2024 Georgia 811 Annual Marketing Recap

Page 1


Table of Contents

SOCIAL MEDIA continued

Facebook– City of Johns Creek –Aug.11

Facebook– City of Winder Apr. 11, 17 140-141

Facebook– City of Auburn Apr. 23 142

Facebook– City of Lawrenceville 143-148

Facebook– Cliff Meidl –Personal page 149-151

Facebook– Digger Dog– April 28 152

Facebook– Flint Energies– April 19, June 8 153-154

Facebook– GA Bass TEC

Facebook– GDOT Metro ATL

Facebook– Hart Electric Membership Corp

Facebook– IRWA– April 15

Facebook– Lowndes County April 18, 8 and 22 160-162-

Facebook– Butter’ dudder April 21 and 4 163-164

Facebook– Meghan Rafinski– Personal page Apr 17 165

Facebook– Merrick McClure Dec. 16, Apr. 27, Mar 23 166-168

Facebook– Michele White– personal page Feb. 22 169

Facebook– Michelle Madding– personal page Apr. 3 170

Facebook– Pamela Denise Buffington– Personal page 171

Facebook– PHCC of GA Feb. 15

Facebook– PWX Atlanta July 2, 2024

Facebook– Snapping Shoals EMC– Apr. 2

Facebook– Walton EMC– June 27

Instagram– Butter’dudder– Apr. 12

Instagram Story– GUCA –Nov. 22, 2024

LinkedIn– Ryan Boling– Apr. 1

LinkedIn– EGW– Nov. 11

LinkedIn– Excavation Safety Alliance Mar 2024

LinkedIn– GHCA– July 29

LinkedIn– Rivera Jesus personal page– Apr. 24

Nextdoor.com (App) - Feb. 12, 2024

Nextdoor.com (App) - July 1, 2024

Nextdoor.com (App)- Jan, 24, 2024

Twitter/X Southern Company Gas Dec. 9

Twitter/X– Flint Energies– Oct. 29

Website– dcnewsnow.com

Website– cliffmeidl.com

Website– www.gab.org/gab-partner

Website– gabasstec.com 191-192

Table of Contents

Website Georgia Farm Bureau Sponsor page (www.gafarmersbuyersguide.com)

Website– Georgia Municipal Association (www.gacities.com/Directories/Business-

www.cobbk12.org

Website– P4 Foundation

Website– www.ngaofgeorgia.org

Website– www.sweepstakesfanatics.com

Website– www.socialcircelga.ogv

Website– www.peachtreecornersga.gov

E

(Assoc. Gen Contractors)

E-Newsletter– GAB (Georgia Assoc. of Broacasters)

E-Newsletter– Urban Ag

E-Newsletter– GHCA (GA. Hispanic Contractors Assoc)

E

Georgia EMC 2024

Georgia Rural Water Association 2024

Greater Atlanta Home Builders Association 2024 Membership Directory

Circulation: 1814

Pg.: 87 Front Tab for “Certified Builders”, pg. 69 and 94

APWA REPORTER

APWA REPORTER

October 2024 Issue pg. 24

Becky Kinsey pictured

Circulation: 32,000

April Week 4 weeks– page 5

EXCAVATION SAFETY

GEORGIA CITIES Magazine

GMA (Georgia Municipal Association

Jan/Feb 2024 pg. 22

Circulation: 7000

GEORGIA CITIES Magazine

GMA (Georgia Municipal Association

May/June 2024 pg. 9

Circulation:

GEORGIA CITIES Magazine

GMA (Georgia Municipal Association

Sept/Oct 2024 pg. 19

Circulation: 7000

GEORGIA CITIES

Nov/Dec 2024 pg. 31

Circulation: 7000

The Georgia Operator

Georgia Association of Water Professionals

Volume 61, No. 1 pg. 26 Winter 2024

Volume 61, No. 2 pg. 29 Spring 2024

Volume 61, No. 3 pg. 24 Summer 2024

Volume 61, No. 4, pg 27 Fall 2024

Circulation 4200

Georgia Utility Construction Association

The Underground Connection

July 2024 pg. 18 Circulation: 700

The Underground Connection

Urban Ag Council Magazine

Georgia Rural Water Association Water Stewards

Winter/Spring 2024 pg. 16

Summer/Fall 2024 pg. 23

Circulation: 2100

APPEN MEDIA ALPHARETTA JOHNS CREEK

Part

https://www.covnews.com/news/county/newton-county-local-cities-proclaim-april-safe-digging-month/

Georgia Sun

Continued on next page

Georgia Sun

Georgia Power Press Release

GRICE CONNECT

Gwinnett Daily Post

THE JONES COUNTY NEWS

JACKSON HERALD TODAY

A Portion of this article is missing due to subscription requirements for ONLINE articles.

PR

Continued on next page

Savannah Business Journal

Times Enterprise—Thomasville

Parts of article removed ** a request for clarification was also made to the newspaper***

UPSON BEACON Thomaston

CONTENT REMOVED UNRELATED TO 811

UPSON BEACON Thomaston

Continued Next Page

VALDOSTA DAILY TIMES

Multiple Newspaper Listings

Multiple

Multiple Newspaper Listings

Multiple Newspaper Listings

Press Release From Georgia 811 (Feb. 19, 2024)

Continued Next Page

Multiple Newspaper Listings

(Continued from previous page)

Multiple Newspaper Listings

Press Release From Georgia 811 (Feb. 19, 2024)

https://vimeo.com/1047645611/

https://vimeo.com/1047650441/

https://vimeo.com/1047652204/

https://vimeo.com/1047653471/

Georgia 811 Celebrates

Georgia 811 Celebrates 811 Day

(LEFT) Brian Gilliam (GA811) invited a KONA truck to serve Georgia 811 employees

(LEFT) Georgia 811 employees: Michelle Madding (Member Servies), Denise Williams Call Center retiree, Front– Jenny McIntyreExecutive Assistant and Melissa Kimsey Customer Connections

VIDEO LINK: https:// www.youtube.com/watch? v=Fo4_67a5EfA&t=7s

Georgia Hispanic Contractor s Association) Gala

December 6, 2024

Georgia 811 sponsors, volunteers and attends the National PWX (American Public Works)

Atlanta conference Sept. 8 12, 2024

Braselton– Oct. 3, 2024

Registered 393— Attended—284

Vendor Booths—19

RECAP EVENT VIDEO: https:// vimeo.com/1047680878/

RECAP VIDEO FOR GA811 EMPLOYEES : https:// vimeo.com/1018452025/

Digger

SPRING FLYER

Digger Dog: School Shows 2023 2024

Digger Dog: School Shows 2023 2024

Total Appearances 2024 Schools + Community Events

2024= 98

Total Schools Visited = 60

Total School Shows = 80

Total Community Events = 38

Students Attended= 8,468

Teachers Attended= 516

St. Patricks Day attendance = approx. 1 million

Digger Dog: PICTURE GALLERY 2024

(LEFT) Byron Elementary

LEFT and BELOW: Digger Dog at Cobb Safety Village

Digger Dog and Georgia 811

Savannah s St. Patrick s Day Parade 2024

Meghan Rafinski addresses GAB

(Georgia Association of Broadcasters)

The DIRECTION TV with Mark Stowe

Facebook followers Direction TV: 16,000 +

YouTube followers for DirectionTV: 2.23k

Instagram follower for DirectionTV: 3102 Followers

Twitter followers DirectionTV: 253

GEORGIA EPISODE/ SEASON 6– The Direction Greatest Moments

The DIRECTION TV with Mark Stowe

The DIRECTION TV with Mark Stowe

The DIRECTION TV with Mark Stowe

Demographics & Distribution

The DIRECTION TV with Mark Stowe

2024

Merrick McClure Sponsored Small

Water Angler 2024

Member of Sharptop Masonic Lodge $680. Several fishing tournament fundraisers in 2024. Raised $1000 that went back to local community.

Competed in the 2024 Georgia BassTEC State Championship against 80 anglers that represented 10 clubs throughout Georgia and finished 5th place.

2024 STATS:

- First Place finish x3

-2024 SWAT Classic—First place

-Top 5—x6

-Finished 5th Place for points for 2024 in SWAT

-Qualified for 2025 Georgia BassTEC (State Championship) to be held Feb. 22, 2025 at Lake Juliette just north of Macon

-5th Place finish at 2024 Georgia Bass TEC

SOCIAL MEDIA:

-Published 7YouTube videos that advertised Georgia 811 in 2024

14,000 views and over 800 watched hours

133,000 impressions during 2024

Merrick McClure Sponsored Angler

Habersham Schools 2024 Ad Sponsorship

includes 1/2 page in football program, Ad on Pressbox at Softball Field, Pressbox at Football Stadium and wall in the gym at HCHS. Listing in volleyball , basketball, softball and baseball Programs and a banner at all 3 middle schools.

FOOTBALL FIELD

FOOTBALL PROGRAM GYMNASIUM

SOFTBALL FIELD

Willow Creek SeaHawks Swim Team

SPONSORSHIP

WSAV– Savannah Market

Friday April 5, 2024

Cliff Meidl– extended Media Tour—April 2024

WSWGTV– Albany April 3, 2024

Radio One April 2, 2024

Cliff Meidl– Facebook page April 3, 2024

RADIO– Start date 4-1-2024 End date 4-30-2024

Regional Mexican Station ‘LA RAZA’ WLKQ 102.3FM And LA MEGA WCHK-AM

WCHK-AM 164 Total Spots

RADIO– Start date 4-1-2024 End date 4-30-2024

Regional Mexican Station ‘LA RAZA’ WLKQ 102.3FM

And LA MEGA WCHK-AM

WCHK-AM 164 Total Spots

RADIO– Start date 4-1-2024 End date 4-30-2024

Regional Mexican Station ‘LA RAZA’ WLKQ 102.3FM

And LA MEGA WCHK-AM

YEAR END SUMMARY

RADIO & TV PROGRAMMING

JANUARY 2024

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RADIO & TV PROGRAMMING

FEBRUARY 2024

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RADIO & TV PROGRAMMING

MARCH 2024

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RADIO & TV PROGRAMMING

JANUARY, FEBRUARY, MARCH 2024

January

February

March

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RADIO & TV PROGRAMMING

APRIL 2024

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RADIO & TV PROGRAMMING

Continued next page

RADIO & TV PROGRAMMING

JUNE 2024

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RADIO & TV PROGRAMMING

APRIL, MAY and JUNE 2024

APRIL

MAY

JUNE

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RADIO & TV PROGRAMMING

JULY 2024

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RADIO & TV PROGRAMMING

AUGUST 2024

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RADIO & TV PROGRAMMING

SEPTEMBER 2024

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JULY

RADIO & TV PROGRAMMING

July/August/September2024

AUGUST

SEPTEMBER

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RADIO & TV PROGRAMMING

OCTOBER 2024

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RADIO

& TV PROGRAMMING

NOVEMBER 2024

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DECEMBER 2024

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RADIO

& TV PROGRAMMING

OCTOBER, NOVEMBER, DECEMBER 2024

OCTOBER

NOVEMBER

DECEMBER

https://www.b985.com/community

GeoCall Training 2024

TICKET CREATION

TRAINING TOTALS

1,154

Webinar / Classes: 13 classes held → 49 students completed

Self-Paced: 1,715students completed

Member Outreach

18,

HOLLY
O’tania Jenkins and Mike Bell– GAWP

March 2024

Brendan Cote at City of Savannah—
Brendan Cote at CMES Tailgate Talk
June 19, 2024

GUFPA TRAINING, GDOT and PIPELINE SAFETY MEETINGS 2024

Holly Files participates on a Panel about Positive Response
O’tania Jenkins, Holly Files and Lisa McKnight (City of Lawrenceville utilities) at GMA Gas Section April 1
6-26-2024 Becky Kinsey attends National SKILLS Championship with Ohio 811

Tradeshows & Events 2024

TOTAL ATTENDEES: 8585

Tradeshows & Events 2024

GUCC/LUCC Participation 2024

Brendan Cote’s Dublin, GA (Laurens County UCC) meeting typically has between 4060 at a meeting.

LAURENS COUNTY UCC newsletters and publications

Facebook—Dec. 7, 2024

Social Media Influencer

Brad Rodriquez Fix this Build That

Georgia 811 logo shown in new post on 12-7-2024

1.4 M followers / Facebook

1.88 M followers/ YouTube

Georgia 811 Sponsored Social Media Influencer “Fix This BuildThat” in 2022 and continues a relationship in 2024 with a couple of paid spots.

Facebook post

Feb. 15, 2024

Becky Morris Kinsey personal page

Facebook post REEL

EMC October 4, 2024

EMC April 19, 2024

Central Georgia Electric Membership Corp. April 23, 2024

Facebook post

City of Johns Creek August 11, 2024

Facebook post

City of Winder April 11, 2024

Facebook post

City of Winder April 17 2024

Facebook post

City of Auburn April 23, 2024

City of Lawrenceville Damage Prevention and Risk Management April 18, 2024

City of Lawrenceville Damage Prevention and Risk Management JUNE 20, 2024

City of Lawrenceville Damage Prevention and Risk Management APRIL 2, 2024

City of Lawrenceville Damage Prevention and Risk Management SEPT. 19, 2024

City of Lawrenceville Damage Prevention and Risk Management AUGUST 12, 2024

City of Lawrenceville Damage Prevention and Risk Management JUNE 25, 2024

Cliff Meidl personal page

April 3, 2024

Cliff Meidl personal page

April 17, 2024

Cliff Meidl personal page

April 2, 2024

Facebook Post

Digger Dog (with City of Thomasville)

April 28, 2024

Facebook post

Flint Energies April 19, 2024

Flint Energies June 8, 2024

GA Bass TEC (in front of sponsor banner)

This is their home page photo!!!!

Facebook post

GA BASS TEC (April 24, 2024) tagged for sponsorship

Facebook post

GDOT METRO ATL

August 1, 2024

May 17, 2024

Lowndes County April 18, 2024

Lowndes County April 8, 2024

Lowndes County April 22, 2024

Meghan Rafinski personal page

April 17, 2024

Merrick McClure December 16, 2024

Merrick McClure APRIL 27, 2024

Facebook post

Merrick McClure MARCH 23, 2024

Michele White personal page

February 22, , 2024

Facebook Post

Michelle Madding personal page

April 3, 2024

Facebook

April 18, 2024

Pamela Denise Buffingon—Personal Page

FACEBOOK post

PHCC of GA

February 15, 2024

FACEBOOK post SNAPPING SHOALS EMC

APRIL 2, 2024

Walton EMC June 27, 2024

INSTAGRAM

Butter d Dudder 4 12 2024

INSTAGRAM Story GHCA 11 22 2024

LinkedIn post

Ryan Boling April 1, 2024

EGW Nov. 11, 2024

LinkedIn

LinkedIn

Georgia Hispanic Construction Association

July 29. 2024

LinkedIn

Rivera Jesus

April 24. 2024

July 1, 2024

Dec. 9, 2024

Flint Energies

Oct 29, 2024

Website GA BASS TEC 2024

(https://www.gabasstec.com/sponsors-page)

Website Georgia Farm Bureau

Sponsorship page

Website P4 Foundation

Home page in 2024

Mike Bell, GA811 Liaison along with Meghan Rafinski, CEO and President and other staff pictured with Dave Vizzi of P4 Foundation (presented Dec 2023)

www.peachtreecornersga.gov/

2024 YEAR OF GIVEAWAYS Social Media Presence

Georgia 811 started a Year of Giveaways on Facebook/Twitter and Instagram to increase followers and grab a larger market.

Facebook/Twitter/Instagram prizes were pulled and awarded on the 15th of the month.

2024 SOCIAL MEDIA NUMBERS

FACEBOOK Started w/ 19,565 followers ended with 20,170

INSTAGRAM– Started with 11,052 followers and ended with 11,700

TWITTER– Started with 15,400 followers and ended with 16,200

LINKEDIN– Stared with 705 followers and ended with 874

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2024 YEAR OF GIVEAWAYS

Georgia 811 started a Year of Giveaways on Facebook/Twitter and Instagram to increase followers and grab a larger market.

Facebook/Twitter prizes were pulled and awarded on the 15th of the month.

FEBRUARY- 2 COLSON FIRE PITS

MARCH - 3 RAISED GARDEN BEDS

APRIL- 4 $25– HOME DEPOT GC

MAY– 2 JBL SPEAKER AND STANLEY CUP PACKAGE

JUNE - 2 $150 SAND CLOUD GC

JULY - 2 PRUVEEO DASH CAM

AUGUST - 5 $100 HOME DEPOT GC

SEPTEMBER—2 FURBO’s

OCTOBER - 3 MIXTILES GIFT CARDS

NOVEMBER - 2 NINTENDO SWITCH LITE

DECEMBER - 3 $100 HOME DEPOT GC

12 Winners came from Georgia

30 Total Winners

2024 YEAR OF GIVEAWAYS

Georgia 811 started a Year of Giveaways on Facebook/Twitter and Instagram to increase followers and grab a larger market.

Facebook/Twitter prizes were pulled and awarded on the 15th of the month.

NEWSLETTER CGA Alerts

Week of August 19, 2024

Sept. 5, 2024

Continued Next Page

The Daily Dose Edition 417

The Daily Dose Edition 417

July 9, 2024

NEWSLETTER GDOT District

Contractors) May 1, 2024

Contractors) August 7, 2024

Contractors) September 4, 2024

August 15, 2024

NEWSLETTER GAB 90th Anniversary

August 15, 2024

NEWSLETTER GAB 90th Anniversary

NEWSLETTER Urban AG

November 7, 2024

Contractors Association) May 31, 2024

Augusts

13, 2024

NEWSLETTER GHCA

Sponsorship recognition

March 15, August 21, October 31, November 5, November 20, 2024

August 22, 2024

NEWSLETTER GHCA

MULTIPLE SPONSOR newsletters

January 2, 9. 10, 31. February 6, 8, April 15, May

3, 8. 31. June 12, 24,August 30, September

11,12, October 9, November 8, 2024

MENTIONS July 9, 2024

Town Hall Holly Files/GA811 participation

811 Material Distribution

2024 PR Material = 9,773

Total Members = 6768

Total Contractors = 2831

Total Community/Schools = 174

2024 Banners and Yard Signs

4x8 Banners = 21/ Spanish-4

4x2 Banners =27

Yard Signs= 0

811 Material Distribution

Banners 2024

AUSTELL GAS LNG FACILITY

CHEROKEE CIVIC CENTER

HIRAM PUBLIC WORKS

TOCCOA FALLS COLLEGE

ATLANTA,GA

COLUMBUS, GA

MACON, GA
MACON, GA

COLUMBUS,

Billboard Distribution

Spring 2024

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Billboard Distribution Fall 2024

27,064,402 weekly advertising impressions

City of LAWRENCEVILLE Bill INSERT

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City of LAWRENCEVILLE Bill INSERT

City of Lawrenceville (Newsletter/Insert)

ENGLISH SPANISH

ENGLISH SPANISH

Atlanta Gas Light (Newsletter/Insert)

ENGLISH SPANISH

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Atlanta Gas Light (Newsletter/Insert)

ENGLISH SPANISH

GEORGIA 811 GEOFENCING

May

July 2024

3 month campaign using Pre-roll, Banner and Digital Radio Ads. Targets ads based on type of business. ALL ads were directed to the Georgia 811 website when clicked.

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GEORGIA 811 GEOFENCING

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GEORGIA 811 GEOFENCING

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GEORGIA 811 GEOFENCING

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GEORGIA 811 GEOFENCING

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811

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PROCLAMATIONS 2024

Georgia 811 awarded these UCC s with sponsored lunches. They either proclaimed April SAFE DIGGING MONTH or Proclaimed AUGUST 11th SAFE DIGGING DAY TOTAL 51

Barrow (2),Gwinnett (3), Hall/Lanier (2), Jackson (3), Augusta/Columbia (2,), Laurens (1), Morgan/Jasper/Green (1), Newton (4), Coweta (2), Fayette (2), Houston/Warner Robins (4), Lowndes (2), Berrien (1), Bryan (1), Cherokee County (6), Paulding (5), West Georgia (4), Cobb (2), N. Fulton (2), Douglas 1),

(LEFT) COLUMBIA COUNTY APRIL 2024

(BELOW) CITY OF NASHVILLE—APRIL 2024

(LEFT) COBB UCC– CITY OF POWDER SPRINGS APRIL 2024

PROCLAMATIONS 2024

State of Georgia Proclaims April

Safe Digging Month

With Governor Kemp

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