2017-2018 GAMA Annual Report

2017-2018 ANNUAL REPORT GAMA Growth Review

Dear GAMA Members,

Each August, GAMA files an annual report to the state of Illinois to maintain our nonprofit status.

Although that process is mostly a formality required by the state in which we are registered as a nonprofit, the staff pointed out this is a great time to share updates with membership.

This sentiment was echoed in the Board of Director’s goal to enhance GAMA’s communication.

As we celebrate our success and begin to plan where we are going, it’s humbling to remember where we have been.

I’m proud to share our first annual report with the members.

Sincerely, John Ward Executive Director

A game on every table, a table for every gamer.

The essential nexus for new and experienced game industry professionals, the Game Manufacturers Association serves to promote its member’s common interest—to increase the adoption of and engagement with hobby games. GAMA fosters networking, sharing of best practices and innovations, and the pooling of resources toward common goals. GAMA achieves this through hosting trade and consumer shows, industry events, providing an information and resource hub, marketing activities, and interfacing with other trade organizations in adjoining industries.

WE ARE GAMA GAMA is represented worldwide! From publishers, to manufacturers, distributors, retailers, designers, artists and other industry professionals, GAMA members everywhere are working together to increase the presence of tabletop games across the globe.

Australia Canada China Denmark Finland

France Germany Italy Japan Mexico

Netherlands New Mexico Philippines Poland Portugal

Romania Spain Taiwan Turkey United Kingdom United States

MEMBERSHIP The Membership section provides an overview of how each GAMA member level is performing: • Publisher/Manufacturer • Distributor • Retailer • Communicating

THIS YEAR The 2017 vs. 2018 membership graph exemplifies the increase we have seen from the totals reported at the end of fiscal year 2017 to our current numbers of 2018.

Membership reports are pulled monthly. A quarterly report is included in each quarterly newsletter.

2017 vs. 2018 Total Membership

530 472

166

180 94 24

Publisher/ Manufacturer

143

20

Distributor 2017

Retailer 2018

Communicating

MEMBERSHIP GROWTH TO DATE Over the course of nine years, GAMA has seen fluctuation throughout its membership levels. Reports show that over the past three years, total membership has been on a steady incline and continues to climb.

To date, GAMA’s total membership has reached an overall high.

530 2009 vs. 2018 Total Membership

180 100 Publisher/ Manufacturer

12

20

Distributor 2009

143

111

43

Retailer 2018

Communicating

TRAINING AND EDUCATION This Training and Education section highlights the amount of training and education hours offered to GAMA members at GAMA Trade Show.

GAMA offers training and education programs to help members keep a pulse on topics shaping the hobby games industry.

THIS YEAR The 2017 vs. 2018 seminar hours graph exemplifies the increase in total seminar hours offered to GAMA Trade Show attendees.

65 55

57

69

2017 vs. 2018 Seminar Hours 30 23 17 7

Retail

Manufacturer & Designer 2017

Industry 2018

Premier Presentation

Each year, one of the main goals set when planning the GAMA Trade Show is to enhance the training and education offered.

This means increasing the number of quality seminars, providing a variety of topics and partnering with more industry professionals.

69

2009 vs. 2018 Seminar Hours

57

30 23

18

15 2

Retail

3

Manufacturer & Designer 2009

Industry 2018

Premier Presentation

TRAINING AND EDUCATION This Training and Education section highlights the training and education hours offered to GAMA retailers at Origins Trade Day. Origins Game Fair hosts a Trade Day, offering retailers a concentrated version of the seminars offered at GAMA Trade Show.

9

THIS YEAR The 2017 vs. 2018 Trade Day hours graph illustrates the variation of seminar hours offered at Origins.

9

2017 vs. 2018 Trade Day Hours

6

6

Retail

Premier Presentation 2017

2018

Origins Trade Day is designed to provide retailers the opportunity to get the latest information from the top manufacturers and publishers in the industry—plus, educational seminars from leading retailers.

Tracking the amount of seminar hours offered began in 2011. Since then, seminar hours have varied.

2011 vs. 2018 Seminar Hours

8

6

6 4

Retail

Premier Presentation 2011

2018

SHOWS AND EVENTS

THIS YEAR

This Shows and Events section provides a performance The 2017 vs. 2018 show overview of the GAMA Trade badge graph exemplifies the Show. increase in attendance at the The GAMA Trade Show is the GAMA Trade Show. business-to-business event for the hobby games industry. It is open to GAMA members only.

1,684 2017 vs. 2018 Show Badge

613

1,462

784

Total Attendance

Unique Retail Badges 2017

2018

The GAMA Trade Show has come a long way over the past nine years—growing in size and providing more opportunities to learn, network and build business.

1,684 2009 vs. 2018 Show Badge

915

784 305

Total Attendance

Unique Retail Badges 2009

2018

SHOWS AND EVENTS

THIS YEAR

This Shows and Events section provides a performance overview of Origins Game Fair.

Origins Game Fair is an open consumer show. It’s Five days of gaming and fun with a variety of events that target a number of diverse interests.

The 2017 vs. 2018 show badge graph exemplifies the increase in attendance at Origins.

70,765 58,958 2017 vs. 2018 Show Badge

17,001

18,648

Unique Badges

Turnstile 2017

2018

Since the first Origins, held in 1975, the show has evolved into the second largest gaming convention in the U.S. Origins has experienced progressive growth year after year.

70,765 2009 vs. 2018 Show Badge

18,648

17,610

7,534 Turnstile

Unique Badges 2009

2018

2018 GOALS AND PRIORITIES The 2017-2018 GAMA Annual Report provides a view of 2018’s goals and priorities and accomplishments.

Goal Indicator Legend

Priorities Priority #1:

Goal Complete

✓

Goal not met

-

Target Goals ✓Pull off the move to Reno

Move the GAMA ✓Communicate with existing retail members about move Trade Show to ✓Pursue map over of the show into new Reno venue

✓Enhance site book ✓Improve manufacturer programming ✓Establish new advertising opportunities for manufacturers

Priority #2:

Origins Game Fair

✓Improve event submission and management -Improve website ✓Establish and share baseline demographics info with exhibitors ✓Enhance social media advertising ✓Expand ancillary advertising for exhibitors ✓Pursue large-scale events

2018 GOALS AND PRIORITIES The strategic planning process is reviewed annually to ensure that it aligns with GAMA’s goals and vision.

Priorities

Target Goals

Priority #3:

✓Increase membership communication

GAMA Infrastructure

Priority #4:

✓Enhance website and Member Access Portal (MAP) connection ✓MAP training •

Virtual member training

•

Expand MAP suite for membership

✓Enhance Academy member communication

Improve the Academy of

-Enhance Hall of Fame value

Adventure Gaming Arts and Design

(Shipping date for support package Fall 2018)

-Field retail support for award-winning games -Enhance and update Academy website

✓Improve the Awards ceremony

2019 GOALS AND PRIORITIES The 2019 Goals and Priorities section provides a detailed view of the upcoming year’s objectives.

Priorities Priority #1:

Target Goals •

Reevaluate meals at show

•

Increase ancillary advertising package

•

Increase retail marketing

•

Complete hall expansion

•

Introduce show app

•

Improve manufacturer programming

Priority #2:

•

Event improvement (round 2)

Grow Origins

•

Expand social media and advertising

•

Begin year-round marketing

•

Upgrade Origins Store and create online store

Expand the GAMA Trade Show

2019 GOALS AND PRIORITIES

Priorities Priority #3: Improve the Organization

Priority #4:

Enhance the Academy and Origins Awards

Target Goals •

Increase membership communication

•

MAP training and expansion

•

Create YouTube channel

•

Enhance the GAMA website

•

Improve retail support for award-winning games

•

Enhance Academy member communication

•

Move retail marketing support to mass

2019 BOARD GOALS The 2019 Board Goals section provides a detailed view of the upcoming year’s objectives.

GOALS

Collect, and become a repository for data about the games industry.

Enhance communication and engagement with the membership.

2019 BOARD GOALS

GOALS

Expand platforms that support market growth and influence.

Increase the value of GAMA Trade Show and Origins Game Fair.

FINANCIALS The Financial Analysis section provides an overview of GAMA’s current financial results, position and condition compared to the financial state of GAMA in 2008.

At the 2018 Annual Board meeting, held at Origins, the Treasurer’s Report showed our 2017 Year End bottom line as positive by roughly $89,000.

June 2008

June 2018

Bank Balance

$160,927.20

$1,607,690.55

Accounts Payable

$173,066.07

$17,029.35

Fund Balance

$(321,146.53)

$456,835.27

0

$70,015.36

Reserves (CDs)

GAMA Board of Directors

President Stephan Brissaud Vice President Anne-Marie DeWitt Treasurer Aaron Witten Secretary Brian Dalrymple Distributor Chair Bob Maher President-Emeritus Rick Loomis

Retail Chair Dawn Studebaker Member-at-Large Jeff Tidball Member-at-Large Mike Webb Member-at-Large Andrew Chesney Member-at-Large Marie Poole Emeritus Will Niebling

Emeritus Mike Stackpole

GAMA Retail Division Chairperson Dawn Studebaker Vice Chairperson John Stephens Secretary Jennifer Ward

Member-at-Large John Coviello Member-at-Large Dave Salisbury Member-at-Large Josh Fohrman

The Game Manufacturers Association 240 N. Fifth Street Suite 340 Columbus, Ohio 43215