Gama News – May 2015

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FUTURE OF $7 BILLION HAIRCARE DIVISION APPEARS UNCERTAIN AMID RUMOURS OF INTEREST FROM MAJOR PLAYERS




MOVE DESIGNED TO ALLOW CONSUMERS TO MAKE “INFORMED CHOICES”








“Consumers are continuing to move away from sweetened, caloric and diet beverages”

“Consumers trust other consumers more than they trust the traditional, formal advertising”







“Low-alcohol drinks will see an increase in volumes”

“Listening to customers is very important, but the next stage is involvement”