https://www.griffindailynews.com/news/atlanta gas light is reminding citizens to call georgia 811 before -they-dig/article_7b8b304f-d1fe-5673-be19-b2cbffcb7f4f.html
LaGrange Daily News
https://thegeorgiasun.com/news
Continued on next page
Georgia Sun
Georgia Sun April 1, 2025
Peachtree City The Citizen
Peachtree City The Citizen
Continued on next page
https://vimeo.com/manage/videos/1076519018
Georgia 811 Celebrates
APRIL
Georgia 811 Celebrates
APRIL SAFE DIGGING MONTH
Georgia 811 Booth at CGA Expo 2025
Meghan Rafinski on Norh Ga Radio
Georgia 811 Celebrates
(ABOVE) City of Alpharetta puts the 811 message on electronic board
Georgia 811 sponsors and attends the GHCA
Georgia Hispanic Contractor s Association) Gala
November 14, 2025
GHCA OSHA 10 Safety Event
14 2025
Ale Frutos presents to contractors at the GHCA event.
(LEFT) Arbor Day Celebrated with the City of Lawrenceviille
LEFT and BELOW:
Digger Dog pic created for a social media craze to make action figures through Chat GPT
Digger Dog and Georgia 811
Savannah s St. Patrick s Day Parade 2025
Meeting 10/23/2025
Digger Dog and the Cobb Safety Village
The DIRECTION TV with Mark Stowe
Facebook followers Direction TV: 15,000 +
YouTube followers for DirectionTV: 2.48k
Instagram follower for DirectionTV: 3064 Followers
Twitter followers DirectionTV: 255
Over 1000TV spot of commercials, bottom thirds on Pursuit Channel.
Encore airings on Pursuit Channel, Mossy Oak Go, Outdoor Action TV,Waypoint TV, Pursuit UP and Wave 3.
The DIRECTION TV with Mark Stowe
• Social media short reels reach up to 136,000 views a week.
• Unvailed new boat wrap.
• Conferences attended include:
CGA, Southern Illinois Hunting and Fishing Days Expo, Kentucky 811 Safety Connection Conference, and the Midwest Damage Prevention Conference in Indiana
The DIRECTION TV with Mark Stowe
Demographics & Distribution
2025
Merrick McClure Sponsored
Small Water Angler
2025
Member of Sharptop Masonic Lodge 680. Several fishing tournament fundraisers in 2025. Raised $1300 that went back to our local community.
In 2025, we earned the title as the TEC Georgia Bass State Champions and a Georgia 811 Big Fish holder.
2025 STATS:
- 2025 Georgia Bass TEC State Championship: 1st Place (GON Article)
- Qualified for 2026 Georgia Bass TEC (State Championship) to be held Feb. 28, 2026 at Lake Tobesofkee in Macon, GA
SOCIAL MEDIA:
-YouTube videos that advertised Georgia 811 has 14,700 views/870 Watch Hours
-TikTok has over 54,000 video views in the past year.
(continued)
Merrick McClure Sponsored Angler
(continued)
Merrick McClure Sponsored Angler
COLUMBUS PARKS AND REC SPONSORED F24 RACING TEAM
Cliff Meidl– Georgia Media Tour—April 2025
Cliff Meidl– Georgia Media Tour—April 2025
Atlanta & Company
March 31, 2025
WGMT (NBC 41) Macon Market
April 2, 2025
Cliff Meidl– Georgia Media Tour—April 2025
WDUN/Radio– GAINESVILLE
April 4, 2025
Cliff Meidl at Civil Site April 2, 2025
RADIO– Start date 4-1-2025 End date 4-30-2025
Regional Mexican Station ‘LA RAZA’ WLKQ 102.3FM And WTCH-107.1 FM WLQK and WTSH—FM 420 Total
RADIO– Start date 4-1-2025 End date 4-30-2025
Regional Mexican LA MEGA WCHK 96.5 FM (Latin Pop)
WCHK 105.1 FM and 1290 AM (Latin Pop)
WCHK Total Spots– 420
RADIO– Start date 4-1-2025 End date 4-30-2025
Regional Mexican Station ‘LA RAZA’ WLKQ 102.3FM And LA MEGA WCHK-AM
RADIO & TV PROGRAMMING –2025
YEAR END SUMMARY
RADIO & TV PROGRAMMING
JANUARY 2025
Continued next page
RADIO & TV PROGRAMMING
FEBRUARY 2025
Continued next page
RADIO & TV PROGRAMMING
MARCH 2025
Continued next page
RADIO & TV PROGRAMMING
JANUARY, FEBRUARY, MARCH 2025
January
February
March
Continued next page
RADIO & TV PROGRAMMING
APRIL 2025
Continued next page
Continued next page
RADIO & TV PROGRAMMING
JUNE 2025
Continued next page
RADIO & TV PROGRAMMING
APRIL, MAY and JUNE 2025
JUNE
Continued next page
RADIO & TV PROGRAMMING
JULY 2025
Continued next page
RADIO & TV PROGRAMMING
AUGUST 2025
Continued next page
RADIO & TV PROGRAMMING
SEPTEMBER 2025
Continued next page
JULY
RADIO & TV PROGRAMMING
July/August/September 2025
AUGUST
SEPTEMBER
Continued next page
RADIO & TV PROGRAMMING
OCTOBER 2025
Continued next page
RADIO
& TV PROGRAMMING
NOVEMBER 2025
Continued next page
RADIO & TV PROGRAMMING
DECEMBER 2025
Continued next page
RADIO & TV PROGRAMMING
OCTOBER, NOVEMBER, DECEMBER 2025
OCTOBER
NOVEMBER
DECEMBER
RADIO and TV INTERVIEWS
WCHM Radio- https://www.facebook.com/WCHMRADIO/
Cliff Meidl on WMGT 41https://www.youtube.com/watch?v=_4Ggaj3fULU
WXIA interview link with Cliff: https://www.11alive.com/video/entertainment/television/ programs/atlanta-and-company/call-georgia-811-before-youbreak-ground/85-2865d9b4-5032-49e8-8a1c-b9ac4cf6297d
| News | wfxg.com The story was also shared on Thursday, April 3rd on their Facebook, X, and Instagram. https:// www.instagram.com/reel/DH_VmCZPF_k/?
RADIO and TV INTERVIEWS
WALG and 1590 AM interview air dates:
Thursday, April 17 – In recognition of Safe Digging Month, Cliff Meidl explains why Georgia 811 is essential.
Tuesday, April 23 – Continuing Safe Digging Month, Cliff Meidl shares insights on the importance of Georgia 811.
Monday, May 5 – Cliff Meidl joins Jaxon to discuss his life experiences and his role as a spokesperson for Georgia 811. Podcast full interview link: https://dehayf5mhw1h7.cloudfront.net/wp-content/uploads/ sites/1644/2025/04/01082556/at-ga-811-cliff-meidl.mp3
O’tania Jenkins–GMA (Georgia Municipal Association) boothSavannah– June 23, 2025
O’tania Jenkins APWA Equipment
Show–Perry GA Feb 2025
Brendan Cote– Archer Western training class May 8, 2025
GUFPA TRAINING, GDOT and PIPELINE SAFETY MEETINGS 2025
Brendan Cote and Terry McLaurin at the ACCG Conference April 24, 2025– Savannah
Kinsey at City of
June 12, 2025– Training Session
Becky
Toccoa
Tradeshows & Events 2025
GUCC/LUCC Participation 2025
Ale Frutos and Amanda Banks join Atlanta Gas Light (Augusta UCC members) at a Public Safety Preparedness Event– May 3, 2025
COMMITTEE AND ASSOCIATION
PARTICIPATION 2025
GA. –Oct. 22, 2025
Terry McLaurin– Judges SKILLS event in Gainesville
Terry McLaurin, Salie Johnson and Brendan Cote man the booth.
LAURENS COUNTY UCC (June)
LAURENS COUNTY UCC (February)
GHCA
(The Workers Day) Event
September 20, 2025
Sponsored by Georgia 811 and attended by Ale Frutos and Salie Johnson
August 2025
Terry McLaurin committee member
AJC BEST PLACES TO WORK
August 12, 2025
CGA Orlando
April 7-10, 2025
SalesForce Conference
Chicago June 11, 2025
Georgia 811 hosts SOCS Conference
Atlanta February 12, 2025
Georgia 811 attends GENESYS Conference
Nashville Sept. 23, 2025
Facebook—July 7, 2025
Social Media Influencer
Brad Rodriquez Fix this Build That
Georgia 811 logo shown in new post on 7-7-2025
1.4 M followers /Facebook
1.88 M followers/YouTube
Georgia 811 Sponsored Social Media Influencer “Fix This BuildThat” in 2022 and continues a relationship in 2025 with a couple of paid spots.
APWA Georgia June 2, 2025
June 3, 2025
Blount Construction September 15, 2025
Georgia 811 booth at CGA
Facebook post
City of Johns Creek August 11, 2025
Facebook post
City of Sugar Hill April 4, 2025
Facebook post
City of Winder August 11, 2025
Cliff Meidl April 4, 2025
Dekalb County Emergency Management Agency August 11, 2025
Fuller Land Services (Joshua Fuller)
August 11, 2025
Georgia Association of Broadcasters
April 16, 2025
Georgia EMC
August 11, 2025
City of Lawrenceville Damage Prevention and Risk Management October 31, 2025
City of Lawrenceville Damage Prevention and Risk Management May 9, 2025
Facebook Post (share post)
City of Lawrenceville Damage Prevention and Risk Management February 25, 2025
City of Lawrenceville Damage Prevention and Risk Management May 30, 2025
City of Lawrenceville Damage Prevention and Risk Management August 31, 2025
GA Bass TEC (in front of sponsor banner)
This is their home page photo!!!!
February 26, 2025
Facebook
GA Bass TEC
February 25, 2025
June 10, 2025
Facebook Post (share post)
Glenwood Telephone Co.
August 11, 2025
GWorks
August 5, 2025
August 9, 2025
Houston Home Journal July 23, 2025
Facebook post
Jones County Building Maintenance
June 12, 2025
Facebook post
Merrick McClure—Personal page
January 5, 2025
Facebook post
Merrick McClure—Personal page
December 20, 2025
Facebook post Share post
McLean Electric Cooperative, Inc. and On-
Line Locating Services August 11, 2025
Facebook Re post Share to Personal page
Michelle Madding, Sharon Kelly and Melissa Reeves
Peach County E911
August 11, 2025
Facebook Post
Rockdale County
April 29, 2025
August 15, 2025
August 15, 2025
FACEBOOK POST share post
Tim Mcvey Personal Page
August 10, 2025
December 5, 2025
LinkedIn Post
Athens Rock Lobsters
September 30, 2025
Instagram post
Cliff Meidl page (@paddlercliff)
April 1, 2025
Instagram Post
Cliff Meidl page (@paddlercliff)
April 3, 2025
Instagram Post
Cliff Meidl page (@paddlercliff)
April 4, 2025
Instagram Post
Cliff Meidl page (@paddlercliff)
April 4, 2025
Instagram Post
Cliff Meidl page (@paddlercliff)
April 3, 2025
Instagram post GABroadcasters
September 11, 2025
LinkedIn Post
Khrysanne Kerr for CGA
August 7, 2025
LinkedIn Post
Rosemary Langowski
August 8, 2025
August 21, 2025
August 13, 2025
YOUTUBE post
ACTS Now Inc page
August 2025
YOUTUBE
The Direction TV page
Father and Sons episode January 1, 2025
YOUTUBE
Merrick McClure page
January 5, 2025
February 13, 2025
NEXTDOOR Post
August 1, 2025
NEXTDOOR Post
August 11, 2025
NEXTDOOR Post
August 27, 2025
October 2025
website https://www.rocklobstershockey.com/
Website GA BASS TEC 2025
(https://www.gabasstec.com/sponsors-page)
Website Georgia Farm Bureau
Sponsorship page
Website P4 Foundation
Home page in 2025
Mike Bell, GA811 Liaison along with Meghan Rafinski, CEO and President and other staff pictured with Dave Vizzi of P4 Foundation (presented Dec 2023)
2025 YEAR OF GIVEAWAYS Social Media Presence
Georgia 811 started a Year of Giveaways on Facebook/Twitter and Instagram to increase followers and grab a larger market.
Facebook/Twitter/Instagram prizes were pulled and awarded on the 15th of the month.
2025 SOCIAL MEDIA NUMBERS
FACEBOOK Started w/ 20,170 followers ended with 20,952
INSTAGRAM– Started with 11,700 followers and ended with 12,600
TWITTER– Started with 16,200 followers and ended with 17,100
LINKEDIN– Stared with 874 followers and ended with 1049
Continued next page
David F. September WinnerGriffin, GA
2025 YEAR OF GIVEAWAYS
Georgia 811 started a Year of Giveaways on Facebook/Twitter and Instagram to increase followers and grab a larger market.
Facebook/Twitter prizes were pulled and awarded on the 15th of the month.
FEBRUARY-3 ea. KODAK PHOTO BUNDLE
MARCH - 3 ea. RAISED GARDEN BEDS
APRIL- 4 ea. $500– HOME DEPOT Gift Card
MAY– 2 ea. $150 SAND CLOUD Gift Card
JUNE - 2 ea. JBL SPEAKER and STANLEY CUP
JULY - 2 ea. PRUVEEO DASH CAM
AUGUST - 5 ea. $100 HOME DEPOT Gift Card
SEPTEMBER -3 ea. RYOBI LEAF BLOWERS
OCTOBER - 2 ea. SOLO STOVE RANGE BUNDLE
NOVEMBER - 2 ea. NINTENDO SWITCH LITE
DECEMBER - 5 ea. $100 WINNERS CHOICE Gift Card
18 Winners came from Georgia
ACTS Sept 12. 2025 (Greg Abernathy and Meghan Rafinski listing for Town Hall)
(Jan. 9 & 30, Feb. 12, March 4 & 12, April 7 & 10 & 16, June 5 & 12, July 7 & 10, Aug. 14, Oct. 9, Nov. 6)
ACTS
(Aug. 28 and Sept. 4, 2025)
Meghan Rafinski listed panelist
Continued next page
ACTS (Aug.
28 and Sept. 4, 2025)
Meghan Rafinski listed panelist
Continued next page
Contractors) September 10, 2025
NEWSLETTER CGA Alerts
Week of September 18, 2025
NEWSLETTER CGA Alerts
Week of October 16, 2025
August 5, 2025
August 11, 2025
NEWSLETTER Georgia Press Association
NEWSLETTER Georgia Press Association
August 11, 2025 (continued)
Contractors Association) Sponsorship
Recognition Feb, 27, June 27, Aug. 5 and 28, Oct. 28, 2025
April 30, 2025
NEWSLETTER GHCA
NEWSLETTER GHCA Newsletters
June 28, 2025 Safety Corner
NEWSLETTER GHCA
June 13 and August 7, 2025
Table Sponsor
August 28, 2025 Celebrating the Power of Women Building Pathways (Alejandra Frutos pictured)
NEWSLETTER GHCA
October 28, 2025 Meet and Greet
(Alejandra Frutos pictured)
ALE in Red shirt
Awards Georgia 811 wins the Safety in Construction Award.
November 3 & 13, 2025
NEWSLETTER GHCA
December 31, 2025 Sponsor page
ACTS Now Program Schedule
Global DPS 2025 Schedule (Dallas Sept 14 16, 2025)
Meghan Rafinski panelist
811 Material Distribution
2025 PR Material = 19,995
Total Members = 11,715
Total Contractors = 7297
Total Community/Schools = 983
**This year our updated Excavator Manual was produced and distributed to contribute to this higher volume.
2025 Total English Banners = 22
811 Material Distribution Banners 2025
CiTY OF ALPHARETTA
CITY OF WINDER
GRAY, GA
COLUMBUS, GA
MACON, GA
MACON, GA
Billboard Distribution 2025 ALBANY
ATLANTA
Billboard Distribution
2,861,817 Spring weekly advertising impressions
Continued next page
Billboard
15,135,783 Fall weekly advertising impressions
Annual Meeting Program June 25, 2025
City of LAWRENCEVILLE Bill INSERT
Continued next page
City of LAWRENCEVILLE Bill INSERT
APRIL 2025 (English/Spanish)
City of LAWRENCEVILLE Bill INSERT
City of LAWRENCEVILLE Bill INSERT
Atlanta Gas Light Mailer
Atlanta Gas Light Mailer
GEORGIA 811 GEOFENCING
APRIL 1 30, 2025
Campaign HighlightsThe campaign delivered a total of 631,424 impressions and generated 1,400 clicks, resulting in a CTR of 0.22%—right in line withindustry benchmarks for geo-targeted display advertising. Top-performing days included Tuesday (369 clicks), Friday (200), and Saturday (197), showing consistent weekday and weekend engagement. Ace Hardware stood out as the top-performing location with 580 clicks and a 0.22% CTR, while Lowe’s and Home Depot also drove steady traffic throughout the flight.
Key TakeawaysPerformance was well-balanced across the week, with peak engagement in the midweek and weekend. Smaller regional retailers like Ace Hardware showed particularly strong results, reinforcing the value of a diverse retail location mix. The geo-fencing tactic effectively reached users in relevant, real-world environments, driving measurable mobile engagement at scale.
RecommendationsWe recommend continuing to target high-performing locations such as Lowe’s, Home Depot, and Ace Hardware, while also testing newstore types such as garden centers or regional hardware suppliers. To push performance even further, consider testing updated creativeassets to increase CTR above 0.25%. Adding a retargeting layer could also help re-engage mobile users post-visit and direct them to tools and resources like “Call Before You Dig” appointment scheduling or safety information.
Continued next page
GEORGIA 811 GEOFENCING
APRIL 1 30, 2025
Continued next page
GEORGIA 811 GEOFENCING
APRIL 1 30, 2025
Continued next page
GEORGIA 811 GEOFENCING
APRIL
1 30, 2025
Continued next page
GEORGIA 811 GEOFENCING SUNBELT
October 14 November 15, 2025
Targeting attendees during the Sunbelt Expo event on October 14 through October 16, the Geo-Fence campaign utilized precise location targeting in a radius around the expo, successfully promoting Georgia 811’s messaging to contractors, homeowners, home renovators, and more relevant audience members who attended the expo.
For a month after the expo, we retargeted these attendees, reminding them of the services and guidance Georgia 811 provides to the communities in the state, by utilizing the same creative and messaging that the audience was already warmed up to and could recognize.
In total, the campaign earned 457,658 impressions and 603 clicks during the month, with strong impressions incurred during the Sunbelt Expo, with the bulk of impressions being earned in Moultrie, where the event took place. After the event, attendees located throughout Georgia in towns including Albany, Macon, Hertford, and more were retargeted, as well as attendees located beyond the event.
Continued next page
GEORGIA 811 GEOFENCING—Sunbelt Expo
October 14 Nov. 15 2025
Continued next page
GEORGIA 811 GEOFENCING Sunbelt Expo
Ocbober 14—November 15, 2025
Continued next page
Continued next page
Continued next page
PROCLAMATIONS 2025
Georgia 811 awarded these UCC s with sponsored lunches. They either proclaimed April SAFE DIGGING MONTH or Proclaimed AUGUST 11th SAFE DIGGING DAY TOTAL 48
Barrow (2), Hall/Lanier (2), Jackson (4), Franklin/Hart/Stephens (2), Augusta/ Columbia (2,), Coweta (1), Fayette (5), Henry (2), Houston/Warner Robins (4), Berrien (2), Cherokee County (5), Carroll/W. Ga. (4), Paulding (5), Pickens (4), Cobb (1), Rockdale (1), Clayton (2)
