Gama News – March 2014

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THE MEXICO CONGLOMERATE IS TO PAY C$1,830 MILLION (ABOUT US$1,655 MILLION) TO ACQUIRE ALL THE SHARES OF CANADA BREAD LIMITED.





“ Companies and brands have to listen to consumers more – and better – across all channels ”

“ Consumers are less affluent, wear austerity with pride and are smarter”





“We are developing innovations that lower energy costs, while a further priority is reducing waste”

““You need to build loyalty with customers in an uncertain market”

“A key area of innovation will be products catering for special dietary needs, such as gluten intolerance”





“Consumers need to be constantly surprised by us”

“It is interesting to see how big companies are launching products positioned at accessible price points”

“Reaching consumers is now cheaper and easier than ever”




“Format adaptation targeting smaller households will help consumers to economize”

“Companies should develop their brands and make them more accessible”

“Companies need to constantly question whether their value proposition is optimized”



“Trends such as health and functional benefits are now translating into key product innovations” “Our model is centred on The Alimentaria Hub, a dedicated space for innovation, trends and globalisation”