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CONVENIENCE STORE TREND TAKES A GOURMET TURN WITH ‘SUNDAY MARKET’ FORMAT


“There will be a gradual shift from price to value, to better food and smaller portions”

“Digital media is affordable and allows small companies to reach consumers in a way that was not possible before”


“Shelf positioning should be clear and should facilitate product purchase”

“Consumers want to have control over what they eat”

“A product needs to live up to its promises in order to build loyalty between brand and consumer”


Profile for Gama

Gama News – October 2014  

A fresh look at the FMCG industry, bringing together key stories and insights from across the globe.

Gama News – October 2014  

A fresh look at the FMCG industry, bringing together key stories and insights from across the globe.

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