The Passion Issue - what our advertisers say

What is my passion?

We asked some of Subiaco's leading business personalities what passion means to them - and realised that for many, passion is more than just the feeling of your heart beating faster.

Dan Cross | ADDICTED TO AUDIO "We know that passionate spark in the eyes of our clients when they hear the perfect sound. It triggers emotions, goosebumps, and sometimes even a tear. For us, music is everything"

Ian Gatjens Bohl

EL PERUVIAN FOOD CO “I’m passionate about local produce and cooking which give me joy as I love bringing the taste of Peru here in Australia. I’m also passionate about the late swims at the beach, as I grew up on the beach in Lima.”

Rose Frontino | DIMARIO SHOES

“You cannot teach passion; passion comes from the heart. I love being surrounded by beautiful things – to me, it’s a form of excitement, colour and uniqueness. Dimario Shoes was born from my obsession to share my expertise in fashion!”

Tania Watton

BANK OF QUEENSLAND SUBIACO “I’m passionate about helping people and supporting the local community. I’m also very appreciative of all the local businesses community and people who have supported me and the branch.” Dr Luvena Tan | THE DENTISTS

“Passion to me is a zeal for something. At The Dentists, our team are passionate about caring for people and helping them with their oral health journey.”

Heidi Atchison | JET EMPIRE “Passion to me is uncontrollable love and enthusiasm for someone or something special to you. For me, I have been passionate about music from the first time I encountered it . . . I sought it out, I opened my heart and mind to it, and I devoured it at every opportunity. The desire to incorporate music into every part of my life is organic, and as it permeates into my business through song names and genres, it is like a partner . . . reliable and soothing, always there when I need it, and congenially coming along on the journey with me.”

Renata and Gerry Downing | PUPA FAST NUTRITION “You can always recognise someone who is passionate about what they do, no matter what it may be. They are enthusiastic, driven, solution-minded, inspiring, fun and tireless learners. This has been important in our life and we have taught our two girls from an early age to follow their passion and find what makes each day meaningful. This makes all the difference! Passionate people make a difference in this world because of their contribution.”

Chef Caleb Azuka | RESTAURANT CALEB “I love being a chef and the hospitality industry and I am grateful for all my recent awards and accomplishments - Chef of the Year and Chef Hat from the Australian Good Food and Travel Guide. But what I love the most is how my guests come in as strangers and leave as friends and sometimes even family. That smile on their face and the memory gives me great satisfaction. To see great food and wine and atmosphere unite people from different ethnicities and backgrounds is beautiful.”

Sarah Radcliff

LILY LANE CREATIVE

“When you’re lucky enough to find yourself in a career that is your passion, there is no definition, no boundaries between when I’m working and not working. I’m living my passion, and I get inspired constantly by my surroundings so I feel blessed to be able to do this every day.”

Natalie Hiddlestone

HIDDLESTONE ELECTRICS

“If you are able to find work that you are passionate about, you will never work another day in your life.” Daniel Burt

GOLDEN WEST BREWERY

"For me, passion is to do something purely for the love of it and because you love what you're doing, with complete disregard for how others judge what you're doing. Luckily for Golden West Brewing Co we have an exceptional head brewer and head chef that are far more considerate of others' opinions when it comes to their passions."

Heather Levi

HEATHER LEVI INTERIORS

“My passion is transforming and creating meaningful and colour spaces for people’s lives at home, to share with their loved ones.”