Presentation-08

America’s only health, wellbeing and beauty online platform.

www.cosmeticchoice.com.au

info@cosmeticchoice.com.au

COSMETIC CHOICE

ABOUT US Cosmetic Choice is a standard, licensed, insured and bonded B2B/B2C company located in Australia that offers beauty and health/wellness services to target audience to maximize their well-being, so that they can live the quality life they deserve. We provide a comprehensive and informative (B2B & B2C) global platform, dedicated to: Cosmetic & Plastic Surgeons, Doctors, Dentist & Oral Surgeons, Eye specialists Laser and Aesthetic clinics , Beauty Salons, Hairdressers, Gym & Fitness centers, Alternative Medicine, Nutrition, Suppliers & Manufacturers, etc.

COMPANY OVERVIEW • Patient self-booking and reminder system • Talk to an expert regarding online advice and guidance on various procedures and services • World’s best online virtual consultation platform for patients to discuss their needs with their doctors, having access to patients results, tests, X-rays, MRI result, etc.

www.cosmeticchoice.com.au

America’s only health, wellbeing and beauty online platform.

VISION Our vision is to be the number one Health and wellness e-commerce platform in the world. We want to capture a large percentage of country landscape in just a few years of business operation. We aim to attain the climax spot in the market as soon as possible as well.

Our vision reflects our values: integrity, service, excellence and teamwork.

MISSION It’s our mission to create a desired platform for consumers to go to when they need ‘me time’ to discover tips, products and services that suit their needs, whilst empowering business owners to stay on market trend, connect with their target market and enables them to realise their business potential.

Cosmetic Choice is aiming to be the world’s number-one destination for cosmetic, health and beauty-loving individuals and businesses. We exist to inspire beings to live healthier, happier and more confident lives by connecting wellness content, e-commerce, industry choice and convenience; all in one savvy online destination.

BUSINESS PURPOSE

It’s our mission to create a desired platform for consumers to go to when they need ‘me time’ to discover tips, products and services that suit their needs, whilst empowering business owners to stay on market trend, connect with their target market and enables them to realize their business potential.

A GROWING INDUCTRY In 2018 the global wellness economy was a $4.5 trillion market and grew by 6.4 percent annually from 2015–2017.

Leading the way in revenue growth across 2015–2017 were the spa industry (9.8%), wellness tourism (6.5%) and wellness realestate (6.4%), whilst the top 5 markets across the globe include the United States ($52.5 billion), China ($19.9 billion), Australia ($9.5 billion), UK ($9.0 billion) and Germany ($6.4 billion).

The global wellness economy are made up of a number of subcategories including personal care, beauty and anti-aging, wellness tourism, fitness & mind-body, nutrition, weight loss, preventative & personalised medicine and public health, traditional and complimentary medicine, wellness real-estate, spas.

A GROWING INDUCTRY

A GROWING INDUCTRY CHART

Plastic Surgery Healing & Nutrition

Cosmetic Surgery

Beauty & Spas

Vision Wellness Tourism

Cosmetic Dentistry

Fitness

COSMETIC CHOICE

MARKET SIZE The United States wellness economy was valued at $52.5 billion in 2017. The North America’s cosmetic surgery and procedure market alone was worth $8.2 billion and is anticipated to witness a CAGR of 5.78% in the estimated period 2019-2027.

FEELING THE GAP The Challenge In a world where we have been forced to slow down, now more than ever consumers have time to look after themselves and realise the importance of their health and wellbeing.

Consumers are looking for inspiration to kick off their quest in a new era of cosmetic, health and wellness with a reduced budget for some and more caution for others.

Life changing event

THE MOTIVATION

Body dissatisfaction

Consumer motivation to act on a particular set of needs can either be intrinsic or extrinsic in nature.

Health & wellbeing goal

There are many types of motivations that can be triggered by a number of events, circumstances or age and some include:

Illness

Lack of Confidence Envy of others Prevention Motivation Awareness Consideration Intention Purchase

BUSINESS MODEL The business model is developed from the understanding that there is a growing need for a quality health and wellness service through a wellstructured and easily practicable measures; and there exists a substantial opportunity to cater for these needs, adopting innovative concept, and generating huge revenue.

The business model is to leverage the business nature of Cosmetic Choice to turn the table to its favor and rake-in significant revenue.

RISK MANAGEMENT Investing sufficient funds into the business to meet all required business operation requirements.

Minimizing overhead costs, which increases the bottom-line profit Adopting effective strategies to promote our brand and general services Building strategic and symbiotic partnerships with necessary companies.

Providing a constant and effective communication link

OUR OBJECTIVE Maintain a steady growth in sales volume that will sustain the business long-term. To promote and enhance our business in every ramification through premium quality and well-structured service measure

GOALS AND OBJECTIVE

Cosmetic Choice’s paramount goal is to provide effective, efficient and customer-focused solutions. To inspire beings to live healthier, happier and more confident lives by connecting wellness content, ecommerce, industry choice and convenience; all in one savvy online destination

KEY TO SUCCESS

Fluid Transition: We will ensure that we flow with the trends and stay relevant and promote our business practices by integrating more innovative and creative service methods.

Budget Adherence: The most critical success factor faced by the company is proper management of its budget and successful completion of the company’s initial funding

Improvements: In an effort to earn and maintain an impeccable image, we will always look for innovative and creative methods towards improving our services.

CURATING A LIST

There are a plethora of information touchpoints the consumer can engage to become aware of their options ranging from:

THE AWARENESS Now that the consumer is motivated, they will start to seek out options and become aware of product and service providers.

01.

Online reviews

02.

Brand websites

03.

Asking family and friends

04.

Online retailers and

05.

comparison sites

06.

Social media

07.

Staff in store

08.

Bloggers or celebrities

BRIDGING BARRIERS THE CONSIDERATIONS Every consumer will have a list of potential concerns that will need to be overcome in order for them to move forward in their journey. They will be looking to consider the providers that can ensure that their concerns are addressed.

Understanding the barriers is crucial in winning the consumer and they range from a number of alternatives:

• Are they trusted and reliable professionals • What is the quality of their products and services • Will I gain the results I am after • Is it an affordable price point • Do I understand the risks and feel comfortable • Do they have a better selections for my needs • Is it convenient for me

MAKING THE CHOICE

1 CONCERNS MET

THE INTENTION

2 CREDIBILITY

Once the consumer feels their concerns have been met it is time to choose an appropriate provider.

3 INSPIRATION 4 ACCESSIBILITY

The choice is now made up of all the motivations and considerations sets being met.

5 QUALITY

THE PURCHASE

6 CONVENIENCE

They will then make their choice based on inspiration accessibility, convenience, credibility, quality, time and price.

7 PRICE 8 TIME

A FRESH LOOK IN BEAUTY Revolutionising the wellness industry.

Cosmetic Choice is aiming to be the world’s number-one destination for cosmetic, health and beauty-loving individuals and businesses.

We exist to inspire beings to live healthier, happier and more confident lives by connecting wellness content, eCommerce, industry choice and convenience; all in one savvy online destination.

It’s our mission to create a desired platform for consumers to go to when they need ‘me time’ to discover tips, products and services that suit their needs, whilst empowering business owners to stay on market trend, connect with their target market and enables them to realise their business potential

COSMETIC CHOICE Boost your bright

www.cosmeticchoice.com.au

The World’s Number One Destination for Cosmetic, Health and Beauty-loving Individuals & Businesses

VALUE PROPOSITION All Your Cosmetic, Health and Wellbeing Needs, In One Destination.

All Cosmetic, Health, Beauty & Wellbeing Businesses.

Cosmetic, Health & Wellbeing Content for Consumers.

Medical Tourism for Surgery Including Flights & Accommodation.

Patient Self-booking Platform.

Marketing, Advertising for Businesses.

FEATURE LISTINGS 01

Business appears in Search Engines

07

Show your products

02

Full company details

08

Social bookmarking

03

Multiple locations enabled

09

Add this business to my favourite

04

Business summary overview

10

Live Chat with your client

05

Business description & Location Map

11

Online booking appointment

06

Audio / Video Gallery

12

Publish & Send your HOT Deals

COSMETIC CHOICE

BIO’S & REVIEWS Clinics, Therapists, Doctors, Surgeons, & Stylists All Under On Roof.

At Instant Laser Clinic! The staff here at so knowledgeable and they really care about their patients, I would highly recommend this clinic to EVERYONE! -- Venessa M. One of Australia’s largest online marketplaces for buying and selling businesses,

Instant Laser Clinics new Dental Surgery is offering 20% off I have the whitest smile with the new Zoom Therapy Tell everyone about this clinic, outstanding customer service. – Toni P.

SUBSCRIPTION & REVENUE MODEL

01

02

03

04

Listings

Classifieds

Banner

Travel

05

06

07

08

Events

Articles

Deals

Telehealth

ROUTE TO MARKET • Local SEO • Social Media ( LinkedIn, Facebook, Twitter, Instagram, YouTube) • Social Media Influencers, TV Personalities • Banner Sponsorships • PR marketing • Tv Sponsorship (i.e Mummy Make Over show , Botched up surgery Hollywood, Body Makeover Show)

Website Redesign, Launch & Market Online Cosmetic Choice is Local SEO

MEET MELINDA 26-45

YOUTHFUL ASPIRER Melinda loves to look younger then she really is, often people will tell her that and she shines.

Whilst looking youthful is important to the way in which Melinda feels, its comes second to her busy life working and raising a family.

That being said, when she gets to her ‘me time’ she regularly spends significantly more per occasion on beauty services and spends around $1,224 on health and wellness (fitness, beauty & integrated health) each year.

COSMETIC CHOICE

Certainly, her beauty journey will continue indicating that her next beauty venture will be to trial facials, laser, permanent tattoos and botox.

BEAUTY OBSESSED All Your Cosmetic, Health and Wellbeing Needs, In One Destination.

Meet Lara | 18 -25 Cosmetic Choice is aiming Lara is beauty obsessed, in a day and age where a natural obsession with beauty can contribute to unfair judgements of personality and character attributes such as intelligence and trustworthiness.

CONSUMER

CONTENT

eCOM

Establish Target Connectivity.

Determine Platform & Needs.

eCommerce Penetration.

DEVELOPMENT ASSESSMENT

.

Target Market All Cosmetic, Health, Beauty & Wellbeing Businesses.

Commercialisation The estimated time to commercialise is 3+ years. .

1

2

Valuation The business has been valued at US $74 Million without Medical Tourism

by Sysergy in 20….

3

Investment We require a total of $3 million US dollars to launch in the US market.

4

Returns Anticipated investment results are 50%+

5

INVESTMENT DETAILS How Will We Utilise Your Investment?

Increase Traffic & Leads Online Marketing Spend Increase Resources Maximise investment to date Fund Scope

USA Cash Injection

Website Design & Function

Grow Customer Database Grow Brand Awareness New Design & UX Activate New Functionality Inc Telehealth Analytics & Reporting

INVESTMENT HIGHLIGHTS Snapshot Of Why You Should Invest.

Empowers: Empowers the consumer with complete choice, convenience and credibility.

Aggregates: Aggregates the highly fragmented cosmetic, health and wellness industry and bridges gaps.

Unique Proposition: Unique and strong value proposition & differentiated to current market players.

Global Scale: Scalability of platform around the globe and global domain coverage and trademark Experienced team: Experienced team with deep knowledge of cosmetic, health & wellness industry.

MARKET RESEARCH ANALYSIS Brief overview of the united states cosmetic industry Skincare, hair care, make-up, perfumes, toiletries and deodorants, and oral cosmetics are the main product categories of the cosmetic market. Since the early twentieth century, the production of cosmetics and beauty products has been controlled by a handful of multi-national corporations– L'Oréal, Unilever, Procter & Gamble Co., The Estee Lauder Companies, Shiseido Company, to name a few. In 2018, the U.S. was considered the most valuable beauty and personal care market in the world, generating approximately 89.5 billion U.S. dollars in revenue that year.

MARKET RESEARCH ANALYSIS Business-to-business e-commerce market size, share & trends analysis

Report Overview The global business-to-business e-commerce market size was valued at USD 5.7 trillion in 2019 and is expected to expand at a compound annual growth rate (CAGR) of 17.5% from 2020 to 2027.

Due to on-going pandemic COVID-19, there is rising inclination among customers towards online shopping since brick and mortar shops are closed.

INVESTMENT HIGHLIGHTS Application Insights In terms of revenue, the home and kitchen segment dominated the market with a share of 20.9% in 2019, attributed to increasing demand of this product among end-users which has eventually resulted in growing demand for these products among suppliers/ buyers. Based on application, the market has been classified into home and kitchen application, consumer electronics, industrial and science, healthcare, clothing, beauty, and personal care, sports apparel, books and stationery, automotive, and others.

MARKET RESEARCH ANALYSIS

REGIONAL INSIGHTS Asia Pacific dominated the market with a share of 66.4% in 2019. The growth is accredited to the increasing number of business to business ecommerce companies in the region.

Moreover, growth of online suppliers and buyers throughout the region is due to the spread of internet connectivity owing to the rising adoption of smartphones.

INVESTMENT HIGHLIGHTS B2C e-commerce market size, share & trends analysis Report Overview The global B2C e-commerce market size was valued at USD 3.35 trillion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 7.9% from 2020 to 2027. It is expected to witness a surge in demand, owing to the rising disposable income, global per capita income, and expanding internet penetration.

MARKET RESEARCH ANALYSIS TYPE INSIGHTS

The B2C retailers segment accounted for the largest revenue share of 99.47% in 2019 and is expected to continue its dominance over the forecast period.

Increase in the mobile transactions and internet banking is expected to drive retailers segment over the forecast period.

TARGET MARKET Before arriving at the conclusion of developing our business, we have conducted our feasibility studies and market survey and we were able to identify those who will benefit greatly from our service offerings. \

COMPETITORS ANALYSIS

Exceptional Services: We will approach all our customers with all sense of touches of humor so that they feel the fun of patronizing us more.

Professionalism: Every member associated with our company will appear as professional as possible, to help us achieve a significant edge in the business.

Recommendation: We are confident of delivering exceptional customer services; thus, it will enhance the confidence of our customers to refer us to others

SWOT ANALYSIS

Building a cycle of clients may take time New business in an area dominated by competitions Growth may be slow due to the presence of giants in the market.

Stock photos usage Opportunity to operate our business that stands for uniqueness and exceptionality in our target locations.

Opportunity to run a profitable and successful business Highly experienced, credible and determined owners United and reputable management team Competitive and affordable pricing system for easy and quick market penetration The possibility of business imitation The need to grow rapidly over the next 3-5 years The necessity to secure substantial capital injections to foster growth

STRATEGY AND IMPLEMENTATION PLAN Competitive Strategy

The guaranteed high rate of satisfaction Specifically, personalized services

Marketing strategy

Acquire clients and generate sales.

Position ourselves as the market leader.

Pricing Strategy

Our pricing system is based on what is obtainable in the We do not intend to hike prices.

Action Plan

We strategically begin the action plan from the revenue board, putting the company’s investment into play.

MARKETING STRATEGY

Utilizing friends and family to promote awareness for the business Leveraging social media platforms to build awareness Engaging in social media giveaways

Active involvement in local events, parties, and other activities that can promote our products and web-sales Getting online reviews Sharing our expertise freely but consciously Expanding our networks of contact and prospective clients Engage a professional script writer to create fascinating promotional scripts and ad copies for advertisement

FINANCIAL ANALYSIS

Financial Overview Total Revenue Total Expenses Net Profit

Year 1 Year 2 Year 3 Year 4 $ 7,411,709 $ 10,708,888 $ 17,368,205 $ 31,190,801 $ 4,142,640 $ 4,724,400 $ 5,050,800 $ 5,374,800 $ 3,269,069 $ 5,984,488 $ 12,317,405 $ 25,816,001

Makeup often makes a woman look like she has lotioned her face with a roll-on deodorant .

www.cosmeticchoice.com.au

THANK YOU Contact: Mathew Jafarzadeh Ph : +61 404 881357 | info@cosmeticchoice.com.au