90 (50% non-returnable) • Order 100 units or more and +2% discount AND Net 90 (52% non-returnable) Promo Code: GAMA20. Promo is good on all Chronicle Books & most Dist. Publishers (excludes MS). Promo is valid between: March 10-20, 2020 (Future ships ok)

THE ARMY PAINTER BOOTH 536 Jonas Faering (sales@thearmypainter.com) RETAIL DISPLAY RACK: Buy one of either the PAINT RACK or the TOOL RACK and get 5% off. Get both racks and you will get a full 10% off.

CORVUS BELLI BOOTH 148

ASMODEE

Mar Larrea (marlarrea@corvusbelli.com)

BOOTH 307

•

Colton Carpenter (ccarpenter@asmodeena.com) 50% off MSRP. No minimum order. No case pack minimum. Free Freight.

•

BCW SUPPLIES

•

BOOTH 745 Andrew Phillips (andrew@bcwsupplies.com)

Reserve at GAMA 5 Infinity CodeOne Operation Kaldstrom and receive +1 free Infinity CodeOne limited promo kit +1 Infinity Demo Pack Reserve at GAMA 5 Aristeia! Core Box and receive +1 free Aristeia! Core Box Reserve at GAMA x 5 Infinity CodeOne Operation Kaldstrom and x 5 Aristeia! Core Box and get +1 free Infinity CodeOne limited promo kit +1 free Infinity Demo Pack + 1 free Aristeia! Core Box and FREE SHIPPING!

Stamp your store logo, team name, or tournament graphic on a BCW Deck Vault premium deck case. Place your order at BCW’s booth during exhibit hall hours and we’ll waive the $200 set-up fee.

ENGINUITY GAMES

BLACK OAK WORKSHOP

Andy Daniel (andy@enginuity.com)

BOOTH 819 1. Free freight for all new customers.

2. Pre-order our upcoming Spicy Dice “4 Fun Pack” and/or our new Spicy Dice “Pouch Pack” and receive pre-publication price of 20% OFF plus FREE FREIGHT.

BOOTH 339 Craig Zipse (craig@blackoakworkshop.com) All orders placed at GAMA receive free shipping. Net30 terms for orders placed at GAMA. All products 50% off MSRP for retailers. Free custom d6!

88

D I R E C T - T O - R E T A I L

FOAM BRAIN GAMES

Purchase of inventory without the display for initial product stock or for existing dealers to restock at GAMA Expo are as follows- 5% discount for orders up to $1000, for orders above $1000 a 7% discount will be applied.

Product intended for in shop demo purposes and/or for the point of sale display will have a separate discount applied for those specific items.

BOOTH 335 Andrew Zorowitz (andrew@foambrain.com) 5% off both in-stock and custom products. Check out our product starter sets for extra special deals and margin.

HIT POINT SALES

GOODMAN GAMES

BOOTH 547

BOOTH 431

James Takenaka (james@hitpointsales.com)

Brett Brooks (brett@goodman-games.com) •

•

• •

S P E C I A L S

Place an order at the show to receive 10% off your order and free shipping.

DCC Day Launch Kit. Be the first retailer in your town to bring DCC Day free adventures to your RPG customers! $50 wholesale price for $150 MSRP of EXCLUSIVE salable DCC Day product, PLUS 25 free promotional giveaway DCC Day modules, as well as swag and posters to help promote the event.

And your DCC Day Launch Kit becomes FREE if you order $250 MSRP of DCC product at the show from the general DCC product line!

Module Madness! 60% wholesale discount on all DCC staple-bound adventure modules, as well as many other DCC items. Retailers can sell them to customers at 20% off with no margin rate erosion. These count as “full” MSRP for purposes of earning the DCC Day launch kit for for free! We offer convenient bundles so you can quickly order product lines.

5E Stockup Offer! 60% discount on all Original Adventures Reincarnated and Fifth Edition Fantasy products.

New retailer starter set. Get a 60% discount and set up your store for success! Each of these starter sets has a basic assortment of Dungeon Crawl Classics, Mutant Crawl Classics, or DCC Lankhmar items that can get you in business fast and easy.

INCARNATE GAMES BOOTH 347 Jason Allen (jason.allen@incarnategames.com) • • •

Place order at show to receive free shipping.

Ascended Kings, Sing For Your Supper, and related products are all 50% off MSRP for retailers.

Net30 terms for orders written at GAMA Expo.

JAPANIME GAMES BOOTH 101

Eric Price (eric@ggdistribution.com) • • • • •

HEART OF CROWN BUNDLE - Get $800 worth of Heart of Crown games for only $300!

KAMIGAMI BUNDLE - Get $800 worth of Kamigami Battles games for only $300!

ROBOTECH BUNDLE - Get $800 worth of Robotech games for only $300!

STARTER SPECIAL BUNDLE - Get $600 worth of Japanime Games titles for only $200!

Special Discount Pricing! - Get 10% off of wholesale prices on all in stock games this week only!

GRAY MATTERS GAMES

JASCO GAMES

BOOTH E501

BOOTH 744

Joe Barron (joe@graymattersgames.com)

Alexander St-Louis (opsupport@jascogames.com)

Free freight on orders of $150 or more. Free demos for opening orders on all games. Minimum order is case pack of six.

Mega Man Board Game bundle, Board Game bundle, Street Fighter Exceed bundle, Turbo bundle, Soulcalibur VI Booster display, UFS Starter bundle, UniVersus DLC bundle.

GREX AIRBRUSH BOOTH 733 Bryant Dunbar (bryant.dunbar@grexusa.com) Free point of sale display (on display to see at GAMA Expo) with the purchase of display inventory with adjusted pricing (no discounts apply for this purchase).

89

gamermats retailer group

D I R E C T - T O - R E T A I L

S P E C I A L S

KOSMOS

ROCA ROBOTICS

BOOTH 334

BOOTH 746

Thomas Wetzel (order@thamesandkosmos.com)

Kevin Lipkin (kevin@rocarobotics.com)

Place an order of $500 or more and get a 5% discount on entire order, Net 60, and FFA. Free freight contingent upon payment by invoice due date.

Free shipping (continental United States) on any Roca Sorter purchased at GAMA Expo ($500 value).

TCGPLAYER

MODIPHIUS ENTERTAINMENT

BOOTH 315

BOOTH 126

Scott Elliott (scott@tcgplayer.com)

Rhys Knight (rhys@modiphius.com)

30 Day Free Trial for GAMA members new to TCGplayer Pro. Upgrade now!

Order any of the Fallout: Wasteland Warfare or Elder Scrolls: Call to Arms Direct to Retail range including scenics or big models and get a further 10% off if ordered during GAMA from the Modiphius booth.

UNDERDOG GAMES BOOTH 248

PANDASAURUS GAMES

Dave Jackson (david@underdoggames.com) 20% off and free shipping on all orders.

BOOTH 135 Brian Lewis (sales@pandasaurusgames.com)

VESUVIUS MEDIA

5% off of direct pricing for: The Mind, Illusion, The Game, Silver & Gold, and Sonora. Plus free demo copy for first case of a title sold.

BOOTH 246 Konstantinos Manos (info@vesuviusmedia.com) Attention Retailers! Drop your business card in the Vesuvius Media booth box to get a FREE copy of Dwar7s Duel (while quantities last)! Don’t forget to ask about our special GAMA Expo Retailer prices!

PERPLEXT BOOTH 531 Chris Handy (chris@perplext.com)

WHITE WIZARD GAMES

Pre-Order 3 ‘Roland Wright: The Dice Game, receive 3 collectable zinc alloy ‘Thimblerasers’ to be used with the Roland Wright line of “Roll & Write & Erase” games.

BOOTH 425 Ginni Stoddard (orders@whitewizardgames.com)

PORTAL GAMES

FOR BRICK AND MORTAR RETAIL STORES ONLY!

BOOTH 129

This is your limited-time opportunity to get the Star Realms Deluxe Nova Collection. This set will NOT be available through distribution. You’ll get 4 copies of the game (Total MSRP $396) for only $198 (a 50% discount)! This complete 1-6 player game includes over 250 foil cards, 6 score dials and a custom game board.

Click here to purchase. Free shipping to stores in the 48 contiguous United States!

Luke Oftinowski (luke@portalgamesus.com) •

• •

Order a Portal Games Essentials bundle ($410 total MSRP) for $180. Consists of 2 Detective (PLG1375) + 2 Robinson Crusoe (PLG0064) + 2 Empires of the North (PLG1231) + 2 Imperial Settlers Roll & Write (PLG1221).

Mix and Match a case of any 6 games for $150 (up to 2 each - MSRP $30 to $75).

Free promo for every game ordered.

ZU STUDIOS BOOTH E500

RAINBOW STARLIGHT

Josh Bakken (josh@zustudios.com) Demo ZU Tiles & Receive a Free Pre-Alpha Starter Set! ($30 MSRP).

BOOTH 124 Tyler Locke (tyler@rainbowstarlight.com) Additional 10% discount for new customers.

91

EDIT

ION

And Ian!

A Role Playing Adventure Game

| theopgames | TheOp.games

© Disney/Pixar.

Based on the game seen in the movie

THE SIDE-SPLITTING team sketch & guess GAME!

Is It

THAT’S A SPICY MEATBALL?

The Category is

PHRASE

or

YOU ARE WHAT YOU EAT?

or

THE BIG CHEESE?

Join The Op team as we share our must-see lineup!

TWO OPPORTUNITIES

Order Today!

TO ATTEND OUR SEMINARS: Tuesday, March 10th 2-3pm in Sorento 4 4-5pm in Sorento 4

BOOTH #407

LEARN ABOUT OUR: Marketing Initiatives

|

New Games & Puzzles |

Retail inquiries: order@usaopoly.com

|

Retailer Support Program

Media inquiries: media@usaopoly.com

DISTRIBUTION SPECIALS ALDERAC (AEG)

LION RAMPANT IMPORTS

BOOTH 607

BOOTH 639

Kyle Nunn (knunn@alderac.com) Through: ACD, Alliance, Golden, GTS, Lion, Magazine, PHD, Southern

Dave Saunders (saunders@lionrampantimports.com) •

An additional 5% off your cost on any orders placed during the show.

• •

BCW SUPPLIES BOOTH 745

5% discount on applicable games for orders placed at the show.

Free freight on orders with over $500 of available product to ship.

On orders that value $1000 or more a client may receive 6 free copies of 1 title of their choosing.

LUCKY DUCK GAMES

Andrew Phillips (andrew@bcwsupplies.com) Through: ACD, GTS, PHD

BOOTH 125

Stamp your store logo, team name, or tournament graphic on a BCW Deck Vault premium deck case. Place your order at BCW’s booth during exhibit hall hours and we’ll waive the $200 set-up fee.

Anthony Boyd (anthony@luckyduckgames.com) Through: ACD, Alliance, GTS, Lion, PHD, Southern

GOLDEN DISTRIBUTION

MAGAZINE EXCHANGE

10% off of MSRP on all currently available products ordered during the trade show or following week.

BOOTH 715

BOOTH 615

Phil Lacefield Jr. (sales@golddist.com)

Contact your sales rep

Sign up for a new store account at Golden and be entered in a drawing for $250 off your first order!

•

JAPANIME GAMES BOOTH 101

•

Eric Price (eric@ggdistribution.com) Through: ACD, Alliance, Golden, GTS, Lion, PHD, Southern • • •

HEART OF CROWN BUNDLE - Get $800 worth of Heart of Crown games for only $300!

KAMIGAMI BUNDLE - Get $800 worth of Kamigami Battles games for only $300!

ROBOTECH BUNDLE - Get $800 worth of Robotech games for only $300!

$19.98 per book for D&D Player’s Handbooks, DM Guides and Monster Manuals! Stop by Magazine Exchange booth #615 and ask about this incredible price on D & D! Visit the Magazine Exchange booth #615 on Wednesday from 3-4. Dragon Shield will be on hand offering a goodie bag for retailers. Stop by and chat with our friends from Dragon Shield! Available while supplies last.

MAGPIE GAMES BOOTH 540

Sam Saltiel (sam@magpiegames.com) Through: ACD

JASCO GAMES

Buy 5 units of Wizard Kittens, get 1 free.

BOOTH 744

PANDASAURUS GAMES

Alexander St-Louis (opsupport@jascogames.com) Through: GTS, PHD, Southern

BOOTH 135 Molly Wardlaw & Nathan McNair (orders@pandasaurusgames.com) Through: ACD, Alliance, GTS, PHD, Lion, Universal

For each 6 Booster Boxes and 8 Turbo Decks preordered from our Partnered Distributors for the My Hero Academia Collectible Card Game, you will receive 1 free Academia Tournament Kit with your initial order of My Hero Academia Collectible Card Game on the scheduled release date.

5% off of: The Mind, Illusion, The Game, Silver & Gold, and Sonora.

94

D I S T R I B U T I O N

S P E C I A L S

SKYTEAR

TASTY MINSTREL GAMES

BOOTH E600

BOOTH 132

Giacomo Jack Neri (giacomo.neri@pvpgeeks.com) Through: PHD

Daniel Hadlock (sales@playtmg.com) Through: ACD, Alliance, GTS

15% off on all orders.

10% off all Tasty Minstrel Games titles.

RESTORATION GAMES

WHITE WIZARD GAMES

BOOTH 235

BOOTH 425

Justin Jacobson (justin@restorationgames.com) Through: ACD, Alliance, GTS, PHD, Universal

Ginni Stoddard (orders@whitewizardgames.com) Through: Check at Booth 425

Buy 6 copies (2 cartons) of Fireball Island: The Curse of Vul-Kar (base game) and 6 copies (1 carton) of Fireball Island: Spider Springs --> Get 6 copies (1 carton) of Fireball Island: Wreck of the Crimson Cutlass, 12 copies (1 carton) of Fireball Island: The Last Adventurer, and 12 copies (1 carton) of Fireball Island: Crouching Tiger, Hidden Bees FOR FREE!

5% off your cost on any orders placed during the show.

DISTRIBUTOR BOOTHS ACD Distribution Alliance Game Distributors Golden Distribution GTS Distribution

515 215 715 114

Lion Rampant Imports Mad Al Distributors Magazine Exchange Peachstate Hobby Distribution

95

639 729 615 415

Publisher Services Inc Southern Hobby Supply Universal Distribution

705 319 n/a

PUBLISHER & DESIGNER SEMINARS MONDAY TOY & GAME COMPLIANCE MON, 10-11AM @ VALLEY VIEW

TEAMWORK MAKES THE DREAM WORK

Dan Bartel (AM Testing & Services)

MON, 11-12PM @ LAKE VIEW

Games and Toys discussion and questions about CPSC requirements and California Proposition 65. Define what the difference in adult and children games is and what are the legal requirements for both. What is Cal Prop 65 and how to make sure your product is in compliance.

Julie Ahern (Greenbrier Games) This presentation looks at the importance of finding partners in design that allow designers to improve their games. In addition, it will delve into the different relationships with developers, and play-testers:

Target audience is inventors, game designers, manufacturers, distributors, and anyone who would like to learn about compliance for their products or products they carry.

• • •

Where to find them When is a good time to use them How to effectively communicate with them

TRADEMARK MASTER CLASS

While designers are the target audience, this is an issue that publishers also may find helpful.

MON, 10-11AM @ LAKE VIEW

LICENSING 101

Brian Chellgren (Bingham Greenebaum Doll)

MON, 2-3PM @ VALLEY VIEW

This seminar provides a brief overview of trademark law then delves into more complex issues that arise when choosing a title for a game or naming a company and seeking to establish or enforce exclusive rights.

Jessica Blair (Roll to Market) An introduction to licensing covering info for both licensors and licensees, including an overview of the terminology, the basics on how to get started in licensing, the main components of a standard licensing agreement, and strategies for a successful licensing program. This seminar will not include any info about Open Gaming Licenses (OGL).

FROM DESIGN TO DELIVERY MON, 11-12PM @ VALLEY VIEW Frank West (The City of Games) For many of us, creating a game is just the beginning, there is also graphic design, rule books, artwork, marketing, manufacturing, logistics, and much more. In this session I’ll be talking through each of the key steps involved in delivering a finished game and sharing my approaches to each of them.

THE DOS & DON’TS OF MIXING MOBILE GAMES WITH BOARD GAMES MON, 2-3PM @ LAKE VIEW Vincent Vergonjeanne (Lucky Duck Games)

This talk targets new publishers who are looking to learn how to be a successful publisher and existing publishers who are looking to improve their processes and fill holes in their wider knowledge.

It is no secret that the rebirth of the Board Game industry is due in part as a counter effect of a dominating digital culture. So it is not unusual to hear some players push back on the idea of hybrid games.

Lucky Duck Games, the publisher behind hybrid games such as Chronicles of Crime and Time of Legends: Destinies, wants to share the many best practices their team has developed working on successful hybrid games for almost 3 years. Not all games should have digital devices attached to them and they will share a complete check-list of the dos and don’ts of the genre!

101

P U B L I S H E R

&

D E S I G N E R

RISKS & REWARDS FOR MANUFACTURING IN CHINA

allow members to be better educated when talking to development companies and be able to choose when a mobile app is right for the experience they want to deliver.

MON, 3-4PM @ VALLEY VIEW

OPTIMIZING YOUR PLAYTESTING

Christopher Frye (Liya International) This seminar will give a factual and practical look at the risks and benefits of Chinese manufacturing solution.

MON, 4-5PM @ LAKE VIEW

We will cover production methodology and how publishers can prepare for a more smooth and educated engagement to get the best possible results. Production will cover quoting process, print, plastics, dice, sourcing, file preparation, sampling and expected processes, timing estimates, and cautions about how to avoid common mistakes that will save you money and time.

Mike Elliott (MSE Consulting) When is my game ready to playtest? Who should I get to playtest it? How should I compensate playtesters?

What kind of feedback should I be looking for from playtesters? How should I utilize the feedback that I get from playtesters? Why do I have so many questions about playtesting? Come and find out the answers to all these questions and more!

INTELLECTUAL PROPERTY FOR GAME DESIGNERS & LICENSORS/LICENSEES

HOW TO SELL TO DISTRIBUTORS

MON, 3-4PM @ LAKE VIEW

MON, 5-6PM @ VALLEY VIEW

Seth Polanksy (AM Testing & Services)

Aldo Ghiozzi (Impressions), Michael Parker (ACD Distribution), Mike Paschal (Peachstate Hobby Distribution), Scott Morris (GTS Distribution)

In this seminar, attorney Seth C. Polansky, Esq. will provide you with a high-level summary of intellectual property (IP). There will be time for an in-depth Q & A.

Get to know the basics of promoting your games to distributors worldwide. We’ll talk about all the standard information distributors look for to help them sell to retailers, in addition to the current state of the distribution tier and how to navigate the challenges and changes happening now!

We’ll cover: • • •

S E M I N A R S

The types of IP designers and retailers are likely to encounter, including copyright and trademark; How to license, acquire, or sell IP; and The key legal terms you need to understand when discussing IP.

GAME DEVELOPMENT IN & OUT OF THE STUDIO SETTING PANEL

DO YOUR TABLETOP PRODUCTS NEED A COMPANION APP?

MON, 5-6PM @ LAKE VIEW

MON, 4-5PM @ VALLEY VIEW

Jeff Tidball (Atlas Games & Gameplaywright), Jon Zierden (Greylight Guidance), Scott Gaeta (Renegade Game Studios), Seppy Yoon (Fight in a Box Games)

Matthew Ridley (GameFor) Companion mobile apps can help to enrich the experience of your tabletop games and products.

However there are times when a different approach would benefit your company more. In this session the mobile experts from GameFor will discuss the pros and cons of companion mobile apps and teach you how to determine when one is right for your experience.

Development is difficult. From the biggest of studios to independent work at the kitchen table, it’s never easy.

In this panel we will discuss the merits and challenges of developing games both in and outside of the studio setting. What can independent developers learn from studio procedure? What can studios learn from the flexibility of independent developers? Let’s find out together!

This discussion is targeting game manufacturers and publishers that have an interest in learning about building mobile apps to complement their tabletop game or product. We hope that our discussion will

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PROMISES MADE, PROMISES KEPT Fewer and Better Games

Tiny Towns, Point Salad, and Ecos: First Continent

Stronger Back-Catalog

14.3% increase in back-catalog sales over 2018

Better Pre-Order System 2020 brings the AEG P3 System

Over the last years, AEG has made promises to game store retailers, and we have worked hard to keep those promises. As we work to create the products that can serve as cornerstones of your game store, we will continue to find ways to build confidence in the AEG brand and provide you with games you will be proud to sell to your customers.

To move into our next promise, we are introducing the AEG P3.

The Priority Pre-Order Program. This program premiered in January with Mariposas. The program allows you to order before we send the game to press giving you priority on your order with regards to allocations, and ensuring your store inventory you want.

Visit us at booth 607 to learn more.

P U B L I S H E R

&

D E S I G N E R

S E M I N A R S

TUESDAY NEW PUBLISHER & DESIGNER ORIENTATION

INTRO TO AWEBASE: FREELANCER MANAGEMENT SOFTWARE FOR PUBLISHERS

TUE, 9-11AM @ SIERRA

TUE, 10-11AM @ SORRENTO 4

Barry Calhoun (GTS Distribution), Emily Hunter (Alliance Game Distributors), Jenna Piller (ACD Distribution), Phil Lacefield (Golden Distribution), Sito Sanchez (Peachstate Hobby Distribution), Trent Harmon (Southern Hobby Supply)

Christian Petersen (AWEbase) AWEbase, Inc. is a new software company designing powerful tools for the creative enterprise, especially publishers, toy makers, software creators, and related businesses.

Wanting to get your games into distribution? Attend this two-hour orientation for new publishers and designers where North American distributors outline their services and how they can best partner with your business and get your games into retail stores.

Join CEO Christian T. Petersen for a first look at the AWEbase Contractor module, an end-to-end online solution to boost your productivity working with freelancers: from contract signing, through deliverable review, to the invoice for payment.

SO YOU WANT TO BE A GAMING MOGUL?

MANUFACTURING 101

TUE, 9-10AM @ LAKE VIEW

TUE, 12-2PM @ SIERRA

Brian Chellgren (Bingham Greenebaum Doll)

Aaron Witten (Witten Financial Services), Loren Coleman (Catalyst Game Labs)

This presentation is intended for new companies and individuals intending to establish a company in the game industry. An experienced attorney provides advice on establishing your company as a legal entity, funding your new business, and strategic decisions in determining where to locate your business. It is particularly directed for people working in the industry in an individual capacity (e.g., a solo design, a small solo publisher) seeking to expand and/or limit their personal liability.

From a quick tutorial on the three-tier distribution system to a worldwide overview on production, including the benefits of domestic vs foreign manufacturing, this panel touches on several topics in an effort to help new publishers avoid the most common early mistakes. This panel aligns with the manufacturing track which runs up through cocktails and dinner.

DESIGNING WITH CONSTRAINTS

HOW TO GET INTO RETAIL TUE, 10-11AM @ LAKE VIEW

TUE, 12-1PM @ LAKE VIEW

Molly Zeff (Flying Leap Games)

Julie Ahern (Greenbrier Games)

This workshop will help designers and publishers learn how to get into retail stores, and help designers decide if they want to handle their own retail sales.

When you are designing for yourself, you can let your creativity run wild. Time, components, art, defiance of physics can even be put to the side. This has produced some amazing products that “think outside the box.”

But what does the added pressure of limitations do to the design process? How can you look at deadlines, specific card counts, the cost of production and maintain ingenuity and a creative spirit? This presentation is for designers looking to work with publishers for the first time, want to evaluate the success of publishing their own games, and anyone who wants to see the practicalities of a creative endeavor.

The presenter will discuss 8 ways to get into retail as a small, new publisher: 1.

2.

3.

4.

5.

6.

7.

8.

Reaching out to your first “local” stores Attending GAMA and building relationships Getting referrals Reaching retailers at cons Visiting retailers during any trip, anywhere Getting into distribution through a consolidator Cold calling Sales trips to a city/region 105

This July, award-winning designer Elizabeth Hargrave (Wingspan) takes to the air again with Mariposas! This new game has players guiding monarch butterflies along their migratory pattern from central Mexico the northeastern United States, and back again. But you must manage your butterflies well and breed along the way, as the journey requires several generations of butterflies to complete.

TM

Booth 607

P U B L I S H E R

&

D E S I G N E R

RUNNING A KICKSTARTER

S E M I N A R S

TUE, 1-2PM @ LAKE VIEW

DOMESTIC PRODUCTION PRESENTATIONS

Frank West (The City of Games)

TUE, 3-4PM @ SIERRA

There are many ways to run a Kickstarter and the more you prepare, the more likely you are to succeed. In this session the presenter will walk you through their battle plan, share tips on where to focus your efforts, and give you the confidence you’ll need to launch your own campaign.

Charles Levin (Shuffled Ink), Kim Drayer (Delano), Robert Carty (Creative Goods Companies), Steffen Kosir (Ludo Fact USA) The Domestic Production portion includes presentations from companies that make the component parts and items for our industry’s game products. You will hear from box makers, card printers, wood producers, and more to help you see what we produce here in the US market.

This talk targets: • •

Anyone looking to run their first Kickstarter.

Anyone who has run a Kickstarter but is looking for knowledge on how to smooth out the problems and achieve better results.

The Networking session runs from 6pm - 7pm in Naples 6-7. During this portion, join those same resource providers for discussion and get more details for pricing and other services that they can provide for you as a manufacturer.

WHAT PUBLISHERS CAN (AND SHOULD) EXPECT FROM GRAPHIC DESIGNERS

WEARING ALL THE HATS

TUE, 2-3PM @ SIERRA

TUE, 3-4PM @ LAKE VIEW

Matt Paquette (Matt Paquette Co.)

Mike Richie (Rather Dashing Games)

Knowing how to work with graphic designers means making better games! We cover what graphic design is and what it isn’t, what services designers can provide and what you should expect to get when working with creative professionals.

Being a small publisher requires you to wear far more hats than you’d think. Mike Richie helps new designers and publishers categorize and navigate the various “Hats” one must wear in this industry. After the presentation, Mike will head up a round-table discussion with attendees.

• • •

Streamline the development process by engaging with & utilizing graphic designers earlier in the process.

Discover what publishers should be expecting from the designers they hire and how to recognize if they get less.

Learn the pros and cons of working with different types of graphic designers.

Small manufacturers, new publishers, game designers looking to break into the industry, even seasoned pros looking to meet new faces and impart their wisdom during the round-table portion of the presentation.

COST-EFFECTIVE COMBATING OF COUNTERFEIT GAMES

PITCHING YOUR GAME TO PUBLISHERS PANEL

TUE, 4-5PM @ BOARD ROOM Nicholas Landau (Bradley Arant Boult Cummings)

TUE, 2-3PM @ LAKE VIEW

Learn about established and newly developed approaches to fighting against counterfeiting of games while controlling costs. This seminar includes an overview of types of intellectual property that cover games, numerous ways to use intellectual property to stop the sale of counterfeit goods without going to court will be discussed, as well as ways to reduce the costs of litigation when it becomes necessary. The target audience is professionals who are beset by imported imitations of their games, but have limited legal budgets.

Alex Yeager (Steve Jackson Games), Jon Zierden (Greylight Guidance), Mike Elliott (MSE Consulting), Scott Gaeta (Renegade Game Studios) So you’ve been around the block. You’ve pitched a few games to publishers. How can your pitches be better?

What’s pre-pitch planning and how can you utilize it?

How can you orchestrate your pitch meeting for the highest odds of success? In this seminar we’ll cover advanced strategy and implementation. We’ll build upon your pre-existing foundation of knowledge to ensure better game pitches.

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AWEbase

TM

Creative Enterprise Software

Transform how you work with artists, writers, editors, sculptors, and other contracted talent with a single, cloud-based platform.

Join AWEbase CEO Christian T. Petersen for a live demo and seminar on Tuesday, March 10th @ 10 AM in Sorrento 4

For more information and a personal demonstration, visit us in booth #346.

www.AWEbase.com AWEbase and the ‘AWE’ Pencil Logo are trademarks of AWEbase, Inc. 2020 All rights reserved.

P U B L I S H E R

&

D E S I G N E R

HOW TO MAKE GAMES THAT LAST: LESSONS FROM 10 YEARS OF ASCENSION

S E M I N A R S

In this talk, you will learn: • • •

TUE, 4-5PM @ LAKE VIEW

How to resolve the paradox of “same but different” How to make your game part of your players’ identity How to never run out of new content to create

Open Q&A will let you ask questions about your own projects and we will talk through how you create a game from the ground up to support years and years of awesomeness.

Justin Gary (Stone Blade Entertainment) All of us dream of making games that will last for years.

None of us can predict whether we will succeed. There are, however, steps we can take to prepare a game to stand the test of time. Stone Blade Entertainment CEO Justin Gary will reveal the secrets learned after 10 years of creating the Ascension Deckbuilding Game.

Thank you to all the presenters for participating in this programming! If you would like to get involved in next year’s programming, please email GAMA Education Manager Melissa Jacobs at melissa.jacobs@gama.org.

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INFORMAL EVENTS Take time to unwind and have fun at these evening events scheduled throughout the week!

EXPO KICK-OFF PARTY

TCGPLAYER GATHERING

SUN, 8-11PM @ CAPRI BALLROOM

TUE, 8:30-11PM @ EDGE NIGHTCLUB

Start the show off right with this kick-off party! Bring your own games to play with other attendees and warm up your networking skills.

Join your retailer partners and TCGplayer for a cocktail mixer and annual face-to-face exchange of ideas, and relationship-building. Hear and share new trends that will help your business and the industry!

MEIJIA GAMES FACTORY PARTY

STAR REALMS TOURNAMENT

MON, 6-9PM @ SIERRA

TUE, 9-12AM @ CAPRI BALLROOM

Publishers and Retailers are invited to come join us for free drinks, dinner, and games! Publishers, bring an RFQ with you to get a quote on your next project - and we will give you a free $50 gift certificate to the Peppermill!

ASMODEE TOURNAMENT WED, 6-11PM @ CAPRI BALLROOM

BINDERPOS COCKTAIL HOUR MON, 9-10PM @ EDGE NIGHTCLUB

ULTRA PRO PARTY

We’re thrilled to be part of GAMA 2020 and we want to celebrate with you and your peers during this retaileronly gathering.

WED, 9-11PM @ EDGE NIGHTCLUB

ASMODEE PARTY THU, 8-101PM @ ARCADE GAME LAB

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CMON PLAY & RETAIL KICKSTARTER PROGRAM GAMA Expo Seminar

March 11, at 11AM Location: Naples 2

INN

DEMO GAME PROGRAM GAME NIGHT KITS RETAILER KICKSTARTER PLEDGE PROGRAM

A game by FOR MORE INFORMATION, Paolo Mori and Remo Conzadori

VISIT US AT

BOOTH

#211

CONTACT OUR RETAIL RELATIONS COORDINATOR, PETE SHIREY PETE@CMON.COM WWW.CMON.COM/PLAY

REGIONAL QUALIFIERS NORTH AdeptiCon March 25-29 WEST Wondercon April 10-12 SOUTH CMON Expo May 8-10 EAST Pax Unplugged November 20-22 (1st Qualifier for 2021 series)

8+

10-15 min

WAR COUNCIL APP

2

CMON’S A SONG OF ICE & FIRE Gama Expo SEminar March 10th at 4 PM Location: Naples 2

ASOIAF.CMON.COM and The War Council App are expanding to aid our amazing community! Please look to our regional qualifier events as we unveil all of this years’ Organized Play features throughout the year.

Player, Tournament Organizer and Store registration Online Event Posting, Registration and Player Statistics Official Judge Registration and Testing

2020 ASOIAF

US NATIONAL CHAMPIONSHIP GENCON JULY 30 TO AUGUST 2 LAST CHANCE QUALIFIERS

Thursday, July 30 and Friday, July 31 US NATIONAL CHAMPIONSHIP TOURNAMENT

Saturday, August 1

VISIT US AT

BOOTH

#211

EXHIBITOR BOOTH

EXHIBIT HALL

1985 Games 800 25th Century Games 705 A Smith Games E300 ACD Distribution 515 Alderac Entertainment Group 607 Alliance Game Distributors 215 Amigo Games 627 Anvil Eight Games 535 APE Games 537 Arcane Tinmen 426 Arcane Wonders 327 Ares Games 435 Argent Saga 139 The Army Painter 536 Around the Table Table 6 Asmodee 307 Atlas Games 122 AWEbase 346 B&B Games Studio 629 BANDAI 427 BARD Games E100 Battle Foam 727 BCW Supplies 745 Best Coast Pairings 820 Bezier Games 525 BinderPOS 814 Black Oak Workshop 339 Blacklist Games 748 Blue Orange Games 701 Board & Dice 326 Breaking Games 119 Brotherwise Games 530 Bushiroad 618 Capstone Games 227 CardLords 804 Cascade Games 144 Chaosium 245 Chessex Manufacturing 739 Chronicle Books 439 CMON 211 Corvus Belli 148 Crafty Games 239 Creative Goods Companies 735 CrowD Games 637 Cryptozoic Entertainment 445 Crystal Caste 721 Crystal Commerce 145 Cubicle 7 625 Czech Games Edition 519 Deep Water Games 241 Devir Games 244 Dex Protection 336 Dice Throne 705 Die Hard Dice 545 Dust USA 112 Eagle-Gryphon Games 121 Easy Roller Dice 337 Elf Creek Games 817 Enginuity Games 819 Fireside Games 510 Floodgate Games 705 Flying Buffalo 429 Flying Frog Productions 225 Flying Leap Games 818 Foam Brain Games 335

Wednesday Hours: 12pm - 6pm Thursday Hours: 9am - 5pm

EXHIBITOR BOOTH Forbidden Games 718 Free League Publishing 136 Gale Force 9 / Battlefront Miniatures 506 Game Brewer 546 Game Manufacturers Healthcare Tabe 5 Game Toppers 529 GameFor E401 Gameland Import & Export 805 GamerMats 229 Games Workshop 201 Gate Keeper Games Table 7 Genius Games 619 Gigamic Games 446 Golden Distribution 715 Goodman Games 431 Grandpa Beck’s Games 436 Gray Matters Games E501 Green Ronin Publishing 224 Greenbrier Games 636 Grex Airbrush 733 GTS Distribution 114 HABA USA 331 heo America / Ultimate Guard 646 Hit Point Sales 547 Hopes Game Manufacturer 810 Hush Hush Projects 740 ICv2 Table 4 IDW Games 734 IELLO 301 Imperial Publishing 230 Impressions 107 Incarnate Games 347 Indie Boards & Cards 705 Infinite Black 344 Japanime Games 101 Jasco Games 744 Judge Academy 144 Kess Co 647 Keymaster Games 705 Kid’s Table Board Gaming 705 Koplow Games 349 KOSMOS 334 Leder Games 138 Level Up Dice 340 Line Breakers / Card Maxxx 726 Lion Rampant Imports 639 Little Genie Productions E201 LongPack Games 444 Looney Labs 526 Lucky Duck Games 125 Luma Imports 624 Mad Al Distributors 729 Magazine Exchange 615 Magpie Games 540 Mantle Stores 813 Max Protection 803 Micro Art Studio 821 Modiphius Entertainment 126 Monster Protectors 749 Mythic Games 438 Nord Games 341 Norse Foundry 218 North Star Games 240 OffWorld Designs 100 Origami Whale 548

EXHIBITOR BOOTH Osprey Games 725 Paizo Publishing 207 Pandasaurus Games 135 Panini America 345 Para Bellum Wargames 419 Parallel Games 801 Peachstate Hobby Distribution 415 Pegasus Spiele 219 Perplext 531 Pokémon Company International 507 Portal Games 129 Priority Payment Systems Table 2 Privateer Press 611 Publisher Services Inc 705 Q-workshop 447 Quartermaster Logistics 508 R. Talsorian Games 812 R&R Games 128 Rainbow Starlight 214 Rather Dashing Games 705 Reaper Miniatures 325 Renegade Game Studios 511 Restoration Games 235 Retailer Appreciation Box Table 1 Roca Robotics 746 Role 4 Initiative 635 Royalwill Manufacturing 238 Runaway Parade Games E601 Sirius Dice 628 Skytear E600 Smart Zone Games 809 Smirk & Dagger Games 534 Southern Hobby Supply 319 Star City Games 728 Steamforged Games 106 Steeped Games 802 Steve Jackson Games 102 Strange Machine Games 441 Stronghold Games 705 Studio 2 Publishing 142 Tasty Minstrel Games 132 TCGplayer 315 Thing 12 Games 822 TNT Laserworks E301 Twin City Games 645 Ultimate Custom Coins E200 UltraPRO 501 Underdog Games 248 US Playing Card Company 247 Upper Deck 115 usaopoly (The Op) 407 Vallejo Hobby Colors 228 Vesuvius Media 246 Warcradle Studios 147 Warlord Games 539 Wattsalpoag Games 738 Weird Giraffe Games E400 White Wizard Games 425 Witten Financial Services T3 Wizards of the Coast 601 WizKids 401 Wolf Lord Games 743 Worldwise Imports 808 Wyrd Miniatures 111 Zu Studios E500

Remember! Bring your coupon book and check the Show Specials on p. 88-95 to make the most of your time in the Exhibit Hall!

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800 801 802 803 804 805

808

809

810

812

813

817 818 819 820 821 822

814

AISLE 800 148

147

144 142

248

349

247 346

246

347

446

447

546 548

547 646

647

E100 E200

E201 E300

E301 E400

E401 E500

E501 E600

E601

145 244

245 344

345 444

445

545

645

748

749

746 744

745 743

138

139

136

240

241 340

238

239 235

135

132

341

441 540

339 438

336

439

337 436

435

335

334

536 534

539

639

537 636

637

535

635

740 739

738

735

734

325

429 427

526

425

531 529 628 525 624

629 728 627 726 625

218

219

319

419

519 618

619 718

115 214

215

315

415

515

615

119

AISLE 700

225

327 426

431 530

AISLE 600

227 326

331

AISLE 500

125 224

121 114

228

229

AISLE 400

122

230

AISLE 300

126

129

AISLE 200

129

AISLE 100

733

727 725

721

715

112

106

729

111

211

107

207

510 407 508

307

506

511

611

507

607 705

102 101 100

T1

201

301 T2

T3

401 TUSCANY FRONT ENTRANCE

T4

501 T5

TUSCANY FOYER 117

601 T6

T7

701

Attend our Retailer Seminars for a chance to win a case of each game we release for the rest of 2020!

We will randomly pick one lucky store per seminar. You must present the coupon from the GAMA Coupon book and be present to win.

Š 2020 Renegade Game Studios.

Date: Tuesday, March 10, 2020 Time: 2:00 PM to 3:00 PM Location: Naples 6

Date: Wednesday, March 11, 2020 Time: 9:00 AM to 10:00 AM Location: Naples 6

For details, please visit

www.renegadegames.com/retailers

• Coffee and Cookies all day • Product Tours

Pick Up Your Free Game Bundle!* (Estimated over $100 value!)

PEPPERMILL NORTH WING

6 EDGE NIGHTCLUB

SPA TOSCANA

BIMINI STEAKHOUSE

FITNESS CENTER

1

2

3

4

5

1

2

CAPRI BALLROOM

ELEVATOR TO 17TH FLOOR.

POOL AREA

ROMA ROOMS

TUSCANY TOWER

BUSINESS CENTER

7

NAPLES ROOMS

1 2

3

ARCADE EXTREME

POOLSIDE TERRACE LOUNGE

SORENTO ROOMS

BISCOTTI’S RESTAURANT

4

Full PDF!

1 2 3 4

EXHIBITOR HALL

TUSCANY BALLROOM

RETAILER & INDUSTRY TRACKS

NAPLES/ROMA/SORRENTO

TUSCANY FOYER/ GAMA REGISTRATION

PUBLISHER & DESIGNER TRACKS

PEPPERMILL TOWER 17TH FLOOR

PARKING GARAGE

TUSCANY BALLROOM

MEALS & GAME NIGHTS

CAPRI BALLROOM

ELEVATOR

TELEPHONE

ESCALATOR

RESTROOM

BEVERAGES

RESTAURANT

+ MORE!

Located between the Exhibit Hall and the Seminar Rooms!

Register for a Product Tour and Free Game Bundle at

www.renegadegames.com/retailers *1 per store. Must participate in a Product Tour to receive this free Game Bundle.

Wardlings pdf will be provided after GAMA. Physical books will not be included. © 2020 Renegade Game Studios.

MONDAY GAME NIGHT GAMA GAME NIGHT 9PM-12AM @ CAPRI BALLROOM Join a variety of publishers to demo their latest releases and classic products. Use this as an opportunity to ask questions and learn how to sell and demo titles directly from the publisher.

By the end of the night, you should have an idea of new game lines to bring into your store.

Someone from the GAMA staff will be present during the entire game night. You can find them by the escalator landing if you have any questions or need assistance during the event.

COMPANY AEG Amigo Games Asmodee B&B Games Studio Bandai

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38

39

40

41

42

43

44

45

28

29

30

31

32

33

34

35

36

19

20

21

22

23

24

25

26

27

10

11

12

13

14

15

16

17

18

1

2

3

4

5

6

7

8

9

120

Breaking Games Bushiroad The City of Games CMON Czech Games Edition

TABLE 14 40 1-3, 10-12 33 21 32 20 18 19 & 28 7 & 16

Game Brewer

25

Gate Keeper Games HABA USA

39 30

IELLO Impressions Lion Rampant Imports Luma Imports Magpie Games Modiphius Mythic Games Ninja Star Games Nord Games North Star Games Portal Games Publisher Services Inc Rainbow Starlight Restoration Games Steve Jackson Games Upper Deck usaopoly (The Op) VRGames WizKids

5 13 37 22 & 31 36 9 43-44 42 35 29 & 38 24 6 23 34 17 & 26 15 8 41 4

19

TUESDAY GAME NIGHTS 20

21

10 11 12 GAMA GAME NIGHT

22

23

24

25

26

27

13

14

15

16

17

18

9PM-12AM @ CAPRI BALLROOM 1 of publishers 2 3 to demo 4 5 latest 6 releases 7 8 classic 9 products. Use this as an Join a variety their and opportunity to ask questions and learn how to sell and demo titles directly from the publisher.

By the end of the night, you should have an idea of new game lines to bring into your store.

Someone from the GAMA staff will be present during the entire game night. You can find them by the escalator landing if you have any questions or need assistance during the event.

Board Games

STAR REALMS TOURNAMENT 9PM-12AM @ CAPRI BALLROOM

COMPANY Anvil Eight Games

17

18

19

20 8

9

5

1

14

10

6

2

15

11

7

3

16

12

8

7

STAR REALMS TOURNAMENT

13

6 5

3

Asmodee Atlas Games

19 & 20

BARD Games Brotherwise Games CMON Games Workshop Impressions Leder Games Luma Imports

26 21 11 & 15 4 8 22 13 & 17

Magpie Games

24

Portal Games Rainbow Starlight

18 16

Smart Zone Games

25

1

COMPANY

7

Free League Publishing

9

Steve Jackson Games usaopoly (USAopoly)

22

23

24

121

25

26

TABLE

Cubicle 7 Renegade Game Studios

21

12 10 & 14 7 3

RPGs

2

4

23 1-2, 5-6, 9

Steamforged Games Steve Jackson Games usaopoly (The Op) WizKids

4

TABLE

4-6 2&3 1

WEDNESDAY GAME NIGHTS GAMA GAME NIGHT

COMPANY

8-11PM @ CAPRI BALLROOM Demo publishers’ latest releases and classic products. Use this as an opportunity to ask questions and learn how to sell and demo titles directly from the publisher. By the end of the night, you should have an idea of new game lines to bring into your store.

Someone from the GAMA staff will be present during the entire game night. You can find them by the escalator landing if you have any questions or need assistance during the event.

ASMODEE TOURNAMENT

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38

39

40

41

42

43

44

45

28

29

30

31

32

33

34

35

36

19

20

21

22

23

24

25

26

27

10

11

12

13

14

15

16

17

18

1

2

3

4

5

6

7

8

9

46

47

48

49

50

AEG

13

Anvil Eight Games

44

Atlas Games BARD Games Bezier Games Blue Orange Games Board & Dice Cryptozoic Entertainment Cubicle 7 Czech Games Edition

51

124

8 & 17 51 30 25 35 48 20 46-47

Devir Games

26

Enginuity Games Fireside Games

27 34

First Fish Games

6-11PM @ NAPLES 6-7

TABLE

Flying Frog Productions Games Workshop HABA USA IELLO Impressions Japanime Games Lion Rampant Imports Looney Labs Lucky Duck Games Luma Imports Magpie Games North Star Games Paizo Publishing Pandasaurus Games Para Bellum Wargames Pegasus Spiele Pokémon Portal Games Rainbow Starlight Reaper Miniatures Renegade Game Studios Steamforged Games Steve Jackson Games usaopoly (The Op) Ultra PRO Warlord Games White Wizard Games Wizards of the Coast WizKids Wyrd Miniatures

9 38 & 39 49-50 43 2 12 23 18 36 41 31 & 40 45 7 & 16 6 3 33 28 10 42 32 14 19 22 15 & 24 11 5 37 29 4 1 21

THURSDAY GAME NIGHTS ORIGINS AWARDS SHOWCASE 8-11PM @ CAPRI BALLROOM Be the first to find out which products are named the top five nominees for each of the ten categories for the 2020 Origins Awards. Demo copies will be available for most categories, with the nominees for Digital Adaptations and Game Accessories on display.

PSI GAME NIGHT 8-11PM @ NAPLES 6-7 Join a variety of publishers under the Publisher Services Inc. wing for one more chance to play games and have fun!

ACADEMY & ORIGINS AWARDS FOCUS GROUP 9-10PM @ NAPLES 2 The Academy of Adventure Gaming Arts & Design and Hall of Fame are institutions for designers that have had different functions, structures, and leadership over the years. GAMA wants your feedback on what (if anything!) should change in the way they serve the industry and Association. We’d love to hear your views, critiques, and aspirations!

CATEGORY

37

28

19

38

29

20

39

30

21

40

31

22

41

32

23

42

43

33

34

24

25

44

35

26

45

36

Board Games

1-8

Card Games

10-16

Collectible Games

1

11

2

12

3

13

4

14

5

15

16

6

7

125

17

8

17

Family Games

19-23

Historical Games

28-31

Historical Miniature Games

24-25

Miniature Games

37-41

Role-Playing Games

32-34, 42-43

27

COMPANY 10

TABLE

18

9

KOSMOS Panini America Strange Machine Games US Playing Card Company

TABLE 36 27 9 18

®

Collect, Command, Conquer

Available Now!

Take control of mighty Champions in a bid to battle and claim the powerful tears of perished gods in this tabletop skirmish board game ® ®

2 players

Age 14+

45-60 mins

STEAMFORGED.COM

30 minutes

1-4 Players

Age 14+

Defeat the Darkness!

The Kingdom of Ding Dong Dell has fallen, usurped by Doloran, a man steeped in evil. The former king, Evan Tildrum, must build a new kingdom for his people: Evermore! In this fun, cooperative game for 1-4 players, you’ll go on quests, defeat monsters and build a bright kingdom to stand against evil.

All you’ll need are smart choices... and a little luck.

® ®

Available Now! steamforged.com

Ni No Kuni™ II : Revenant Kingdom & ©LEVEL-5 Inc.

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130

SAVE THE DATE 2021

MARCH 15-18, 2021

PEPPERMILL RESORT • RENO, NV

131

Bring your coupon to Booth #102 to claim your free die* and discover Steve Jackson Games Direct to Retailer sales opportunities! *Our choice, while supplies last.

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