DESIGN
PORTFOLIO
Gabriel Escobar Cortés. Architect & Designer Universidad de los Andes. COLOMBIA (2019)
20 22
Architect & Designer
STUDIES. Design undergraduate program at Universidad de Los Andes. (2014-2019). Bogotá, Colombia. Architecture undergraduated program at Universidad de Los Andes. (2015-2019). Bogotá, Colombia. Certified program in BIM ARCHITECTURAL & STRUCTURAL DESIGN, with Autodesk certification Training center at Naska Digital. (2019) Bogotá, Colombia. Colour Alchimia workshop with Laura Daza 2018. Color workshop based on natural pigments. San Bartolomé la Merced School, Bogotà. (1999-2013).
Gabriel Escobar Cortés. (1995.Bogotá.Colombia)
I am an calm and empatic architect and designer with a human centered design, service design and UX design background. My strongest skills are related to the design process: to find out (understand a context, community or problem), interpret (recognition of insights), delimit (discover needs, benefits, opportunities) and value proposition (ideate, communicate and prototype). All this, with the ambitius idea of applying it in the bussiness of architecture. The Creative process is a hard work, it is a personal deliberation atachaed to colective experiences. Architecture and Design have had give me the oportunity to explore and propouse new things that are fullfilled by my passions: art, cinema, fotography, the music and the crafts, leaving a record of my life and maybe others life. I believe that architecture is our legacy (memmory) and design is our present (daily experiences).
ACHIEVEMENTS. Mega design challenge 24hrs: identification of user profiles and seales strategies. (2016) along with Arquitectura e interiores company (aei). Design of a graphic piece “Autoayuda para estudiantes (Autohelp for students)” as a proposal for the design shop “NADA” in Bogotà. Proposal selected for “Andando” exposition at the University of the Andes. (2014) Finalist of the contest of the colombian company Rosas Don Eloy, about a new hanging vase. (2016). Summer workshop of the architecture in Bogotá, identifying the (in)formal. Movil architecture proposal as a result of a information mapping. (2018).
EXPERIENCE.
ANALOGOUS SKILLS.
Co-founder and creator of 2:2 Studio. Architecture project manager and designer focused in house remodeling. Skills in plan design, materials quantification, client management, budget proposal, budget management, suppliers searching, color pallete and decoration proposal, furniture design and materials serchear. (2020-Actual). Entrepreneur in product design and process design for plant pots using recycled materials. Sells and social media management. (2020-Actual)
-
Pottery. Resins works. Laser cutter. Information mapping. Moodboards development. Design thinking. Creative process.
Commercial coordinator at planning spaces. Specific functions in budget proposals, interior design, furniture disposal, sells, rendering and graphic design for E-commerce and social media. MULTIPROYECTOS S.A (2020-2021)
Design undergraduate project, selected for the “Volaràn” exposition at the University of The Andes. (2018). Undergraduate class monitor “the magic, the absurd and the fictional of the world of children” Design products for children. (2019).
CONTACT. Phone: (+57) 321-4503386
DIGITAL SKILLS.
Honorable mention for the UX architectural proposal in market places in Bogotá, Colombia for the Covid-19 Challenge Contest by the Colombian Architecture Society. (2020) Participation in the YAC (Young Architects Competitions) contest of the artic hotel in Rovaniemi, Finland. (2021)
E-mail: gabrielesco95@gmail.com gabrieleec-95@hotmail.com
Adobe illustrator
Adobe photoshop
Adobe indesign
Autodesk Revit
Rendering Enscape
Digital Portfolio Behance: www.behance.net/gabriel1995 Digital Portfolio Issuu: www.issuu.com/gabrielesco95/docs/architecture_portfolio_gabriel_escobar
Autodesk Autocad
Rhinoceros
Microsoft Office
SkecthUp
V-ray
Linkedin: https://www.linkedin.com/in/gabriel-escobar-cortés-55086619a/
CONTENT. pp. 4
Lunctus,
pp. 9
From the garden to the object.
pp. 15
(Good Mourning).
(identity through garden objects).
Cultural Corridors.
(Art direction / Trend Book).
4
Bogotá, Colombia Team work 2015
LUNCTUS
(Good Mourning)
Lunctus is an UX and service design propossal for Facebook plataform. The design if focused for active people in social media apps who has lost any family member or friend. Is a reinterpretation of the death rituals in the digital era. But also, is the reconstruction of a memory from those who has passed away and left information behind in that untouchable universe. To create this experience we start asking ourselfs:
How do people carry out the death rituals to the cibernetic universe and how does it affect forgetfulness process?
DESIGN PROCESS.
1
2
DEFINE
DISCOVER
CONCEPTS The Mourning Stages of Mourning The good Forgetfulness Digital Ghost
MACRO - CONTEXT
- The death around the world The death in Colombia Death and digital world-
3 SIGHT OBSERVATION TOOLS Assumption Buster Photography Fly on the wall Interviews Shadowing Undercover agent
4
5
INTERPRET
PROPOSE ANALYSIS
CONTEXT
- Effects of death in digital WorldAltar and Memory - Transformation, conceptions and death KIND OF DEATH
PROBLEM
MICRO - CONTEXT
Expected death Unexpected death -
Social Media (Facebook) Central graveyard Jardines de paz graveyard -
USER PROFILES
VALUE PROPOSITION SOLUTION
The manager The reserved one The backup -
INSIGHTS
Note: This is what is shown in this portfolio.
CONTEXT.
SOCIAL MEDIA 39.000.000
Colombians conect social media.
In Bogotá alone there are at least through
8 of 10
Between 1958 and 2018
261.619
COLOMBIANS
perished due to the socio-political armed conflict.
1 OF 10
Colombians use Facebook
51%
2 TO 4 DAYS
2.6 HOURS
1 HOUR
CEMETERY
Average time Colombians spend on social media.
Colombians profess Catholicism as their faith.
48 gravesites Colombians visits a cemetery at least once every six months.
Colombians use the internet in their daily lives.
98.5%
GRAVEYARD
Place that allows the democratization of death and the memory of a dead person. Everybody is the same in the digital world.
Place that immortalizes the memory of a beloved person. The memory will always be reacheable.
Average time span covering the actual death, mourning process, religious service and burial.
1. From the beginning the social networks were not conceived to deal with the subject of death. Experiencing death overpasses Facebook’s UX design, the digital world is not prepared for death rituals such as we experience in real life.
Average time a person in Colombia spends visiting a burial site.
A location in which only the “persons that are considered important” stand out while a regular person is not equally recognized.
CEMETERY
A temporary burial location that is affected by time. Graves deteriorate, which in turn is the representation of death by itself.
2. Social media offers a tribute profile for those who has passed away (digital ghost). Family and friends write on deads person profile wall as an offering, unlike the people who leave flowers on the graveyard for they belove ones.
1. Taken from: https://www.elpais.com.co/colombia/la-dolorosa-despedida-a-uno-de-los-jovenes-victima-de-la-masacre-en-samaniego-narino.html 2. Taken from: https://caracol.com.co/radio/2019/04/10/tecnologia/1554908443_819854.html
Person 1 Person 2 Person 3
DIGITAL GHOST
STAGES OF MOURNING DENIAL
ANGER
NEGOTIATION
PAIN
ACCEPTANCE
Those who has already passed away and left behind all their information in social media. The Digital ghost is the representation of a person that uses all his unique digital content.
Profile: Andrés Blackburn
CALM COURAGE HAPPINESS ANGER
SADNESS There are 5 main stages that a person has when faces mourning. Those stages are repeted during a undetermined period of time until the person is capable to take care his emotions by his own and starts the final stage: the relative forgetfulness.
Profile: Dustin Rich
FEAR
Note: Every person has it own mourning process, that can be affected by the use of social media by visiting the loved ones profiles.
2
The person doesn’t accpet the loss of a belove one.
The person feels upset because he couldn’t avoid the loss. He tries to find answers blaming somoneone or something.
DENIAL
ANGER
5
The person feels sadness but also depression pictures that must desepaer trough time.
The person now understands that there’s nothing left to do and agrees to continue his life with acceptance but not with forgetfulness.
PAIN
ACCEPTANCE
NEGOTIATION The person trys to understand the loss, he find solutions even if there’s not.
WHO IS AFFECTED? Those that are blocked by the social media and can’t get a good mourning process. The people who prepared the physical death but not his digital death.
Profile: Manuela Valdiri
4
3
Profile: Lucero Prada
1
PROBLEM
YES, the digital ghost becomes an obstacule for those who are looking for the good forgetfulness.
There is no custom to prepare for cybernetic death, therefore virtual information is a remnant that affects the mourning of the mourners.
Spending a lot of time on social media affects the process of the mourning, because the profiles of the dead people are reacheable easily for family and friends, making it harder to overcome.
VALUE PROPOSITION Transform the digital information left behind in Facebook by someone who already pass away into a digital memorial garden in which their relatives can interact with allowing them a good mourning process.
SOLUTION Create a digital garden that allows the relatives interact with the profiles of the deceased ones in a appropiate way to continue a good mouring process. Along whit this platform interaction on Facebook, the relatives can also interact whit a lamp, a symbolic object full of meanings.
The lamp has a pattern of dots build by using the de- Users can turn on or off the lamp The digital garden is connected with a lamp (that ceased’s information on Facebook and reinterpretation whenever they want. is the representation of a candle). The lamp in binary code. This creates a unique constellation bright more or less depending on the interactions for each digital ghost. made on Facebook. More interactions = more brightness
Sky changes depending on the climate of the deceased's place of birth. The type of tree is chosen by the deceased’s relatives.
Andres Blackburn
The rabbit is a representation in real time of a person interacting in the garden of the deceased one. More rabbits, more people interacting at the same time. Time to time the oldest post are eliminated and are shown as fallen leaves. In special occasions (eg: deceased birthday) the tree blossom to show older posts so the relatives can interact with that memories.
TYPES OF TREES
Posts that people leave are shown as flowers to hide this information and made it more private.
Apple tree
Cedar
Ash tree
Oak
Maple
Olive
Each tree has its own characteristics that are represented in values and personality traits. The relatives choose a tree which represent the best their be loved one.
9
Bogotá, Colombia Single work 2018
FROM THE GARDEN TO THE OBJECT (identity through garden objects)
Based on an carfull observation of the architecture and it relationship between the people, their homes and their front yards in a village called Apulo in Colombia. I proposed a modular, green and alternative space built up with seperated objects that compounds a green place. This set of 7 pieces helps people to explore shapes, sizes and spaces. The allowance of moving, modify and control the pieces, creates an strong meanings of those who owns it. Besides that, this 7 pieces are designed to be a complete tiles system that grows in horizontal way dependign on how many parts the user own. Due the shape and size of the parts, this design can be use to create entire public squares either to design a private green place.
DESIGN PROCESS.
1
2
DEFINE
DISCOVER
CONCEPTS What is a garden? The Neighborhood Appropriation Outdoor Activities Contact with Nature Privacy Safety
-
3 SIGHT
MACRO - CONTEXT
OBSERVATION TOOLS
Gardens trough historyMaping gardens in Bogotá Interviews -
Photography Interviews Clown (do what users do) -
MICRO - CONTEXT
4
5
INTERPRET
PROPOSE ANALYSIS
What are the meaning of gardens? Types of gardens Identity Domesticity Propose limits Moodboards
-
CONTEXT PROBLEM VALUE PROPOSITION SOLUTION
USER PROFILES
Bogotá Apulo Town La Cositera (the one who looks for Home gardens details) The scientist The organized -
INSIGHTS
Note: This is what is shown in this portfolio.
CONTEXT. APULO CUNDINAMARCA
The privacy in this context is based on natural or artificial boundaries that allows the interaction between neighbors. It depends on how open or close does the inhabitant wants his piece of land.
There are some objects that shows the aproriation that some inhabitants have with their gardens.
Looking through the dynamics between the inhabitants and their open space infornt of their houses in the town of Apulo, I noticed 6 features: The garden is an extention of the house and it is represented with different objects eventough there are artificial or natural.
HUMAN BEING
Those belongings are a characterization of the person who inhabits the place and shows up his motivations, desires and activities. The house and the garden are two scenarios that allows humans to develop all their dimensions of their life, including their spiritual one.
i) Neighborhood construction. ii) Spatial appropriation. iii) Outdoor activities. iv) The contact with nature.
DWELLING
GARDEN
v) The privacy.
This is an example of how the relation between neighbors and the activities that took place in open spaces brings safety in someones house.
vi) The safety. 1. Personal source. 2. Uknown. 3. Taken from: https://semanariovoz.com/ruralidad-latinoamericana/
Which similar scenarios found in Apulo can Bogotá offer?
NEIGHBORHOOD CONSTRUCTION SAFETY
APROPRIATION
NEIGHBORHOOD CONSTRUCTION SAFETY
NEIGHBORHOOD CONSTRUCTION SAFETY
APROPRIATION
APROPRIATION
In a scale form 1 to 5, in which 5 is the highest rate. These radars compares the features observed in Apulo with the different scenarios found in Bogotá. The interior garden has similar characteristics of those observed in the open space in the houses of Apulo.
CONTACT WITH NATURE
OUTDOOR ACTIVITIES
CONTACT WITH NATURE
OUTDOOR ACTIVITIES
CONTACT WITH NATURE
OUTDOOR ACTIVITIES
From this point long, the project focuses on the interior gardes as a case of study that will be helpfull for the design proposal. PRIVACY
PRIVACY
PRIVACY
PARK
FRONT YARD
INTERIOR GARDEN Relationship map
After a huge historical analysis of the different types of interior gardens found in Bogotá and the world. It is concluded that there are 4 big groups in which gardens can be organized.
ARCHITECTONICAL GARDEN
Place of beauty and composition. Designed space. Place for entertainment. Technical features such as natural lighting and ventilation
ANTROPOLOGICAL GARDEN
BIOLOGICAL GARDEN
SPIRITUAL GARDEN
Place to develop rituals and customs of a group or society.
Place to crop.
Place full of symbols.
Conservation zone.
Space for meditation.
Place for control and safeness.
Environmental education.
Place full of memories and metaphors.
Definition of fronteers.
Biodiversity and conservation of resources.
Political an economical meanings
Sustainability, regenerative place.
Sanctuary that brings protection Multisensorial place.
HOW PEOPLE IDENTIFY THROUGH THEIR GARDENS?
ARCHITECTONICAL GARDEN
ANTROPOLOGICAL GARDEN
ARCHITECTONICAL GARDEN
ANTROPOLOGICAL GARDEN
ARCHITECTONICAL GARDEN
ANTROPOLOGICAL GARDEN
BIOLOGICAL GARDEN
SPIRITUAL GARDEN
BIOLOGICAL GARDEN
SPIRITUAL GARDEN
BIOLOGICAL GARDEN
SPIRITUAL GARDEN
The graphics shows the trend of three different persons about how they identify their gardens. Some may choose a more rational and practical yard which is the biological one, others prefer an spiritual environment inside their house, no matter what their choice is, all gardens has something in comon: Domesticity, identity and propound boundaries in the space.
DOMESTICITY
IDENTITY
HUBERT
PROPOSE BOUNDARIES
JUAN CARLOS
THE OBJECTS OF THE GARDENS AS SPATIAL BOUNDARY The objects create the boundaries of the garden. The space shape is controlled by the elements that the people use in their gardens and not by the space itself.
HUMAN BEING
SARA
INSIGHTS
THE ROL OF CONTROL WHEN BUILDING A GARDEN The garden as a alive place has “elastic” boundaries that changes trhough time, this is an impediment to the human being because he wants to control nature and the area in which it grows.
IDENTITY
WHAT DOES THE PEOPLE LOOK FOR IN A GARDEN?
CONTROL
Final concept BOUNDARIES
DWELLING
GARDEN
SYMBOLIC SCENARIOS The human being establish some relations with nature, a dialogue some times irrational and unconscious. In this way, the people creates scenarios full of symbols that avocades the idea of sacry.
THE WILD IS CONTENAINED
RITUALS
PROPOSAL.
Gardinus is a set of different pieces that together it creates an entire system of configurations. By only using 7 pieces, Gardinus allows people to shape and control green spaces in a various of scales, from interior gardens to urban squares.
The idea is to adquire singular pieces and start adding new ones to expand the green area.
How can we take this places and bring them up to this?
It is a system design. Public park Bogotá, Colombia
Engativa’s public square Bogotá, Colombia
GARDINUS uses different tiles height to adapt to the terrain. The pieces allows the growth of plants. Depending on the user experience the tiles enables the creation of paths that could change through time. Tiles adapt to the terrain due the different height it has.
The set of tiles can be use at home as an alternative to create, control and shape a garden.
The gardens are fulfil with different objects that shows the personality of his gardener.
The pieces allows people to shape their gardens. Is a group of objects that can be set in different ways empowering users to express themselfs and explore new ways of assembleing it.
Symbolic figures Functional objects Decoration
The space determined the size of a garden.
The objects determie the size of a space.
15
Bogotá, Colombia Team Work 2016
CULTURAL CORRDIORS This project was about exploring new ways to recognized the vaule of uncomun places to attract tourist in Bogotá, Colombia. The final proposal was a trend book that contains visual information that can inspire artist and designers to create content to capting interest for the foreign and local people who visits the city. This book brings up some insights and concepts of two geographycly distant scenarios that are aperently different but actually shares textures, colors, patterns and materials that stimulates the senses. The cultural corridors are scenarios proposed by the local goverment where the artists of any kind are performing souranded by so many sensory stimuli that it creates an spacial atmosphire in the streets and comon places full of visitors. We wanted to explore deeply that atmospheres to inspire others to create exciting experiences.
DESIGN PROCESS.
1
2
DEFINE
DISCOVER
CONCEPTS What is a cultural corridor? Art Dorection Conecting Territories Cultural Patrimony Design for Heritage -
3 SIGHT
MACRO - CONTEXT Turism in Bogotá “La Séptima Peatonal” Zipaquira and Nemocón Visual narratives
-
OBSERVATION TOOLS Photography Interviews Maping D.E.P.E.S.T -
4
5
INTERPRET
PROPOSE ANALYSIS
Theory of cultural corridors Stakeholders Street artist Territory Moodboards
-
CONTEXT PROBLEM VALUE PROPOSITION DESIGN TRENDS PROPOSAL
MICRO - CONTEXT Bogotá Zipaquira and Nemocón -
DESIGN CONCEPTS Explorign virgin lands Adopted narratives Confluence of diversity Undeciphered Capital, Poorly Exploed Capital Constructive Invasion Agglomerating footprints -
Note: This is what is shown in this portfolio.
CONTEXT.
SALT CATHEDRAL ZIPAQUIRA
Zipaquira is a small village with a salt mine called Nemocón, this village is located two hours by car from Bogotá. During the 18th and 19th century Nemocón was the principal salt trade center in the territory, spetially for the Capital city: Bogotá. During the governance of Laureano Goméz in 1954 the original cathedral was built arguing that some of the miners asked for a chapel to pray before starting their labors. In 1990 the National Society of Architects open a contest to revitalize the old place and make it a touristic place.
Salt Cathedral in Zipaquira and Necmocón
HOW CAN WE JOIN TOGETHER TWO DISTANCED CONTEXT WITH DIFFERENT AESTHETICS AND SYMBOLISM BUT WITH A SHARED HERITAGE?
HOW CAN WE IMPROVE THE TOURISM FOR LOCALS AND FOREIGNERS WITH THE CONNECTION BETWEEN THIS TWO TERRITORIES?
BOGOTÁ DOWNTOWN
HISTORICAL PLACES The seventh street in Bogotá is one of the most famus and recognized streets in the city, due it historical value. This is one of the foundationals streets of the city, it was the main conection of the territory. It had an economic value since its inaguration in the late 17th century until now. At the begining it was main access of the salt trade of the salt mine in Zipaquira a small village located 2 hours from bogotá in car. In the 40´s it was a snecario of violence and destruction that almost vanish all the buildings surround the street. Nowdays is in the midle of the city and is an important spot of commerce and economic activities. Seventh street in the 18th Century
Seventh street in the 40’s
Seventh street now
WHAT IS A CULTURAL CORRIDOR? The idea of cultural corridors sought to show the richness and variety of an intangible heritage
The cultural corridors are designed to enjoy the city in an alternative way
It seeks to accept the cultural diversity of Colombia through historically significant places
CONCEPTUAL MAP CULTURAL CORRIDOR THEORY
HEALTHY COMPETITION WITHOUT HARM BUSINESS OF THE AREA
TOWN HALL
PROPOSE AND PLAN
FACE ALL
ORGANIZE AND EXECUTE THE RULES
FROM BOGOTA
OF THE CULTURAL CORRIDORS
NEEDS AND TASTES
REDUCE SEGREGATION AND
CULTURAL CORRIDOR
DISCRIMINATION PROMOTE PRODUCTION AND
OPORTUNITY
POPULAR ECONOMY
BOOST OF THE
ENTREPRENEURIAL
LOCAL ECONOMY
STRATEGIES
SECRETARY OF CULTURE,
USE OF THE SPACE THROUGH A PERMIT
(SCRD)
EXHIBIT LOCAL ART THEY SEEK TO IMPROVE THE PUBLIC
OPPORTUNITY CREATOR EXPRESSIONS OF THE
LOOK FOR A SOCIAL PEDAGOGY
RECREATION AND SPORTS
CONSUMPTION OF CULTURAL GOODS
THERE IS A REGULATION
SPACE
DIGNIFY WORK OF THE ARTISTS
ENRICH THE HERITAGE AND CULTURAL OFFER FROM THE CITY
POLICE
DECIDE, ACCORDING TO THE POLICIES, WHICH ARTIST CAN BE IN THE PUBLIC SPACE
Seventh street art. Uknown artist.
This are some of the Moodboards design using pictures taken by the design group. Each Moodboard is the visual description of textures, color pallete, shapes and general aesthetics for a particular concept.
AESTHETIC & CONCEPTS PROPOSAL
Each concept is designed to create a trend book for artist and designers to feel inspired to create content to improve turism in the territory. The moodborads tried to join two distant worlds that share history.
VALUE PROPOSITION Recognize the hidden value of the ordinary things that we can find in two different scenarios. Combine narratives full with visual and textures resources Propose an aesthetic universe to inspire others to create
INSIGHT 1 Those who manage to find value in these artistic manifestations are mainly foreigners and it is thanks to this recognition that Bogotans find it valuable.
INSIGHT 2 Although the proposal of cultural corridors is organized and well established, few Bogota citizens and tourists are aware of the existence of these spaces. Constructive Invasion
Undeciphered Capital, Poorly Exploed Capital
Confluence of diversity
Pictures of the final book trend proposal
END
Last edition February, 2022