COMMUNITY TRANSFORMATION STRATEGY:

Placemaking and Community Serving

GOAL: Improve Community Buy-In (2 Dots)

We would like to XXX the XXX by XXX before X. We would like to increase readership our downtown newsletter to 250 subscribers before December 2023.

Measurable Outcomes

• Attract Locals & Visitors o Attract number of participants to events equal to X percent of county population by June 2024 o People wanting to be here! o Increase social media followers by 5% by 2024 o Attract number of participating county residents by 2024 o Track social media numbers

• Volunteers o Create community champion and team (Hype Team) o Increase of the percentage of volunteers o Capture Volunteer Analytics:

▪ Number of volunteers (Does it increase over time?)

▪ Number of participants

▪ Number of volunteers that do multiple events

▪ Attendance at events number of volunteers

▪ Track second time volunteers increase second time volunteers by 20% by 2024

▪ Track second time volunteers o More black people on boards and committees (Diversify boards and committees) o Create an event sign in system by June 2023 Increase social media followers by 5% by January 2024 o Increase second time volunteers by 20% by June 2024

• Regular contact with community at large

Critical Success Factors

• New leadership that is an accurate representation of our population

• Common language and expectations among influencers and leadership

• Clear benefits/expectations and promoting benefits

Barriers

• Education of the community what we’re about

• County residents are unaware of what we are doing

• Information on how to get involved

• Inclusive programming

• No boots on the ground (in person communication)

Actions

• No clear call for need or where

• Making people feel welcome

• City/County relationship

• Partnerships with nonprofits

• Lack of leadership

• Uncertainty

• Apathy

• Lack of diversity

• Lack of young people involved

• Prioritize, locate, and outreach to less included citizens

• Actively recruit individuals to be a part of

1 Bridging the Community Project

2 Disseminate Monthly Newsletter

Steps

Add lighting to 6th Street bridge as a small scale pilot project

Design monthly newsletter

Grow database

Add to City’s website and social media

Heather & Danielle

2023

ADDITIONAL BRAINSTORMING/IDEAS

(other options: Volunteers & People)

• Recruit hype squad for downtown Griffin

• Engagement o Engage with business owners and citizens to encourage them to be more involved in downtown o More citizens were engaged in the betterment of our community o Engage people who aren't involved by encouraging them to be part of the solution

• Participation & Inclusivity o Create shared common goals o Reframe and solidify how we define diversity to empower and equip dreamers to become doers o Develop a wide and deep pool of volunteers and leaders to take actionable steps to improve downtown o Build trust across or among citizens of Griffin create a purpose for us to work together without a disaster o Serve as the hub for everyone in Griffin and Spalding County o Increase citizen support participation o Partner with citizens and businesses to improve downtown o Maximize community participation and investment

• Recruit volunteers

• Inspire and promote opportunities

Additional Critical Success Factors

• Identify and inform about benefits

• One-on-one contact

• Create activities that appeal to a diverse audience

• Regular and diverse activities

• Common language and expectations amongst leadership and influencers

• Expect and demand exceptionalism. Do not settle

• Incentivize participation

• get the elected officials to buy in and be present

• A sense of place and attitude