Domínguez Chiropractic - Brand Guidelines

DOMÍNGUEZ CHIROPRACTIC DR. V.A. DOMÍNGUEZ CAY

BRAND GUIDELINES Gabriela González | Prof. Martínez | Proyecto de Grado

INDEX

INTRODUCTION PAGE 3-4

LOGO TREATMENT PAGE 8

COMPANY LOGO PAGE 5-6

TYPOGRAPHY PAGE 9

CLEAR SPACE PAGE 7

CORPORATE COLORS PAGE 10

SIGNAGE PAGE 21-22

UNIFORM PAGE 15-16

INTERIOR DESIGN PAGE 23-24

ADVERTISING PAGE 17-20

WEB DESIGN PAGE 25-30

INDEX

CORPORATE IDENTITY PAGE 11-14

PAGE 4

This is a guide to help you better understand the basic elements that make up DOMĂ?NGUEZ CHIROPRACTIC. Dr. Dominguez has worked in the Medical device industry for 10 years. While studying at the University, Dr. Dominguez joined The U.S. Army Reserve and served for 5 years. Then transferred to the Puerto Rico and Texas Air National Guard and served 8 years.

While in the U.S. Air Force, Dr. Dominguez served in the Logistics Squadron and then the Medical Squadron.

INTRODUCTION

Dr. Dominguez graduated from Texas Chiropractic College in 2002, worked in Texas with a group of Doctors that specialized in Auto Mobil Accidents and also with sports related injuries. Dr Dominguez got his license from the Puerto Rico Health department in 2003.

He has served the Humacao community with excellence since 2003.

Dr. Dominguez is an active member of the Puerto Rico Chiropractic Association and is a former treasurer of the Association. Since 2017 Dr. Dominguez is a member of the Teaching staff as an Associate Professor for the Naturopathic Doctor Program at the Universidad Del Turabo.

COMPANY BRIEF We provide chiropractic care for children and adults, and create individualized care plans for every patient. Unlike conventional medicine, which focuses on attempting to treat disease once it occurs, Dr. Dominguez emphasizes improving your health in an effort to reduce the risk of pain and illness in the first place.

BETTER SLEEP

MORE ENERGY

BETTER POSTURE

INCREASED FLEXIBILITY

IMPROVED MOODS

CHIROPRACTIC HEALTH BENEFITS

INTRODUCTION

We use state-of-the-art nerve scan technology to identify precisely where your nervous system is experiencing interference, and work to correct misalignments (subluxations) and improve your body’s natural healing abilities. As a patient we will personally tailor a wellness program specifically targeted to your wellness needs using the least invasive yet highly-effective techniques and services.

IMPROVED IMMUNE SYSTEM

PAGE 6

COMPANY LOGO This section deals with the various forms that the logo can take. The logo is an integral part of the brand and should be used thoughtfully and consistently.

COMPANY LOGO

+ ATHLETE SILHOUETTE

= SPINAL CORD

LOGO ICON

CORRECT LOGO USES

1

DOMÍNGUEZ CHIROPRACTIC DR. V.A. DOMÍNGUEZ CAY

DOMÍNGUEZ CHIROPRACTIC DR. V.A. DOMÍNGUEZ CAY

DOMÍNGUEZ CHIROPRACTIC DR. V.A. DOMÍNGUEZ CAY

DOMÍNGUEZ CHIROPRACTIC DR. V.A. DOMÍNGUEZ CAY

1. The full logo, featuring both the icon and the wordmark. This should be used whenever possible to officially represent the company. It can be used vertically or horizontally. This can be used in: -Full colour on white - White on colour 2. The icon. It can be used when the full primary logo is not necessary or in cases where the brand name is already displayed in plain text. This can be used in: - Full colour on white - White on colour

COMPANY LOGO

2

PAGE 8 LOGO CLEAR SPACE

LOGO CLEAR SPACE

O

All forms of the logo must have a designated amount of clear space on all sides unoccupied by other elements. This is to ensure the logo’s visual clarity and effectiveness. The minimum clear space is define as the height of the letter O. This minimum space should be mantained as the logo is proportionally resized.

O

O

O

O

x

O

DOMÍNGUEZ CHIROPRACTIC DR. V.A. DOMÍNGUEZ CAY O O

INCORRECT USES

CTIC PRA AY IRO C Z CH GUEZ E U ÍN G OM MÍN DO . V.A. D DR

DOMÍNGUEZ CHIROPRACTIC DR. V.A. DOMÍNGUEZ CAY

1

DOMÍNGUEZ CHIROPRACTIC DR. V.A. DOMÍNGUEZ CAY

2

DOMÍNGUEZ CHIROPRACTIC DR. V.A. DOMÍNGUEZ CAY

3

4

DOMÍNGUEZ CHIROPRACTIC DR. V.A. DOMÍNGUEZ CAY

DOMÍNGUEZ CHIROPRACTIC DR. V.A. DOMÍNGUEZ CAY

5

6

DOMÍNGUEZ CHIROPRACTIC

7

8

The logo must be used as is and not be altered in any way. This means that you must not: 1. Change the orientation or rotation.

2. Disproportionately scale or resize.

3. Make alterations to the text.

4. Add special effects.

5. Display with colour combinations not previously specified (see page 10).

6. Display in a configuration not previously specified.

7. Use on top of busy photography.

8. Crop in any way.

LOGO TREATMENTS

DOMÍNGUEZ CHIROPRACTIC DR. V.A. DOMÍNGUEZ CAY

PAGE 10

CORPORATE TYPOGRAPHY LATO LIGHT | REGULAR | BOLD

BASKERVILLE

TYPOGRAPHY

REGULAR | SEMIBOLD

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890!@#$%^&*()_+{}|:”<>?

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890!@#$%^&*()_+{}|:”<>?

Our primary typeface is Lato. We use the regular weight for standard copy and the bold weight for anything more important than that. It should be used in all materials to mantain consistency in our messaging and branding. Our secondary type face is Baskerville it should be used for body text when a more classic aesthetic is required or when there is a large amount of text.

CORPORATE COLORS Consistent use of the brand colors will ensure consistency of the brand across all mediums. Our company colours are professional and modern, expressing who we are.

1. Our main logo colour is an active green, to signify the modern and active nature of our company, as well as the trustworthiness we want to portray.

2. Our main green is complemented by a more subdued set of colours, including a range of blues and greys, to create our colour palette.

CMYK 90 | 45 | 41 | 13 RGB 8 | 107 | 124

CMYK 67 | 23 | 20 | 0 RGB 83 | 159 | 185

CMYK 43 | 38 | 40 | 2 RGB 152 | 147 | 143

COLORS

CMYK 50 | 9 | 31 | 0 RGB 129 | 188 | 181

CMYK 79 | 11 | 45 | 0 RGB 0 | 167 | 157

PAGE 12 CORPORATE IDENTITY

STATIONARY

Paper Size: A4 portrait (210mm x 297mm) This style should be followed for other stationery items. All text is set in the corporate font Lato and 8pt regular. The design should remain as they are shown in the template. Full color printing process: 4-color offset, Standard. Foil blocking: Stamp with metallic, foil finishes.

CORPORATE IDENTITY

CORPORATE IDENTITY PAGE 14

The advertisign for DOMĂ?NGUEZ CHIROPRACTIC should reflect the brand. The colors used throughtout the imagery should be consistent with the color scheme (see page 10). All text should reflect the typeface guidelines (see page 9) and the overall layout should be clean and consistent.

PROMOTIONAL ITEMS

CORPORATE IDENTITY

PAGE 16 UNIFORMS

CORPORATE UNIFORMS SCRUBS

Basic rules for apparel: Place logo in the right uper corner of the chest.

Use only white version of the logo.

POLO SHIRT

UNIFORMS

PAGE 18 ADVERTISING

PRINT MEDIA ADVERTIGING BROCHURE DESIGN

PRINT MEDIA ADVERTIGING ROLL UP BANNER

ADVERTISING

PAGE 20 ADVERTISING

PRINT MEDIA ADVERTIGING TABLE TALKER DESIGN

OUTDOOR MEDIA ADVERTIGING CAR WRAP DESIGN

ADVERTISING

PAGE 22

OUTDOOR SIGNAGE

SIGNAGE

HORARIO:

INTERIOR SIGNAGE

SIGNAGE

SIDE VIEW

PAGE 24 INTERIOR DESIGN

FACADE DESIGN

BEFORE

AFTER

INTERIOR DESIGN | RECEPTION & WAITING AREA

AFTER

INTERIOR DESIGN

BEFORE

WEB DESIGN PAGE 26 WEB PAGE DESIGN

WEB DESIGN

PAGE 28 WEB DESIGN

SOCIAL MEDIA FACEBOOK PAGE The logo without the text should be used for the profile picture across all social media.

WEB DESIGN

PAGE 30 WEB DESIGN

SOCIAL MEDIA INSTAGRAM POST Make sure your colors, fonts and overall aesthetic match everything else in the branding. Create content that offers advice around your expertise. Giving out advice for free is a great way to build reciprocity with your audience.

WEB DESIGN